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Cruise ordered to pay $1.5 million over crash response

Credit: Cruise

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The General Motors (GM) driverless ride-hailing company Cruise has been ordered to pay $1.5 million to federal regulators, following the firm’s failure to share certain details of an accident with a pedestrian involving one of its robotaxis last year.

Cruise will pay the $1.5 million penalty as part of a settlement with the National Highway Traffic Safety Administration (NHTSA), along with regulator ordering the company to submit a corrective action plan, according to a Monday report from Automotive News. The action plan needs to detail how Cruise aims to comply with reporting standards on serious incidents, along with requiring the company to adhere to increased reporting requirements for at least two years.

GM’s Cruise to re-boot autonomous vehicle tests in the coming months

The penalty and requirements follow an accident with a driverless Cruise vehicle last October, in which a pedestrian who had been struck by another vehicle with a human driver was hit, dragged, and pinned by the company’s robotaxi. Weeks after the accident, the California Department of Motor Vehicles (DMV) claimed that Cruise had “misrepresented” and “omitted” important details about the accident, and went on to suspend the company’s permit to operate self-driving vehicles.

The fine follows what the NHTSA has described as a series of incomplete incident reports, as well as a general lack of effort to convey the portion of the accident in which the pedestrian had been dragged about 20 feet.

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Since the accident, Cruise has also been working to regain public and regulator trust, in order to re-launch paid rides and eventually with autonomous vehicles. The company has also made major adjustments to its executive team and overall staff, and both Cruise and GM have in recent months tried to assure authorities that its actions show an increased focus on safety.

Cruise Chief Safety Officer Steve Kenner also responded to reports of the penalty, following the news:

“Our agreement with NHTSA is a step forward in a new chapter for Cruise, building on our progress under new leadership, improved processes and culture, and a firm commitment to greater transparency with our regulators.”

In addition to being ordered to pay $112,500, the maximum penalty, by the California Public Utilities Commission (CPUC) at the state level earlier this year, Cruise also faces ongoing federal investigations from the Justice Department as well as the Securities and Exchange Commission (SEC).

What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

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Zach is a renewable energy reporter who has been covering electric vehicles since 2020. He grew up in Fremont, California, and he currently lives in Colorado. His work has appeared in the Chicago Tribune, KRON4 San Francisco, FOX31 Denver, InsideEVs, CleanTechnica, and many other publications. When he isn't covering Tesla or other EV companies, you can find him writing and performing music, drinking a good cup of coffee, or hanging out with his cats, Banks and Freddie. Reach out at zach@teslarati.com, find him on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

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Tesla China’s new six-seat Model Y L already sold out through October

New Tesla Model Y L orders now show an estimated delivery date of November 2025 at the earliest.

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Credit: Tesla China

Tesla’s new Model Y L is sold out for October in China, with new orders showing an estimated delivery date of November 2025 at the earliest. 

The extended-wheelbase variant, launched in August and first delivered this month, has quickly become one of Tesla’s strongest-selling vehicles in its key overseas market.

Demand and expectations

Tesla China initially positioned the Model Y L for September deliveries, with Vice President Grace Tao confirming on Weibo that the vehicle would begin reaching customers this September. True to that promise, the first handovers of the vehicle started last week. Since its launch, the six-seat crossover has sold out its September and October allocations, hinting at healthy demand.

Industry estimates suggested that Tesla received more than 35,000 orders for the Model Y L on launch day alone. While some Model Y L orders may overlap with those of the standard Model Y, industry watchers have noted that the six-seat, extended wheelbase variant is expanding the company’s total addressable market by appealing to car buyers who need more space and seating.

Credit: Tesla China

Tesla China boost

The Model Y L’s strong momentum is significant as Tesla navigates a competitive Chinese EV sector. With deliveries now stretching into November, the new crossover could potentially lift Tesla’s quarterly sales performance and help maintain its relevance in a market dominated by fast-moving domestic brands.

Beyond China, the extended-wheelbase Model Y L may also serve as a strategic export product for markets where larger family vehicles are in demand. Its early sellout performance suggests that Tesla has tapped into a new growth lever within its most successful vehicle lineup. With a starting price of RMB 339,000 ($47,180), after all, the Model Y L has the makings of a true bang-for-the-buck vehicle.

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Tesla targets Bay Area airports as next step for Robotaxi rollout

The update was initially reported by Politico, which cited records that it reportedly obtained. 

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Credit: @AdanGuajardo/X

Tesla has expressed interest in operating its Robotaxi ride-hailing service in three of Silicon Valley’s busiest airports, as per the company’s communications with California regulators.

The update was initially reported by Politico, which cited records that it reportedly obtained. 

Key Robotaxi battleground

As per the publication, Casey Blaine, Tesla’s senior regulatory counsel, informed regulators in California that the electric vehicle maker was “initiating engagement with the following airports to secure the necessary approvals to conduct pick-ups/drop-offs: San Francisco International Airport, San Jose Mineta International Airport, and Oakland International Airport.”

High-traffic airports have long been a focal point for autonomous vehicle firms like Waymo, which recently secured permits to operate in San Jose and is progressing in San Francisco after a lengthy battle with labor groups. By pursuing airport access, Tesla seems to be hinting that it wants a share of the same market. Regulators confirmed that Tesla has opened discussions with each Bay Area airport, though no permits have been granted yet.

Regulator visit

California’s Public Utilities Commission, the state’s primary ride-hailing regulator, has reportedly engaged directly with Tesla in recent months. Agency officials reportedly visited Tesla’s Palo Alto offices to learn more about the company’s ride-hailing program and its technology. Agency spokesperson Terrie Prosper shared some insights about the matter. 

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“CPUC staff are aware of Tesla’s recently expanded Bay Area charter-party carrier service and associated app. As for any charter-party carrier regulated by the CPUC, staff engages to exchange information, promote safety, and monitor compliance with applicable rules and regulations. Among other things, we appreciate and expect Tesla and all carriers to properly and clearly represent its service to the public,” Proper noted.

Tesla has already allowed Bay Area riders to book trips through its Robotaxi app, which launched to select customers in July before opening publicly in September. Videos posted online show Tesla’s driverless cars are still operating with safety drivers, though Musk has suggested that the service could be fully driverless by the end of the year.

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Elon Musk

Analyst: Elon Musk’s $1 trillion Tesla pay deal modest against robot market potential

Jonas highlighted Tesla’s longer-term ambitions in robotics as a key factor in his assessment.

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Credit: Tesla

Morgan Stanley analyst Adam Jonas, one of Wall Street’s most ardent Tesla (NASDAQ:TSLA) bulls today, has described Elon Musk’s newly proposed $1 trillion performance-based compensation package as a “good deal” for investors. 

In a note shared this week, Jonas argued that the package helps align the interests of Musk and Tesla’s minority shareholders, despite its shockingly high headline number.

Future market opportunities

Jonas highlighted Tesla’s longer-term ambitions in robotics as a key factor in his assessment. “Yes, a trillion bucks is a big number, but (it) is rather modest compared to the size of the market opportunity,” Jonas wrote. He added that the humanoid robot market could ultimately surpass the size of today’s global labor market “by a significant multiple.”

“We have entertained scenarios where the humanoid robot market can exceed the size of today’s global labor market… by a significant multiple,” Jonas wrote, as shared on X by Tesla watcher Sawyer Merritt.

The analyst likened the arrival of AI-powered robotics to the transformative effect of electricity, noting that “contemplating future global GDP before AI robots is like contemplating global GDP before electricity.” The Morgan Stanley analyst’s insights align with the idea that as much as 80% of Tesla’s future valuation could be tied to its Optimus humanoid robot program.

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Elon Musk’s pay package

Tesla’s board has tied Elon Musk’s proposed compensation package to some of the most ambitious targets in corporate history. The 2025 CEO Performance Award requires the automaker’s valuation to soar from roughly $1.1 trillion today to $8.5 trillion over the next decade, a level that would make Tesla the most valuable company in existence.

The plan also demands a leap in Tesla’s operating profit, from $17 billion in 2024 to $400 billion annually. It also ties the CEO’s compensation to a number of product milestones, including the delivery of 20 million vehicles in total, 10 million active Full Self-Driving subscriptions, 1 million Tesla Bots, and 1 million Robotaxis in operation. Tesla’s board emphasized that Musk’s leadership was fundamental to achieving such ambitious goals, with Chair Robyn Denholm noting the award would align the CEO’s incentives with long-term shareholder value.

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