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Electric pickup buyers hold multiple reservations as delivery date uncertainty looms: survey

Credit: Cybertruck Owner’s Club

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With so many electric pickups set to hit the market in the coming years, consumers are playing their hands by holding reservations on multiple EV trucks due to the uncertainty of when they might be delivered.

A new survey from Recurrent shows that “about 89% of Tesla Cybertruck reservations overlap with another truck pre-order, and 100% of Ford F-150 and Chevrolet Silverado reservations also pre-ordered another vehicle on this list. ”

It is no secret a major focus of many electric automakers in 2021 and 2022 was the EV pickup. With trucks being such a popular body style in the United States and elsewhere, companies were fending to offer the first EV pickup, but also the most effective one. While Rivian’s R1T was the first electric pickup on the market, the GMC Hummer EV joined the list shortly after. However, notable newcomers and worthy opponents are coming, as the Tesla Cybertruck and Chevrolet Silverado EV are both expected to hit production lines in the next year. A breakdown of how many reservations each truck has, and how prospective EV truck buyers are playing their multiple pre-orders, shows the anticipation for the emergence of the electric pickup market.

“We knew that 2022 would be the year of the electric truck, and the year has not disappointed us, at least as far as pre-orders go,” Scott Case, CEO and co-founder of Recurrent, said. “But I’m also taking pre-order number claims by manufacturers with a grain of salt, because clearly not all of those orders are solid. Shoppers should not be scared off by long pre-order waits if they know the vehicle you want.”

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It has been reported on numerous occasions that the Tesla Cybertruck has accumulated a massive number of pre-orders: 1.27 million+, according to Recurrent’s research. The F-150 Lightning is second with 200,000 pre-orders, and the Rivian R1T and R1S and Hummer EV have 90,000 and 65,000, respectively.

However, the breakdown of how these pre-orders are being played is most interesting. Recurrent surveyed over 200 EV shoppers in a partnership with AAA Washington to see what EVs buyers have pre-ordered and which they intend to actually purchase. The research showed that Tesla vehicles have 100 percent order fulfillment, while other vehicles, like the Chevy Silverado EV, only had a 20 percent fulfillment rate.

“In the case of Tesla, there is a non-refundable order fee that may weed out some impulsive reservations, as well as the knowledge that the market is hot enough to resell your order before you even take delivery,” the study said. Recurrent attributed the outliers above to three factors:

  • Uncertainty on delivery time – or delivery at all – may cause some shoppers to modulate their enthusiasm for certain vehicles. Of course, the Tesla Cybertruck, with its seemingly infinite production delays, comes to mind here.
  • Refundable reservations mean that customers can express interest in many cars and make the decision when they see when, and what, they can actually drive off in.
  • With all the buzz around electric vehicles, manufacturers may be incentivized to make reservations easy for shoppers in order to pump up their numbers, even if these reservations don’t all turn into sales

In general, however, EV truck buyers are more likely to have multiple reservations. Recurrent says the strategy of over-ordering allows buyers to keep their options open, especially as production and delivery dates have not yet been solidified by the manufacturers, which gives the reservations holders more time to analyze their decisions. However, 89 percent of Cybertruck reservations overlap with another EV truck order, while 100 percent of Ford F-150 Lightning and Chevy Silverado EV orders are paired with another vehicle on the list Recurrent put together.

Credit: Recurrent

Additionally, the study found that Tesla brand loyalty runs deep. “Recurrent found that many families have gone all-in on Tesla. Around 50% of those who have reserved both a Telsa Cyber Truck and a Tesla car model plan to redeem both,” it said.

Tesla reservations do not seem to overlap with other brands, which would align with the company’s history of brand loyalty. “If you’ve reserved a Ford F-150, Rivian, or Chevy Silverado, chances are good that you may also have reserved a Tesla Cybertruck,” Recurrent’s study added. “But, if you’re interested in any of the new, non-truck options on this list, there is virtually no overlap with the Tesla brand. There is a clear chasm between non-Tesla cars and Tesla reservations.”

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I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla expands global FSD (Supervised) testing with Abu Dhabi trials

The program marks the emirate’s first formal testing framework for Tesla’s supervised autonomous driving technology.

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Credit: Grok Imagine

Tesla has started its first Full Self-Driving (Supervised) road trials in Abu Dhabi under the oversight of the Integrated Transport Centre, also known as Abu Dhabi Mobility. 

The program marks the emirate’s first formal testing framework for Tesla’s supervised autonomous driving technology.

FSD (Supervised) road trials are being conducted with the support of the Smart and Autonomous Systems Council and in coordination with the Legislation Lab at the General Secretariat of the UAE Cabinet.

Dr. Abdulla Hamad AlGhfeli, Acting Director General of the Integrated Transport Centre (Abu Dhabi Mobility), highlighted the agency’s regulatory role in overseeing the FSD (Supervised) tests in a press release

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“The supervision of the Integrated Transport Centre (Abu Dhabi Mobility) over the commencement of Tesla’s advanced autonomous driving technology tests reflects its regulatory and legislative role. These tests represent a qualitative step to evaluate the technology’s performance in a real-world operating environment and to collect the necessary data to verify its readiness before any future expansion in usage.

“Through this organized framework, and in cooperation with strategic partners, we seek to achieve a balance between supporting innovation and encouraging the adoption of smart solutions on one hand and ensuring the safety of road users on the other, in line with the emirate’s direction to develop an advanced, safe, and sustainable transport system,” he said. 

Tesla is putting a lot of effort into expanding the rollout of FSD (Supervised) to territories outside in the United States. During a recent interview with Giga Berlin plant manager Andre Thierig, Musk stated that Tesla is looking to secure approval for FSD (Supervised) in the Netherlands this coming March. 

“Tesla has the most advanced real-world AI, and hopefully, it will be approved soon in Europe. We’re told by the authorities that March 20th, it’ll be approved in the Netherlands,’ what I was told. Hopefully, that date remains the same. But I think people in Europe are going to be pretty blown away by how good the Tesla car AI is in being able to drive,” Musk stated.

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SpaceX considering confidential IPO filing this March: report

The filing could pave the way for a June listing at a valuation that may exceed $1.75 trillion.

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Credit: SpaceX/X

SpaceX is reportedly preparing to confidentially file for an initial public offering (IPO) as soon as March. The filing could pave the way for a June listing at a valuation that may exceed $1.75 trillion, potentially making it the largest IPO in history.

The update was initially reported by Bloomberg News, which cited information shared by people reportedly familiar with the matter. 

As per the publication, a confidential filing allows a company to receive regulatory feedback before publicly releasing its financials. Bloomberg’s source, however, noted that the timing of SpaceX’s IPO is still under discussion and plans could change.

SpaceX did not immediately respond to requests for comment.

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A March submission would mark the clearest step yet toward bringing Elon Musk’s private space company into public markets. People familiar with the preparations said the offering could raise as much as $50 billion. That would surpass the $29 billion debut of Saudi Aramco in 2019, currently the largest IPO on record.

Major banks including Goldman Sachs Group Inc., JPMorgan Chase & Co., Morgan Stanley, and Bank of America Corp. are reportedly positioned for senior roles in the transaction. SpaceX is also said to be considering a dual-class structure that would allow insiders, including Musk, to retain enhanced voting control.

Satellite communications provider EchoStar Corp., which holds a stake in SpaceX, reportedly saw its shares rise following news of the potential filing.

At a valuation exceeding $1.75 trillion, SpaceX would immediately have a larger market cap than all but five of the companies traded in the S&P 500 index. That figure would place it ahead of Meta Platforms Inc. and Tesla Inc. by market capitalization, trailing only a small group of mega-cap firms such as Apple Inc. and Microsoft Corp.

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The scale of the proposed valuation reflects SpaceX’s dominance in orbital launch services and its Starlink satellite network, which serves millions of users globally. The company has also outlined long-term expansion plans tied to higher Starship launch cadence, orbital infrastructure, and lunar development initiatives.

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Elon Musk hints Tesla investors will be rewarded heavily

“Hold onto your Tesla stock. It’s going to be worth a lot, I think. That’s my bet,” Musk said.

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Credit: Grok

Elon Musk recently hinted that he believes Tesla investors will be rewarded heavily if they continue to hold onto their shares, and he reiterated that in a new interview that the company released on its social accounts this week.

Musk is one of the most successful CEOs in the modern era and has mammothed competitors on the Forbes Net Worth List over the past year as his holdings in his various companies have continued to swell.

Tesla investors, especially those who have been holding shares for several years, have also felt substantial gains in their portfolios. Over the past five years, the stock is up over 78 percent. Since February 2019, nearly seven years ago to the day, the stock is up over 1,800 percent.

Musk said in the interview:

“Hold onto your Tesla stock. It’s going to be worth a lot, I think. That’s my bet.”

It’s no secret Musk has been extremely bullish on his own companies, but Tesla in particular, because it is publicly traded.

However, the company has so many amazing projects that have an opportunity to revolutionize their respective industries. There is certainly a path to major growth on Wall Street for Tesla through its various future projects, including Optimus, Cybercab, Semi, and Unsupervised FSD.

  • Optimus (Tesla’s humanoid robot): Musk has discussed its potential for tasks like childcare, walking dogs, or assisting elderly parents, positioning it as a massive long-term driver of company value.
  • Cybercab (Tesla’s robotaxi/autonomous ride-hailing vehicle): a fully autonomous vehicle geared specifically for Tesla’s ride-sharing ambitions.
  • Semi (Tesla’s electric truck, with mentions of expansion, like in Europe): brings Tesla into the commercial logistics sector.
  • Unsupervised FSD (Full Self-Driving software achieving full autonomy without human supervision): turns every Tesla owner’s vehicle into a fully-autonomous vehicle upon release

These projects specifically are some of the highest-growth pillars Tesla has ever attempted to develop, especially in Musk’s eyes, as he has said Optimus will be the best-selling product of all-time.

Many analysts agree, but the bullish ones, like Cathie Wood of ARK Invest, are perhaps the one who believes Tesla has incredible potential on Wall Street, predicting a $2,600 price target for 2030, but this is not even including Optimus.

She told Bloomberg last March that she believes that the project will present a potential additive if Tesla can scale faster than anticipated.

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