News
The Boring Company’s Las Vegas Loop tunnel project is coming to life
The Boring Company’s upcoming Loop project at the Las Vegas Convention Center appears to be coming to life, with the first images of the startup’s dig site emerging online. Images that have emerged of the startup’s activities reveal that The Boring Company has started shipping parts of a tunnel boring machine to Las Vegas, with a TBM cutter head and mixing chamber recently arriving at the location.
Initial pictures of The Boring Company’s activities were shared on Twitter last week, courtesy of @JamesInLasVegas. The photos depicted heavy machinery surrounding the tunneling startup’s dig site, including several cranes and what appeared to be a pile driver. An image of a tunnel boring machine’s cutter head was also posted.
Elon Musk's tunnel project at the Las Vegas Convention Center just went from WTF to OMFG. (via @JamesInLasVegas) @elonmusk @boringcompany pic.twitter.com/qTqgDZN8J3
— Vital Vegas (@VitalVegas) September 18, 2019
A source familiar with the Boring Company’s current activities for the Las Vegas Convention Center Loop project recently informed Teslarati that the startup’s activities have started ramping over the past few weeks. The source, who has asked to remain anonymous, added that The Boring Company has been granted a pit permit, and thus, the startup has started the construction of a secant wall for the Loop system’s passenger station located on the east end of the LVCC’s South Hall.
Similar to the initial Twitter posts that emerged of the ongoing project, the source also mentioned that parts of a tunnel boring machine started arriving Thursday night. First was what appeared to be a brand new cutter head, followed by a mixing chamber. Both these TBM parts were dropped off at a location that was visible from Desert Inn Blvd.
The Boring Company’s tunnel boring machine segments arrive at the Las Vegas site.
Interestingly, the secant wall is reportedly progressing quickly, and once this is done, excavation will soon follow. Overall, the Las Vegas Convention Center Loop appears to be progressing well, though hitting Elon Musk’s goal of completing the Loop system by the end of 2019 will likely remain a challenging task. But if the company’s digging technology is up for the challenge, the Tesla and SpaceX CEO’s timetable will likely prove feasible.
Much of the details about The Boring Company’s tunneling plans for the Las Vegas Loop system are yet to be announced. Perhaps the biggest question right now is if the startup will be deploying its next-generation TBM for the project. The Boring Company’s Hawthorne test tunnel was built using Godot, a conventional tunnel boring machine. Elon Musk has since announced that the startup is working on two new machines, a hybrid TBM named Line-Storm, which is capable of digging around twice as fast as Godot, and Prufrock, an all-electric TBM that can dig around 10-15 times faster than a conventional tunneling machine, with very little noise and zero emissions.
-
- The Boring Company works on a tunnel boring machine. (Credit: Teslarati)
-
- The Boring Company works on a tunnel boring machine.
-
- The Boring Company works on a tunnel boring machine.
The Boring Company works on a tunnel boring machine.
Images of what appeared to be a new TBM being assembled at the tunneling startup’s lot in the vicinity of the SpaceX headquarters in Hawthorne have been captured a few months ago. With this in mind, there seems to be a good chance that The Boring Company’s Las Vegas project could utilize one of the startup’s newer machines. Perhaps The Boring Company will play it safe and deploy Godot, which has already been tried and tested at Hawthorne, or perhaps the startup could utilize Line-Storm or Prufrock to complete the project faster.
News
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
