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The Boring Company’s skeptics need to calm down about the LVCC Loop
The Boring Company’s Las Vegas Convention Center Loop has been completed, and as with every other project from Elon Musk, the initiative has attracted a barrage of criticism from skeptics, some of whom have ridiculed and mocked the transport tunnel system. But just like SpaceX critics who insisted that orbital rockets would never land on a drone ship in the middle of the ocean, or Tesla skeptics who insisted that the Model 3 was a lemon that no one would buy, The Boring Company’s critics may very well be missing a crucial point.
The criticisms surrounding the LVCC Loop are vast, with publications like CNET noting that the system was “disappointing” and “lame” due to its capability to only transport 4,400 people from a fleet of 62 Teslas. VICE described coverage of the LVCC Loop as the “most embarrassing news clip in American transportation history.” Tech publication Futurism argued that the LVCC Loop is “incredibly inefficient.” Even dedicated EV blogs have dismissed the project as “boring.”
And these are just from some publications. A look at the reactions from social media would show numerous users, including the usual band of Tesla and SpaceX skeptics, calling out the LVCC Loop for being yet another example of why Elon Musk is a failure. This became particularly notable after celebrity Kylie Jenner posted a short video of a trip in the Las Vegas tunnels. But amidst the frothing mouths of anti-Elon Musk individuals and those that simply disbelieve the potential of The Boring Company lies one key point—the LVCC Loop, at its current state, is not the end-all and be-all of the tunneling startup’s ambitions.
One thing that Boring Company critics typically forget is the fact that the LVCC Loop’s tunnels are incredibly cheap and quick to build. It’s rarely brought up now, but The Boring Company was one of two companies that were shortlisted for the Las Vegas Convention Center transport system. The other company was Austria-based Doppelmayr Garaventa Group, which proposed a traditional above-ground campus transit system estimated to cost $215 million to complete. The LVCC Loop was completed for $52.5 million. It’s scalable as well, with the LVCC Loop easily being expanded into the larger, more expansive Vegas Loop.
While the Las Vegas Convention Center Loop’s current iteration is a conservative version of Elon Musk’s ambitious tunnel concepts, the core of The Boring Company’s innovation is present in the project. This is because ultimately, The Boring Company’s goal is to make tunneling quicker and more efficient. In this regard, the startup was able to accomplish its goals, and that’s without using its flagship tunnel boring machine. As per previous reports, The Boring Company used Godot+, an upgraded version of its first TBM, to complete the LVCC Loop.
Kylie Jenner showing off The Boring Company tunnel in Las Vegas 👀
🔥 @elonmusk pic.twitter.com/wwN0yc9zIx
— SAINT (@saint) April 14, 2021
The Boring Company is hard at work developing Prufrock, a next-generation, all-electric tunnel boring machine that’s designed to be capable of digging 1 mile per week, or about six times faster than Godot+. Prufrock is designed to begin tunneling within 48 hours of its arrival onsite as well, making its deployments very easy and quick. Machines such as Prufrock, and the incredibly low cost of its tunnels, are The Boring Company’s true disruption.
This is incredibly impressive considering that Godot+ is no slouch. While speaking to German publication Manager Magazin, Martin Herrenknecht, the founder of Herrenknecht AG, dismissed The Boring Company, stating that Elon Musk’s TBMs were only capable of drilling 20 meters in one week. In a statement to Teslarati, an individual familiar with the matter clarified that Herrenknecht’s information was inaccurate, as Godot+ had already managed to dig over 40 meters in one day.
Perhaps the most notable factor to point out amidst the intense criticisms against the LVCC Loop is the fact that the system will most definitely not stay the way it is today. Yes, it only deploys Teslas that are still driven by human drivers for now, but that will soon improve with the use of Autopilot. Yes, the system only has a capacity of 4,400 people per hour with 62 Teslas today, but the vehicles could soon travel quicker, and larger transport pods that hold 16 people per vehicle could improve the system’s capacity. It’s just a bit hard to see these things, or even acknowledge them, if one were already under the notion that The Boring Company is fraudulent, because Elon Musk.
The Boring Company is only getting started. The LVCC Loop could also be considered as a proof of concept, and it will be expanded to other areas in Las Vegas. Improvements to the LVCC Loop, such as the deployment of more Teslas and the use of Autopilot, could also be implemented quickly. Similar tunnels could be built in Florida soon as well. And once Prufrock is deployed, and once other low-cost tunnels are constructed at speeds that have never been seen before, The Boring Company’s skeptics might very well find themselves in the same boat as those who were absolutely certain that orbital rockets could not land on an autonomous barge, or that electric vehicles are simply not feasible.
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News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
