Elon Musk was invited to coffee by Easee founders with a creative video pitch.
Based in Norway, Easee founders launched a website and video to invite Elon Musk for an interview during his trip to Norway. According to the website, Elon Musk is visiting their hometown.
“When you hear Elon Musk is visiting your hometown, what is the first thing you do? You invite him for a coffee of course! So, when we heard he was coming to Stavanger, Norway, we had to act. After all, we Norwegians are big believers in the power of conversation, and we know that a good cup of coffee works wonders to break the ice.”
https://twitter.com/EaseeOfficial/status/1559097883101732865
One of the founders, Jonas Helmikstøl, started the video by sharing who he is and where he’s from. The video has several themes from Elon Musk’s companies and passions from paying for a meal with Dogecoin to launching a rocket that crashed into the far-off mountains.
Helmikstøl shared the transcript of the video in the following thread on Twitter.
Dear @elonmusk.
My name is Jonas.
I come from a small town on the West Coast of Norway.— Jonas Helmikstøl (@Jhelmik) August 15, 2022
Helmikstøl said that he and his friends started a business and could learn a lot from Elon Musk.
“In fact, that’s why I am tweeting you today. Because we heard rumors that you may be coming into town in August. I was wondering if you wanted to stop by for a cup of coffee or something when you’re in town .”
The company that Helmikstøl and his friend founded is called Easee. He and his friends wanted to create the world’s smallest electric vehicle charger so they founded Easee in 2018. And it’s been well-received by installers and private customers.
Although headquartered in Norway, the company has offices in three European countries and exports to 17 European countries. The purpose, the company stated on its website, is to ensure a focus on people and the earth through both development and production.
In a statement to Teslarati’s Maria Merano, Kenneth Bjerga Head of PR – Nordics said:
“The idea came to life when The ONS Energy Conference in Stavanger, Norway, announced Elon as the key speaker back in April. We thought that a coffee with him could increase the chances of accelerating the green transition in Europe. This is our business invite to him. We know this idea is totally bonkers in many ways, but the Easee mindset is always to go further – and bolder.”
Elon Musk
Tesla to launch in India in July with vehicles already arriving: report
Tesla is finally making serious moves toward launching in India, with showrooms opening in July, a report claims.

Tesla is finally bringing its business to India, a new report indicates, as the company is already shipping vehicles from China to the market where it has attempted to launch business for several years.
We first heard of Tesla planning to launch in India about a decade ago when CEO Elon Musk and Indian Prime Minister Narendra Modi met in California at the Fremont Factory in 2015.
Over the years, the two have hinted that the automaker would eventually land in India, but issues with import duties have delayed Tesla’s attempts.
Now, there seems to be some serious movement in Tesla’s plans, as it has reportedly shipped the first batch of vehicles from China to India, according to Bloomberg. The outlet says these are Model Y Rear-Wheel-Drive configurations.
Tesla is also planning for other parts of the launch, like preparing for Supercharging, aftermarket parts and merchandise purchasing for vehicle owners and fans, and spare parts from various regions, including the United States, China, and the Netherlands.
The company and the Indian government must have come to some sort of agreement that was catalyzed by Musk and Modi’s meeting in February in the U.S.
It is a long time coming, and it now gives Tesla access to an incredibly vast market in India, where a very small percentage of 2024’s total automotive sales were comprised of electric vehicles.
Another interesting tidbit about the launch is that the vehicles will be coming from Gigafactory Shanghai and not Gigafactory Berlin as previously thought. Reports from other publications, like Reuters, indicated the German production facility was building vehicles for India early last year.
India has a very strict policy that favors domestic manufacturing, which is why the import duties were so high for foreign automakers looking to bring their product into the market. These duties were reduced from 110 percent to just 15 percent, as long as companies aim to invest in India and meet certain investment and sales targets.
News
SpaceX and Elon Musk share insights on Starship Ship 36’s RUD
Starship Ship 36 experienced a Rapid Unscheduled Disassembly during a static fire attempt.

Elon Musk and SpaceX provided an explanation for the Rapid Unscheduled Disassembly (RUD) of Starship Ship 36 on Wednesday. As per Musk, preliminary data suggests that a nitrogen composite overwrapped pressure vessel (COPV) in the vehicle’s payload bay failed below its proof pressure.
On Wednesday evening, Ship 36 experienced a RUD during a static fire attempt. Videos of the incident that were shared online showed Starship Ship 36 exploding into a massive fireball at its launchpad in Starbase, Texas. Images taken in the aftermath of the explosion showed significant damage to the plumbing in the area. The site’s pad structure was also destroyed.
Elon Musk shared some information immediately after the incident. In a response to a post from space enthusiast @Erdayastronaut, Musk stated that “Preliminary data suggests that a nitrogen COPV in the payload bay failed below its proof pressure.”
Musk also noted that, “If further investigation confirms that this is what happened, it is the first time ever for this design.”
SpaceX provided more insight into the incident in a post on its official website.
“After completing a single-engine static fire earlier this week, the vehicle was in the process of loading cryogenic propellant for a six-engine static fire when a sudden energetic event resulted in the complete loss of Starship and damage to the immediate area surrounding the stand.
“The explosion ignited several fires at the test site, which remains clear of personnel and will be assessed once it has been determined to be safe to approach. Individuals should not attempt to approach the area while safing operations continue,” SpaceX wrote in its post.
SpaceX highlighted that despite Starship Ship 36’s RUD, the incident will not result in any hazards to the surrounding communities in the Rio Grande Valley. And in a post on X, SpaceX also confirmed that everyone in the Starship team was safe and accounted for after Ship 36’s explosion.
While Ship 36’s RUD is a speed bump for the Starship program, SpaceX is a company that is known to grow stronger with every adversity. Thus, it would not be surprising if SpaceX implemented numerous improvements to Starship after this incident–improvements that would make the vehicle more reliable and safer than before.
News
Tesla has started rolling out initial round of Robotaxi invites
Tesla is putting safety above all in its initial Robotaxi rollout.

Tesla has started rolling out an initial round of invites for its upcoming Robotaxi service in Austin, Texas.
Screenshots shared by several Tesla community members who received the invites provided a quick overview of the autonomous ride-hailing service.
As noted in a techAU report, the initial round of Robotaxi service invites has gone to longtime Tesla owners and active members of the EV community. These include owners such as @SawyerMerritt, @BLKMDL3, @WholeMarsBlog, @ItsKimJava, and @HerbertOng, all of whom shared screenshots of the invitation that Tesla has sent about the upcoming service.
You’re Invited to Early Access of Tesla Robotaxi!
The Future is Now! You’re invited to Early Access of Tesla’s Robotaxi service in Austin, TX!
As an Early Access rider, you can be among the first to use our new Robotaxi App and experience an autonomous ride within our geofenced area in Austin. Through this exclusive preview, you’ll have the opportunity to provide valuable feedback on our Robotaxi service.
Based on Tesla’s message, it appears that participation in the service would be strictly invite-only for now. Participants must also download Tesla’s dedicated Robotaxi App to hail a ride. Rides can also be requested and initiated to and from any location within a geofenced area of Austin.
The robotaxi service will be available from 6:00 AM to 12:00 AM, seven days a week, though these hours may change depending on factors such as inclement weather. Interestingly enough, Tesla is inviting the first participants of the Robotaxi program to share photos and videos of their experience with the service.
While the vehicles themselves are autonomous and would operate without human input, the Robotaxis would still be accompanied by a Tesla staff member to monitor the vehicle. This strategy suggests that Tesla is really putting safety above all in its initial Robotaxi rollout.
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