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Could Elon Musk tweet for all of eternity? Digital avatar technology could make it happen

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Digital avatars are a blend of science fiction and our current reality, but where is that line drawn, really? Imagine the current minds behind today’s most promising technologies and businesses leaving electronic copies of themselves so that, rather than just existing in nostalgic memories, they could continue contributing to the global conversation for all of digital eternity.

That’s right. The tweets of Elon Musk wouldn’t just be archived for historic perusal. He’d still be tweeting (or opining on a similar platform) long after his great-great-great-grandchildren were graduating from high school on Mars.

Of course, that particular goal could likely be achieved with minimal coding effort utilizing a dataset of his public comments, but that’s not all digital avatar technology is proposing. Imagine being able to approach Elon for personalized business advice, his opinion on a proposed carbon regulation, or thoughts on the name of an off-planet colony, all without the real magnate (magnet?) being directly involved in the conversation – or even alive, for that matter.

MIT Technology Review recently published an article featuring Augmented Eternity, a company developing an application which will host digital personas based on its customers that can be interacted with posthumously. For example, a customer’s business persona could give advice on a corporate deal, and a private persona could be involved with family matters. Utilizing personal data analyzed by artificial intelligence to achieve its goals, Augmented Eternity isn’t the only business on the market for this kind of digital interactivity.

Eternime wants you to live forever as a digital version of your after you die. [Credit: Eterni.me]

The company Eterni.me describes its services as a collection of “your thoughts, stories and memories, curate[d] [into] an intelligent avatar that looks like you…[because]…we all pass away, sooner or later…eventually, we are all forgotten.” Another company with a focus on the living over the dead, ObEN, describes its product as “Personal Artificial Intelligence (PAI)” comprising “personalized digital avatars [that] look, sound, sing, and behave like you…capable of performing a variety of useful tasks.” With its product being a “verified intelligent 3D avatar…perform[ing] activities on your behalf”, ObEN takes direct aim at increasing present day productivity, i.e., benefitting the customer while they are alive.

Admittedly, the idea of storing personal data for use in an artificial intelligence environment isn’t a new one. The concept of creating an avatar embodying the personality of any person has at least been floating around since science fiction envisioned separating human minds from their bodies. One of the notable recent imaginings in entertainment of this concept was seen in the episode, “Be Right Back” from the British science fiction series, “Black Mirror”. In the episode, a widow is able to recreate her dead partner, first as a type of chat box, then a telephone personality, and finally a corporeal being, all by using data obtained via his public electronic records.

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Another recent and compelling imagining of this scenario is found in the series, “Caprica”, wherein a teenage girl’s father uploads a sentient avatar of his dead daughter into an advanced robot. The sentience, perhaps, is the factor that makes the software most dangerous, and the avatar’s actions throughout the series confirm this concern. Danger and advanced artificial intelligence are two concepts that seem to come wrapped up in one another, and here we come full circle back to Elon Musk.

When asked what he sees about AI that others with less concern about its future do, Elon replied, “Smart people…define themselves by their intelligence and…they don’t like the idea that a machine could be way smarter than them, so they discount the idea…it’s the wishful thinking situation.” Having also posited that AI is more dangerous than nuclear warheads, there’s no mistaking his position that more care is needed towards the safety of its advancement.

Another major concern of Elon’s, however, is an extinction-level event which will end humanity, and this concern is part of what drives his and SpaceX’s mission towards colonization of Mars. Could digital avatars be a place where concerns and prospects find common ground? Aside from physically relocating part of humanity to another planet to ensure its long-term survival, encapsulating humanity in digital (smarter?) form as proposed by avatar companies might be another way to ensure the legacy of the species, not just individual customers.

Then again, if we’re all living in a simulation to begin with, digitizing our personas may just be completing the predicted circle of life. Stay tuned – the future of tech moves fast.

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Accidental computer geek, fascinated by most history and the multiplanetary future on its way. Quite keen on the democratization of space. | It's pronounced day-sha, but I answer to almost any variation thereof.

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Tesla UK sales see 14% year-over-year rebound in June: SMMT data

The SMMT stated that Tesla sales grew 14% year-over-year to 7,719 units in June 2025.

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Credit: Tesla

Tesla’s sales in the United Kingdom rose in June, climbing 14% year-over-year to 7,719 units, as per data from the Society of Motor Manufacturers and Traders (SMMT). The spike in the company’s sales coincided with the first deliveries of the updated Model Y last month.

Model Y deliveries support Tesla’s UK recovery

Tesla’s June performance marked one of its strongest months in the UK so far this year, with new Model Y deliveries contributing significantly to the company’s momentum. 

While the SMMT listed Tesla with 7,719 deliveries in June, independent data from New AutoMotive suggested that the electric vehicle maker registered 7,891 units during the month instead. However, year-to-date figures for Tesla remain 2% down compared to 2024, as per a report from Reuters.

While Tesla made a strong showing in June, rivals are also growing. Chinese automaker BYD saw UK sales rise nearly fourfold to 2,498 units, while Ford posted the highest EV growth among major automakers, with a more than fourfold increase in the first half of 2025.

Overall, the UK’s battery electric vehicle (BEV) demand surged 39% to to 47,354 units last month, helping push total new car sales in the UK to 191,316 units, up 6.7% from the same period in 2024.

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EV adoption accelerates, but concerns linger

June marked the best month for UK car sales since 2019, though the SMMT cautioned that growth in the electric vehicle sector remains heavily dependent on discounting and support programs. Still, one in four new vehicle buyers in June chose a battery electric vehicle.

SMMT Chief Executive Mike Hawes noted that despite strong BEV demand, sales levels are still below regulatory targets. “Further growth in sales, and the sector will rely on increased and improved charging facilities to boost mainstream electric vehicle adoption,” Hawes stated.

Also taking effect this week was a new US-UK trade deal, which lowers tariffs on UK car exports to the United States from 27.5% to 10%. The agreement could benefit UK-based EV producers aiming to expand across the country.

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Tesla Model 3 ranks as the safest new car in Europe for 2025, per Euro NCAP tests

Despite being on the market longer than many of its rivals, the Tesla Model 3 continues to set the bar for vehicle safety.

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Credit: Tesla Asia/X

The Tesla Model 3 has been named the safest new car on sale in 2025, according to the latest results from the Euro NCAP. Among 20 newly tested vehicles, the Model 3 emerged at the top of the list, scoring an impressive 359 out of 400 possible points across all major safety categories.

Tesla Model 3’s safety systems

Despite being on the market longer than many of its rivals, the Tesla Model 3 continues to set the bar for vehicle safety. Under Euro NCAP’s stricter 2025 testing protocols, the electric sedan earned 90% for adult occupant protection, 93% for child occupant protection, 89% for pedestrian protection, and 87% for its Safety Assist systems.

The updated Model 3 received particular praise for its advanced driver assistance features, including Tesla’s autonomous emergency braking (AEB) system, which performed well across various test scenarios. Its Intelligent Speed Assistance and child presence detection system were cited as noteworthy features as well, as per a WhatCar report.

Other notable safety features include the Model 3’s pedestrian-friendly pop-up hood and robust crash protection for both front and side collisions. Euro NCAP also highlighted the Model 3’s ability to detect vulnerable road users during complex maneuvers, such as turning across oncoming traffic.

Euro NCAP’s Autopilot caution

While the Model 3’s safety scores were impressive across the board, Euro NCAP did raise concerns about driver expectations of Tesla’s Autopilot system. The organization warned that some owners may overestimate the system’s capabilities, potentially leading to misuse or inattention behind the wheel. Even so, the Model 3 remained the highest-scoring vehicle tested under Euro NCAP’s updated criteria this year.

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The Euro NCAP’s concerns are also quite interesting because Tesla’s Full Self-Driving (FSD) Supervised, which is arguably the company’s most robust safety suite, is not allowed for public rollout in Europe yet. FSD Supervised would allow the Model 3 to navigate inner city streets with only minimal human supervision.

Other top scorers included the Volkswagen ID.7, Polestar 3, and Geely EX5, but none matched the Model 3’s total score or consistency across categories. A total of 14 out of 20 newly tested cars earned five stars, while several models, including the Kia EV3, MG ZS, and Renault 5, fell short of the top rating.

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Why Tesla’s Q3 could be one of its biggest quarters in history

Tesla could stand to benefit from the removal of the $7,500 EV tax credit at the end of Q3.

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(Credit: Tesla)

Tesla has gotten off to a slow start in 2025, as the first half of the year has not been one to remember from a delivery perspective.

However, Q3 could end up being one of the best the company has had in history, with the United States potentially being a major contributor to what might reverse a slow start to the year.

Earlier today, the United States’ House of Representatives officially passed President Trump’s “Big Beautiful Bill,” after it made its way through the Senate earlier this week. The bill will head to President Trump, as he looks to sign it before his July 4 deadline.

The Bill will effectively bring closure to the $7,500 EV tax credit, which will end on September 30, 2025. This means, over the next three months in the United States, those who are looking to buy an EV will have their last chance to take advantage of the credit. EVs will then be, for most people, $7,500 more expensive, in essence.

The tax credit is available to any single filer who makes under $150,000 per year, $225,000 a year to a head of household, and $300,000 to couples filing jointly.

Ending the tax credit was expected with the Trump administration, as his policies have leaned significantly toward reliance on fossil fuels, ending what he calls an “EV mandate.” He has used this phrase several times in disagreements with Tesla CEO Elon Musk.

Nevertheless, those who have been on the fence about buying a Tesla, or any EV, for that matter, will have some decisions to make in the next three months. While all companies will stand to benefit from this time crunch, Tesla could be the true winner because of its sheer volume.

If things are done correctly, meaning if Tesla can also offer incentives like 0% APR, special pricing on leasing or financing, or other advantages (like free Red, White, and Blue for a short period of time in celebration of Independence Day), it could see some real volume in sales this quarter.

Tesla is just a shade under 721,000 deliveries for the year, so it’s on pace for roughly 1.4 million for 2025. This would be a decrease from the 1.8 million cars it delivered in each of the last two years. Traditionally, the second half of the year has produced Tesla’s strongest quarters. Its top three quarters in terms of deliveries are Q4 2024 with 495,570 vehicles, Q4 2023 with 484,507 vehicles, and Q3 2024 with 462,890 vehicles.

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