Investor's Corner
Elon Musk’s bet-the-company Tesla Model 3 gamble appears to be paying off
Elon Musk recently described the Model 3 ramp as a “bet-the-company” situation, where the future of Tesla as a whole hinged on the success of the vehicle. Considering recent reports that are emerging about the electric car, it appears that while it might have taken longer than expected, Elon Musk’s Model 3 gamble is starting to pay off.
True to the CEO’s prediction, the 5,000/week milestone that the company achieved at the end of Q2 2018 seemed to have ushered in a new standard for the production of the electric car. Prior to the end of Q2, Tesla was still struggling to build the Model 3 according to its self-imposed targets. Despite doubts from Wall St. that the 5,000/week pace for the Model 3 was unsustainable, signs have emerged since the beginning of July suggesting that the production ramp of the vehicle this Q3 2018 would be better than what critics expect.
Tesla’s journey to reach this point, however, has been painful. In an interview earlier this month with Bloomberg, Elon Musk admitted that his Model 3 gamble came at a high price. Musk noted that while he believes that the Model 3’s production hell is about to end, the whole ordeal has caused him to develop some “permanent mental scar tissue.” In the same interview, Musk also mentioned that he is optimistic about the next few months, and that he would let Tesla’s results speak for themselves.
These results are starting to emerge in a steady stream now. Since the beginning of July, Tesla does not appear to have relaxed its push to deliver as many Model 3 as possible. Test drive programs were started, more than 19,000 new Model 3 VINs were filed in half a month, a new 5-minute Sign & Drive delivery system was adopted, and the Fremont factory appears to be as busy as ever. Tesla enthusiast Anner J. Bonilla, for one, recently shared a recent drive-by video of the Fremont factory (originally uploaded at the Tesla Model 3 Owner’s Club closed Facebook Group), and the facility’s premises were filled with semi trucks waiting to transport Tesla vehicles.
Near Fremont from FB. We are gonna need @boringcompany tunnels to distribute to delivery centers soon. pic.twitter.com/2fhhkADl97
— Anner J. Bonilla 🇵🇷🛩️🔋🔧 (@annerajb) July 18, 2018
Reports have also emerged that Tesla Senior Director of Investor Relations Aaron Chew recently met with investors and analysts, where he reportedly revealed that Tesla is targeting a sustained production rate of 5,000-6,000 Model 3 per week for the third quarter. To support this continued ramp, Tesla seems to be optimizing its workforce once more. Since July started, the electric car maker’s hiring activity has jumped 19%. On July 1, Tesla had 1,662 job openings, and by July 16, the company had 1,974 open positions. Among these, openings for sales and deliveries, such as Customer Experience Specialists and Delivery Experience Specialists were many. Openings for Field Service Associates, which would be assigned to Tesla Energy, have also shown a rise since the beginning of the month.
Perhaps Tesla’s biggest vote of confidence for the Model 3, recently came in the form of Sandy Munro of Munro & Associates, who recently completed his teardown and analysis of the electric car. While initially critical of the Model 3 due to its build quality, Munro ultimately admitted in a recent Autoline Network segment that he had to “eat crow” with regards to the electric car, adding that the vehicle, particularly its battery and electronics, were a “symphony of engineering.” Munro also concluded that based on his company’s teardown and analysis, the Model 3’s Long Range RWD variant could give Tesla a 36% profit. The Detroit veteran further noted that even the base Model 3, which costs $35,000, can give Tesla a profit of 18%.
Amidst signs that Tesla is maintaining its production ramp and Munro’s conclusions that the Model 3 is profitable, the company’s stock started to recover on Tuesday. After a steep dive on Monday after Musk’s incendiary tweets during the weekend, Tesla shares (NASDAQ:TSLA) climbed 4.06% on Tuesday, ending the day at $322.69 per share. With Elon Musk recently returning on Twitter and issuing an apology over his recent statements, there appears to be very little that can get in the way of the company performing better than expected this third quarter.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
Tesla analyst Andrew Percoco of Morgan Stanley teased the company’s dominance in its self-driving initiative, stating that its lead over competitors is “not even close.”
Percoco recently overtook coverage of Tesla stock from Adam Jonas, who had covered the company at Morgan Stanley for years. Percoco is handling Tesla now that Jonas is covering embodied AI stocks and no longer automotive.
His first move after grabbing coverage was to adjust the price target from $410 to $425, as well as the rating from ‘Overweight’ to ‘Equal Weight.’
Percoco’s new note regarding Tesla highlights the company’s extensive lead in self-driving and autonomy projects, something that it has plenty of competition in, but has established its prowess over the past few years.
He writes:
“It’s not even close. Tesla continues to lead in autonomous driving, even as Nvidia rolls out new technology aimed at helping other automakers build driverless systems.”
Percoco’s main point regarding Tesla’s advantage is the company’s ability to collect large amounts of training data through its massive fleet, as millions of cars are driving throughout the world and gathering millions of miles of vehicle behavior on the road.
This is the main point that Percoco makes regarding Tesla’s lead in the entire autonomy sector: data is King, and Tesla has the most of it.
One big story that has hit the news over the past week is that of NVIDIA and its own self-driving suite, called Alpamayo. NVIDIA launched this open-source AI program last week, but it differs from Tesla’s in a significant fashion, especially from a hardware perspective, as it plans to use a combination of LiDAR, Radar, and Vision (Cameras) to operate.
Percoco said that NVIDIA’s announcement does not impact Morgan Stanley’s long-term opinions on Tesla and its strength or prowess in self-driving.
NVIDIA CEO Jensen Huang commends Tesla’s Elon Musk for early belief
And, for what it’s worth, NVIDIA CEO Jensen Huang even said some remarkable things about Tesla following the launch of Alpamayo:
“I think the Tesla stack is the most advanced autonomous vehicle stack in the world. I’m fairly certain they were already using end-to-end AI. Whether their AI did reasoning or not is somewhat secondary to that first part.”
Percoco reiterated both the $425 price target and the ‘Equal Weight’ rating on Tesla shares.
Tesla stock (NASDAQ: TSLA) just got a price target boost from its biggest bear, Gordon Johnson of GLJ Research, who raised his expected trading level to one that is 95 percent lower than its current trading level.
Johnson pushed his Tesla price target from $19.05 to $25.28 on Wednesday, while maintaining the ‘Sell’ rating that has been present on the stock for a long time. GLJ has largely been recognized as the biggest skeptic of Elon Musk’s company, being particularly critical of the automotive side of things.
Tesla has routinely been called out by Johnson for negative delivery growth, what he calls “weakening demand,” and price cuts that have occurred in past years, all pointing to them as desperate measures to sell its cars.
Johnson has also said that Tesla is extremely overvalued and is too reliant on regulatory credits for profitability. Other analysts on the bullish side recognize Tesla as a company that is bigger than just its automotive side.
Many believe it is a leader in autonomous driving, like Dan Ives of Wedbush, who believes Tesla will have a widely successful 2026, especially if it can come through on its targets and schedules for Robotaxi and Cybercab.
Justifying the price target this week, Johnson said that the revised valuation is based on “reality rather than narrative.” Tesla has been noted by other analysts and financial experts as a stock that trades on narrative, something Johnson obviously disagrees with.
Dan Nathan, a notorious skeptic of the stock, turned bullish late last year, recognizing the company’s shares trade on “technicals and sentiment.” He said, “From a trading perspective, it looks very interesting.”
Tesla bear turns bullish for two reasons as stock continues boost
Johnson has remained very consistent with this sentiment regarding Tesla and his beliefs regarding its true valuation, and has never shied away from putting his true thoughts out there.
Tesla shares closed at $431.40 today, about 95 percent above where Johnson’s new price target lies.
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