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Elon Musk looks to take a bite out of George Clooney’s side business
Tesla’s Elon Musk and Hollywood’s George Clooney have several things in common: successful, wealthy, and soon, they could both be seasoned tequila business owners.
Musk indicated that the electric automaker’s first spirit, dubbed Teslaquila, would be coming soon. If Tesla manages to release a line of tequila products into the market, it would be an unforeseen occurrence of a company that’s looking to engrain itself in sustainable transportation, energy supply, and, soon, alcoholic beverage industries.
Actor, producer, and director George Clooney entered into the tequila sector with his brand Casamigos in 2013. Going into business with two friends, each investing $600,000 to launch a line of fine Tequilas for themselves and close associates, Clooney had no intention of making the spirit for public consumption. However, this would soon change in 2017 when the Tequila company, “founded by accident”, sold for up to $1 billion to British beverage alcohol company Diageo.
Coming soon, our battle with Big Tequila! It’s real.
— Elon Musk (@elonmusk) July 6, 2020
Elon Musk wants a piece of this Tequila-flavored pie and there might be a story behind why. With a loyal following of die-hard enthusiasts that will seemingly support any and all ideas by the serial entrepreneur, Teslaquila has a golden ticket for success and poised to take a bite out of Clooney’s Casamigos market share.
While Musk’s sudden entry into the Tequila business may sound as bizarre as they come, there could be some motivation behind it, and it could have to do with his relationship with Clooney. One that started in 2008 and involved Tesla’s first-ever electric car: Roadster.
Clooney once gloated about being one of the first supporters of the Tesla Roadster, only to change his tune years later by criticizing the all-electric vehicle on its reliability and performance.
In a now-removed interview with Esquire, Clooney said, “I think I was, like, number five on the list. But I’m telling you, I’ve been on the side of the road a while in that thing. And I said to them, ‘Look, guys, why am I always stuck on the side of the f***ing road? Make it work, one way or another.’”
Musk was vocal with his discontent on Clooney’s opinions, especially considering the interview and comments were made five years after the vehicle was manufactured. The Tesla CEO chimed back on Twitter after reading the Esquire interview.
“In other news, George Clooney reports that his iPhone 1 had a bug back in ’07,” the South African CEO jokingly said on Twitter.
In other news, George Clooney reports that his iPhone 1 had a bug back in '07
— Elon Musk (@elonmusk) November 12, 2013
Since then, the two men have not had any public interactions. In the seven years since the small exchange, Tesla has grown from an automotive startup to one of the most valuable companies in the world, while Clooney has pivoted from Hollywood films to become best known for his political and economic activism.
Musk’s small electric car company has quickly become one of the most celebrated companies, and its unlikely beginnings that were plagued with growing pains has grown into an international sensation. Nobody said Musk or Tesla could do what they have done, and the world’s tequila enthusiasts will likely say the same. But if George Clooney could grow a once-privatized brand of tequila into a worldwide powerhouse, who is to say Musk can’t do the same with his “Teslaquila?“
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Tesla FSD fleet is nearing 7 billion total miles, including 2.5 billion city miles
As can be seen on Tesla’s official FSD webpage, vehicles equipped with the system have now navigated over 6.99 billion miles.
Tesla’s Full Self-Driving (Supervised) fleet is closing in on almost 7 billion total miles driven, as per data posted by the company on its official FSD webpage.
These figures hint at the massive scale of data fueling Tesla’s rapid FSD improvements, which have been quite notable as of late.
FSD mileage milestones
As can be seen on Tesla’s official FSD webpage, vehicles equipped with the system have now navigated over 6.99 billion miles. Tesla owner and avid FSD tester Whole Mars Catalog also shared a screenshot indicating that from the nearly 7 billion miles traveled by the FSD fleet, more than 2.5 billion miles were driven inside cities.
City miles are particularly valuable for complex urban scenarios like unprotected turns, pedestrian interactions, and traffic lights. This is also the difference-maker for FSD, as only complex solutions, such as Waymo’s self-driving taxis, operate similarly on inner-city streets. And even then, incidents such as the San Francisco blackouts have proven challenging for sensor-rich vehicles like Waymos.
Tesla’s data edge
Tesla has a number of advantages in the autonomous vehicle sector, one of which is the size of its fleet and the number of vehicles training FSD on real-world roads. Tesla’s nearly 7 billion FSD miles then allow the company to roll out updates that make its vehicles behave like they are being driven by experienced drivers, even if they are operating on their own.
So notable are Tesla’s improvements to FSD that NVIDIA Director of Robotics Jim Fan, after experiencing FSD v14, noted that the system is the first AI that passes what he described as a “Physical Turing Test.”
“Despite knowing exactly how robot learning works, I still find it magical watching the steering wheel turn by itself. First it feels surreal, next it becomes routine. Then, like the smartphone, taking it away actively hurts. This is how humanity gets rewired and glued to god-like technologies,” Fan wrote in a post on X.
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Tesla starts showing how FSD will change lives in Europe
Local officials tested the system on narrow country roads and were impressed by FSD’s smooth, human-like driving, with some calling the service a game-changer for everyday life in areas that are far from urban centers.
Tesla has launched Europe’s first public shuttle service using Full Self-Driving (Supervised) in the rural Eifelkreis Bitburg-Prüm region of Germany, demonstrating how the technology can restore independence and mobility for people who struggle with limited transport options.
Local officials tested the system on narrow country roads and were impressed by FSD’s smooth, human-like driving, with some calling the service a game-changer for everyday life in areas that are far from urban centers.
Officials see real impact on rural residents
Arzfeld Mayor Johannes Kuhl and District Administrator Andreas Kruppert personally tested the Tesla shuttle service. This allowed them to see just how well FSD navigated winding lanes and rural roads confidently. Kruppert said, “Autonomous driving sounds like science fiction to many, but we simply see here that it works totally well in rural regions too.” Kuhl, for his part, also noted that FSD “feels like a very experienced driver.”
The pilot complements the area’s “Citizen Bus” program, which provides on-demand rides for elderly residents who can no longer drive themselves. Tesla Europe shared a video of a demonstration of the service, highlighting how FSD gives people their freedom back, even in places where public transport is not as prevalent.
What the Ministry for Economic Affairs and Transport says
Rhineland-Palatinate’s Minister Daniela Schmitt supported the project, praising the collaboration that made this “first of its kind in Europe” possible. As per the ministry, the rural rollout for the service shows FSD’s potential beyond major cities, and it delivers tangible benefits like grocery runs, doctor visits, and social connections for isolated residents.
“Reliable and flexible mobility is especially vital in rural areas. With the launch of a shuttle service using self-driving vehicles (FSD supervised) by Tesla in the Eifelkreis Bitburg-Prüm, an innovative pilot project is now getting underway that complements local community bus services. It is the first project of its kind in Europe.
“The result is a real gain for rural mobility: greater accessibility, more flexibility and tangible benefits for everyday life. A strong signal for innovation, cooperation and future-oriented mobility beyond urban centers,” the ministry wrote in a LinkedIn post.
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Tesla China quietly posts Robotaxi-related job listing
Tesla China is currently seeking a Low Voltage Electrical Engineer to work on circuit board design for the company’s autonomous vehicles.
Tesla has posted a new job listing in Shanghai explicitly tied to its Robotaxi program, fueling speculation that the company is preparing to launch its dedicated autonomous ride-hailing service in China.
As noted in the listing, Tesla China is currently seeking a Low Voltage Electrical Engineer to work on circuit board design for the company’s autonomous vehicles.
Robotaxi-specific role
The listing, which was shared on social media platform X by industry watcher @tslaming, suggested that Tesla China is looking to fill the role urgently. The job listing itself specifically mentions that the person hired for the role will be working on the Low Voltage Hardware team, which would design the circuit boards that would serve as the nervous system of the Robotaxi.
Key tasks for the role, as indicated in the job listing, include collaboration with PCB layout, firmware, mechanical, program management, and validation teams, among other responsibilities. The role is based in Shanghai.
China Robotaxi launch
China represents a massive potential market for robotaxis, with its dense urban centers and supportive policies in select cities. Tesla has limited permission to roll out FSD in the country, though despite this, its vehicles have been hailed as among the best in the market when it comes to autonomous features. So far, at least, it appears that China supports Tesla’s FSD and Robotaxi rollout.
This was hinted at in November, when Tesla brought the Cybercab to the 8th China International Import Expo (CIIE) in Shanghai, marking the first time that the autonomous two-seater was brought to the Asia-Pacific region. The vehicle, despite not having a release date in China, received a significant amount of interest among the event’s attendees.