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Elon Musk looks to take a bite out of George Clooney’s side business
Tesla’s Elon Musk and Hollywood’s George Clooney have several things in common: successful, wealthy, and soon, they could both be seasoned tequila business owners.
Musk indicated that the electric automaker’s first spirit, dubbed Teslaquila, would be coming soon. If Tesla manages to release a line of tequila products into the market, it would be an unforeseen occurrence of a company that’s looking to engrain itself in sustainable transportation, energy supply, and, soon, alcoholic beverage industries.
Actor, producer, and director George Clooney entered into the tequila sector with his brand Casamigos in 2013. Going into business with two friends, each investing $600,000 to launch a line of fine Tequilas for themselves and close associates, Clooney had no intention of making the spirit for public consumption. However, this would soon change in 2017 when the Tequila company, “founded by accident”, sold for up to $1 billion to British beverage alcohol company Diageo.
Coming soon, our battle with Big Tequila! It’s real.
— Elon Musk (@elonmusk) July 6, 2020
Elon Musk wants a piece of this Tequila-flavored pie and there might be a story behind why. With a loyal following of die-hard enthusiasts that will seemingly support any and all ideas by the serial entrepreneur, Teslaquila has a golden ticket for success and poised to take a bite out of Clooney’s Casamigos market share.
While Musk’s sudden entry into the Tequila business may sound as bizarre as they come, there could be some motivation behind it, and it could have to do with his relationship with Clooney. One that started in 2008 and involved Tesla’s first-ever electric car: Roadster.
Clooney once gloated about being one of the first supporters of the Tesla Roadster, only to change his tune years later by criticizing the all-electric vehicle on its reliability and performance.
In a now-removed interview with Esquire, Clooney said, “I think I was, like, number five on the list. But I’m telling you, I’ve been on the side of the road a while in that thing. And I said to them, ‘Look, guys, why am I always stuck on the side of the f***ing road? Make it work, one way or another.’”
Musk was vocal with his discontent on Clooney’s opinions, especially considering the interview and comments were made five years after the vehicle was manufactured. The Tesla CEO chimed back on Twitter after reading the Esquire interview.
“In other news, George Clooney reports that his iPhone 1 had a bug back in ’07,” the South African CEO jokingly said on Twitter.
In other news, George Clooney reports that his iPhone 1 had a bug back in '07
— Elon Musk (@elonmusk) November 12, 2013
Since then, the two men have not had any public interactions. In the seven years since the small exchange, Tesla has grown from an automotive startup to one of the most valuable companies in the world, while Clooney has pivoted from Hollywood films to become best known for his political and economic activism.
Musk’s small electric car company has quickly become one of the most celebrated companies, and its unlikely beginnings that were plagued with growing pains has grown into an international sensation. Nobody said Musk or Tesla could do what they have done, and the world’s tequila enthusiasts will likely say the same. But if George Clooney could grow a once-privatized brand of tequila into a worldwide powerhouse, who is to say Musk can’t do the same with his “Teslaquila?“
News
Tesla ends Full Self-Driving purchase option in the U.S.
In January, Musk announced that Tesla would remove the ability to purchase the suite outright for $8,000. This would give the vehicle Full Self-Driving for its entire lifespan, but Tesla intended to move away from it, for several reasons, one being that a tranche in the CEO’s pay package requires 10 million active subscriptions of FSD.
Tesla has officially ended the option to purchase the Full Self-Driving suite outright, a move that was announced for the United States market in January by CEO Elon Musk.
The driver assistance suite is now exclusively available in the U.S. as a subscription, which is currently priced at $99 per month.
Tesla moved away from the outright purchase option in an effort to move more people to the subscription program, but there are concerns over its current price and the potential for it to rise.
In January, Musk announced that Tesla would remove the ability to purchase the suite outright for $8,000. This would give the vehicle Full Self-Driving for its entire lifespan, but Tesla intended to move away from it, for several reasons, one being that a tranche in the CEO’s pay package requires 10 million active subscriptions of FSD.
Although Tesla moved back the deadline in other countries, it has now taken effect in the U.S. on Sunday morning. Tesla updated its website to reflect this:
🚨 Tesla has officially moved the outright purchase option for FSD on its website pic.twitter.com/RZt1oIevB3
— TESLARATI (@Teslarati) February 15, 2026
There are still some concerns regarding its price, as $99 per month is not where many consumers are hoping to see the subscription price stay.
Musk has said that as capabilities improve, the price will go up, but it seems unlikely that 10 million drivers will want to pay an extra $100 every month for the capability, even if it is extremely useful.
Instead, many owners and fans of the company are calling for Tesla to offer a different type of pricing platform. This includes a tiered-system that would let owners pick and choose the features they would want for varying prices, or even a daily, weekly, monthly, and annual pricing option, which would incentivize longer-term purchasing.
Although Musk and other Tesla are aware of FSD’s capabilities and state is is worth much more than its current price, there could be some merit in the idea of offering a price for Supervised FSD and another price for Unsupervised FSD when it becomes available.
Elon Musk
Musk bankers looking to trim xAI debt after SpaceX merger: report
xAI has built up $18 billion in debt over the past few years, with some of this being attributed to the purchase of social media platform Twitter (now X) and the creation of the AI development company. A new financing deal would help trim some of the financial burden that is currently present ahead of the plan to take SpaceX public sometime this year.
Elon Musk’s bankers are looking to trim the debt that xAI has taken on over the past few years, following the company’s merger with SpaceX, a new report from Bloomberg says.
xAI has built up $18 billion in debt over the past few years, with some of this being attributed to the purchase of social media platform Twitter (now X) and the creation of the AI development company. Bankers are trying to create some kind of financing plan that would trim “some of the heavy interest costs” that come with the debt.
The financing deal would help trim some of the financial burden that is currently present ahead of the plan to take SpaceX public sometime this year. Musk has essentially confirmed that SpaceX would be heading toward an IPO last month.
The report indicates that Morgan Stanley is expected to take the leading role in any financing plan, citing people familiar with the matter. Morgan Stanley, along with Goldman Sachs, Bank of America, and JPMorgan Chase & Co., are all expected to be in the lineup of banks leading SpaceX’s potential IPO.
Since Musk acquired X, he has also had what Bloomberg says is a “mixed track record with debt markets.” Since purchasing X a few years ago with a $12.5 billion financing package, X pays “tens of millions in interest payments every month.”
That debt is held by Bank of America, Barclays, Mitsubishi, UFJ Financial, BNP Paribas SA, Mizuho, and Société Générale SA.
X merged with xAI last March, which brought the valuation to $45 billion, including the debt.
SpaceX announced the merger with xAI earlier this month, a major move in Musk’s plan to alleviate Earth of necessary data centers and replace them with orbital options that will be lower cost:
“In the long term, space-based AI is obviously the only way to scale. To harness even a millionth of our Sun’s energy would require over a million times more energy than our civilization currently uses! The only logical solution, therefore, is to transport these resource-intensive efforts to a location with vast power and space. I mean, space is called “space” for a reason.”
The merger has many advantages, but one of the most crucial is that it positions the now-merged companies to fund broader goals, fueled by revenue from the Starlink expansion, potential IPO, and AI-driven applications that could accelerate the development of lunar bases.
News
Tesla pushes Full Self-Driving outright purchasing option back in one market
Tesla announced last month that it would eliminate the ability to purchase the Full Self-Driving software outright, instead opting for a subscription-only program, which will require users to pay monthly.
Tesla has pushed the opportunity to purchase the Full Self-Driving suite outright in one market: Australia.
The date remains February 14 in North America, but Tesla has pushed the date back to March 31, 2026, in Australia.
NEWS: Tesla is ending the option to buy FSD as a one-time outright purchase in Australia on March 31, 2026.
It still ends on Feb 14th in North America. https://t.co/qZBOztExVT pic.twitter.com/wmKRZPTf3r
— Sawyer Merritt (@SawyerMerritt) February 13, 2026
Tesla announced last month that it would eliminate the ability to purchase the Full Self-Driving software outright, instead opting for a subscription-only program, which will require users to pay monthly.
If you have already purchased the suite outright, you will not be required to subscribe once again, but once the outright purchase option is gone, drivers will be required to pay the monthly fee.
The reason for the adjustment is likely due to the short period of time the Full Self-Driving suite has been available in the country. In North America, it has been available for years.
Tesla hits major milestone with Full Self-Driving subscriptions
However, Tesla just launched it just last year in Australia.
Full Self-Driving is currently available in seven countries: the United States, Canada, China, Mexico, Australia, New Zealand, and South Korea.
The company has worked extensively for the past few years to launch the suite in Europe. It has not made it quite yet, but Tesla hopes to get it launched by the end of this year.
In North America, Tesla is only giving customers one more day to buy the suite outright before they will be committed to the subscription-based option for good.
The price is expected to go up as the capabilities improve, but there are no indications as to when Tesla will be doing that, nor what type of offering it plans to roll out for owners.
Tesla ends Full Self-Driving purchase option in the U.S.
Musk bankers looking to trim xAI debt after SpaceX merger: report
