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The Boring Company’s innovations take center stage at Hawthorne test tunnel opening event
Two years ago, Elon Musk founded a tunneling startup aimed at battling what he creatively described as “soul-destroying traffic.” Musk’s idea was simple — traffic congestion can be addressed by using underground tunnels where vehicles can travel at extremely fast speeds on electric skates. Hence, a startup aptly named The Boring Company was born.
Since then, the tunneling company has acquired a high-profile project in Chicago, developed low-cost bricks from tunneling rocks, and completed its first test tunnel. Constructed on the backyard of the SpaceX headquarters, the Boring Company’s Hawthorne test tunnel was unveiled on Tuesday in an opening party, complete with entertainment, fun activities, and a medieval watchtower overlaid with Boring Bricks.
Being smaller in diameter than traditional tunnels, The Boring Company’s projects are more cost-effective and faster to construct. Its 1.14-mile Hawthorne tunnel, for example only cost ~$10 million to build, including internal infrastructure, lighting, comms/video, safety systems, ventilation, and tracks. Conventional tunneling projects, which involve larger tunnels and traditional digging methods, could cost as much as $1 billion per mile.
Elon Musk conducted an information session to members of the press prior to the official start of the unveiling. During the meeting, Musk discussed some updates about the startup’s concepts. For one, Musk noted that The Boring Company had changed its idea of using electric skates to propel cars. Instead of using pre-made electric skates, the company is now using the vehicle as the skate itself.
“There won’t be a skate — no more skate. The vehicle is the skate,” Musk said.
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Tesla Model X fitted with electric skates for transportation through The Boring Company’s Hawthorne test tunnel. (Photo: Tom Cross/Teslarati)
The Hawthorne test tunnel would be utilizing the Loop System, which is designed to accommodate cars and passenger pods. During the Q&A, Musk noted that the Loop is a step towards the eventual creation of Hyperloop, which utilizes pods traveling inside low-pressure tubes at speeds of up to 700 mph. “The loop is a stepping stone toward Hyperloop. Loop is for transport within a city. And Hyperloop is transport between cities,” Musk said.
Apart from referencing Hyperloop transportation, Musk further discussed other possible uses for The Boring Company’s technology. Reiterating an idea he expressed during a “fireside chat” in Los Angeles with LA Mayor Eric Garcetti, Musk noted that the Boring Co.’s tunnels could also be used for utilities such as water lines. Due to the tunnels’ construction and design, Musk stated that “If a water main breaks, it floods through the tunnel one end, and gets pumped out the other.” This would allow cities to address utility issues without much hassle.
Just like Musk’s other companies like Tesla and SpaceX, The Boring Company is in a constant process of innovation. The startup, for one, continues to design and develop its third-generation Tunnel Boring Machine. Once operational, the new TBM would be capable of digging 15 times faster than a conventional boring machine. Apart from using a fully-electric system to increase power, The Boring Machine is also designing the upcoming TBM’s cutter head to process more dirt. In yet another step away from convention, the tunneling startup is also creating reinforcement segments on site using the dirt excavated from the tunnel itself.
Musk has noted that The Boring Company’s tunneling projects are already attracting a lot of interest, stating that “we have more demand on tunnels than we can satisfy,” and that “we have people hounding us to invest nonstop.” In a flourish of classic Elon Musk humor, the Tesla and SpaceX CEO noted that “it’s kinda ridiculous how much interest we’ve had in investing in Boring Company.” Elaborating further, Steve Davis, the CEO of the Boring Company, added that the startup receives “greater than 5 and less than 20 requests per week from different municipalities and stakeholders.”
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Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
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Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Tesla CEO Elon Musk confirmed the upcoming update in a post on social media platform X.
Tesla will be ending one-time purchases of its Full Self-Driving (FSD) system after Valentine’s Day, transitioning the feature to a monthly subscription-only model.
Tesla CEO Elon Musk confirmed the upcoming update in a post on social media platform X.
No more FSD one-time purchases
As per Elon Musk in his post on X, “Tesla will stop selling FSD after Feb 14. FSD will only be available as a monthly subscription thereafter.” This marks a shift in how Tesla monetizes its FSD system, which can now be purchased for a one-time fee or accessed through a monthly subscription.
FSD’s subscription model has been $99 per month in the United States, while its one-time purchase option is currently priced at $8,000. FSD’s one-time purchase price has swung wildly in recent years, reaching $15,000 in September 2022. At the time, FSD was proficient, but its performance was not on par with v14. This made its $15,000 upfront price a hard sell for consumers.
Tesla’s move to a subscription-only model could then streamline how the company sells FSD. It also lowers the entry price for the system, as even price-conscious drivers would likely be able to justify FSD’s $99 monthly subscription cost during periods when long-distance travel is prevalent, like the holidays.
Musk’s compensation plan and FSD subscription targets
Tesla’s shift to a subscription-only FSD model comes amidst Musk’s 2025 CEO Performance Award, which was approved by Tesla shareholders at the 2025 Annual Shareholders Meeting with roughly 75% support. Under the long-term compensation plan, Musk must achieve a series of ambitious operational milestones, including 10 million active FSD subscriptions, over the next decade for his stock awards to vest.
The 2025 CEO Performance Award’s structure ties Musk’s potential compensation to Tesla’s aggressive targets that span market capitalization, vehicle deliveries, robotics, and software adoption. Apart from his 10-million active FSD subscription target, Musk’s compensation is also tied to Tesla producing 20 million vehicles cumulatively, delivering 1 million Tesla bots, and having 1 million Robotaxis in operation. He must also lead Tesla to a market cap of $8.5 trillion.
If successful, Elon Musk’s 2025 CEO Performance Award could make him the world’s first trillionaire. It could also help Tesla become the world’s most valuable company by market cap by a notable margin.
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
