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Ex-SpaceX engine expert to help design rockets built for launch on world’s largest jet
Stratolaunch, an aerospace company funded by Microsoft-made billionaire Paul Allen to build the world’s largest flightworthy aircraft, has announced a decision to build its own liquid-fueled rockets, to be air-launched from the aforementioned mega-plane.
Targeting an inaugural launch of the first version of the rocket – currently nicknamed “Kraken” – as early as 2022, Stratolaunch has chosen Jeff Thornburg, formerly SpaceX’s Vice President of Propulsion Engineering and the father of the company’s Mars-focused Raptor engine, to lead its foray into in-house rocket propulsion development and manufacturing.
Stratolaunch has confirmed what most people have long speculated: it’s developing its own launch vehicles for its air-launch system, including a reusable space plane that could eventually carry people. pic.twitter.com/nF9lKVe4xk
— Jeff Foust (@jeff_foust) August 20, 2018
But first: building the world’s largest aircraft
Stratolaunch’s first task at hand, however, is to begin flight-testing the largest (hopefully) operational aircraft in history, a prerequisite for the company’s longer-term orbital rocket and spaceplane aspirations. Nicknamed “Roc” after a mythical (and fictional) bird so large it could carry an elephant, the plane certainly lives up to its namesake. Featuring a full six of the same engines that power Boeing’s once-record-breaking 747 airliner and a wingspan that could easily fit three smaller 737 airliners with room to spare, it is genuinely difficult (if not impossible) to successfully convey the sheer scale of Roc outside of witnessing it in person.
Stationed in California’s Mojave Desert, the aircraft’s one and only copy is, for the most part, completed and has spent the brunt of 2018 conducting runway taxi tests, hopefully culminating in an inaugural flight test later this year or early next year. Designed to lift orbital-class rockets weighing as much as 250 metric tons (550,000 lb) to an altitude of at least 9100 meters (30,000 feet), the primary benefit of using aircraft as launch platforms derives from the simple fact that the atmospheric density at 30,000 feet is more than three times less than that at sea level. Similar to aircraft, rocket performance dramatically improves as atmospheric density decreases: less atmosphere means lower drag and pressure.
Rockets that launch from sea-level have to grapple with the difficulties of Earth’s relatively thick atmosphere at that height, with major launch events like “Max-Q” being big concerns almost solely because the dense air exerts major forces on launch vehicles and demands extreme measures like throttling down booster engines (very inefficient) and optimizing structures for aerodynamic efficiency despite the fact that rockets spend very little time operating in a significant atmosphere.
A launch pad without a rocket (sort of)
However, the simple fact of the matter is that billionaire Paul Allen’s colossal aircraft essentially does not have a single air-launched rocket in the world that can properly take advantage of its capabilities. Originally sized and designed with an air-launched version of SpaceX’s Falcon 9 in mind, that relationship folded amicably after roughly a year (2012), at which point SpaceX realized it would need to almost completely redesign a unique variant of Falcon 9. Your author will readily admit that they have admired the insanity of such a massive plane while still severely doubting its practical utility.
Thankfully, it appears that Allen is adamantly opposed to the idea that Stratolaunch is some silly whim to build the world’s largest plane. Rather, he is exceptionally reserved and pragmatic when discussing the aerial launch platform, according to a recent and extensive interview by Wired Magazine’s Steven Levy.
“Allen isn’t one to show exuberance, and when he speaks about the plane he focuses on its future utility. ‘When you see that giant plane, it’s a little nutty,’ he says. ‘And you don’t build it unless you’re very serious, not only about wanting to see the plane fly but to see it fulfill its purpose. Which is getting vehicles in orbit.’ – Paul Allen, 2018
- Stratolaunch’s Roc shown with a triplet of Orbital ATK Pegasus XL rockets. (Vulcan Space)
- Back in 2012, SpaceX briefly entertained the idea of a Falcon 9 variant optimized for air-launch, potentially including crew rating the rocket down the road. (Stratolaunch/Dynetics)
- The Roc is inconceivably vast. (Stratolaunch)
Currently, Orbital ATK’s (now Northrop Grumman Innovation Systems) air-launched Pegasus XL rocket is the only “customer” in the world that can realistically use Stratolaunch as a launch platform, not exactly an impressive or sustainable launch vehicle with a maximum performance of less than 450 kg (~1000 lbs) to low Earth orbit for an incredible ~$40 million per (expendable) flight.
To answer that call and ensure Stratolaunch’s utility, the company reportedly began seriously considering its own in-house expendable and reusable rockets and propulsion systems sometime in 2016, plans that have since grown concrete and been publicly embedded into Stratolaunch’s overarching mission. Nicknamed “Kraken” after the mythical sea monster, the company hopes to develop an initially expendable rocket system capable of launching 3400 – 6000 kg (~7500 – 13250 lbs) into low Earth orbit with single booster and triple booster variants. Further down the line, Stratolaunch is eyeing the design and production of a fully and rapidly reusable orbital spaceplane, potentially including a version that would carry astronauts into space.
- A concept video produced by Stratolaunch shows the Roc launching a Kraken rocket. (Stratolaunch, via Wired)
- A concept video produced by Stratolaunch shows the Roc launching a Kraken rocket. (Stratolaunch, via Wired)
- A concept video produced by Stratolaunch shows the Roc launching a Kraken rocket. (Stratolaunch, via Wired)
- SpaceX’s subscale Raptor engine has completed more than 1200 seconds of testing in less than two years. (SpaceX)
- BFS (circa 2017) shows off its complement of SL and Vacuum Raptor engines. SpaceX is moving back to something similar to this. (SpaceX)
Normally, one might simply roll their eyes at yet another startup touting small(ish) expendable rockets with first launches no earlier than the early 2020s – the market is getting to be absurdly and impossibly overcrowded at this point. However, Stratolaunch differs for one fundamental and reason: they have placed ex-SpaceX propulsion executive and expert Jeff Thornburg at the helm of the company’s freshly public rocket propulsion wing. While at SpaceX, Mr. Thornburg spent all but one of his five years with the company (2011-2015) single-mindedly focused on the development and engineering of all aspects of the Raptor rocket engine, a next-generation propulsion system designed to enable SpaceX’s sustainable colonization of Mars.
Raptor is an exceptional rocket engine thanks in no small part to Thornburg’s brilliance as a propulsion engineer, and that same brilliance and half-decade of experience at the most successful rocket startup in existence could ultimately prove a massive boon for Stratolaunch’s otherwise interesting but unexceptional expendable rocket concepts.
Put simply, under Jeff Thornburg’s direction and with access to founder Paul Allen’s considerable wealth, Stratolaunch is undoubtedly worth keeping a close eye in the future, both far and near.
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Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
News
Tesla ends in-house wrap service that always seemed like a short-term program
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
News
Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.







