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Ex-SpaceX engine expert to help design rockets built for launch on world’s largest jet
Stratolaunch, an aerospace company funded by Microsoft-made billionaire Paul Allen to build the world’s largest flightworthy aircraft, has announced a decision to build its own liquid-fueled rockets, to be air-launched from the aforementioned mega-plane.
Targeting an inaugural launch of the first version of the rocket – currently nicknamed “Kraken” – as early as 2022, Stratolaunch has chosen Jeff Thornburg, formerly SpaceX’s Vice President of Propulsion Engineering and the father of the company’s Mars-focused Raptor engine, to lead its foray into in-house rocket propulsion development and manufacturing.
Stratolaunch has confirmed what most people have long speculated: it’s developing its own launch vehicles for its air-launch system, including a reusable space plane that could eventually carry people. pic.twitter.com/nF9lKVe4xk
— Jeff Foust (@jeff_foust) August 20, 2018
But first: building the world’s largest aircraft
Stratolaunch’s first task at hand, however, is to begin flight-testing the largest (hopefully) operational aircraft in history, a prerequisite for the company’s longer-term orbital rocket and spaceplane aspirations. Nicknamed “Roc” after a mythical (and fictional) bird so large it could carry an elephant, the plane certainly lives up to its namesake. Featuring a full six of the same engines that power Boeing’s once-record-breaking 747 airliner and a wingspan that could easily fit three smaller 737 airliners with room to spare, it is genuinely difficult (if not impossible) to successfully convey the sheer scale of Roc outside of witnessing it in person.
Stationed in California’s Mojave Desert, the aircraft’s one and only copy is, for the most part, completed and has spent the brunt of 2018 conducting runway taxi tests, hopefully culminating in an inaugural flight test later this year or early next year. Designed to lift orbital-class rockets weighing as much as 250 metric tons (550,000 lb) to an altitude of at least 9100 meters (30,000 feet), the primary benefit of using aircraft as launch platforms derives from the simple fact that the atmospheric density at 30,000 feet is more than three times less than that at sea level. Similar to aircraft, rocket performance dramatically improves as atmospheric density decreases: less atmosphere means lower drag and pressure.
Rockets that launch from sea-level have to grapple with the difficulties of Earth’s relatively thick atmosphere at that height, with major launch events like “Max-Q” being big concerns almost solely because the dense air exerts major forces on launch vehicles and demands extreme measures like throttling down booster engines (very inefficient) and optimizing structures for aerodynamic efficiency despite the fact that rockets spend very little time operating in a significant atmosphere.
A launch pad without a rocket (sort of)
However, the simple fact of the matter is that billionaire Paul Allen’s colossal aircraft essentially does not have a single air-launched rocket in the world that can properly take advantage of its capabilities. Originally sized and designed with an air-launched version of SpaceX’s Falcon 9 in mind, that relationship folded amicably after roughly a year (2012), at which point SpaceX realized it would need to almost completely redesign a unique variant of Falcon 9. Your author will readily admit that they have admired the insanity of such a massive plane while still severely doubting its practical utility.
Thankfully, it appears that Allen is adamantly opposed to the idea that Stratolaunch is some silly whim to build the world’s largest plane. Rather, he is exceptionally reserved and pragmatic when discussing the aerial launch platform, according to a recent and extensive interview by Wired Magazine’s Steven Levy.
“Allen isn’t one to show exuberance, and when he speaks about the plane he focuses on its future utility. ‘When you see that giant plane, it’s a little nutty,’ he says. ‘And you don’t build it unless you’re very serious, not only about wanting to see the plane fly but to see it fulfill its purpose. Which is getting vehicles in orbit.’ – Paul Allen, 2018
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- Stratolaunch’s Roc shown with a triplet of Orbital ATK Pegasus XL rockets. (Vulcan Space)
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- Back in 2012, SpaceX briefly entertained the idea of a Falcon 9 variant optimized for air-launch, potentially including crew rating the rocket down the road. (Stratolaunch/Dynetics)
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- The Roc is inconceivably vast. (Stratolaunch)
Currently, Orbital ATK’s (now Northrop Grumman Innovation Systems) air-launched Pegasus XL rocket is the only “customer” in the world that can realistically use Stratolaunch as a launch platform, not exactly an impressive or sustainable launch vehicle with a maximum performance of less than 450 kg (~1000 lbs) to low Earth orbit for an incredible ~$40 million per (expendable) flight.
To answer that call and ensure Stratolaunch’s utility, the company reportedly began seriously considering its own in-house expendable and reusable rockets and propulsion systems sometime in 2016, plans that have since grown concrete and been publicly embedded into Stratolaunch’s overarching mission. Nicknamed “Kraken” after the mythical sea monster, the company hopes to develop an initially expendable rocket system capable of launching 3400 – 6000 kg (~7500 – 13250 lbs) into low Earth orbit with single booster and triple booster variants. Further down the line, Stratolaunch is eyeing the design and production of a fully and rapidly reusable orbital spaceplane, potentially including a version that would carry astronauts into space.
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- A concept video produced by Stratolaunch shows the Roc launching a Kraken rocket. (Stratolaunch, via Wired)
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- A concept video produced by Stratolaunch shows the Roc launching a Kraken rocket. (Stratolaunch, via Wired)
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- A concept video produced by Stratolaunch shows the Roc launching a Kraken rocket. (Stratolaunch, via Wired)
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- SpaceX’s subscale Raptor engine has completed more than 1200 seconds of testing in less than two years. (SpaceX)
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- BFS (circa 2017) shows off its complement of SL and Vacuum Raptor engines. SpaceX is moving back to something similar to this. (SpaceX)
Normally, one might simply roll their eyes at yet another startup touting small(ish) expendable rockets with first launches no earlier than the early 2020s – the market is getting to be absurdly and impossibly overcrowded at this point. However, Stratolaunch differs for one fundamental and reason: they have placed ex-SpaceX propulsion executive and expert Jeff Thornburg at the helm of the company’s freshly public rocket propulsion wing. While at SpaceX, Mr. Thornburg spent all but one of his five years with the company (2011-2015) single-mindedly focused on the development and engineering of all aspects of the Raptor rocket engine, a next-generation propulsion system designed to enable SpaceX’s sustainable colonization of Mars.
Raptor is an exceptional rocket engine thanks in no small part to Thornburg’s brilliance as a propulsion engineer, and that same brilliance and half-decade of experience at the most successful rocket startup in existence could ultimately prove a massive boon for Stratolaunch’s otherwise interesting but unexceptional expendable rocket concepts.
Put simply, under Jeff Thornburg’s direction and with access to founder Paul Allen’s considerable wealth, Stratolaunch is undoubtedly worth keeping a close eye in the future, both far and near.
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News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
