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Ford shows BlueCruise hands-free driving while CEO Farley takes jab at Tesla
Ford released a new video of its BlueCruise hands-free driving system earlier today. It didn’t come with a straightforward approach, either as the company’s CEO, Jim Farley, took a jab at Tesla in a Tweet that highlighted the new driver assistance feature.
Ford’s BlueCruise is the legacy automaker’s crack at a semi-autonomous driving functionality that aims to increase driver safety on the roads. Tested over a fleet of Ford vehicles that include the Ford F-150 pickup and the Mustang Mach-E, Ford employees accumulated over 100,000 miles of travel while using BlueCruise. Compared to other semi-autonomous driving features currently available on the market, Tesla Autopilot has been used for an estimated 22.5 billion, yes billion, miles of driving through its testing. This has been accumulated through the use of Tesla’s owners to improve the Autopilot and Full Self-Driving suites’ performance that the automaker offers to customers. Basic Autopilot is included with all Tesla vehicles, while Full Self-Driving currently costs $10,000.
To test BlueCruise’s capabilities while traveling on the road, Ford performed the Mother of All Road Trips, or MOART, as it referred to the testing phase. It wasn’t a matter of testing the features on clean, dry roads, either. Ford drivers inevitably hit severe weather during the massive trek across some of the United States’ most popular highways and interstates, ensuring its confidence while traveling through some of the more challenging terrains and road conditions that can provide some motor vehicle operators with headaches.
The reason Ford chose to have its employees operate the testing scenario instead of its real-world owners is unknown. However, criticisms of Tesla’s use of its owners to test the Full Self-Driving Beta seems to be the subject of Ford CEO Jim Farley, who tweeted that “We [Ford] tested it in the real world, so our customers don’t have to.”
BlueCruise! We tested it in the real world, so our customers don’t have to. pic.twitter.com/dgqVkWH31r
— Jim Farley (@jimfarley98) April 14, 2021
Recently, the National Transportation Safety Board (NTSB) stated that Tesla’s use of its real-world owners to test its FSD Beta was a “potential risk to motorists and other road users,” according to a note written by NTSB chief Robert Sumwalt, according to CNBC. However, drivers have essentially pleaded as to why they should be included in the testing phase. Tesla owners are never required to utilize Autopilot or the FSD Beta if they do not want to. Owners have called for an expansion of Tesla’s Beta program in several cases, and it has led to CEO Elon Musk nearly doubling the size of the testing group. Tesla has also removed owners from the FSD Beta testing sequence if they did not utilize it properly.
Ford’s BlueCruise will vary depending on the vehicle that is being driven. It will cost $1,595 in the F-150 pickup and $3,200 in the Mach-E, Fox Autos said. It will require a three-year, $600 subscription to connected service in the all-electric Mach-E and will be updated through Over-the-Air software updates.
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Tesla starts showing how FSD will change lives in Europe
Local officials tested the system on narrow country roads and were impressed by FSD’s smooth, human-like driving, with some calling the service a game-changer for everyday life in areas that are far from urban centers.
Tesla has launched Europe’s first public shuttle service using Full Self-Driving (Supervised) in the rural Eifelkreis Bitburg-Prüm region of Germany, demonstrating how the technology can restore independence and mobility for people who struggle with limited transport options.
Local officials tested the system on narrow country roads and were impressed by FSD’s smooth, human-like driving, with some calling the service a game-changer for everyday life in areas that are far from urban centers.
Officials see real impact on rural residents
Arzfeld Mayor Johannes Kuhl and District Administrator Andreas Kruppert personally tested the Tesla shuttle service. This allowed them to see just how well FSD navigated winding lanes and rural roads confidently. Kruppert said, “Autonomous driving sounds like science fiction to many, but we simply see here that it works totally well in rural regions too.” Kuhl, for his part, also noted that FSD “feels like a very experienced driver.”
The pilot complements the area’s “Citizen Bus” program, which provides on-demand rides for elderly residents who can no longer drive themselves. Tesla Europe shared a video of a demonstration of the service, highlighting how FSD gives people their freedom back, even in places where public transport is not as prevalent.
What the Ministry for Economic Affairs and Transport says
Rhineland-Palatinate’s Minister Daniela Schmitt supported the project, praising the collaboration that made this “first of its kind in Europe” possible. As per the ministry, the rural rollout for the service shows FSD’s potential beyond major cities, and it delivers tangible benefits like grocery runs, doctor visits, and social connections for isolated residents.
“Reliable and flexible mobility is especially vital in rural areas. With the launch of a shuttle service using self-driving vehicles (FSD supervised) by Tesla in the Eifelkreis Bitburg-Prüm, an innovative pilot project is now getting underway that complements local community bus services. It is the first project of its kind in Europe.
“The result is a real gain for rural mobility: greater accessibility, more flexibility and tangible benefits for everyday life. A strong signal for innovation, cooperation and future-oriented mobility beyond urban centers,” the ministry wrote in a LinkedIn post.
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Tesla China quietly posts Robotaxi-related job listing
Tesla China is currently seeking a Low Voltage Electrical Engineer to work on circuit board design for the company’s autonomous vehicles.
Tesla has posted a new job listing in Shanghai explicitly tied to its Robotaxi program, fueling speculation that the company is preparing to launch its dedicated autonomous ride-hailing service in China.
As noted in the listing, Tesla China is currently seeking a Low Voltage Electrical Engineer to work on circuit board design for the company’s autonomous vehicles.
Robotaxi-specific role
The listing, which was shared on social media platform X by industry watcher @tslaming, suggested that Tesla China is looking to fill the role urgently. The job listing itself specifically mentions that the person hired for the role will be working on the Low Voltage Hardware team, which would design the circuit boards that would serve as the nervous system of the Robotaxi.
Key tasks for the role, as indicated in the job listing, include collaboration with PCB layout, firmware, mechanical, program management, and validation teams, among other responsibilities. The role is based in Shanghai.
China Robotaxi launch
China represents a massive potential market for robotaxis, with its dense urban centers and supportive policies in select cities. Tesla has limited permission to roll out FSD in the country, though despite this, its vehicles have been hailed as among the best in the market when it comes to autonomous features. So far, at least, it appears that China supports Tesla’s FSD and Robotaxi rollout.
This was hinted at in November, when Tesla brought the Cybercab to the 8th China International Import Expo (CIIE) in Shanghai, marking the first time that the autonomous two-seater was brought to the Asia-Pacific region. The vehicle, despite not having a release date in China, received a significant amount of interest among the event’s attendees.
Elon Musk
Elon Musk and Tesla AI Director share insights after empty driver seat Robotaxi rides
The executives’ unoccupied tests hint at the rapid progress of Tesla’s unsupervised Robotaxi efforts.
Tesla CEO Elon Musk and AI Director Ashok Elluswamy celebrated Christmas Eve by sharing personal experiences with Robotaxi vehicles that had no safety monitor or occupant in the driver’s seat. Musk described the system’s “perfect driving” around Austin, while Elluswamy posted video from the back seat, calling it “an amazing experience.”
The executives’ unoccupied tests hint at the rapid progress of Tesla’s unsupervised Robotaxi efforts.
Elon and Ashok’s firsthand Robotaxi insights
Prior to Musk and the Tesla AI Director’s posts, sightings of unmanned Teslas navigating public roads were widely shared on social media. One such vehicle was spotted in Austin, Texas, which Elon Musk acknowleged by stating that “Testing is underway with no occupants in the car.”
Based on his Christmas Eve post, Musk seemed to have tested an unmanned Tesla himself. “A Tesla with no safety monitor in the car and me sitting in the passenger seat took me all around Austin on Sunday with perfect driving,” Musk wrote in his post.
Elluswamy responded with a 2-minute video showing himself in the rear of an unmanned Tesla. The video featured the vehicle’s empty front seats, as well as its smooth handling through real-world traffic. He captioned his video with the words, “It’s an amazing experience!”
Towards Unsupervised operations
During an xAI Hackathon earlier this month, Elon Musk mentioned that Tesla owed be removing Safety Monitors from its Robotaxis in Austin in just three weeks. “Unsupervised is pretty much solved at this point. So there will be Tesla Robotaxis operating in Austin with no one in them. Not even anyone in the passenger seat in about three weeks,” he said. Musk echoed similar estimates at the 2025 Annual Shareholder Meeting and the Q3 2025 earnings call.
Considering the insights that were posted Musk and Elluswamy, it does appear that Tesla is working hard towards operating its Robotaxis with no safety monitors. This is quite impressive considering that the service was launched just earlier this year.