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Ford CEO Jim Farley named in Newsweek’s list of Greatest Auto Disruptors as Exec. of the Year

Jim Farley, President and Chief Executive Officer, Ford

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Ford CEO Jim Farley has been named in Newsweek’s 2022 List of Greatest Auto Disruptors, capturing the title of Executive of the Year.

Farley took over as Ford’s frontman in late 2020 and has spearheaded the company’s transition to electrification. It is no secret Farley has contributed greatly to Ford’s continuing effort to bring competitive, electric options to the Detroit-based automaker’s lineup with new takes on legendary names like Mustang and the F-150.

“Ford president and CEO Jim Farley’s grandfather worked on the line that built the Model T more than 100 years ago. Now Farley has been tasked with advancing the Ford family legacy of auto disruption and innovation into the twenty-first century by moving the company to the forefront of the industry’s digital future,” Newsweek writes regarding Farley. “The steps taken in 2021 to push Ford forward toward this goal, blending the company’s storied history with goals around sustainability and digital innovation, are why Farley is Newsweek’s Auto Disruptors Executive of the Year. Farley has introduced electric vehicles starting with iconic nameplates: Ford Mustang Mach-E and F-150 Lightning, and Lincoln Zephyr. Those models can be modified without stops at dealerships. Their connected technologies allow for digital range, suspension, and handling upgrades wirelessly.”

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Farley has been one of the biggest figures behind the evident transition of the American automotive industry, along with Tesla CEO Elon Musk. While Tesla and Musk essentially started the EV movement, disrupting a major sector and forcing companies to get on board or get left behind, Farley and Ford can be given credit for committing to the EV movement more than any other traditional OEM. “This digital transformation has ripped its way through business and, after years of talking about it, it’s finally arrived in our industry,” Farley said in an interview for his new award. “I think Tesla deserves a lot of credit for their acknowledgment of the shift more than 10 years ago.”

Farley also commented on the development of Ford’s BlueOval City, a $5.6 billion campus in Tennessee that will revolutionize the way the company builds cars, thanks to its 6,000 employees.

“This is our chance to build a carbon-neutral plant and do so in a socioeconomic location where there was very high unemployment and not a lot of jobs,” Farley said. “So it’s kind of like what we did in the ’20s in the company [when] lots of people moved from the South and overseas to work to get $5 a day from Mr. Ford.”

(Credit: Ford)

Among the other Disruptors in Newsweek’s article were Euisun Chung, Hyundai’s Executive Chair, who was named Visionary of the Year, Hyundai Motor Group, which was named Research and Development Team of the Year, and Alfonso Albaisa, Senior Vice President for Nissan, who won Designer of the Year.

Newsweek’s full list of its Greatest Auto Disruptors is available here.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla looks to expand Robotaxi geofence once again with testing in new area

It looks as if Tesla is preparing for its next expansion of the geofence, potentially moving toward a much larger service area that could eclipse 150 square miles.

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Credit: Joe Tegtmeyer | X

Tesla looks to be preparing for the potential expansion of the Robotaxi geofence once again, as the company was spotted testing the suite in an area well outside of the Austin service area.

After it first launched the Robotaxi platform on June 22, Tesla has managed to expand its geofence twice, essentially doubling the travel area both times.

The most recent expansion took the size of the geofence from 42 square miles to about 80 square miles, bringing new neighborhoods and regions of the city into the realm of where the driverless vehicles could take passengers.

However, it looks as if Tesla is preparing for its next expansion of the geofence, potentially moving toward a much larger service area that could eclipse 150 square miles.

Over the weekend, one fan noticed a Robotaxi validation vehicle testing in Bee Cave, Texas, which is roughly 25 minutes from the edge of the current geofence:

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Tesla has been testing vehicles in the western suburbs of Austin for some time, and it seems the company is laying some groundwork to push its geofence expansion into Plaid Mode as competition with Waymo continues to be at the forefront of the conversation.

Waymo has been expanding with Tesla for some time, as the pace of expansion for the two companies has been relatively accelerated for the past couple of months.

Tesla’s expansions of the geofence sent a clear message to competitors and doubters, but it is still aiming to keep things safe and not push the envelope too quickly.

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The geofence expansion is impressive, but Tesla is also focusing on expanding its vehicle fleet in both Austin and the Bay Area, where it launched a ride-hailing service in July.

Tesla Bay Area autonomous fleet to grow to over 100 units: Elon Musk

Still, safety is the priority at the current time.

“We are being very cautious. We do not want to take any chances, so we are going to go cautiously. But the service areas and the number of vehicles in operation will increase at a hyper-exponential rate,” CEO Elon Musk said during the Q2 Earnings Call.

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Tesla considers making a big move with Model Y pricing as demand is skyrocketing

“Trending toward a need to expedite output even further, which could mean adjusting pricing upward in the coming days. Trying hard not to, will see.”

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Credit: Tesla

Tesla is considering making a big move with Model Y pricing as demand is skyrocketing due to the EV tax credit expiring in just over a month.

With the $7,500 EV tax credit set to be removed on September 30, Tesla is experiencing increased demand for its Model 3 and Model Y. Customers are doing whatever they can to take delivery of the car they ordered as soon as possible.

The IRS recently adjusted the EV tax credit’s rules slightly.

Tesla set to win big after IRS adjusts EV tax credit rules

Previously, the vehicle had to be delivered by September 30, but a slight tweak the agency made last week will now allow customers to enter a legally binding contract along with a marginal down payment by that date. The delivery can occur after September 30, and the car can still qualify for the credit.

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However, demand is getting so crazy for the Model Y that Tesla is considering a price increase on the all-electric crossover, as well as a potential boost in production output to keep up with orders.

Inventory is dwindling in several markets across the United States, a good sign for the company, as it could have one of its best quarters in recent history in terms of deliveries.

However, Tesla is thinking of bumping the price slightly, Raj Jegannathan, the company’s VP of IT, AI Infrastructure, Apps, Infosec, and Vehicle Service Operations, said on X:

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The price adjustment would come as a response to increasing production output, Jegannathan’s response seems to indicate.

The bump would help Tesla’s margins, but the idea that the company could adjust pricing by increasing it would not be popular with potential car buyers. It might encourage some buyers to put their orders in sooner, hoping to avoid a new, higher price.

However, it could also steer some buyers away from putting an order in on a vehicle, especially if the price increase is more than a few hundred dollars.

Tesla boosted the price of the Model S, Model X, and Cybertruck recently, but brought in a “Luxe Package” to help justify it.

It comes with Free Full Self-Driving, Free lifetime Supercharging, four years of premium service, and lifetime Premium Connectivity.

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Tesla produces 100,000th new Model Y in Giga Berlin

The milestone was announced on X.

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Credit: Tesla Manufacturing/X

Tesla has produced its 100,000th new Model Y at Gigafactory Berlin. The milestone was announced by the electric vehicle maker through its official Tesla Manufacturing account on social media platform X. 

New Tesla Model Y milestone

The milestone was announced by Tesla on X, when the company wrote “Today, we built the 100,000th New Model Y at Giga Berlin!” The announcement was accompanied by an image of a new Model Y coming off the line.

The milestone was received warmly by members of the Tesla community, many of whom expressed excitement at the further progress of the new Model Y program at Giga Berlin. The facility, after all, only produces Model Y units, which would make it the perfect site to produce new variants like the Model Y Performance and possibly even the Model Y L, which was recently launched in China. 

New Model Y ramp

As noted in a previous report from electrive, the initial production of the new Model Y started in Giga Berlin around mid-January 2025. Since the new Model Y involved a changeover from the legacy Y to the new variant, the ramp of the new Model Y’s production at the Germany-based facility was likely a gradual process over the past months. 

It would then be no surprise if the next 100,000 new Model Y units would be produced in Giga Berlin in a shorter period. Giga Berlin could become an even bigger factor in Tesla’s global sales, after all, especially if it becomes the site that produces the Model Y Performance and the Model Y L for Europe and other territories. Giga Berlin, if any, seems to be quite busy recently, with aerial videos of the facility showing a fleet of mysteriously covered Model Y units being stored within the complex.

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