Connect with us
ford mustang mach e ford mustang mach e

News

Ford CEO Jim Farley shares insights on “unreasonable” EV dealer markups

(Credit: Ford)

Published

on

Ford held its fourth-quarter and full-year earnings call last week, where CEO Jim Farley addressed, among other things, the price markups dealers were placing on electric vehicles. 

“We don’t like making our customers wait and we’re taking action to ensure that they don’t pay unreasonable markups,” said Ford CEO Jim Farley. 

Brian Johnson, an analyst with Barclays, asked Ford board members how the company would balance EV prices between invoices, revenue per vehicle, and actual transaction prices at the dealership level. Johnson estimated that Ford was leaving about $1,850 of profit in dealers’ hand for about $3.6 billion in profit with the current franchise system. 

In his response to the analyst, Ford CEO Jim Farley made sure to differentiate between ICE and BEV cars, stating that the answer to the analyst’s question would differ between the two types of vehicles. Farley shared that 10% of Ford’s dealers were overcharging customers for electric vehicles last year.

Advertisement

“On the BEV side, this is quite an important topic, because the margins that we want to build to in BEV are going to be heavily dependent on a different goto-market and customer experience,” he said. “I won’t go into any more than that, but this is a quite important lesson for us of the franchise system, and the way we will manage going forward. But I’m very optimistic now that our team has the intelligence in the market that we put an allocation trigger in for those dealers who choose to price that way. But it’s inefficiency no doubt about it.”

Last month, Ford sent an internal memo to dealers in the United States and Canada, advising sales staff not to apply price markups to the upcoming F-150 Lightning. The Lightning is Ford’s all-electric pickup truck, and deliveries are expected to start in the spring.  

At the recent Ford earnings call, Farley stated that the company “under-called” the demand for its first wave of EVs, referring to the Mustang Mach-E, the E-Transit, and the F-150 Lightning. In the past six months, Ford doubled its 2023 planned capacity for EVs to 600,000 units a year. 

The Teslarati team would appreciate hearing from you. If you have any tips, reach out to me at maria@teslarati.com or via Twitter @Writer_01001101.

Advertisement

Maria--aka "M"-- is an experienced writer and book editor. She's written about several topics including health, tech, and politics. As a book editor, she's worked with authors who write Sci-Fi, Romance, and Dark Fantasy. M loves hearing from TESLARATI readers. If you have any tips or article ideas, contact her at maria@teslarati.com or via X, @Writer_01001101.

Advertisement
Comments

News

Tesla Semi spotted with ground truth validation equipment as launch looms

Published

on

Credit: Tesla

The Tesla Semi was spotted mounted with ground truth validation equipment as the company nears its looming launch. The Semi is Tesla’s Class 8 all-electric truck, and has been utilized in its earlier stages by many companies like PepsiCo. and Frito-Lay, who have been using it in a pilot program.

The Semi was spotted in Sunnyvale, California, and sports a typical ground truth validation unit that Tesla routinely uses on its vehicles. Ground truth validation is essentially the process of training supervised algorithms to ensure they can perform reliably. Tesla typically performs this on vehicles that are being released soon:

The Semi being spotted with this type of validation rig is important because it means the company is working on solidifying a Full Self-Driving model for its commercial vehicle offering. This would be a massive development for not only Tesla but also the logistics industry as a whole.

There are strict regulations on driving hours for commercial truck drivers, and autonomy is a way to potentially combat these issues. FSD is already a widely effective way that owners of typical passenger vehicles take stress out of travel. Even launching a semi-autonomous platform for truck drivers to use to increase safety, reduce fatigue, and increase productivity would be a huge development.

Tesla Semi gets strange-but-understandable comparison from Jay Leno

The Semi has already proven to be an ideal solution for companies that use commercial logistics. It has increased efficiency and reduced operating costs for many companies that have been able to use it in pilot programs.

There are expected to be some bumps along the way. Tesla saw some challenges with FSD on the Cybertruck, as it had never had a vehicle with cameras at that height, so some of the features with FSD were not immediately available. Just a week ago, Tesla launched Actually Smart Summon (ASS) for Cybertruck, nearly three years after the vehicle was first delivered to customers.

Continue Reading

Elon Musk

President Trump touts new Air Force One with Musk technology

Published

on

Credit: Air Force

President Donald Trump unveiled an upgraded Boeing 747-8 at Joint Base Andrews on June 19, 2026, describing the Qatar-gifted aircraft as an interim Air Force One equipped with advanced communications systems, including Starlink, Elon Musk’s SpaceX satellite internet service.

The plane, valued at around $400 million and modified for presidential use, serves as a bridge until the delayed VC-25B replacements arrive. Trump highlighted its luxury features and new technology during remarks to service members.

Trump stated:

“We have communication equipment up there that nobody’s ever seen before. It’s the highest level and, uh, including Starlink. My friend Elon is going to be very happy, but, uh, Starlink and we have, uh, four or five different sets of double and triple communications like people haven’t seen.”

He added:

“And it represents what can happen with hard work, innovation, and aggressive timelines because we did this quickly and yet there’s never been communication like is on this plane.”

The aircraft features a redesigned red, white, and blue livery and has been outfitted with Starlink satellite connectivity alongside other secure systems.

Trump praised the plane’s uniqueness, calling it among the world’s most luxurious. The gift from Qatar and subsequent modifications have drawn attention, with the jet positioned as a solution for presidential travel. It is expected to support operations, including potential ceremonial roles such as Fourth of July flyovers.

The event marked the formal introduction of the converted jet, which will help maintain capabilities while the primary Air Force One fleet undergoes modernization. Defense observers note the inclusion of commercial satellite technology like Starlink as part of efforts to ensure resilient communications, crucial to keep the country running as the President is in the sky.

President Trump’s comments underscored appreciation for rapid upgrades and innovation in equipping the aircraft. The plane remains a U.S. government asset and is slated for eventual transfer related to presidential library purposes after its service.

Continue Reading

News

Tesla Cybercab launch is imminent after latest sighting at Giga Texas

Published

on

Credit: Joe Tegtmeyer | X

Tesla just gave what is perhaps its biggest signal yet that the launch of the Cybercab, its autonomous ride-hailing-geared car, is imminent.

The Cybercab has been spotted outside of Gigafactory Texas in massive numbers over the past few days, with hundreds of units being stored on property just days after the vehicle received a Certificate of Conformity from the EPA.

Today, things were a bit different.

Cybercabs spotted on Giga Texas property today had an addition: a Cybercab decal on the side, reminiscent of the “Robotaxi” ones that were placed on Model Ys just as the company launched its ride-sharing platform about a year ago.

Giga Texas drone operator Joe Tegtmeyer noticed the change today:

Tesla could be signaling that the Cybercab is preparing to enter the Robotaxi fleet in the coming weeks or months with this move. It seems more symbolic than anything; Tesla is ready to throw Cybercabs in the ride-hailing platform just as it did with Model Ys last year.

The addition of the Certificate of Conformity awarded to the Cybercab is another major factor working to Tesla’s advantage. The company now has permission from the EPA to allow the vehicle to operate on public roads and enter the chain of commerce. It’s officially street legal.

Tesla Cybercab specs revealed: range, curb weight, range ratings, and more

The big question that remains is whether Tesla will be able to operate the car without a safety monitor, especially considering it plans to put the car out there without a steering wheel or pedals. With the Cybercab only having a seating capacity of two, it is hard to believe Tesla will even consider putting a Safety Monitor in the car.

It did recently self-certify as Level 4 and has the ability to operate driverless vehicles in the State of Texas under a law that took effect on May 28. You can read more about that here:

Tesla’s Robotaxi dreams just took a massive step toward reality

We’d imagine Cybercabs will be on the roads as soon as July, but August will likely be a better estimate of when the car will be entered into the Cybercab fleet. It all depends at where Tesla is, as they’ve truly prioritized safety with the rollout of the Robotaxi platform.

Continue Reading