The Ford F-150 Lightning is an acclaimed vehicle. The all-electric pickup truck saw so much hype that over 100,000 buyers placed a deposit for it. As per a recent analysis of the second-hand vehicle market, however, it would appear that Ford is finding it hard to find buyers for its used F-150 Lightning inventory.
For some time, it was quite difficult to acquire a Ford F-150 Lightning. Finding one that was being sold at MSRP was even more difficult. So popular was the vehicle that Ford increased its production plans twice, with the automaker looking to build 150,000 Lightnings annually.
As noted in a Ford Authority report, Ford’s supply of the F-150 Lightning eventually seemed to catch up to the vehicle’s demand. Sales of the all-electric pickup truck tempered down as well, with Ford reporting a 45.8% drop in F-150 Lightning sales in the United States through the third quarter. What was quite interesting was that this dip seemed to have happened despite Ford initiating price cuts for the all-electric pickup truck this year.
As per data from iSeeCars, the Ford F-150 Lightning is now seeing some challenges in the secondhand market. The all-electric pickup truck was listed by the vehicle data firm on its list of 10 slowest-selling used cars, with the F-150 Lightning spending around 78.4 days on dealer lots. In comparison, iSeeCars’ data showed that the average used vehicle was spending just about 49.2 days on dealer lots.
Granted, the firm also noted that the average electric car is currently taking a bit longer to sell compared to the industry average. But even then, the average for used electric cars, as per iSeeCars’ data is 52.4 days, which is still notably lower than the Ford F-150 Lightning’s 78.4 days. Interestingly enough, used electric cars were sold much faster last year, with the average used EV selling in just 37.5 days.
iSeeCars executive analyst Karl Brauer shared a comment about the matter. “Most of today’s slowest-selling used cars are premium models or electric vehicles, with the Maserati Quattroporte, Kia EV6, and Jeep Grand Cherokee taking over twice as long to sell as the average used vehicle. The F-150 Lightning, Ford’s electric truck based off the best-selling vehicle in the U.S., is also struggling to find buyers,” Brauer said.
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