The Ford Mustang Mach-E recently achieved a noteworthy milestone. Following an 840-mile trip in Great Britain that required only two short charging stops, the all-electric performance crossover was able to set the Guinness World Record for EV efficiency with an impressive average of 6.54 miles per kWh.
The Mustang Mach-E was driven by BBC transport correspondent Clifton, Fergal McGrath, and Kevin Brooker, all of whom are well-versed in efficiency-focused driving. The team started their trip on July 3, and they completed the 840-mile journey after 27 hours on the road. Two short charging sessions totaling just 45 minutes were done over the trip: one in BP Pulse station in Wigan, Lancashire, and another in Cullompton, Devon.
It should be noted that the team averaged a speed of only 31 mph during their journey, making the trip very similar to a hypermiling attempt. The team also utilized one of the Mustang Mach-E’s Extended Range variants, which features a single motor powering the rear wheels and an 88 kWh battery. The vehicle in question has a WLTP rating of 379 miles.
Following the journey, the team stated that the EV efficiency record was all about demonstrating that electric vehicles are now viable for everyone, and not just for short trips around the city either.
“This record is about demonstrating that electric cars are now viable for everyone. Not just for short urban trips to work or the shops or as a second car, but for real-world use on long cross-country journeys. We’ve proved that, with this car, the tipping point has been reached. The Ford Mustang Mach-E’s range and efficiency make it an everyday car for tackling unpredictable journey patterns. We did a full day’s testing totaling 250 miles and still had 45% battery charge on our return,” the team noted.
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Tim Nicklin, Ford’s UK electrification manager, was proud of the Mach-E’s achievement, stating that the vehicle’s feat has proven that the all-electric performance crossover was a game-changer. “The Mustang Mach-E’s efficiency minimized charging along Britain’s longest route and proved itself as a game-changer,” Nicklin said.
“Ford’s own Go Electric report on consumer perceptions reveals that the average range which the public thinks a fully charged electric car can travel is under 150 miles. If the Mach-E can achieve well over three times that distance in the hands of professionals, it can easily deliver its official’ miles per tank’ to owners – and dispense with any previous range anxiety,” he added.
Considering that the Mach-E’s EV efficiency record was achieved in a hypermile-style trip, it would not be surprising if other EV groups end up challenging this record soon. Back in 2018, for example, Tesla owners Sean Mitchell and Erik Strait set a Tesla hypermiling record by driving a Tesla Model 3 for 606.2 miles on a single charge. The trip lasted 32 hours, with the duo averaging a speed of 20-35 mph. German car rental company nextmove also set a hypermile record in a Tesla Model S the same year, traveling a total of 701 miles on a single charge for over 30 straight hours at a speed of 23.6 mph.
*Quotes courtesy of Autocar UK.
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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
