Ford announced this morning that it was slashing prices of all trims of its Ford Mustang Mach-E, while dramatically increasing production.
Tesla’s aggressive price cut at the beginning of this month has caused massive waves within the automotive industry and the car market, as competitors and car sellers alike are forced to battle with the aggressive new pricing. Now, Ford has done just that by rapidly increasing production of its popular Mustang Mach-E EV SUV and subsequently slashing prices.
According to Ford’s press release this morning, the Ford Mustang Mach-E’s price will be cut by as much as $5,900 on the top trim model and $900 off the base model vehicle. Ford did not specify the scale of the upcoming production increase. However, the company noted that it “has secured the batteries and raw material to scale production of [electric vehicles] in 2023.”
| 2023 Mustang Mach-E
|
Former MSRP
|
Updated MSRP
|
Delta
|
||
| Select RWD Standard Range
Select eAWD Standard Range California Route 1 eAWD Extended Range Premium RWD Standard Range Premium eAWD Standard Range GT Extended Range |
$ 46,895
$ 49,595 $ 63,575 $ 54,975 $ 57,675 $ 69,895 |
$45,995
$48,995 $57,995 $50,995 $53,995 $63,995 |
$ 900
$ 600 $5,580 $3,980 $3,680 $5,900 |
||
| Extended Range Battery
Nite Pony Appearance Package GT Performance Package |
$ 8,600
$ 800 $ 6,000 |
$7,000
$ 800 $6,000 |
$1,600
$ 0 $ 0 |
Ford did not specify if a price cut would come to the company’s other incredibly popular EV offerings, including the Ford F-150 Lightning and the E Transit. Still, with production increases already underway for both models, a similar price cut could be possible in the near future. This is only compounded by the fact that Ford is closer than ever to securing its own battery supply through its partnership with SK ON. This partnership could result in reduced battery and (ultimately) vehicle costs.
“We are not going to cede ground to anyone. We are producing more EVs to reduce customer wait times, offering competitive pricing, and working to create an ownership experience that is second to none,” said Marin Gjaja, Chief Customer Officer of Ford Model e. “Our customers are at the center of everything we do – as we continue to build thrilling and exciting electric vehicles, we will continue to push the boundaries to make EVs more accessible for everybody.”
Ford CEO Jim Farley had similarly positive comments on the price cut, noting the goal of making EVs “more accessible.”
At @Ford, we want to make EVs more accessible, so we’re increasing #MustangMachE production & reducing prices across the Mach-E lineup. Scaling will shorten customer wait times. And with higher production, we’re reducing costs, which allows us share these savings with customers.
— Jim Farley (@jimfarley98) January 30, 2023
While this aggressive price cut is great news for consumers and fantastic news for the EV market that looks to overtake gas vehicle sales as soon as possible, perhaps current owners will be most affected by the price cut.
The best example of this externality is already on display in the used Tesla market, where current sellers have found their vehicles undercut by cheaper new offerings from Tesla. This price bubble was bound to burst sometime or another, and sellers have been caught unprepared and may be forced to take a rare loss on their Tesla vehicle.
Looking at Ford Mustang Mach-Es currently on the market, sellers are in for a similarly rude awakening. Some Mach-Es are currently on the used market for as much as $10,000 over sticker, with the average used Mach-E only price equivalent to the new price set by Ford.
As EVs continue to decrease in price over the next couple of months and years, no doubt used EVs will follow as competitive manufacturer prices force the market downward. Hopefully, these combined factors will mean that more and more people can get into electric vehicles sooner than previously anticipated.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
News
Tesla Cybercab production starts Q2 2026, Elon Musk confirms
Elon Musk highlighted that the fully autonomous vehicle will be the first Tesla designed specifically for unsupervised self-driving.
Tesla CEO Elon Musk confirmed that production of the company’s autonomous Cybercab will begin in April 2026, and its production targets will be quite ambitious.
Speaking at Tesla’s 2025 Annual Shareholder Meeting, Musk highlighted that the fully autonomous vehicle will be the first Tesla designed specifically for unsupervised self-driving.
A robotaxi built for an autonomous world
Musk described the Cybercab as a clean-slate design optimized for autonomy, with no steering wheel, pedals, or side mirrors. “It’s very much optimized for the lowest cost per mile in an autonomous mode,” Musk said, adding that every Tesla produced in recent years already carries the hardware needed for full self-driving.
The Cybercab will be assembled at Giga Texas and will serve as the company’s flagship entry into the commercial robotaxi market. Musk emphasized that the project represents Tesla’s next evolutionary step in combining vehicle manufacturing, artificial intelligence, and mobility services.
One Cybercab every ten seconds
Musk reiterated that the Cybercab’s production process is more closely modeled on consumer electronics assembly than on traditional automotive manufacturing. This should pave the way for outputs that far exceed conventional automotive products.
“That production is happening right here in this factory, and we’ll be starting production in April next year. The manufacturing system is unlike any other car. The manufacturing system of the Cybercab, it’s closer to a high volume consumer electronics device than it is a car manufacturing line. So the net result is that I think we should be able to achieve, I think, ultimately, less than a 10-second cycle time, basically a unit every 10 seconds.
“What that would mean is you could get on a line that would normally produce, say, 500,000 cars a year at a one minute cycle time, Model Y. This would be maybe as much as 2 million or 3 million, maybe ultimately it’s theoretically possible to achieve a 5 million unit production line if you can get to the 5-second cycle time,” the CEO said.
News
Tesla China expecting full FSD approval in Q1 2026: Elon Musk
The CEO shared the update during Tesla’s Annual Shareholder Meeting.
Elon Musk has provided a concrete estimated date for Full Self-Driving’s (FSD) full approval in China. While a version of the system has been deployed to some users in China, the company only holds partial approval for FSD features in the country.
The CEO shared the update during Tesla’s Annual Shareholder Meeting, where stockholders also voted to approve Elon Musk’s ambitious 2025 performance award.
Elon Musk’s China FSD update
During the meeting, Elon Musk stated that Tesla expects to secure full regulatory approval for its Full Self-Driving (FSD) system in China by February or March 2026. This would mark a potential breakthrough in one of the world’s most competitive EV markets.
“We have partial approval in China, and we hopefully will have full approval in China around February or March or so. That’s what they’ve told us,” Musk said.
Tesla’s rollout of FSD features in China began in February 2025 under update 2024.45.32.12, which introduced what the company locally called “Autopilot automatic assisted driving on urban roads.” While not officially branded as FSD, the feature mirrored Tesla’s inner-city capabilities.
Positive feedback from China
Feedback from local drivers suggests strong real-world performance for the company’s “Autopilot automatic assisted driving on urban roads” feature. One driver who used the system for two months described it as “well-calibrated and human-like,” adding that it “slows appropriately on narrow streets and picks up speed on major roads.” The Tesla owner further reported zero safety interventions over his testing period, calling the system “almost too polite” when encountering pedestrians and scooters.
A Tesla Model 3 driver was also able to drive to the base camp of Mount Everest from Henan Province, a journey of about 4,000 kilometers (2,485 miles), using “Autopilot automatic assisted driving on urban roads.” The driver’s trip was livestreamed on Chinese social media, where it attracted a lot of interest from viewers.
Elon Musk
Tesla Optimus’ pilot line will already have an incredible annual output
And this would just be the beginning. In the future, Musk mused that Optimus’ production could literally be out of this world.
During the 2025 Tesla Annual Shareholder Meeting, Elon Musk provided a teaser of the company’s targets for Optimus’s annual production. As per the CEO, Optimus’ pilot line will be capable of producing up to one million units annually.
And this would just be the beginning. In the future, Musk mused that Optimus’ production could literally be out of this world.
Musk targets world’s fastest production ramp for Optimus robots
Tesla’s first Optimus line will be built in Fremont, California, and is projected to produce around one million robots per year. Other facilities like Gigafactory Texas could scale Optimus production to 10 million units annually. Musk even joked that a 100-million-unit line might one day be built “on Mars.” With Optimus, Musk stated that Tesla is looking to achieve a historic production ramp.
“So we’re going to launch on the fastest production ramp of any product of any large complex manufactured product ever, starting with building a one million unit production line in Fremont. And that’s Line One. And then a 10-million-unit-per-year production line here (at Giga Texas). I don’t know where we’re going to put the one hundred million unit production line, maybe on Mars. But I think it’s going to literally get to one hundred million a year, maybe even a billion a year,” Musk said.
Optimus and sustainable abundance
Tesla’s Master Plan Part IV is all about sustainable abundance, and Musk highlighted that the humanoid robot will play a huge role in his vision for the future. He noted that Optimus’ mass production could redefine economic and social systems worldwide and open up premium services for everyone across the globe.
“People often talk about eliminating poverty or giving everyone amazing medical care. There’s only one way to do that, and that’s with the Optimus robot,” Musk said. “With humanoid robots, you can actually give everyone amazing medical care. In terms of Optimus will be more precise. Optimus will ultimately be better than the best human surgeon with a level of precision that is beyond human… People always talked about eliminating poverty, but actually, Optimus will actually eliminate poverty,” Musk said.
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