Ford announced this morning that it was slashing prices of all trims of its Ford Mustang Mach-E, while dramatically increasing production.
Tesla’s aggressive price cut at the beginning of this month has caused massive waves within the automotive industry and the car market, as competitors and car sellers alike are forced to battle with the aggressive new pricing. Now, Ford has done just that by rapidly increasing production of its popular Mustang Mach-E EV SUV and subsequently slashing prices.
According to Ford’s press release this morning, the Ford Mustang Mach-E’s price will be cut by as much as $5,900 on the top trim model and $900 off the base model vehicle. Ford did not specify the scale of the upcoming production increase. However, the company noted that it “has secured the batteries and raw material to scale production of [electric vehicles] in 2023.”
| 2023 Mustang Mach-E
|
Former MSRP
|
Updated MSRP
|
Delta
|
||
| Select RWD Standard Range
Select eAWD Standard Range California Route 1 eAWD Extended Range Premium RWD Standard Range Premium eAWD Standard Range GT Extended Range |
$ 46,895
$ 49,595 $ 63,575 $ 54,975 $ 57,675 $ 69,895 |
$45,995
$48,995 $57,995 $50,995 $53,995 $63,995 |
$ 900
$ 600 $5,580 $3,980 $3,680 $5,900 |
||
| Extended Range Battery
Nite Pony Appearance Package GT Performance Package |
$ 8,600
$ 800 $ 6,000 |
$7,000
$ 800 $6,000 |
$1,600
$ 0 $ 0 |
Ford did not specify if a price cut would come to the company’s other incredibly popular EV offerings, including the Ford F-150 Lightning and the E Transit. Still, with production increases already underway for both models, a similar price cut could be possible in the near future. This is only compounded by the fact that Ford is closer than ever to securing its own battery supply through its partnership with SK ON. This partnership could result in reduced battery and (ultimately) vehicle costs.
“We are not going to cede ground to anyone. We are producing more EVs to reduce customer wait times, offering competitive pricing, and working to create an ownership experience that is second to none,” said Marin Gjaja, Chief Customer Officer of Ford Model e. “Our customers are at the center of everything we do – as we continue to build thrilling and exciting electric vehicles, we will continue to push the boundaries to make EVs more accessible for everybody.”
Ford CEO Jim Farley had similarly positive comments on the price cut, noting the goal of making EVs “more accessible.”
At @Ford, we want to make EVs more accessible, so we’re increasing #MustangMachE production & reducing prices across the Mach-E lineup. Scaling will shorten customer wait times. And with higher production, we’re reducing costs, which allows us share these savings with customers.
— Jim Farley (@jimfarley98) January 30, 2023
While this aggressive price cut is great news for consumers and fantastic news for the EV market that looks to overtake gas vehicle sales as soon as possible, perhaps current owners will be most affected by the price cut.
The best example of this externality is already on display in the used Tesla market, where current sellers have found their vehicles undercut by cheaper new offerings from Tesla. This price bubble was bound to burst sometime or another, and sellers have been caught unprepared and may be forced to take a rare loss on their Tesla vehicle.
Looking at Ford Mustang Mach-Es currently on the market, sellers are in for a similarly rude awakening. Some Mach-Es are currently on the used market for as much as $10,000 over sticker, with the average used Mach-E only price equivalent to the new price set by Ford.
As EVs continue to decrease in price over the next couple of months and years, no doubt used EVs will follow as competitive manufacturer prices force the market downward. Hopefully, these combined factors will mean that more and more people can get into electric vehicles sooner than previously anticipated.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
A new Tesla patent that has been granted to the company this week has revealed a potential strategy for solving a major issue that could impact both the Full Self-Driving suite and Optimus.
The patent, which is No. 12,636,684, describes a “Lens Cleaning System,” and was submitted by Tesla in May 2025.
The language in the patent details a lens cleaning system that can dispense fluid and wipe it away with a wiper assembly.
Optimus can see you now… 🤖👁️
The patent for @Tesla_Optimus‘s eye structure just dropped. $TSLA pic.twitter.com/Jac4VhDmKH
— SETI Park (@seti_park) May 26, 2026
This would effectively clean any debris that would potentially impact the visibility of the cameras on Tesla automobiles or Optimus’s camera eyes. Perhaps the most pertinent example is through the Full Self-Driving suite, as debris that can accumulate on the vehicle’s exterior cameras can impact the suite’s ability to operate effectively.
This requires a remedy through manual cleaning, but this patent hints that Tesla could be planning to implement this new technology on its upcoming vehicles.
Interestingly, we have started to see it on some Robotaxi vehicles, and it will likely be included in the Cybercab, especially as that vehicle will enable full autonomy.
Back in January, the first Model Y Robotaxi units were spotted with camera washers on the side repeaters, as the video below shows fluid squirting and rinsing off any debris that is limiting visibility.
🚨 Tesla looks to have installed Camera Washers on the side repeater cameras on Robotaxis in Austin
pic.twitter.com/xemRtDtlRR— TESLARATI (@Teslarati) January 23, 2026
This hardware patent does bring up an interesting question for those of us who own Teslas with AI4 and have been told that our cars will one day be capable of full autonomy: Will this washer be available as a retrofit on already-built cars?
Perhaps the “Lens Cleaning System” patent is a good look at one way Tesla plans to combat one of the most obvious issues of autonomy that utilizes a camera-based system. For Optimus, it could be less needed as it could be manually cleaned by owners. For cars, it seems like a bigger necessity, especially as autonomy nears and Tesla gets close to launching a feature-complete FSD suite.
SpaceX’s Starlink product has just gotten its latest airline adoptee, and the move marks the successful partnership of three of the “Big Four” U.S. airlines.
American Airlines announced on Tuesday that it would utilize Starlink in more than 500 narrowbody aircraft beginning in the first quarter of 2027. These include the Airbus aircraft in its fleet, including the new A321XLR and A321neo.
With the new partnership with American Airlines, Starlink is now present on three of the largest airlines in the country: American, United, and Southwest.
Starlink gets its latest airline adoptee for stable and reliable internet access
Starlink’s VP of Enterprise Sales, Jason Fritch, said:
“We are proud to bring Starlink on board American Airlines, delivering fast and reliable internet to passengers and crew. Whether traveling for leisure or business, Starlink enables a fully connected experience gate to gate, making every flight smoother and more enjoyable.”
Additionally, American Airlines Chief Customer Officer, Heather Garboden, said:
“As a premium global airline, we are continuously seeking out world-class partners like Starlink to deliver what our customers need and want. The addition of Starlink solidifies American as a leading airline in keeping passengers connected in flight.”
Starlink has been on a tear over the past year, as it has continued to be adopted by a wide variety of airlines as a more consistent and reliable way to provide WiFi to its passengers. It has already gained a great reputation among residential users, but its biggest commercial application appears to be how it is being used in the air.
American Airlines will adopt Starlink on more than 500 of its narrowbody aircraft beginning in Q1 2027
“As a premium global airline, we are continuously seeking out world-class partners like Starlink to deliver what our customers need and want,” said American Airlines Chief… pic.twitter.com/XY2wflycc0
— TESLARATI (@Teslarati) May 26, 2026
The only airline of the Big Four not to adopt Starlink thus far is Delta, which chose to opt for the alternative, which is Amazon Leo. CEO Ed Bastian said to Bloomberg that Delta chose Amazon’s product over Starlink’s because “the opportunities, in terms of the improved bandwidth with a much lower price point than what we’ve ever seen from Starlink, will make a big difference.”
Delta will not start installing Amazon Leo until 2028.
“Of course, we expect Starlink will be warning people that we’re going to go with an inferior product,” Bastian said. “But I’m not too worried about partnering with Amazon.”
Tesla Cybertruck’s newest trim level is nearing its first deliveries just a few months after being offered for an incredible deal.
Back in February, Tesla officially launched a new trim of the Cybertruck, the All-Wheel-Drive, starting at just $59,990. It was a lot of truck for the money, especially considering what it offered the Rear-Wheel-Drive variant for last year, which was a total flop.
The $59,990 price that was offered initially was a deal due to its 325-mile range rating, powered tonneau, three bed outlets, Powershare capability, coil springs with adaptive damping for a refined suspension feel, Steer-by-Wire and four-wheel steering, a 6′ x 4′ composite bed, towing capacity of 7,500 pounds, and a powered frunk.
Tesla is now nearing deliveries of this trim, according to watcher Sawyer Merritt, as Tesla has officially started assigning VINs to people who ordered the vehicle initially:
I can confirm that Tesla has officially started assigning VINs to people who initially ordered the $59,990 Cybertruck Dual-Motor AWD, which means first deliveries should start in the coming weeks!
• 325 mile range
• 7,500 lb towing capacity
• 0-60mph: 4.1s
• Bed with… pic.twitter.com/PQwVYbZf6j— Sawyer Merritt (@SawyerMerritt) May 24, 2026
Earlier this month, we reported on units of the trim being spotted outside Gigafactory Texas by Joe Tegtmeyer.
Tesla Giga Texas buzzing as new Cybertruck appears to enter production
This Cybertruck trim was interesting because it was released basically out of nowhere, priced incredibly well, and gathered many orders in a small amount of time. However, CEO Elon Musk noted just days afterward that the vehicle would only be priced at this bargain level for ten days.
Tesla fans were not happy.
Awful way to treat customers – particularly when they already sent out a marketing email announcing the $59,990 truck…with zero mention of it being a limited-time offer.
— Ryan McCaffrey (@DMC_Ryan) February 24, 2026
However, the issues with the pricing strategy have blown over since the February unveiling event, and now that deliveries are near, Tesla fans are anticipating the truck making its way to their driveways soon.
The truck is currently priced at $69,990, and deliveries for new orders are slated for between August and September 2026.
Tesla patent reveals strategy for solving major Full Self-Driving, Optimus issue
SpaceX Starlink gets its latest airline adoptee, grabbing three of the ‘Big Four’
