Ford has cut the price of its Mustang Mach-E electric SUV in China, undercutting offerings from Tesla in the country.
Tesla’s dominant position in the automotive industry has only become more visible in recent months as the automaker has cut prices on its popular models, forcing competitors to do the same. Ford reacted first in the United States, cutting the price of the Mustang Mach-E by $5,900, and has now also done so in China, cutting the electric SUV’s price by 40,000 yuan ($5,700), according to Reuters.
With a new starting price of 209,900 yuan ($30,206), the Ford Mustang Mach-E not only undercuts the ever-popular Tesla Model Y, which starts at 261,900 yuan ($37,613), but also the Tesla Model 3, which starts at 229,900 yuan ($33,017).
In 2022, Ford delivered just over 7,000 Mustang Mach-Es in China, but that number is likely to increase dramatically this year as the Blue Oval ramps production considerably. Ford announced earlier this month that it would aim to achieve an annual run rate of 210,000 Mustang Mach-Es by the end of the year. This is combined with substantial ramps in producing F-150 Lightning, E-Transit, Maverick, and Bronco Sport vehicles.
Ford has not yet been able to emulate the sales success of Tesla or its traditional rival GM with its Wuling Mini EV, but with this price cut and considerable ramp in production, it certainly has the chance to do so.
Perhaps most surprising is that this price cut will not be the base price of the Mustang Mach-E for long, considering Ford is introducing a new LFP battery option to the SUV following the construction of its newest battery production facility in Western Michigan.
Europe is the only remaining market where the Mustang Mach-E is sold, where Ford has yet to institute a price cut. Still, with the increasing competitiveness of the European market, Ford is likely to do so sooner rather than later.
It remains unclear how the market will react to Ford’s new aggressive pricing of its EVs, but it certainly won’t hurt the brand as it looks to grow its EV marketshare globally. Hopefully, these price cuts can help more and more people switch to EVs globally in the coming years.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
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Tesla is ramping its hiring for Cybercab vehicle manufacturing roles
A check of the company’s Careers website shows 30 open positions tied to the Cybercab project, with 25 focused directly on vehicle manufacturing.
Tesla is accelerating preparations for its upcoming Cybercab by rapidly expanding its hiring efforts in Austin, Texas.
A check of the company’s Careers website shows 30 open positions tied to the Cybercab project, with 25 focused directly on vehicle manufacturing. The spike in listings suggests that Tesla may be gearing up for a production ramp of its fully autonomous two-seater at Giga Texas.
New Cybercab job listings
Tesla’s Careers page now features several new roles that appear crucial to the Cybercab’s buildout. Among the most recent additions are openings for Engineering Technicians for the Cybercab’s drive units, battery pack, and general assembly, as well as positions for Equipment Technicians for the vehicle’s production lines.
Earlier this month, Tesla only had three openings related to the autonomous two-seater’s manufacturing. Even then, it was already exciting as the Cybercab would be produced using Tesla’s “Unboxed” manufacturing process. This process is designed to make the Cybercab easier and quicker to produce.
Similar to previous Cybercab-related job listings, all of the openings are currently based in Austin, Texas. This suggests that for now, at least, the production of the Cybercab will really be focused on Giga Texas to start.
Ultra-fast Cybercab production targets
Tesla CEO Elon Musk has described the Cybercab as the company’s highest-volume vehicle yet, targeting an annual production rate of around 2 million units. He added that the Cybercab line will operate more like a “high-speed consumer electronics” assembly process than a conventional car factory.
“If you’ve seen the design of the Cybercab line, it doesn’t look like a normal car manufacturing line,” Musk said earlier this year. “It looks like a really high-speed consumer electronics line. In fact, the line will move so fast that actually people can’t even get close to it.”
Elon Musk
Memphis to use xAI taxes for neighborhood improvements: “Truly a blessing”
City officials confirmed that the funds will be reinvested in local neighborhoods near xAI’s Colossus supercomputer.
The City of Memphis has collected all taxes owed by Elon Musk’s xAI before the payment deadline, creating a $3.2 million special revenue fund to support communities affected by the company’s operations.
City officials confirmed that the funds will be reinvested in local neighborhoods near xAI’s Colossus supercomputer.
Directing xAI funds toward community projects
Mayor Paul Young’s administration recently outlined how the funds will be allocated. The initiative was focused on improving infrastructure and quality of life in neighborhoods impacted by xAI’s construction and operations.
Councilwoman Yolanda Cooper-Sutton emphasized that the process will include public input, with surveys already distributed to residents to guide spending priorities, according to ABC24.
“With that ordinance, we are in the near future getting ready to set up the committee because this is the people’s money,” Cooper-Sutton said. “We wanna make sure that it is used for the people.”
Officials noted that they are planning to present a final proposal to the entire council after reviewing community feedback. Cooper-Sutton added that the program represents a step toward ensuring businesses operating in Memphis treat residents “fairly and with equality.”
“It is truly, truly a blessing. What we are doing here at this body and this council, we wanna make sure that whatever business that comes here, that the people are treated fairly and with equality,” she stated.
xAI partnership fuels local job opportunities
Beyond tax revenue, xAI’s growing presence is expected to bolster Memphis’ workforce development goals. Earlier this month, the artificial intelligence startup co-hosted a job fair at Crosstown Concourse with the American Job Center to connect residents with new employment pathways.
“We know that jobs are coming. We know that talent is here,” Melody Freemon, executive director of the Greater Memphis Workforce Development Board, stated. “We wanna make sure we’re not just putting people in any ole jobs. We wanna put people on a pathway to self-sustainability. We wanna put people on a pathway to self-sustainability and something they can rely on in the future.”
Freemon also noted that the Greater Memphis Workforce Development Board was able to make a favorable offer to xAI. “We promised that we can provide a pipeline. This is the central hub for connection. This is where job seekers are, so let us take the headache off of your hiring needs. Come here, let us source the people and make sure that we meet the demand,” Freeman stated.
News
The Boring Company’s self-driving Teslas impress riders with smooth, hands-free rides
The electric vehicles, which currently shuttle visitors between key destinations on the Strip, could soon extend service all the way to the airport.
Tesla’s Full Self-Driving (FSD) system is making waves underground. Passengers who recently rode in The Boring Company’s Las Vegas Loop described the experience as “way smoother than a human driving,” with no manual input from a driver at all.
The electric vehicles, which currently shuttle visitors between key destinations on the Strip, could soon extend service all the way to the airport.
Controlled FSD testing
In late August, Las Vegas Convention and Visitors Authority CEO Steve Hill stated that Tesla’s FSD-equipped vehicles have been undergoing testing in the Boring Company tunnels for several months. These tests are conducted under strict supervision and have not involved regular passengers until recently.
Recent comments about the Boring Company’s driverless Teslas were shared on X by @alifarhat6_ali, who was able to try out the service for himself. As per the Tesla enthusiast, FSD drives much smoother than human drivers inside the Boring Company Las Vegas tunnels. The safety monitor also reportedly noted that the service should soon expand to the airport.
“I rode in the new self driving Tesla in the Las Vegas Loop! It was WAY smoother than a human driving in the Loop. Zero human input. It wasn’t busy so he let us ride back as well. Driver said they soon will be giving rides all the way to the airport. We are in the future,” the X user wrote in a post.
Elon Musk hints at fully driverless Teslas
Earlier this month, Elon Musk posted on X that “The Tesla cars operating in The Boring Company tunnels under Las Vegas will be driverless in a month or two.” This suggests that the Boring Company tunnels in Las Vegas may end up being one of the first locations where actual driverless Teslas will be serving regular customers.
In a way, the deployment of fully driverless Teslas could be perfect for the Las Vegas tunnels. The underground environment should be ideal for Tesla’s autonomous software as it offers predictable routes and traffic, minimal external hazards, and stable lighting conditions that benefit sensor performance.
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