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Ford leverages EV production head start against rivals in latest ramp

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Ford has announced a massive EV production ramp for this year, leveraging its head start compared to its traditional rivals.

Despite Ford entering the EV market significantly behind Tesla and even lagging General Motors, its vehicles have quickly overtaken its traditional rivals, making the Blue Oval the second most popular EV brand in the United States. Now Ford has announced its newest EV production ram, hoping to ensure its lead remains as more competitors enter the market in the coming years.

The latest EV production ramp aims to increase the production of Ford’s most popular models. The Ford Mustang Mach-E, the electric SUV which helped cement Ford’s EV lead after launching in 2021 and remains the brand’s most popular EV, receives the most substantial bump, while the F-150 Lightning and E-Transit subsequently receive more minor production bumps.

The production ramp of the Mustang Mach-E began last week and aims to double hourly production, with a year-end goal of an annual run rate of 210,000 vehicles. The F-150 Lightning, which will resume production on the 13th of this month, aims to triple annual production, an annual run rate of 150,000 vehicles, by the end of the year. The truck’s production ramp costs $2 billion across three Ford production facilities in Michigan, including its main production facility, the Rouge EV Center.

The E-Transit receives a more conservative production bump, aiming for an annual run rate of 38,000 vehicles at the Kansas City Assembly Plant, which manufactures the Transit and the E-Transit vans.

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Other popular models, including the Ford Maverick and the Ford Bronco Sport, are also receiving production ramps to help the Blue Oval stay ahead of demand for the popular, affordable models.

Ford’s latest electric vehicle production push is part of its larger plan to reach an annual run rate of 2 million vehicles by 2026.

The production bump follows Ford’s recently announced sales statistics for February, in which its EV sales jumped by 68%, helping the company grow its overall marketshare by 1.4%.

Ford’s aggressive EV production ramp only becomes far more apparent when compared to its big-three siblings. General Motors, who beat Ford to the EV market with the popular Chevy Bolt model, has yet to introduce competitors to Ford’s Mustang Mach-E or F-150 Lighting and expects to begin production of its Chevy Silverado EV late this year. Those looking for a mid-size electric SUV from GM, such as the Chevy Equinox EV or Blazer EV, are forced to wait even longer, with both models coming sometime in 2024.

This isn’t to say that GM doesn’t have a production ramp planned at all. General Motors CEO Mary Barra has outlined that the auto group will produce 400,000 EVs “in North America during 2022 and 2023.” However, model-specific production numbers have not yet been published.

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Stellantis brands are even further behind. RAM plans to introduce its first all-electric truck, the RAM 1500 REV, in 2025. Dodge has yet to reveal any EVs in a production-ready form. And Jeep, while recently introducing its first EV to Europe, is only slightly ahead of its sibling brands, with the first Jeep EVs coming to North America in 2025 as well.

Ford is set to remain a leader in electrification, at least compared to the other big three manufacturers, and potentially globally, and this significant EV production ramp will likely be critical to maintaining that position.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

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Elon Musk

Tesla owners doxxed by controversial anti-DOGE website in clear intimidation tactic

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Credit: CBS Colorado

Tesla owners are being doxxed by a controversial anti-DOGE website in what it called an act to “empower creative expressions of protest.”

Dogequest, a website that has been created with a clearly outlined use for intimidation against Tesla owners, posted the names, addresses, phone numbers, and other contact information of those who own vehicles made by the electric vehicle manufacturer.

It was spotted by 404 Media.

The site also claims to have the information of employees at the Department of Government Efficiency, as well as the addresses of Tesla dealerships and the locations of Tesla Superchargers. The latter two are public information.

However, the website is hoping to get Tesla owners to sell their vehicles in this evident intimidation tactic. However, the information on the website, while it was seen, was not verified to prove that it contained the information of real-world Tesla owners. The site was not accessible by Teslarati at the time of publication.

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The creation of a site like Dogequest is just another level that anti-Elon Musk activists are taking to attempt to destroy a company like Tesla as its CEO works with the Trump Administration to eliminate excessive government spending through the work of DOGE.

It is also the latest attack on Tesla owners, who have seen their vehicles vandalized, damaged, and even destroyed by those who disagree with the actions of Musk.

Tesla as a company has also seen several acts of retaliation against it, as everything from the arson of its showrooms and vehicles to it being kicked from the popular Vancouver Auto Show have come as a result of the recent backlash against the company.

Moving forward, there are still questions surrounding how these attacks will be combatted. The Trump Administration has indicated that acts of vandalism against Tesla would be considered a federal crime, but the tricky part of locating the culprits has proven to be extremely difficult. Only a handful have been found and held accountable.

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Tesla gets an upgrade on ‘upcoming material catalysts’

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tesla model y in white
(Source: Tesla)

Tesla (NASDAQ: TSLA) received an upgraded rating on its shares from Wall Street firm Cantor Fitzgerald, who recently took a trip to Austin to visit the company’s data centers and production lines ahead of several high-profile product launches set for this year.

It was a bold move, especially considering Tesla shares are under immense pressure currently, fending off negative news regarding the company’s sentiment and potentially lower-than-expected delivery figures due to the launch of a new version of its most popular vehicle, the Model Y.

However, the bulls on Wall Street are still considering Tesla to be a safe play, especially considering its robust presence in various industries, including automotive, energy, and AI/Robotics.

Cantor Fitzgerald analyst Andres Sheppard said in a note that, during a recent visit to Tesla’s Cortex AI data centers and the production line at Gigafactory Texas, it was clear there is a lot of potential and runway for Tesla in 2025:

“On 3/18, we visited Tesla’s Cortex AI data centers and the factory’s production lines ahead of the company’s introduction of its Robotaxi segment (targeted for June in Austin, followed by CA later in 2025). With Tesla’s shares now down ~45% YRD, we upgrade Tesla to Overweight (from Neutral) ahead of upcoming material catalysts. Our $425 12-month PT is unchanged. Our Thoughts: Attractive Entry Point Ahead of Material Catalysts.”

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Sheppard went on to mention the catalysts, which he believes are the Robotaxi rollout in Austin in June, along with the continued rollout of Full Self-Driving in China, the eventual rollout of FSD in Europe, and the introduction of the affordable models in the first half of this year, and those were just on the automotive side.

There are several others, including Optimus, growth in the energy division, and in the longer term, the Semi.

In terms of potential weaknesses, Sheppard expects the likely removal of the EV tax credit and some of its growth to be offset by tariffs as the two big things that stand in the way of even more growth for the company.

Tesla is up over 5 percent on Wednesday, trading at $236.86.

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Tesla kicked from popular auto show as event succumbs to protest pressure

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Credit: Sawyer Merritt/X

Tesla has been kicked from a popular automotive show as the organizers of the massive event have succumbed to the pressure of protestors and others who oppose the electric vehicle maker.

The Vancouver Auto Show in Canada announced that it would not allow Tesla to establish a presence at the event this year, citing concerns about potential disruption from protestors and others who have been vocal about their distaste for the company and its CEO, Elon Musk.

Eric Nicholl, executive director of the Vancouver Auto International Show, said (via The Hill):

“The Vancouver Auto Show’s primary concern is the safety of attendees, exhibitors, and staff. This decision will ensure all attendees can be solely focused on enjoying the many positive elements of the event.”

Tesla was reportedly given several opportunities to voluntarily withdraw from the Vancouver Auto Show. The company evidently declined these invitations. Reps of the event itself then took it into their own hands, stating that the company would not be welcome at the event any longer.

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Musk’s involvement in the Department of Government Efficiency (DOGE) under the Trump Administration seems to be the main culprit for so much pushback from the opposition.

Protest groups and organizers have put together various acts of opposition against Tesla, some more reasonable than others, in an effort to show their distaste for the company and Musk. However, many of these acts have turned violent, resulting in the vandalism or even the total destruction of vehicles. It’s one thing to use your right to protest, and it’s another to destroy people’s personal vehicles or property that belongs to the automaker.

The decision by the Vancouver Auto Show sets a dangerous precedent that the violence and destruction tactics used by groups that oppose Tesla will work. Ultimately, people’s safety is most important, but there is the impression that shows will not take the proper precautions to ensure that all companies are able to show off their products and tech at the event.

This could have been resolved with other strategies, and axing Tesla from the show altogether could result in some fans boycotting the show altogether.

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