Ford patented a system that uses a vehicle’s cameras to detect billboards and pull them up on a car’s infotainment systems.
While billboards have been used for advertisements for quite some time, they do not necessarily provide much information to those driving by them. Ford plans to fill in these gaps with in-car ads. The legacy automaker wants to display advertisements in the infotainment, including phone numbers, addresses, or links to an advertiser’s website. Ford explains this in its patent.
“The driver and/or passenger of the vehicle has a limited amount of time to obtain information from the billboard located near the road as the vehicle approaches and passes the billboard. In some instances, the driver and/or passenger of the vehicle may miss information of the advertisement on the billboard that directs the driver and/ or passenger to the corresponding business,” Ford wrote.
Ford’s patent leverages the built-in cameras of a vehicle to keep an eye out for passing billboards. With image recognition, cars could then display a copy of the detected advertisement through the infotainment system. Ford also intends to analyze the content of billboards to generate hyperlinks or phone numbers that passengers can access.
“The billboard interface includes a hyperlink of a segment of the billboard advertisement that initiates an event corresponding to the segment of the billboard advertisement to enable the user to obtain additional information associated with the billboard advertisement before, during, and/or after the vehicle passes the billboard advertisement. For example, the user may select a segment of the billboard interface that includes a phone number included in the billboard advertisement. Upon selecting the segment with the phone number, the vehicle and/or a mobile device of the user calls the phone number, for example, to enable the user to place an order with a business associated with the billboard advertisement,” Ford wrote.
While the presence of in-car ads would undoubtedly receive polarizing reviews from the driving public, there is little doubt that in-car advertisements would be effective. It may also pave the way for a business model similar to Amazon’s Kindles with “Special Offers,” which are affordable but display ads when in standby. With this in mind, perhaps Ford could start offering more affordable versions of its vehicles in the future to customers willing to view in-car advertisements while they are traveling.
Ford’s in-car ad plans would likely attract a lot of scrutiny among car owners and possibly regulators due to its potential safety risks. Ford may be working on innovations such as BlueCruise, but such systems are still best used with drivers that have their full attention to the road. In-car ads, which are designed to draw attention, would likely present notable risks.
Ford’s in-car advertisement patent could be viewed below.
Ford in Car Ads Patent by Maria Merano on Scribd
The Teslarati team would appreciate hearing from you. If you have any tips, email us at tips@teslarati.com or reach out to me at maria@teslarati.com.
Cybertruck
Tesla confirms date when new Cybertruck trim will go up in price
Tesla has officially revealed that this price will only be available until February 28, as the company has placed a banner atop the Design Configurator on its website reflecting this.
Tesla has confirmed the date when its newest Cybertruck trim level will increase in price, after CEO Elon Musk noted that the All-Wheel-Drive configuration of the all-electric pickup would only be priced at its near-bargain level for ten days.
Last week, Tesla launched the All-Wheel-Drive configuration of the Cybertruck. Priced at $59,990, the Cybertruck featured many excellent features and has seemingly brought some demand to the pickup, which has been underwhelming in terms of sales figures over the past couple of years.
Tesla launches new Cybertruck trim with more features than ever for a low price
When Tesla launched it, many fans and current owners mulled the possibility of ordering it. However, Musk came out and said just hours after launching the pickup that Tesla would only keep it at the $59,990 price level for ten days.
What it would be priced at subsequently was totally dependent on how much demand Tesla felt for the new trim level, which is labeled as a “Dual Motor All-Wheel-Drive” configuration.
Tesla has officially revealed that this price will only be available until February 28, as the company has placed a banner atop the Design Configurator on its website reflecting this:
NEWS: Tesla has officially announced that the price of the new Cybertruck Dual-Motor AWD will be increasing after February 28th. pic.twitter.com/vZpA521ZwC
— Sawyer Merritt (@SawyerMerritt) February 24, 2026
Many fans and owners have criticized Tesla’s decision to unveil a trim this way, and then price it at something, only to change that price a few days later based on how well it sells.
Awful way to treat customers – particularly when they already sent out a marketing email announcing the $59,990 truck…with zero mention of it being a limited-time offer.
— Ryan McCaffrey (@DMC_Ryan) February 24, 2026
It seems the most ideal increase in price would be somewhere between $5,000 and $10,000, but it truly depends on how many orders Tesla sees for this new trim level. The next step up in configuration is the Premium All-Wheel-Drive, which is priced at $79,990.
The difference between the Dual Motor AWD Cybertruck and the Premium AWD configuration comes down to towing, interior quality, and general features. The base package is only capable of towing up to 7,500 pounds, while the Premium can handle 11,000 pounds. Additionally, the seats in the Premium build are Vegan Leather, while the base trim gets the textile seats.
It also has only 7 speakers compared to the 15 that the Premium trim has. Additionally, the base model does not have an adjustable ride height, although it does have a coil spring with an adaptive damping suspension package.
Cybertruck
Tesla set to activate long-awaited Cybertruck feature
Tesla will officially activate the Active Noise Cancellation (ANC) feature on Cybertruck soon, as the company has officially added the feature to its list of features by trim on its website.
Tesla is set to activate a long-awaited Cybertruck feature, and no matter when you bought your all-electric pickup, it has the hardware capable of achieving what it is designed to do.
Tesla simply has to flip the switch, and it plans to do so in the near future.
Tesla will officially activate the Active Noise Cancellation (ANC) feature on Cybertruck soon, according to Not a Tesla App, as the company has officially added the feature to its list of features by trim on its website.
Tesla rolls out Active Road Noise Reduction for new Model S and Model X
The ANC feature suddenly appeared on the spec sheet for the Premium All-Wheel-Drive and Cyberbeast trims, which are the two configurations that have been delivered since November 2023.
However, those trims have both had the ANC disabled, and although they are found in the Model S and Model X, and are active in those vehicles, Tesla is planning to activate them.
In Tesla’s Service Toolbox, it wrote:
“ANC software is not enabled on Cybertruck even though the hardware is installed.”
Tesla has utilized an ANC system in the Model S and Model X since 2021. The system uses microphones embedded in the front seat headrests to detect low-frequency road noise entering the cabin. It then generates anti-noise through phase-inverted sound waves to cancel out or reduce that noise, creating quieter zones, particularly around the vehicle’s front occupants.
The Model S and Model X utilize six microphones to achieve this noise cancellation, while the Cybertruck has just four.
Tesla Cybertruck Dual Motor AWD estimated delivery slips to early fall 2026
As previously mentioned, this will be activated through a software update, as the hardware is already available within Cybertruck and can simply be activated at Tesla’s leisure.
The delays in activating the system are likely due to Tesla Cybertruck’s unique design, which is unlike anything before. In the Model S and Model X, Tesla did not have to do too much, but the Cybertruck has heavier all-terrain tires and potentially issues from the aluminum castings that make up the vehicle’s chassis, which are probably presenting some challenges.
Unfortunately, this feature will not be available on the new Dual Motor All-Wheel-Drive configuration, which was released last week.
News
Tesla Model S and X customization options begin to thin as their closure nears
Tesla’s Online Design Studio for both vehicles now shows the first color option to be listed as “Sold Out,” as Lunar Silver is officially no longer available for the Model S or Model X. This color is exclusive to these cars and not available on the Model S or Model X.
Tesla Model S and Model X customization options are beginning to thin for the first time as the closure of the two “sentimental” vehicles nears.
We are officially seeing the first options disappear as Tesla begins to work toward ending production of the two cars and the options that are available to those vehicles specifically.
Tesla’s Online Design Studio for both vehicles now shows the first color option to be listed as “Sold Out,” as Lunar Silver is officially no longer available for the Model S or Model X. This color is exclusive to these cars and not available on the Model S or Model X.
🚨 Tesla Model S and Model X availability is thinning, as Tesla has officially shown that the Lunar Silver color option on both vehicles is officially sold out
To be fair, Frost Blue is still available so no need to freak out pic.twitter.com/YnwsDbsFOv
— TESLARATI (@Teslarati) February 25, 2026
Tesla is making way for the Optimus humanoid robot project at the Fremont Factory, where the Model S and Model X are produced. The two cars are low-volume models and do not contribute more than a few percent to Tesla’s yearly delivery figures.
With CEO Elon Musk confirming that the Model S and Model X would officially be phased out at the end of the quarter, some of the options are being thinned out.
This is an expected move considering Tesla’s plans for the two vehicles, as it will make for an easier process of transitioning that portion of the Fremont plant to cater to Optimus manufacturing. Additionally, this is likely one of the least popular colors, and Tesla is choosing to only keep around what it is seeing routine demand for.
During the Q4 Earnings Call in January, Musk confirmed the end of the Model S and Model X:
“It is time to bring the Model S and Model X programs to an end with an honorable discharge. It is time to bring the S/X programs to an end. It’s part of our overall shift to an autonomous future.”
Fremont will now build one million Optimus units per year as production is ramped.
Tesla confirms date when new Cybertruck trim will go up in price
Tesla set to activate long-awaited Cybertruck feature
