Ford patented a system that uses a vehicle’s cameras to detect billboards and pull them up on a car’s infotainment systems.
While billboards have been used for advertisements for quite some time, they do not necessarily provide much information to those driving by them. Ford plans to fill in these gaps with in-car ads. The legacy automaker wants to display advertisements in the infotainment, including phone numbers, addresses, or links to an advertiser’s website. Ford explains this in its patent.
“The driver and/or passenger of the vehicle has a limited amount of time to obtain information from the billboard located near the road as the vehicle approaches and passes the billboard. In some instances, the driver and/or passenger of the vehicle may miss information of the advertisement on the billboard that directs the driver and/ or passenger to the corresponding business,” Ford wrote.
Ford’s patent leverages the built-in cameras of a vehicle to keep an eye out for passing billboards. With image recognition, cars could then display a copy of the detected advertisement through the infotainment system. Ford also intends to analyze the content of billboards to generate hyperlinks or phone numbers that passengers can access.
“The billboard interface includes a hyperlink of a segment of the billboard advertisement that initiates an event corresponding to the segment of the billboard advertisement to enable the user to obtain additional information associated with the billboard advertisement before, during, and/or after the vehicle passes the billboard advertisement. For example, the user may select a segment of the billboard interface that includes a phone number included in the billboard advertisement. Upon selecting the segment with the phone number, the vehicle and/or a mobile device of the user calls the phone number, for example, to enable the user to place an order with a business associated with the billboard advertisement,” Ford wrote.
While the presence of in-car ads would undoubtedly receive polarizing reviews from the driving public, there is little doubt that in-car advertisements would be effective. It may also pave the way for a business model similar to Amazon’s Kindles with “Special Offers,” which are affordable but display ads when in standby. With this in mind, perhaps Ford could start offering more affordable versions of its vehicles in the future to customers willing to view in-car advertisements while they are traveling.
Ford’s in-car ad plans would likely attract a lot of scrutiny among car owners and possibly regulators due to its potential safety risks. Ford may be working on innovations such as BlueCruise, but such systems are still best used with drivers that have their full attention to the road. In-car ads, which are designed to draw attention, would likely present notable risks.
Ford’s in-car advertisement patent could be viewed below.
Ford in Car Ads Patent by Maria Merano on Scribd
The Teslarati team would appreciate hearing from you. If you have any tips, email us at tips@teslarati.com or reach out to me at maria@teslarati.com.
Electric vehicle maker Lucid Group has denied rumors of an imminent bankruptcy after a report from this morning sent the stock on a dramatic drop on Wall Street, seeing losses of more than 40 percent during trading hours.
Lucid’s Director of Communications, Nick Twork, responded to the report from Eletric-Vehicles.com, which stated the company’s restructuring advisor, AlixPartners, was asked to review two decisions: taking Lucid shares private or filing for Chapter 11 bankruptcy protection.
The report also claims AlixPartners told the Lucid board to “concentrate on Gravity production while improving its quality, and to temporarily hold back the Lucid Air, the sedan that has defined the company since its launch.”
Twork said:
$LCID The rumors are completely false. The company has sufficient liquidity to carry its operations well into next year, as recently published in its last quarterly filings, and it has not formed any special Board committee to explore the scenarios reported today. Our focus is…
— Nick Twork (@ntwork) July 14, 2026
Shares rebounded after the response to the report, halving its losses as the trading day neared 3 p.m. Eastern.
Lucid has struggled to get its sales off the ground and into more respectable numbers, but the company is in its early years, when things are hard to begin with. It is also backed by several notable investors, including the Saudi Public Investment Fund (PIF), which has nearly limitless money and likely would not ditch an investment of this size so soon.
Lucid shares were down just 14 percent at the time of publication, a far cry from the 55 percent its losses topped out at during the day.
A Tesla owner who purchased a Model S Signature Edition, one of the final 250 units of the all-electric flagship vehicle that the company discontinued earlier this year, is attempting to sell the car despite a no-resale clause that prohibits reselling for the first year.
The car is being sold by J&S Autohaus in Ewing, New Jersey, and is priced at $260,490, well above the $159,420 that Tesla sold it for earlier this year.
🚨 The first Tesla Model S Signature Edition is up for sale for $260,490
Tesla placed a no-resale clause on the Model S and X Signature, so it will be interesting to see if the company takes any action. https://t.co/N9rKGHnbD6 pic.twitter.com/6FZhDL1KNR
— TESLARATI (@Teslarati) July 14, 2026
To those who do not know, the Model S Signature was a highly exclusive, limited-run farewell variant of the Model S Plaid that was produced this year to mark the end of production of both the Model S and Model X, Tesla’s two flagship vehicles.
Limited to just 250 units with invite-only sales, it serves as a collector’s item celebrating the legacy of the Model S, which helped pioneer Tesla’s electric vehicle success since its 2012 launch.
It bundles top-tier performance with bespoke cosmetic and luxury upgrades, plus Tesla’s Luxe Package. Here’s what the Model S Signature has over the typical Model S Plaid:
- Exclusive Exterior – Unique Garnet Red Paint, matching door handles, gold Tesla “T” badges upfront, gold Plaid and Signature badging at the rear.
- Premium Interior – White Alcantara upholstery with gold piping/accents, gold Plaid seat badges, Signature-marked door sills, individually numbered dashboard plaque, gold puddle lights, special interior lighting sequence, and a custom Signature key fob.
- Performance Upgrades – Carbon-ceramic brakes with gold calipers
- Bundled Luxe Package – Full Self-Driving (Supervised), four years of Premium Connectivity, free lifetime Supercharging
- Performance Metrics – ~1,020 horsepower, sub-2-second 0-60 MPH, ~390-mile range
Tesla quickly introduced a No Resale Agreement for the Signature Editions of the Model S and Model X, which would penalize the seller for “the amount of $50,000 or the value received as consideration for the sale or transfer, whichever is greater.”
The company continues:
“If you sell or otherwise transfer the ownership of your Model S or Model X, the remainder of the Recommended Maintenance, Wheel and Tire Protection Plan, and Windshield Protection Plan will transfer automatically to the buyer. The Full Self-Driving (Supervised), Free Supercharging and Premium Connectivity will not transfer with the vehicle and will terminate once the ownership of the Model S or Model X is transferred.”
Tesla will likely come after the seller, especially as it has been about two months since Tesla launched deliveries.
Tesla rolled out Full Self-Driving (Supervised) v14.3.5 yesterday, and about fifty miles of driving on the new version has given me enough time to highlight what seems to be strong about the release and what is not.
Additionally, Tesla has added a few new features with this specific update, which we’ll highlight as well.
Tesla Full Self-Driving v14.3.5 Performance
The new update is business as usual. Things seem to be running completely normal and necessary, but there are a few things that we’ve seemed to pick up on based on our own experience with v14.3.5, as well as what other users are seeing.
Initially, it seems to be more aware of its surroundings, making moves that are incredibly courteous to other drives and operating just a tad more reserved than what the suite might have done previously.
We had two instances where it showed this, the first being FSD needing to pass a Flagger Force vehicle that was placing down signage for the day. Their work truck was right at the front corner of a right-hand turn; typically where most cars travel when they take that turn.
FSD v14.3.5 recognized this, slowed down, and took the turn wide with no issues:
🚨 Tesla Full Self-Driving v14.3.5 takes a wide turn as flagger crews set up signage for the day https://t.co/3v0PL9qhlI pic.twitter.com/i4CKqxE16c
— TESLARATI (@Teslarati) July 13, 2026
Additionally, v14.3.5 backed up for a semi truck that was making a wide turn onto a road my car was on. This is not new, but it seemed to be backing up for courtesy; it didn’t seem completely necessary, but it might have put some peace of mind in the truck driver’s head:
🚨 Tesla Full Self-Driving v14.3.5 backs up for an oncoming tractor trailer taking a wide turn https://t.co/0WuAqNMpRR pic.twitter.com/s6yZGVm5Te
— TESLARATI (@Teslarati) July 13, 2026
X user Mike P, also a Pennsylvania native like myself, shared three clips of his Tesla running v14.3.5 performing similar maneuvers. He said:
“FSD turns right into a small alley that only fits one car at a time, sees oncoming car, reverses out of alley to make space, realizes oncoming car is actually parking, re-enters alley.”
Check it out here:
Rapidfire epic moments on FSD V14.3.5
1) FSD turns right into a small alley that only fits one car at a time, sees oncoming car, reverses out of alley to make space, realizes oncoming car is actually parking, re-enters alley.2) Insane speed to vehicle cues. As FSD approaches… pic.twitter.com/bSnySSlFHR
— Mike P (@mikepat711) July 13, 2026
It seems like Speed Profiles are still in need of some tweaking; I am adjusting what Speed Profile I’m in frequently, constantly changing it to get it to travel at the correct speed. This was an issue for me on v14.3.4. It seems like they’re just a little inconsistent.
Terrible Parking
Parking attempts on v14.3.5 were not good. There are quite a few people who have said this:
Yeah it seems like FSD v14.3.5 is having some issues with parking early on https://t.co/Bw5ULfVmDq pic.twitter.com/RHdpjOEpIo
— TESLARATI (@Teslarati) July 13, 2026
David Moss, the Tesla owner who has taken multiple coast-to-coast drives without any interventions, also has had some issues with parking early on with v14.3.5:
Horrible first impression v14.3.5 on my 2025 Tesla Model 3 LR RWD Premium 😭
3 terrible parking jobs in 23 min including parking on a ramp in a business park & parking perpendicular out in the road on street only parking situation.Wish I had a better drive but I still believe… pic.twitter.com/TtyhRHAFG7
— David Moss (@DavidMoss) July 13, 2026
New Features
Tesla has added the ability to open Camera Preview at any time. Previously, it was only available in Park. Here’s what that feature looks like in action:
🚨 Here’s the new Camera Preview feature on FSD v14.3.5 pic.twitter.com/OodfZgDppy
— TESLARATI (@Teslarati) July 13, 2026
Check back later this week for a longer review of what we’ve noticed on Full Self-Driving v14.3.5.
Lucid denies rumors of bankruptcy after over 40% stock drop
Tesla owner attempts resale of Model S Signature Edition for over $260k
