Ford patented a system that uses a vehicle’s cameras to detect billboards and pull them up on a car’s infotainment systems.
While billboards have been used for advertisements for quite some time, they do not necessarily provide much information to those driving by them. Ford plans to fill in these gaps with in-car ads. The legacy automaker wants to display advertisements in the infotainment, including phone numbers, addresses, or links to an advertiser’s website. Ford explains this in its patent.
“The driver and/or passenger of the vehicle has a limited amount of time to obtain information from the billboard located near the road as the vehicle approaches and passes the billboard. In some instances, the driver and/or passenger of the vehicle may miss information of the advertisement on the billboard that directs the driver and/ or passenger to the corresponding business,” Ford wrote.
Ford’s patent leverages the built-in cameras of a vehicle to keep an eye out for passing billboards. With image recognition, cars could then display a copy of the detected advertisement through the infotainment system. Ford also intends to analyze the content of billboards to generate hyperlinks or phone numbers that passengers can access.
“The billboard interface includes a hyperlink of a segment of the billboard advertisement that initiates an event corresponding to the segment of the billboard advertisement to enable the user to obtain additional information associated with the billboard advertisement before, during, and/or after the vehicle passes the billboard advertisement. For example, the user may select a segment of the billboard interface that includes a phone number included in the billboard advertisement. Upon selecting the segment with the phone number, the vehicle and/or a mobile device of the user calls the phone number, for example, to enable the user to place an order with a business associated with the billboard advertisement,” Ford wrote.
While the presence of in-car ads would undoubtedly receive polarizing reviews from the driving public, there is little doubt that in-car advertisements would be effective. It may also pave the way for a business model similar to Amazon’s Kindles with “Special Offers,” which are affordable but display ads when in standby. With this in mind, perhaps Ford could start offering more affordable versions of its vehicles in the future to customers willing to view in-car advertisements while they are traveling.
-->Ford’s in-car ad plans would likely attract a lot of scrutiny among car owners and possibly regulators due to its potential safety risks. Ford may be working on innovations such as BlueCruise, but such systems are still best used with drivers that have their full attention to the road. In-car ads, which are designed to draw attention, would likely present notable risks.
Ford’s in-car advertisement patent could be viewed below.
Ford in Car Ads Patent by Maria Merano on Scribd
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Elon Musk
Elon Musk shares SpaceX’s directive that destroys a prevalent media narrative
Musk’s comments followed Starlink’s initiatives for people affected by severe flooding in Indonesia and Cyclone Ditwah in Sri Lanka.
Elon Musk recently shared SpaceX’s standing policy to offer free Starlink service during natural disasters worldwide, highlighting the company’s commitment to pursue aid over profit during times of need.
Musk’s comments followed Starlink’s initiatives for people affected by severe flooding in Indonesia and Cyclone Ditwah in Sri Lanka.
Starlink activates free service in Indonesia and Sri Lanka
Starlink recently announced free service for those impacted by severe flooding in Indonesia’s Sumatra region, partnering with the government to deploy terminals rapidly to the hardest-hit areas. The offer extends to new and existing customers through December, restoring connectivity in zones where traditional networks have failed due to infrastructure damage.
Musk quoted the post on X, writing, “SpaceX standard policy is to make Starlink free whenever there is a natural disaster somewhere in the world. It would not be right to profit from misfortune.”
Starlink extended the same relief to Sri Lanka amid Cyclone Ditwah, coordinating with local authorities for additional support. The cyclone battered the island nation with heavy rains and winds, disrupting communications for thousands. Free access also lasts until year-end, emphasizing Starlink’s role in bridging gaps during crises.
-->“For those affected by the severe flooding in Indonesia and Sri Lanka in the aftermath of Cyclone Ditwah, Starlink is providing free service to new and existing customers through the end of December 2025. We’re also working with the Indonesian government to rapidly deploy terminals and restore connectivity to the hardest-hit areas on Sumatra, as well as with the Sri Lankan government to provide additional assistance,” Starlink wrote in a post on its official website.
Musk’s companies routinely provide aid
Musk’s firms have a track record of providing critical support in crises, often without fanfare, challenging portrayals of him as a comic book villain intent on enriching himself on the backs of a suffering populace. In January 2024 alone, Tesla opened Superchargers for free in Japan’s Hokuriku region after a magnitude 7.6 earthquake killed at least 55 and injured hundreds.
Similar efforts include Starlink deployments for the 2023 Maui wildfires, 2024 Hurricane Helene in North Carolina, and floods in Texas, where the service was used to help facilitate emergency coordination. These actions, which total millions in waived fees and logistics, demonstrate a proactive ethos among Musk’s companies, with Musk noting in past interviews that such aid stems from engineering solutions over optics.
The initiatives also provide a direct rebuttal of Musk’s characterization on mainstream media, which tends to lean negatively. This has become much more notable in recent years as Musk adopted more conservative policies. These negative sentiments came to a head earlier this year when Tesla stores, vehicles, and even some owners, were attacked during waves of anti-Tesla protests.
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Tesla Cybertruck welcomed with open arms in South Korea
The event featured interactive demos, a light show with the full Tesla lineup, and announcements including FSD Supervised’s planned rollout to Cybertruck by the end of 2025.
Tesla Korea handed over its first 30 Cybertrucks to owners on Thursday during a ceremonial event at the Cultural Reserve Base in Seoul, marking the all-electric pickup truck’s official debut outside North America.
The event featured interactive demos, a light show with the full Tesla lineup, and announcements including FSD Supervised’s planned rollout to Cybertruck by the end of 2025.
A historic delivery event
The November 27 event transformed a former oil reserve warehouse into a symbolic launchpad for electric mobility. Attended by 30 new owners, the event included hands-on activities such as hammer-strike durability tests, accessory sales, a lucky draw, and group photos. It culminated in a synchronized light show featuring the 30 Cybertrucks alongside Model S, Model 3, Model X, and Model Y vehicles, which drew cheers from attendees.
Yvonne Chan, Tesla APAC Regional Director, joined as a special guest to celebrate the delivery milestone. Tesla Korea President Seo Young-deuk was also in attendance, and shared his optimism for the company’s momentum in the country.
“Korea is currently the third-largest market for Tesla sales worldwide, and this year, for the first time, it has achieved the No. 1 spot in imported car brand sales volume, Tesla Korea is growing at an incredibly rapid pace,” he said. “To repay this love from our customers, Tesla plans to continue investing in the Korean market and enhancing the customer experience.”
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Seo announced the official introduction of Full Self-Driving (Supervised) in Korea, with Cybertrucks slated for inclusion by the end of 2025, which promoted applause from the event’s attendees. With even the Cybertruck expected to receive FSD this year, Tesla Korea’s fleet could very well become the country’s most advanced vehicles overnight.
Infrastructure growth remains a priority to support Tesla Korea’s expanding fleet. Tesla Korea’s Supercharger network currently includes 166 sites with 1,133 stalls, with V4 units planned for nationwide highway rest areas to boost long-distance travel. The company also operates seven stores and 15 service centers, though plans are underway to double both by 2027. A new store in Incheon’s Songdo district is scheduled to open by December 2025, enhancing accessibility for western Seoul-area customers.
Seo concluded, “Through all-encompassing investments spanning products, charging infrastructure, and service networks, Tesla Korea will deliver the most refined electric vehicle experience to Korean customers.”
News
Tesla China delivery centers packed as Q4 2025 enters its final month
Fresh photos from delivery centers in the country show rows upon rows of Model Ys and Model 3s.
Tesla’s delivery centers in China are filled with vehicles as the company ramps up for its final push in Q4 2025. Fresh photos from delivery centers in the country show rows upon rows of Model Ys and Model 3s, signaling strong end-of-quarter momentum.
A delivery push for Q4 2025
A recent aerial shot from a Tesla delivery center in China captures the company’s efforts to deliver as many vehicles as possible as the year comes to a close. As could be seen in the image, which was posted by on X by Tesla enthusiast Nic Cruz Patane, the facility was filled with numerous Model Y and Model 3 units, each vehicle seemingly ready to be handed over to customers.
Echoing the scene, another post, reportedly from two weeks prior, showed a similar scene in a Shanghai location, which was packed with Model Y units. X user Roberto Nores shared the photo, noting that the image also shows multiple Model Y Ls, a six-seat extended wheelbase version of the popular all-electric crossover.
Towards a strong Q4 finish
China remains Tesla’s volume powerhouse, accounting for a good portion of the company’s global deliveries in recent quarters. That being said, reports did emerge in early November stating that the company only reached 26,006 retail sales during October, as noted in a CNEV Post report. The reasons for this remain to be seen, though a focus on exports could have been a contributing factor.
Tesla China does seem to be hinting at some momentum this November. Just recently, Tesla watchers observed that the order page for the Model Y in China shows a message informing customers that those who wish to guarantee delivery by the end of the year should purchase an inventory unit. This was despite the Model Y RWD and Model Y L showing an estimated delivery timeline of 4-8 weeks, and the Model Y Long Range RWD and Model Y Long Range AWD showing 4-13 weeks.
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Elon Musk shares SpaceX’s directive that destroys a prevalent media narrative
Tesla Cybertruck welcomed with open arms in South Korea
