News
Ford Power-Up 3.5.3 Software rolls out: Alexa Built-in almost complete, new games
Ford Power-Up Software Update version 3.5.3 has started rolling out this week, giving owners a nearly-complete Alexa Built-in feature, and new games.
The Power-Up 3.5.3 Software Update includes substantial updates to Ford’s Alexa integration, which is mostly built-in at this point. “Most of Alexa Built-in has now been downloaded, with the final piece arriving in a few more days,” Ford said to customers in the release notes.
Ford utilizes both CarPlay and Alexa, as well as its in-house SYNC®4 Technology in its cars. Alexa has been in development in Ford models for some time, and it seems that the automaker is finally close to releasing it altogether.
Amazon Alexa Built-In (Don’t drive while distracted or while using handheld devices. Use voice-operated systems when possible. Some features may be locked out while the vehicle is in gear. Not all features are compatible with all phones. Amazon, Alexa and all related marks are trademarks of Amazon.com, Inc. or its affiliates. Certain Alexa functionality is dependent on smart home technology. The Bluetooth word mark is a trademark of the Bluetooth SIG, Inc.)
Alexa access will also be included for free for the first three years, Ford said.
Ford EV sales begin to outgrow ICE sales, lead by Mustang Mach-E
Additionally, Ford is adding new entertainment options in the form of in-car gaming to its vehicles. With the addition of Lane Change, Sudoku, and auto-themed Jigsaw Puzzles, Ford is making trips to EV charging points a little easier to embrace.
Ford started rolling out the Power-Up 3.5.3 Software Update earlier this week, according to owners who contribute to the F-150 Gen 14 forums.
Ford’s Power-Up 3.5.3 Software Update release notes are available below (via @macheauto on Twitter):
“Ford Power-Up 3.5.3
We’ve been busy. Check these out.
Alexa Built-in
It’s almost here. Most of Alexia Built-in has now been downloaded, with the final piece arriving in a few more days. Then you can wake Alexa up. Make a call, check the weather, interact with your smart-home devices, make a shopping list, ask for a joke. Just about anything you use Alexa for at home, you’ll be able to do in your vehicle. Plus, add Ford Streaming and listen to music and podcasts.
You’ll know it’s time to activate Alexa when the icon appears on your SYNC®4 Technology screen. Just click on it and follow the steps to register. Remember, your vehicle must have Enhanced Voice Recognition and an activated modem. And, of course, you’ll need an Amazon account.
More good news: Your first three years of Alexa access are on us (streaming media services not included). That three-year clock starts ticking the moment the Alexa icon appears, so don’t wait to set it up. Go to your Ford Account or FordPass® App to learn even more.
Games
Looking for something to do while charging up? These new games are just the ticket. In Lane Change, you’ll dodge cars while collecting points and trying not to get squashed. Into numbers? Try the always-challenging Sudoku. Or go old school and piece together one of the auto-themed Jigsaw Puzzles.”
I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.
Elon Musk
Elon Musk’s X goes down as users report major outage Friday morning
Error messages and stalled loading screens quickly spread across the service, while outage trackers recorded a sharp spike in user reports.
Elon Musk’s X experienced an outage Friday morning, leaving large numbers of users unable to access the social media platform.
Error messages and stalled loading screens quickly spread across the service, while outage trackers recorded a sharp spike in user reports.
Downdetector reports
Users attempting to open X were met with messages such as “Something went wrong. Try reloading,” often followed by an endless spinning icon that prevented access, according to a report from Variety. Downdetector data showed that reports of problems surged rapidly throughout the morning.
As of 10:52 a.m. ET, more than 100,000 users had reported issues with X. The data indicated that 56% of complaints were tied to the mobile app, while 33% were related to the website and roughly 10% cited server connection problems. The disruption appeared to begin around 10:10 a.m. ET, briefly eased around 10:35 a.m., and then returned minutes later.

Previous disruptions
Friday’s outage was not an isolated incident. X has experienced multiple high-profile service interruptions over the past two years. In November, tens of thousands of users reported widespread errors, including “Internal server error / Error code 500” messages. Cloudflare-related error messages were also reported.
In March 2025, the platform endured several brief outages spanning roughly 45 minutes, with more than 21,000 reports in the U.S. and 10,800 in the U.K., according to Downdetector. Earlier disruptions included an outage in August 2024 and impairments to key platform features in July 2023.
News
Tesla wins top loyalty and conquest honors in S&P Global Mobility 2025 awards
The electric vehicle maker secured this year’s “Overall Loyalty to Make,” “Highest Conquest Percentage,” and “Ethnic Loyalty to Make” awards.
Tesla emerged as one of the standout winners in the 2025 S&P Global Mobility Automotive Loyalty Awards, capturing top honors for customer retention and market conquest.
The electric vehicle maker secured this year’s “Overall Loyalty to Make,” “Highest Conquest Percentage,” and “Ethnic Loyalty to Make” awards.
Tesla claims loyalty crown
According to S&P Global Mobility, Tesla secured its 2025 “Overall Loyalty to Make” award following a late-year shift in consumer buying patterns. This marked the fourth consecutive year Tesla has received the honor. S&P Global Mobility’s annual analysis reviewed 13.6 million new retail vehicle registrations in the U.S. from October 2024 through September 2025, as noted in a press release.
In addition to overall loyalty, Tesla also earned the “Highest Conquest Percentage” award for the sixth consecutive year, highlighting the company’s continued ability to attract customers away from competing brands. This achievement is particularly notable given Tesla’s relatively small vehicle lineup, which is largely dominated by just two models: the Model 3 and Model Y.
Ethnic market strength and conquest
Tesla also captured top honors for “Ethnic Market Loyalty to Make,” a category that highlighted especially strong retention among Asian and Hispanic households. According to the analysis, Tesla achieved loyalty rates of 63.6% among Asian households and 61.9% among Hispanic households. These figures exceeded national averages.
S&P Global Mobility executives noted that loyalty margins across categories were exceptionally narrow in 2025, underscoring the significance of Tesla’s wins in an increasingly competitive market. Joe LaFeir, President of Mobility Business Solutions at S&P Global Mobility, shared his perspective on this year’s results.
“For 30 years, this analysis has provided a fact-based measure of brand health, and this year’s results are particularly telling. The data shows the market is not rewarding just one type of strategy. Instead, we see sustained, high-level performance from manufacturers with broad portfolios. In the current market, retaining customers remains a critical performance indicator for the industry,” LaFeir said.
Elon Musk
Elon Musk’s lawsuit against OpenAI and Microsoft is heading to jury trial
The ruling keeps alive claims that OpenAI misled the Tesla CEO about its charitable purpose while accepting billions of dollars in funding.
OpenAI Inc. and Microsoft will face a jury trial this spring after a federal judge rejected their efforts to dismiss Elon Musk’s lawsuit, which accuses the artificial intelligence startup of abandoning its original nonprofit mission. The ruling keeps alive claims that OpenAI misled the Tesla CEO about its charitable purpose while accepting billions of dollars in funding.
As noted in a report from Bloomberg News, a federal judge in Oakland, California, ruled that OpenAI Inc. and Microsoft failed to show that Musk’s claims should be dismissed. U.S. District Judge Yvonne Gonzalez Rogers stated that while the evidence remains unclear, Musk has maintained that OpenAI “had a specific charitable purpose and that he attached two fundamental terms to it: that OpenAI be open source and that it would remain a nonprofit — purposes consistent with OpenAI’s charter and mission.”
Judge Gonzalez Rogers also rejected an argument by OpenAI suggesting that Musk’s use of an intermediary to donate $38 million in seed money to the company stripped him of legal standing. “Holding otherwise would significantly reduce the enforcement of a large swath of charitable trusts, contrary to the modern trend,” Judge Gonzalez Rogers wrote.
The judge also declined to dismiss Musk’s fraud allegations, citing internal OpenAI communications from 2017 involving co-founder Greg Brockman. In an email cited by the judge, fellow OpenAI board member Shivon Zilis informed Musk that Brockman would “like to continue with the non-profit structure.”
Just two months later, however, Brockman wrote in a private note that he “cannot say that we are committed to the non-profit. don’t want to say that we’re committed. if three months later we’re doing b-corp then it was a lie.”
Marc Toberoff, a member of Musk’s legal team, said Judge Gonzalez Rogers’s ruling confirms that “there is substantial evidence that OpenAI’s leadership made knowingly false assurances to Mr. Musk about its charitable mission that they never honored in favor of their personal self-enrichment.”
OpenAI, for its part, maintained that Musk’s legal efforts are baseless. In a statement, the AI startup said it is looking forward to the upcoming trial. “Mr. Musk’s lawsuit continues to be baseless and a part of his ongoing pattern of harassment, and we look forward to demonstrating this at trial. We remain focused on empowering the OpenAI Foundation, which is already one of the best-resourced nonprofits ever,” OpenAI stated.