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Former Ford CEO says the tough part of the EV story is coming

The manufacturing technology in the Rouge Electric Vehicle Center is just as innovative as the F-150 Lightning. It is the first Ford plant without traditional in-floor conveyor lines and instead uses robotic Autonomous Guided Vehicles to move F-150 Lightning trucks from workstation to station in the plant.

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Former Ford CEO Mark Fields believes the toughest part of the electric vehicle story is coming.

Fields is currently the CEO of Hertz, a rental agency that reported a tough earnings call last week as the company pointed at EVs as the reason for its tumultuous quarter.

Tesla price cuts hinder Hertz earnings as it misses profit estimates

Before Hertz, Fields was President and CEO of Ford before Jim Farley, who has heavily pushed for the Detroit automaker to adopt EVs and become the leading name among legacy automakers that have transitioned to electrification.

Fields has been somewhat of a proponent in the EV transition as he has called Tesla the “EV benchmark” and also was a proponent for the massive order that Hertz put in for 100,000 Tesla vehicles in 2021.

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Although there is plenty of support for EVs in Fields’ analysis of the sector, he is also somewhat of a realist, and is willing to talk about how the toughest part of the electric vehicle story is on the way, at least in his opinion.

Fields believes now that early EV adopters have come to the forefront, bought their cars, and become known as the first people to shift away from ICE in favor of a sustainable powertrain, the hard part will be getting those who have not yet switched to do so.

“Over time, you’re going to see the industry propulsion systems shift to full battery electric,” Fields said in an interview with CNBC. “The issue is, what’s the time frame for that? There’s a lot of excitement around the early adopters; now you’re getting to the tough part of mass adoption.”

He also pointed out that many legacy car companies are not yet turning a profit, and that their EV business is still being fueled by the ICE sales that make many companies money.

“You’ve got to keep that golden goose keep producing for them,” Fields added.

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It took a long time for industry leader Tesla to turn a profit. In Q3 2018, it turned a profit for the first time, and 2020 was the first full year that Tesla actually made money as a company, although it started manufacturing its first vehicle in 2008.

Scaling EV platforms and projects is the key to profiting from the operation. Every legacy automaker is well aware of the fact that it takes time to make money, and even Farley, who currently runs Ford, has spoken about the fact that it may take Ford the better part of the decade to turn a profit on its EV business.

As EVs continue to become more affordable, they will also become more advanced and efficient, offering enough range and power to woo over some skeptics.

EVs will only get better and more advanced with time. Eventually, the people who are on the other side of the spectrum and could be called “early skeptics” will see a vehicle that may spark their interest.

This will eventually lead to more people making the ultimate switch and we will see EVs continue to be pumped out under new monikers that will attract new buyers every year.

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Don’t hesitate to contact us with tips! Email us at tips@teslarati.com, or you can email me directly at joey@teslarati.com. You can also reach me on X @KlenderJoey.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk

Tesla rolls out Steer-by-Wire improvements to Cybertruck

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Credit: Weibo (via YYDS on X)

Tesla is rolling out some improvements to the Steer-by-Wire system on Cybertruck, which is one of the features exclusive to the vehicle as it is not active on any other vehicle in the company’s all-electric lineup.

Steer-by-wire is a steering system that turns the direction of wheels mechanically. It differs from vehicles with typical electric power steering systems in the way that those rely on the steering wheel column to transfer steering torque to the wheels.

There are a handful of EVs that use steer-by-wire, including the Cybertruck, Hummer EV, and Silverado EV. The latter two use a traditional steering column and only have steer-by-wire on their rear wheels, so they differ from the system the Cybertruck uses.

Credit: Tesla

The system has made the massive Cybertruck have better steering, and although its size is large, it is one of the easier Tesla vehicles to steer through tight spaces — granted you have the room.

Tesla is making an improvement to the system, according to a new update that will roll out in the 2025.8.4 Software Update as the steering wheel is now going to give more realistic feedback by adapting to road surfaces, the company said (via Not a Tesla App):

“The steering wheel now gives you more realistic feedback, adapting to different road surfaces for a better driving experience.”

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This feature will work alongside another improvement as the Cybertruck’s air suspension ride height is now adjustable through the Tesla App.

Tesla Cybertruck steer-by-wire system helps avoid potential collision

The changes from the update, in terms of the more realistic feedback, will improve the overall feel of the road for drivers, making for a better driving experience.

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Rivian startup spinoff raises $105M in funding for micro EV production

Meet Also, Rivian’s micro EV spinoff, now a full-fledged startup with $105M in funding. It’s adapting Rivian’s tech for compact EVs.

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(Credit: Rivian)

Rivian’s skunkworks program has turned into a full-blown startup called Also. The new startup, which is separate from Rivian, raised $105 million from Eclipse Ventures. Also will focus on micromobility or the development of micro electric vehicles.

Also started within Rivian, aiming to figure out if the electric vehicle company’s technology could be condensed to fit smaller EVs, including vans, trucks, and SUVs. Eventually, the skunkworks program discovered it could, indeed, fit Rivian’s technology in smaller, more compact electric vehicles, but the project was bigger than Rivian.

“We’ve been taking the Rivian technology stack and adapting it to much smaller form factors and then coming up with some incredibly exciting embodiments of that technology in these very small form factors,” Rivian CEO RJ Scaringe told Reuters.

Rivian will always be part of Also. It holds a minority stake in Also and Rivian’s VP of future programs, Chris Yu, will be the startup’s president.

According to Scaringe, Also plans to debut its first vehicle designs later this year. One of the designs seems to be a bike, as Scringe described it having a seat, two wheels, and a screen with a few computers and a battery.

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Also aims to start producing its flagship product by 2026 for customers in the United States and Europe. In addition, it plans to launch consumer and commercial vehicles made for Asia and South America.

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Investor's Corner

Financial Times retracts report on Tesla’s alleged shady accounting

“Turns out FT can’t do finance,” Tesla CEO Elon Musk quipped on X.

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Credit: Tesla Asia/X

The Financial Times has issued a retraction for an article it recently published that accused the electric vehicle maker of shady accounting practices.

The FT’s retraction has been appreciated by the electric vehicle community in social media, though many highlighted the fact that the publication’s initial erroneous allegations have already been spread across numerous other media outlets.

The Allegations

In an article published on March 19, the Financial Times pointed out that if one were to compare “Tesla’s capital expenditure in the last six months of 2024 to its valuation of the assets that money was spent on,” “$1.4 billion appears to have gone astray.”

The FT article highlighted that Tesla reported spending $6.3 billion on “purchases of property and equipment excluding finance leases, net of sales” in the second half of 2024. However, in that period, the company’s property, plant, and equipment only rose by $4.9 billion. As noted by members of the r/Accounting subreddit, this appeared to be the basis of the FT‘s article, which seemed careless at best.

Unfortunately, the publication’s allegations were quickly echoed by other news outlets, many of which proceeded to accuse Tesla of implementing shady accounting practices.

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The Retraction

In its retraction, the Financial Times explained that Tesla’s payments for assets already purchased and the possible disposal of depreciated property could help explain the alleged discrepancy in the company’s numbers. With these in consideration, the publication noted that the “crack we’re left with at Tesla is now small enough — just under half a billion dollars — to be filled with some combination of foreign exchange movements, non-material asset write-offs, or the sale of machinery or equipment close to its not-fully depreciated value.”

“As we sound the Alphaville bugle while lowering this particular red flag, one unavoidable conclusion is that at a certain point it’s necessary to trust the auditor’s judgment,” the publication noted.

Tesla CEO Elon Musk has responded to the Financial Times‘ retraction, commenting, “Turns out FT can’t do finance” in a post on social media platform X.

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