General Motors (GM) launched a new employee performance rating system that includes 150% bonuses for the top 5% of workers.
The new system is expected to attract and retain the proper talent for the automaker. GM’s talent is expected to help the company produce electric vehicles (EVs).
A GM memo stated, “To ensure GM has the talent needed to achieve our ambitious goals, a more intentional process is required that sets clear expectations for performance and holds people accountable.”
GM’s new performance rating system changed from three rankings to five rankings. Employees are ranked from “does not meet expectations” to “significantly exceeds expectations.” The legacy automaker rewards top performances with a 150% bonus. Workers who rank in the middle will receive 100% of their target bonus.
General Motors employees who rank at the bottom will be at risk of termination. The company stated that appropriate action would be taken, including “being exited from the company.”
GM expects 70% of its 53,000 salaried employees in the United States to rank in the middle. It predicts that 5% of its salaried workers will rank at the bottom.
According to Reuters, legacy automakers like GM and Ford have been improving their evaluation systems for workers in the United States to compete with new EV-focused automakers like Tesla and Rivian. The latest generation of automakers offer pay packages to employees that include stocks from the company.
“We’ve learned that the right talent is not sufficient. Over the last two years, it’s been imperative that we go to a right performance management system. It’s a fundamental change in the way we’re running the company,” said Ford CEO Jim Farley during an earnings call.
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News
Tesla job postings seem to show next surprise market entry
The company has several job postings for various roles, including Associate Sales Manager, Advisors in Sales and Delivery, and Service Technicians.

Tesla’s recent job postings on its Careers website seem to show its next market entry, and it is a bit of a surprise.
Moving forward, Tesla is basically looking to expand its footprint wherever possible. It has already made a major splash in various global markets, and it has managed to make its way to several regions where things were more difficult and delayed.
Most notably, this includes India, where Tesla just recently started operations.
However, the company is now looking to expand in the Western Hemisphere, and recent job postings from Tesla show that it has its eyes set on a new South American market: Colombia.
The company has several job postings for various roles, including Associate Sales Manager, Advisors in Sales and Delivery, and Service Technicians.
The locations include Medellin and Bogota, two of Colombia’s most populated and important regions.
NEWS: Tesla will soon launch operations in Colombia, making it the second country in South America with official Tesla presence after Chile.
Tesla has posted multiple job positions located both in Bogota and Medellin, from Tesla Advisor, Service Technician to Sales Manager… pic.twitter.com/jgNEb7t7xu
— Sawyer Merritt (@SawyerMerritt) September 22, 2025
Tesla’s presence in South America is extremely limited, and if it decides to launch in Colombia in the coming weeks, it will only be the second country on the continent where the company has a dedicated presence.
Tesla has only two Supercharger locations in all of South America, both in Chile, and both are located near Santiago, a major city situated in the center of the country. One major thing Tesla will need to do after launching in more countries across South America is to establish a more dedicated charging presence.
Tesla Superchargers follow Model 3 and Model Y to South American country
It is surprising Tesla has not tried to enter Argentina or Brazil, but demand has to be there, and South America is not necessarily a hotbed for electric vehicles.
However, last year saw significant growth in the market for EV demand, with a 187 percent increase year over year, led by Brazil and Uruguay. These statistics come from Bloomberg.
Investor's Corner
Tesla Q3 deliveries could exceed expectations: Wolfe Research
“Q3 is poised to be a strong quarter,” the firm noted.

Tesla (NASDAQ:TSLA) could deliver a stronger-than-expected third quarter, as per Wolfe Research, which stated that the EV maker’s vehicle deliveries could reach between 465,000 and 470,000 units this Q3 2025.
Such results would represent a 22% increase from Q2, topping consensus estimates of 445,000. “Q3 is poised to be a strong quarter,” the firm noted.
U.S. and China demand
In the U.S., Wolfe attributed part of the volume lift to consumers accelerating purchases ahead of the expiration of a $7,500 federal EV tax credit. The firm is also optimistic about China’s deliveries, which the firm noted is trending above prior expectations. Wolfe estimated 165,000–170,000 deliveries in China for the third quarter, or about 10,000 more than its earlier forecast, as noted n a Yahoo Finance report.
The firm noted that these figures do not yet include meaningful contributions from the newly launched Model Y L. “We estimate 165-170k deliveries in Q3, or ~10k above our prior est,” Wolfe stated, though these volumes “largely do not reflect the recent launch of the Model Y L.”
Earnings outlook
Wolfe noted that it expects Tesla’s Q3 earnings per share to fall between $0.55 and $0.60, which is above the current consensus of $0.49 per share. The firm forecasts automotive gross margins, excluding regulatory credits, of about 16.5% to 17%.
Looking ahead, Wolfe warned that Q4 could prove more challenging due to U.S. demand being pulled forward by tax incentives. Still, Wolfe suggested that factors like stronger seasonal demand in China and Europe could become tailwinds that could help the company’s volumes in the fourth quarter. The ramp and rollout of the Model Y L and upcoming affordable models could also help bolster the company’s Q4 volumes.
News
Tesla China deliveries projected to hit 72,000 in September: Deutsche Bank
Deutsche Bank’s estimate represents a 27% increase from August’s figures.

Tesla’s sales momentum in China is expected to rise this month, with Deutsche Bank estimating about 72,000 vehicle deliveries for September 2025.
Deutsche Bank’s estimate represents a 27% increase from August 2025, but is roughly flat compared to the same month last year.
Model Y L launch boosts order flow
Dealer feedback compiled by Deutsche Bank suggests that Tesla China’s new orders in September could reach around 73,000 units, which is roughly up 14% year-over-year, as noted in a CNEV Post report. The increase is attributed in no small part to the Model Y L, a six-seat long-wheelbase variant of the best-selling all-electric crossover that was launched last month.
Deliveries for the new model began earlier this September, with current orders scheduled for deliveries in November, as per Tesla China’s official website. Analysts also noted that the Model Y L could be a key driver of interest, particularly among larger households looking for vehicles that have higher seating capacity.
Tesla China’s insurance registrations
Tesla’s insurance registrations in China reached 46,950 units in the first three weeks of September 2025, pointing to a steady pace of deliveries for the month. For context, Tesla delivered 57,152 vehicles in August 2025, as per data from the China Passenger Car Association (CPCA). That figure represents a decrease of about 10% year-on-year, but an increase of over 40% from July 2025’s 40,617 units.
Deutsche Bank’s September projection, if proven accurate, would mark Tesla’s strongest monthly performance since the summer slowdown. China is still critical to Tesla’s overall delivery outlook heading into Q4, and the best-selling Model Y is still expected to play a central role in the company’s sales in the country.
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