Connect with us

News

The Germans are coming for Tesla, or so it would seem

Published

on

The top German car manufacturers, who have been slow to embrace the EV market, showcased the newest additions to their upcoming catalogs at the recent Paris Motor Show. Shall we say that the atmosphere was “electric?”

  • Audi Q6 e-Tron, an all-electric SUV with a range of 500 kilometers, to be in showrooms in early 2018;
  • Volkswagen I.D., pitched as having a powerful 168-horsepower engine, offering double the distance of a Tesla Model 3, yet costing about the same as a Golf, with delivery by 2020;
  • Mercedes-Benz EQ, a plug-in electric, with a 2025 release date.

German newspaper, Handlesblatt, described these car maker entries into the EV market as “the Germans are coming for Tesla” due to their “unprecedented flurry of new e-car models, battery upgrades, and concept cars.”

That’s one way to look at it.

But there is another, and more pragmatic, point of view to consider about the Tesla/ German car maker competition. As traditional car companies, the major German car manufacturers have made money by selling traditional cars. While they purport to now embrace luxury electric vehicles, they are literally being dragged forward by Tesla’s successes, which few in the industry, particularly the German car manufacturers, ever thought would happen. Let’s look to 2016 alone to see Tesla’s dominant luxury car market trajectory.

  • In early 2016, Bloomberg forecast that the Tesla Model 3 would outsell its competitors in the luxury market.
  • Already, the Tesla Model X has captured 6% of the luxury market in the U.S., insulating the Tesla 2016 Q3 earnings report.
  • And, probably most significantly, Peter Hochholdinger, Vice President of Vehicle Production for Tesla Motors and former Senior Director of Production at Audi for the A4, A5, and Q5 vehicles, says, “The cars we build are about seven years beyond everything I’ve seen before.”

The German car markers had little interest in electric cars until the Tesla Model S launched. That’s when they were able to examine the Tesla luxury four-door firsthand: they tore it apart. According to the Christian Science Monitor, the Tesla Model S was a huge shock to Audi, BMW, Mercedes-Benz, and especially Porsche, which was still preening with the success of its own four-door, speedy, and sporty Panamera. “The Porsche product team had to grapple with the appearance of an electric car, from a highly unlikely company, that was as fast, smoother, and equally as desirable as their prime offering.”

Up until recently, the U.S. has been the German luxury car makers’ strongest foreign market.  However, the newer Tesla Model S has outsold every German luxury sedan, including the BMW 7 series and Mercedes-Benz’ venerable S-Class. Handlesblatt admits that “lately, sleek Teslas are even showing up on the autobahn and on the streets of Berlin. Worst of all, the established brands, once known for their market savvy and technological leadership, are starting to look old, grey and slow.”

It seems that Audi’s legendary advertising motto, Vorsprung durch Technik (advancement through technology) now refers to Silicon Valley, Tesla’s home base.

Advertisement

Carolyn Fortuna is a writer and researcher with a Ph.D. in education from the University of Rhode Island. She brings a social justice perspective to environmental issues. Please follow me on Twitter and Facebook and Google+

Advertisement
Comments

News

Tesla China roars back with highest vehicle registrations this Q2 so far

Tesla China’s 80% week-over-week growth was the most notable among Chinese EV brands.

Published

on

Credit: Tesla China

Tesla China saw a notable rise in new vehicle registrations in the week of June 9 to 15, 2025. During the week, Tesla China’s registrations saw an impressive 80% week-over-week increase, resulting in the electric vehicle maker posting its highest insurance registration figures this Q2 so far. 

Tesla China Roars Back

During the week ending June 15, 2025, Tesla China saw 15,500 insurance registrations. This represents an 80% increase from the previous week’s 8,640 units. This is also the highest number of registrations that Tesla has posted in China for the past ten weeks, as noted in a CNEV Post report.

Tesla watchers have observed that the electric vehicle maker’s 80% week-over-week growth was the most notable among Chinese EV brands. Following Tesla was Xpeng, which saw a 52% week-over-week growth to 6,400 registrations, and Nio, which saw a 9.3% week-over-week increase to 4,700 registrations. 

Tesla China does not report its weekly vehicle registration figures, though the company’s overall performance in the Chinese auto market can be inferred through new vehicle registration data. Fortunately, these registrations are closely tracked and reported by industry watchers, as well as automakers like Li Auto.

Tesla Model Y Impact

Industry watchers estimate that Tesla China was able to deliver 11,200 new Model Y units to customers in the week ending June 15. This represents a week-over-week improvement of about 85% from the previous week. This bodes well for the revamped all-electric crossover, as it suggests that demand for the vehicle remains strong.

Advertisement

The new Model Y is Tesla’s highest volume seller. Thus, it would not be a surprise if the company’s numbers this Q2 2025 end up relying on the sales figures of the revamped all-electric crossover. Fortunately, Tesla has two more weeks before the quarter ends, which should be enough to increase its quarterly sales numbers to a notable degree.

Tesla’s domestic sales in China totaled 38,588 units in May, down 30% year-over-year but up 34% percent from April, as per data from the China Passenger Car Association (CPCA). In the same month, Giga Shanghai also exported 23,074 vehicles in May.

Continue Reading

News

SpaceX Ax-4 Mission prepares for ISS with new launch date

SpaceX, Axiom Space, and NASA set new launch date for the Ax-4 mission after addressing ISS & rocket concerns.

Published

on

SpaceX-Ax-4-mission-iss-launch-date
(Credit: SpaceX)

SpaceX is preparing for a new launch date for the Ax-4 mission to the International Space Station (ISS).

SpaceX, Axiom Space, and NASA addressed recent technical challenges and announced a new launch date of no earlier than Thursday, June 19, for the Ax-4 mission. The delay from June 12 allowed teams to assess repairs to small leaks in the ISS’s Zvezda service module.

NASA and Roscosmos have been monitoring leaks in the Zvezda module’s aft (back) segment for years. However, stable pressure could also result from air flowing across the hatch seal from the central station. As NASA and its partners adapt launch schedules to ensure station safety, adjustments are routine.

“Following the most recent repair, pressure in the transfer tunnel has been stable,” a source noted, suggesting the leaks may be sealed.

Advertisement

“By changing pressure in the transfer tunnel and monitoring over time, teams are evaluating the condition of the transfer tunnel and the hatch seal between the space station and the back of Zvezda,” the source added.

SpaceX has also resolved a liquid oxygen leak found during post-static fire inspections of the Falcon 9 rocket, completing a wet dress rehearsal to confirm readiness. The Ax-4 mission is Axiom Space’s fourth private astronaut trip to the ISS. It will launch from NASA’s Kennedy Space Center in Florida on a Falcon 9 rocket with a new Crew Dragon capsule.

“This is the first flight for this Dragon capsule, and it’s carrying an international crew—a perfect debut. We’ve upgraded storage, propulsion components, and the seat lash design for improved reliability and reuse,” said William Gerstenmaier, SpaceX’s vice president of build and flight reliability.

The Ax-4 mission crew is led by Peggy Whitson, Axiom Space’s director of human spaceflight and former NASA astronaut. The Ax-4 crew includes ISRO astronaut Shubhanshu Shukla as pilot, alongside mission specialists Sławosz Uznański-Wiśniewski from Poland and Tibor Kapu from Hungary. The international team underscores Axiom’s commitment to global collaboration.

The Ax-4 mission will advance scientific research during its ISS stay, supporting Axiom’s goal of building a commercial space station. As teams finalize preparations, the mission’s updated launch date and technical resolutions position it to strengthen private space exploration’s role in advancing space-based innovation.

Advertisement
Continue Reading

News

Sweden blocks Tesla FSD-style testing in Stockholm

It looks like FSD testing in Sweden would have to wait some time.

Published

on

Credit: Tesla AI/X

Tesla is putting a lot of effort into getting its Full Self Driving (FSD) system approved in territories outside North America. But while China seems to have embraced FSD fully, other countries like Sweden do not seem to be receiving Tesla’s automated driving system very well.

This became quite evident in a document from Stockholm City, which has started making the rounds online.

FSD Testing Rejected

The document, which was initially shared by X user @KRoelandschap, indicated that the Swedish Traffic Department in Stockholm had rejected Tesla’s request to start FSD testing in the city’s streets. Tesla has been demonstrating FSD in several areas across Europe, so it is not surprising that the company is also attempting to test its automated driving system in Sweden.

Unfortunately for Tesla, Sweden might prove to be a tough nut to crack. As per the City of Stockholm: 

“The Traffic Office is currently working on updating its approach to automation. At the same time, the city and the office are under heavy pressure from other ongoing innovation tests. Our ambition is to actively participate in and learn from the continued development in the field of automation. 

Advertisement

“Based on this, and in combination with the fact that the current test is the first of its kind, which entails certain risks for both infrastructure and third parties, and that it is planned to be carried out throughout the city, the City of Stockholm considers it is currently not possible to approve the implementation of the test.”

Tesla’s Other Swedish Troubles

Sweden’s FSD testing rejection is not the only roadblock facing Tesla in the country. Since October 2023, Swedish unions have been engaged in an active effort to disrupt Tesla’s operations. The unions’ efforts have been varied, with some resulting in Tesla having difficulty launching more Superchargers in Sweden. Despite this, Tesla has remained stubborn and has refused to bow to the unions’ demands.

Fortunately for Tesla, it seems like its numbers are still strong. Despite the company’s decline in several European countries, the new Model Y is starting to see strong sales figures in Sweden. In early May alone, the new Model Y became the country’s most popular electric vehicle—a notable accomplishment considering the unions’ active efforts to disrupt Tesla.

Continue Reading

Trending