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GM says EV battery training delays will push 400k EV goal back one year

THE FIRST 2022 GMC HUMMER EV PICKUP EDITION 1 EXITS FACTORY ZERO IN DETROIT AND HAMTRAMCK, MICHIGAN. VIN 001 WAS AUCTIONED IN MARCH 2021 AT THE BARRETT-JACKSON SCOTTSDALE AUCTION FOR $2.5 MILLION TO BENEFIT THE TUNNEL TO TOWERS FOUNDATION. (PHOTO BY JEFFREY SAUGER FOR GENERAL MOTORS)

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General Motors said hiring and training delays in its battery manufacturing efforts will push back its goal of building 400,000 EVs in North America by 2023 back one year to 2024.

“All of our 2023 launches are progressing well. However, due to a slightly slower launch of cell and pack production than we expected, our plan is now to produce 400,000 EVs in North America over the course of 2022, 2023, and the first half of 2024,” GM CEO Mary Barra told investors during the company’s Earnings Call on Tuesday, according to BI.

Barra said the “slightly slower launch of cell and pack production” was caused by GM’s struggle to hire and train 1,000 new workers at its EV battery production plant in Warren, Ohio.

The hiring and training efforts were taking “a little longer than expected,” and will push the company’s goal of selling 400,000 EVs in North America through 2023 back to early 2024.

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GM also has goals to build one million EVs in North America by 2025, but this goal has not been affected by the hiring troubles. GM still maintains this goal, as of now, and has several competitive offerings that are set to be released in the next year.

From the Chevrolet Silverado EV and recently unveiled GMC Sierra EV, to the best-in-class pricing of the 2023 Bolt EV and EUV, GM has price points and production output projections that should set the automaker up for a prime position as a top 5 manufacturer in the EV sector within the next ten years. However, the company has struggled to launch some of its EVs. The most notable example is the HUMMER EV from its GMC brand, which has struggled to sell.

General Motors unveils GMC Sierra EV

GM recently delayed production of the HUMMER EV until 2023, opting to upgrade its Factory Zero facility in Michigan for a more substantial electric vehicle production push in 2023.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Ferrari Luce EV: Italian supercar maker reveals interior and interface design

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Ferrari, the Italian supercar maker, has revealed the name, interior, and interface design of its first-ever electric vehicle project, the Luce, initiating a new chapter in the rich history of the company’s automotive books.

This is the first time Ferrari has revealed such intimate details regarding its introductory EV offering, which has been in the realm of possibility for several years.

As more companies continue to take on EV projects, and some recede from them, supercar companies like Ferrari and Lamborghini are preparing to offer electric powertrains, offering super-fast performance and a new era of speed and acceleration.

Luce – a New Chapter in Ferrari

The company said that the name Luce is “more than a name. It is a vision.” Instead of looking at its first EV offering as a means to enter a new era of design, engineering, and imagination. The company did not want to compromise any of its reputation, high standards, or performance with this new project. It sees it as simply a page turn, and not the closing of a book:

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“This new naming strategy reflects how the Ferrari Luce marks a significant addition to the Prancing Horse’s line-up, embodying the seamless expression of tradition and innovation. With its cutting-edge technology, unique design, and best-in-class driving thrills, it unites Ferrari’s racing heritage, the timeless spirit of its sports cars, and the evolving reality of contemporary lifestyles. It testifies to Ferrari’s determination to go beyond expectations: to imagine the future, and to dare. Because leading means illuminating the path ahead – and Luce embodies that mindset.”

Ferrari Luce Design

Ferrari collaborated with LoveFrom, a creative collective founded by Sir Jony Ive and Marc Newson. The pair has been working with Ferrari for five years on the Luce design; everything from materials, ergonomics, interface, and user experience has been designed by the two entities.

The big focus with the interior was to offer “a first, tangible insight into the design philosophy…where innovation meets craftsmanship and cutting-edge design. The team focused on perfecting and refining every solution to its purest form — not to reinvent what already works, but to create a new, carefully considered expression of Ferrari.”

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Ferrari CEO compliments Tesla for shaking up the automotive industry

The company also said:

“Ultimately, the design of the Ferrari Luce’s interior is a synthesis of meticulous craftsmanship, respect for tradition, and thoughtful innovation. It offers a new choice for Ferrari enthusiasts – one that honours the past while embracing the future, and exemplifies the brand’s enduring commitment to quality, performance, and cultural significance.”

The appearance of the elements that make up the interior are both an ode to past designs, like the steering wheel, which is a reinterpretation of the iconic 1950s and 1960s wooden three-spoke Nardi wheel, and fresh, new designs, which aim to show the innovation Ferrari is adopting with this new project.

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Interior Highlights

Steering Wheel

The Ferrari Luce is a shout-out to the Nardi wheel from the 1950s and 60s. It is constructed of 100% recycled aluminum, and the alloy was developed specifically for the vehicle to “ensure mechanical resistance and a superb surface quality for the anodisation process.”

It weighs 400 grams less than a standard Ferrari steering wheel:

Credit: Ferrari

It features two analogue control modules, ensuring both functionality and clarity, Ferrari said. The carmaker drew inspiration from Formula One single-seaters, and every button has been developed to provide “the most harmonious combination of mechanical and acoustic feedback based on more than 20 evaluation tests with Ferrari test drivers.”

Instrument Cluster and Displays

There are three displays in the Luce — a driver binnacle, control panel, and rear control panel, which have all been “meticulously designed for clarity and purpose.”

The binnacle moves with the steering wheel and is optimized for the driver’s view of the instrumentation and supporting driver performance.

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Displays are crafted by Samsung and were specifically designed for the car, using a “world first – three large cutouts strategically reveal the information generated by a second display behind the top panel, creating a fascinating visual depth that captures the eye.”

Samsung Display engineers created an ultra-light, ultra-thin OLED panel for the vehicle.

Credit: Ferrari

Pricing is still what remains a mystery within the Luce project. Past reports have speculated that the price could be at least €500,000, or $535,000.

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Elon Musk

Elon Musk pivots SpaceX plans to Moon base before Mars

The shift, Musk explained, is driven by launch cadence and the urgency of securing humanity’s long-term survival beyond Earth, among others.

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Credit: @SecWar/X

Elon Musk has clarified that SpaceX is prioritizing the Moon over Mars as the fastest path to establishing a self-growing off-world civilization. 

The shift, Musk explained, is driven by launch cadence and the urgency of securing humanity’s long-term survival beyond Earth, among others.

Why the Moon is now SpaceX’s priority

In a series of posts on X, Elon Musk stated that SpaceX is focusing on building a self-growing city on the Moon because it can be achieved significantly faster than a comparable settlement on Mars. As per Musk, a Moon city could possibly be completed in under 10 years, while a similar settlement on Mars would likely require more than 20.

“For those unaware, SpaceX has already shifted focus to building a self-growing city on the Moon, as we can potentially achieve that in less than 10 years, whereas Mars would take 20+ years. The mission of SpaceX remains the same: extend consciousness and life as we know it to the stars,” Musk wrote in a post on X.

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Musk highlighted that launch windows to Mars only open roughly every 26 months, with a six-month transit time, whereas missions to the Moon can launch approximately every 10 days and arrive in about two days. That difference, Musk stated, allows SpaceX to iterate far more rapidly on infrastructure, logistics, and survival systems.

“The critical path to a self-growing Moon city is faster,” Musk noted in a follow-up post.

Mars still matters, but runs in parallel

Despite the pivot to the Moon, Musk stressed that SpaceX has not abandoned Mars. Instead, Mars development is expected to begin in about five to seven years and proceed alongside the company’s lunar efforts.

Musk explained that SpaceX would continue launching directly from Earth to Mars when possible, rather than routing missions through the Moon, citing limited fuel availability on the lunar surface. The Moon’s role, he stated, is not as a staging point for Mars, but as the fastest achievable location for a self-sustaining off-world civilization.

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“The Moon would establish a foothold beyond Earth quickly, to protect life against risk of a natural or manmade disaster on Earth,” Musk wrote.

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Elon Musk confirms Tesla Semi will enter high-volume production this year

Musk shared his update in a post on social media platform X.

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Credit: Tesla

Elon Musk has confirmed that Tesla will begin high-volume production of the Class 8 all-electric Semi this year. 

He shared his update in a post on social media platform X.

Musk confirms Tesla Semi production ramp

Tesla CEO Elon Musk reaffirmed on X that the Semi is finally moving into volume production, posting on Sunday that “Tesla Semi starts high volume production this year.”

The update comes as Tesla refreshed its Semi lineup on its official website, an apparent hint that the program is transitioning from limited pilots into wider commercial deployment. As per Tesla’s official website, two variants of the Semi will be offered to consumers: Standard and Long Range.

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The Standard trim offers up to 325 miles of range with an energy consumption rating of 1.7 kWh per mile and a gross combination weight rating of 82,000 pounds. The Long Range version pushes driving range to 500 miles, with Tesla noting a higher curb weight of about 23,000 pounds, likely due to a larger battery pack.

Both trims support fast charging, with Tesla stating that the Semi can recover up to 60% of its range in 30 minutes using compatible charging infrastructure.

Broader Tesla Semi rollout

Tesla has already delivered production Semi units to select partners, including snack and beverage giant PepsiCo as well as logistics behemoth DHL, which confirmed that its truck operates daily in California, traveling roughly 100 miles per day and requiring charging just about once a week.

The company has also partnered with Uber Freight, as noted in a Benzinga report, with Tesla executives previously describing the agreement as a way for fleet operators to experience the Semi’s lower operating and maintenance costs firsthand.

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With Musk now publicly committing to high-volume production, the Semi appears poised to move beyond pilot programs and into scaled commercial use, an important step in Tesla’s wider push to electrify heavy-duty and long-range trucking.

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