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LaunchPad: Falcon Heavy ready to go for commercial launch debut
This is a free preview of LaunchPad, one of Teslarati’s member-only launch briefing newsletters. Before each SpaceX launch, I’ll give you an inside look of what to expect and share amazing photos and on-the-ground details after the launch. Become a member today receive all of Teslarati’s newsletters.
SpaceX launch technicians and engineers have officially completed the integration and static fire testing of the second Falcon Heavy rocket ever, nearing the end of preflight preparations for the vehicle’s critical commercial launch debut.
Carrying the commercial communications satellite Arabsat 6A, the rocket will be tasked with placing the massive spacecraft into a high-energy geostationary orbit. After a combination of hurdles and conflicting priorities conspired to delay Arabsat 6A’s launch from mid-2018 to February, March, and eventually, April of 2019, both the spacecraft and rocket are nearly ready to go. If all goes as planned, SpaceX will also complete the first successful launch and near-simultaneous landings of three independent rocket boosters, preparing two of the three boosters for reuse on a launch that could happen as early as June 2019.
When: 6:35 pm EDT, 22:35 UTC (click for your time), April 10th
What: Arabsat 6A, communications satellite, ~6000 kg (13,200 lb)
Where: Pad 39A, Kennedy Space Center, Florida
Boosters: B1052.1, B1053.1, B1055.1
Recovery: Yes; drone ship Of Course I Still Love You (OCISLY) & LZ-1/2
Weather: 80% GO, 4/10
Falcon 9 Block 5, meet Falcon Heavy
- With this Falcon Heavy, SpaceX has effectively built – once again – a center stage that is nearly its own rocket, much like the tortured development of the first vehicle’s center stage can be blamed for a lot of its years of delays.
- Based on Falcon 9 V1.2’s Block 3 iteration, Falcon Heavy Flight 1’s center core was effectively outdated a year before it launched, and Falcon 9 Block 5 debuted just three months after its first and last launch.
- Combined with the center core’s untimely demise when it crashed into the Atlantic after running out of engine starter, the now 14 months separating Flight 1 and Flight 2 of Falcon Heavy can be explained by the rocket’s delayed path to the launch site.
- By the time the first Falcon Heavy’s main components were all present in at the launch site, SpaceX was already building Block 5 rockets and was as few as three months away from completely transitioning its Hawthorne, CA factory to Block 5.
- Due to the extensive changes in production incorporated into Block 5, this was effectively a no-turning-back deal where the cost of transitioning back was simply a non-starter.
- By the time Falcon Heavy had launched, and its center core had smashed itself to pieces on the Atlantic Ocean surface, it was far too late to begin producing a replacement copy. One step further, the process of ramping up Block 5 production had been slowed significantly by the drastic changes made across the board, taking SpaceX to the edge of production-related launch delays over the course of 2018.
- Put simply, building two side boosters and a relatively boutique Falcon Heavy center core – all three of which would be inextricably tied together for the foreseeable future – was not a practical option when three separate Falcon 9 Block 5 boosters could instead support 6-12+ launches over a period of six or so months.
(Hopefully) the first of many
- In the nominal event that SpaceX’s second Falcon Heavy launch is an unqualified success, it’s entirely possible that the doors to new markets could be opened as the world and its many spacefaring customers begin to contemplate the existence of an affordable super-heavy-lift launch vehicle – the first of its kind.
- On the outside, Falcon Heavy can begin to look like a bit of a boondoggle from a business perspective. It will have probably cost no less than $750M-$1B to develop, including the Block 5 modifications needed, and likely brought in less than $100M in gross revenue. It’s a black hole that SpaceX currently dumps huge volumes of cash into, in other words.
- However, this sort of observation is far too pessimistic and gives SpaceX far too little credit after some additional careful analysis. As of today, SpaceX has six public launch contracts for FH, two of which are from the USAF/NRO and likely valued around $130M-$150M.
- Purely commercial contracts for Falcon Heavy will probably be closer to $90M-100M, more than competitive with rockets like Atlas 5, Delta IV Heavy, Ariane 5, and other future vehicles like ULA’s Vulcan.
- Within ~12 months, the USAF will likely have awarded 10-16 additional launch contracts to some combo of Falcon 9 and Falcon Heavy as part of the latest EELV (now NSSL) acquisition phase. Assuming SpaceX is one of the two providers chosen, Falcon Heavy could receive numerous additional contracts for heavy military satellites.
- Additionally, NASA is now seriously considering Falcon Heavy for the launch of flagship missions like Europa Clipper and (maybe, maybe not) even Orion missions to the Moon.
- Falcon Heavy could also be the only vehicle in the world with the performance needed for a number of other missions that could arise from the Lunar Gateway, including launching actual segments of the space station and launching deep space cargo missions resupply said Gateway.
- Only ULA’s Delta IV Heavy can marginally compete with Falcon Heavy’s performance, but it typically costs no less than $300M per launch, a 2-3X surcharge over SpaceX’s offering. Due to the utter and complete lack of competition from both a price and performance perspective, SpaceX could essentially have the heavy life market cornered for something like 48-60+ months.
- Offering a unique product with potentially high demand and no real alternative, SpaceX would not be out of place to raise its profit margins significantly, helping to rapidly pay back the capital investment it put into Falcon Heavy’s extended development.
- Regardless, the future of Falcon Heavy has every right to be even more thrilling and diverse than the already impressive Falcon 9.
You can watch Falcon Heavy’s commercial launch debut live here on April 10th at 6:35 pm EDT (22:35 UTC). We’ll see you after the launch at LandingZone with exclusive photos and on-the-ground details of Falcon Heavy’s center core recovery.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
