News
LaunchPad: Falcon Heavy ready to go for commercial launch debut
This is a free preview of LaunchPad, one of Teslarati’s member-only launch briefing newsletters. Before each SpaceX launch, I’ll give you an inside look of what to expect and share amazing photos and on-the-ground details after the launch. Become a member today receive all of Teslarati’s newsletters.
SpaceX launch technicians and engineers have officially completed the integration and static fire testing of the second Falcon Heavy rocket ever, nearing the end of preflight preparations for the vehicle’s critical commercial launch debut.
Carrying the commercial communications satellite Arabsat 6A, the rocket will be tasked with placing the massive spacecraft into a high-energy geostationary orbit. After a combination of hurdles and conflicting priorities conspired to delay Arabsat 6A’s launch from mid-2018 to February, March, and eventually, April of 2019, both the spacecraft and rocket are nearly ready to go. If all goes as planned, SpaceX will also complete the first successful launch and near-simultaneous landings of three independent rocket boosters, preparing two of the three boosters for reuse on a launch that could happen as early as June 2019.
When: 6:35 pm EDT, 22:35 UTC (click for your time), April 10th
What: Arabsat 6A, communications satellite, ~6000 kg (13,200 lb)
Where: Pad 39A, Kennedy Space Center, Florida
Boosters: B1052.1, B1053.1, B1055.1
Recovery: Yes; drone ship Of Course I Still Love You (OCISLY) & LZ-1/2
Weather: 80% GO, 4/10
Falcon 9 Block 5, meet Falcon Heavy
- With this Falcon Heavy, SpaceX has effectively built – once again – a center stage that is nearly its own rocket, much like the tortured development of the first vehicle’s center stage can be blamed for a lot of its years of delays.
- Based on Falcon 9 V1.2’s Block 3 iteration, Falcon Heavy Flight 1’s center core was effectively outdated a year before it launched, and Falcon 9 Block 5 debuted just three months after its first and last launch.
- Combined with the center core’s untimely demise when it crashed into the Atlantic after running out of engine starter, the now 14 months separating Flight 1 and Flight 2 of Falcon Heavy can be explained by the rocket’s delayed path to the launch site.
- By the time the first Falcon Heavy’s main components were all present in at the launch site, SpaceX was already building Block 5 rockets and was as few as three months away from completely transitioning its Hawthorne, CA factory to Block 5.
- Due to the extensive changes in production incorporated into Block 5, this was effectively a no-turning-back deal where the cost of transitioning back was simply a non-starter.
- By the time Falcon Heavy had launched, and its center core had smashed itself to pieces on the Atlantic Ocean surface, it was far too late to begin producing a replacement copy. One step further, the process of ramping up Block 5 production had been slowed significantly by the drastic changes made across the board, taking SpaceX to the edge of production-related launch delays over the course of 2018.
- Put simply, building two side boosters and a relatively boutique Falcon Heavy center core – all three of which would be inextricably tied together for the foreseeable future – was not a practical option when three separate Falcon 9 Block 5 boosters could instead support 6-12+ launches over a period of six or so months.
(Hopefully) the first of many
- In the nominal event that SpaceX’s second Falcon Heavy launch is an unqualified success, it’s entirely possible that the doors to new markets could be opened as the world and its many spacefaring customers begin to contemplate the existence of an affordable super-heavy-lift launch vehicle – the first of its kind.
- On the outside, Falcon Heavy can begin to look like a bit of a boondoggle from a business perspective. It will have probably cost no less than $750M-$1B to develop, including the Block 5 modifications needed, and likely brought in less than $100M in gross revenue. It’s a black hole that SpaceX currently dumps huge volumes of cash into, in other words.
- However, this sort of observation is far too pessimistic and gives SpaceX far too little credit after some additional careful analysis. As of today, SpaceX has six public launch contracts for FH, two of which are from the USAF/NRO and likely valued around $130M-$150M.
- Purely commercial contracts for Falcon Heavy will probably be closer to $90M-100M, more than competitive with rockets like Atlas 5, Delta IV Heavy, Ariane 5, and other future vehicles like ULA’s Vulcan.
- Within ~12 months, the USAF will likely have awarded 10-16 additional launch contracts to some combo of Falcon 9 and Falcon Heavy as part of the latest EELV (now NSSL) acquisition phase. Assuming SpaceX is one of the two providers chosen, Falcon Heavy could receive numerous additional contracts for heavy military satellites.
- Additionally, NASA is now seriously considering Falcon Heavy for the launch of flagship missions like Europa Clipper and (maybe, maybe not) even Orion missions to the Moon.
- Falcon Heavy could also be the only vehicle in the world with the performance needed for a number of other missions that could arise from the Lunar Gateway, including launching actual segments of the space station and launching deep space cargo missions resupply said Gateway.
- Only ULA’s Delta IV Heavy can marginally compete with Falcon Heavy’s performance, but it typically costs no less than $300M per launch, a 2-3X surcharge over SpaceX’s offering. Due to the utter and complete lack of competition from both a price and performance perspective, SpaceX could essentially have the heavy life market cornered for something like 48-60+ months.
- Offering a unique product with potentially high demand and no real alternative, SpaceX would not be out of place to raise its profit margins significantly, helping to rapidly pay back the capital investment it put into Falcon Heavy’s extended development.
- Regardless, the future of Falcon Heavy has every right to be even more thrilling and diverse than the already impressive Falcon 9.
You can watch Falcon Heavy’s commercial launch debut live here on April 10th at 6:35 pm EDT (22:35 UTC). We’ll see you after the launch at LandingZone with exclusive photos and on-the-ground details of Falcon Heavy’s center core recovery.
News
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
Tesla lands on Fortune’s 2026 Most Innovative Companies and the Cybercab is why
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Elon Musk says Tesla is developing a new vehicle: ‘Way cooler than a minivan’
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