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Lucid reveals the name for its Model S competitor: the Lucid Air Pure

Credit: Lucid

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Lucid has finally named its base model for its introductory electric sedan, the Air. While other variants have been titled the “Dream Edition,” the “Grand Touring,” and the “Touring,” the Air’s base model has gone unnamed by the electric automaker, until now. Lucid will call it the “Air Pure,” and it will challenge the Tesla Model S as the highest performing, longest range sedan on the market.

The Lucid Air Pure has officially joined the rest of the lineup in Lucid’s online configurator, which now leverages the cloud and ray-tracing technology to be the most realistic design configurator ever created, the company said in a statement.

Lucid Air unveiling: four variants, <$80k starting price, 1,080 HP, 517-mile range rating

Customers can now build the most affordable Air variant, from paint color to wheels, and other various options, in the configurator. The car’s price starts at $69,990 after the U.S. federal tax credit, which would put it at a comparable price to the Tesla Model S.

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The two vehicles, which are considered the flagship sedans of their respective automakers, have comparable performance, range, and pricing.

As of now, the Model S is the more dominant vehicle in terms of range, performance, and price. Not to mention, the Air Pure will not be available until early 2022. However, there is plenty of evidence to suggest that the vehicle will be among the best-performing EVs on the market when its release occurs.

Footage of the Air running spirited laps at the Laguna Seca racetrack in California was released several months ago.

Tesla Model S Long Range Plus now boasts 409 miles per charge: report

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But Lucid will certainly have its work cut out for it when the Air finally hits the market in Spring 2021 when the Dream Edition begins deliveries. Recently, a report from Electrek revealed that a Monroney sticker spotted on a Model S produced in November 2020 revealed a new, increased range rating for 409 miles per charge. The Lucid Air’s big appeal was that it offered more range than the Model S, that is until Tesla offered several Over-the-Air updates and battery efficiencies that helped the flagship sedan regain its reputation as the EV king.

However, Lucid has plenty of momentum going in its favor. A heavily customizable vehicle that is available in four different variants, the Air is sure to appeal to car buyers of all sorts.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla Semi pricing revealed after company uncovers trim levels

This is a step up from the prices that were revealed back in 2017, but with inflation and other factors, it is no surprise Tesla could not come through on the numbers it planned to offer nine years ago. When the Semi was unveiled in November 2017, Tesla had three pricing levels:

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Credit: Tesla

Tesla Semi pricing appears to have been revealed after the company started communicating with the entities interested in purchasing its all-electric truck. The pricing details come just days after Tesla revealed it planned to offer two trim levels and uncovered the specs of each.

After CEO Elon Musk said the Semi would enter volume production this year, Tesla revealed trim levels shortly thereafter. Offering a Standard Range and a Long Range trim will fit the needs of many companies that plan to use the truck for local and regional deliveries.

Tesla Semi lines up for $165M in California incentives ahead of mass production

It will also be a good competitor to the all-electric semi trucks already available from companies like Volvo.

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With the release of specs, Tesla helped companies see the big picture in terms of what the Semi could do to benefit their business. However, pricing information was not available.

A new report from Electrek states that Tesla has been communicating with those interested companies and is pricing the Standard Range at $250,000 per unit, while the Long Range is priced at $290,000. These prices come before taxes and destination fees.

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This is a step up from the prices that were revealed back in 2017, but with inflation and other factors, it is no surprise Tesla could not come through on the numbers it planned to offer nine years ago. When the Semi was unveiled in November 2017, Tesla had three pricing levels:

  • $150,000 for a 300-mile range version
  • $180,000 for a 500-mile range version
  • $200,000 for a limited “Founders Series” edition; full upfront payment required for priority production and limited to just 1,000 units

Tesla has not officially released any specific information regarding pricing on the Semi, but it is not surprising that it has not done so. The Semi is a vehicle that will be built for businesses, and pricing information is usually reserved for those who place reservations. This goes for most products of this nature.

The Semi will be built at a new, dedicated production facility in Sparks, Nevada, which Tesla broke ground on in 2024. The factory was nearly complete in late 2025, and executives confirmed that the first “online builds” were targeted for that same time.

Meaningful output is scheduled for this year, as Musk reiterated earlier this week that it would enter mass production this year. At full capacity, the factory will build 50,000 units annually.

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Tesla executive moves on after 13 years: ‘It has been a privilege to serve’

“It is challenging to encapsulate 13 years in a single post. The journey at Tesla has been one of continuous evolution. From the technical intricacies of designing, building, and operating one of the world’s largest AI clusters to impactful contributions in IT, Security, Sales, and Service, it has been a privilege to serve,” Jegannathan said in the post.

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Credit: Tesla

Tesla executive Raj Jegannathan is moving on from the company after 13 years, he announced on LinkedIn on Monday.

“It is challenging to encapsulate 13 years in a single post. The journey at Tesla has been one of continuous evolution. From the technical intricacies of designing, building, and operating one of the world’s largest AI clusters to impactful contributions in IT, Security, Sales, and Service, it has been a privilege to serve,” Jegannathan said in the post.

After starting as a Senior Staff Engineer in Fremont back in November 2012, Jegannathan slowly worked his way through the ranks at Tesla. His most recent role was Vice President of IT/AI Infrastructure, Business Apps, and Infosec.

However, it was reported last year that Jegannathan had taken on a new role, which was running the North American sales team following the departure of Troy Jones, who had held the position previously.

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While Jegannathan’s LinkedIn does not mention this position specifically, it seemed to be accurate, considering Tesla had not explicitly promoted any other person to the role.

It is a big loss for Tesla, but not a destructive departure. Jegannathan was one of the few company executives who answered customer and fan questions on X, a unique part of the Tesla ownership experience.

Tesla to offer Full Self-Driving gifting program: here’s how it will work

It currently remains unclear if Jegannathan was removed from the position or if he left under his own accord.

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“As I move on, I do so with a full heart and excitement for what lies ahead. Thank you, Tesla, for this wonderful opportunity!” he concluded.

The departure marks a continuing trend of executives leaving the company, as the past 24 months have seen some significant turnover at the executive level.

Tesla has shown persistently elevated executive turnover over the past two years, as names like Drew Baglino, Rohan Patel, Rebecca Tinucci, Daniel Ho, Omead Afshar, Milan Kovac, and Siddhant Awasthi have all been notable names to exit the company in the past two years.

There are several things that could contribute to this. Many skeptics will point to Elon Musk’s politics, but that is not necessarily the case.

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Tesla is a difficult, but rewarding place to work. It is a company that requires a lot of commitment, and those who are halfway in might not choose to stick around. Sacrificing things like time with family might not outweigh the demands of Tesla and Musk.

Additionally, many of these executives have made a considerable amount of money thanks to stock packages the company offers to employees. While many might be looking for new opportunities, some might be interested in an early retirement.

Tesla is also in the process of transitioning away from its most notable division, automotive. While it still plans to manufacture cars in the millions, it is turning more focus toward robotics and autonomy, and these plans might not align with what some executives might want for themselves. There are a wide variety of factors in the decision to leave a job, so it is important not to immediately jump to controversy.

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Lemonade launches Tesla FSD insurance program in Oregon

The program was announced by Lemonade co-founder Shai Wininger on social media platform X.

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Credit: Grok Imagine

Tesla drivers in Oregon can now receive significant insurance discounts when using FSD, following the launch of Lemonade’s new Autonomous Car insurance program. 

The program was announced by Lemonade co-founder Shai Wininger on social media platform X.

Lemonade launches FSD-based insurance in Oregon

In a post on X, Wininger confirmed that Lemondade’s Autonomous Car insurance product for Tesla is now live in Oregon. The program allows eligible Tesla owners to receive roughly 50% off insurance costs for every mile driven using Tesla’s FSD system.

“And… we’re ON. @Lemonade_Inc’s Autonomous Car for @Tesla FSD is now live in Oregon. Tesla drivers in Oregon can now get ~50% off their Tesla FSD-driven miles + the best car insurance experience in the US, bar none,” Wininger wrote in his post. 

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As per Lemonade on its official website, the program is built on Tesla’s safety data, which indicates that miles driven using FSD are approximately twice as safe as those driven manually. As a result, Lemonade prices those miles at a lower rate. The insurer noted that as FSD continues to improve, associated discounts could increase over time.

How Lemonade tracks FSD miles

Lemonade’s FSD discount works through a direct integration with Tesla vehicles, enabled only with a driver’s explicit permission. Once connected, the system distinguishes between miles driven manually and those driven using FSD, applying the discount automatically to qualifying miles.

There is no minimum FSD usage requirement. Drivers who use FSD occasionally still receive discounted rates for those miles, while non-FSD miles are billed at competitive standard rates. Lemonade also emphasized that coverage and claims handling remain unchanged regardless of whether a vehicle is operating under manual control or FSD at the time of an incident.

The program is currently available only to Teslas equipped with Hardware 4 or newer, running firmware version 2025.44.25.5 or later. Lemonade also allows policyholders to bundle Tesla insurance with renters, homeowners, pet, or life insurance policies for additional savings.

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