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Lucid reveals the name for its Model S competitor: the Lucid Air Pure

Credit: Lucid

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Lucid has finally named its base model for its introductory electric sedan, the Air. While other variants have been titled the “Dream Edition,” the “Grand Touring,” and the “Touring,” the Air’s base model has gone unnamed by the electric automaker, until now. Lucid will call it the “Air Pure,” and it will challenge the Tesla Model S as the highest performing, longest range sedan on the market.

The Lucid Air Pure has officially joined the rest of the lineup in Lucid’s online configurator, which now leverages the cloud and ray-tracing technology to be the most realistic design configurator ever created, the company said in a statement.

Lucid Air unveiling: four variants, <$80k starting price, 1,080 HP, 517-mile range rating

Customers can now build the most affordable Air variant, from paint color to wheels, and other various options, in the configurator. The car’s price starts at $69,990 after the U.S. federal tax credit, which would put it at a comparable price to the Tesla Model S.

The two vehicles, which are considered the flagship sedans of their respective automakers, have comparable performance, range, and pricing.

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As of now, the Model S is the more dominant vehicle in terms of range, performance, and price. Not to mention, the Air Pure will not be available until early 2022. However, there is plenty of evidence to suggest that the vehicle will be among the best-performing EVs on the market when its release occurs.

Footage of the Air running spirited laps at the Laguna Seca racetrack in California was released several months ago.

Tesla Model S Long Range Plus now boasts 409 miles per charge: report

But Lucid will certainly have its work cut out for it when the Air finally hits the market in Spring 2021 when the Dream Edition begins deliveries. Recently, a report from Electrek revealed that a Monroney sticker spotted on a Model S produced in November 2020 revealed a new, increased range rating for 409 miles per charge. The Lucid Air’s big appeal was that it offered more range than the Model S, that is until Tesla offered several Over-the-Air updates and battery efficiencies that helped the flagship sedan regain its reputation as the EV king.

However, Lucid has plenty of momentum going in its favor. A heavily customizable vehicle that is available in four different variants, the Air is sure to appeal to car buyers of all sorts.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla targets Bay Area airports as next step for Robotaxi rollout

The update was initially reported by Politico, which cited records that it reportedly obtained. 

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Credit: @AdanGuajardo/X

Tesla has expressed interest in operating its Robotaxi ride-hailing service in three of Silicon Valley’s busiest airports, as per the company’s communications with California regulators.

The update was initially reported by Politico, which cited records that it reportedly obtained. 

Key Robotaxi battleground

As per the publication, Casey Blaine, Tesla’s senior regulatory counsel, informed regulators in California that the electric vehicle maker was “initiating engagement with the following airports to secure the necessary approvals to conduct pick-ups/drop-offs: San Francisco International Airport, San Jose Mineta International Airport, and Oakland International Airport.”

High-traffic airports have long been a focal point for autonomous vehicle firms like Waymo, which recently secured permits to operate in San Jose and is progressing in San Francisco after a lengthy battle with labor groups. By pursuing airport access, Tesla seems to be hinting that it wants a share of the same market. Regulators confirmed that Tesla has opened discussions with each Bay Area airport, though no permits have been granted yet.

Regulator visit

California’s Public Utilities Commission, the state’s primary ride-hailing regulator, has reportedly engaged directly with Tesla in recent months. Agency officials reportedly visited Tesla’s Palo Alto offices to learn more about the company’s ride-hailing program and its technology. Agency spokesperson Terrie Prosper shared some insights about the matter. 

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“CPUC staff are aware of Tesla’s recently expanded Bay Area charter-party carrier service and associated app. As for any charter-party carrier regulated by the CPUC, staff engages to exchange information, promote safety, and monitor compliance with applicable rules and regulations. Among other things, we appreciate and expect Tesla and all carriers to properly and clearly represent its service to the public,” Proper noted.

Tesla has already allowed Bay Area riders to book trips through its Robotaxi app, which launched to select customers in July before opening publicly in September. Videos posted online show Tesla’s driverless cars are still operating with safety drivers, though Musk has suggested that the service could be fully driverless by the end of the year.

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Analyst: Elon Musk’s $1 trillion Tesla pay deal modest against robot market potential

Jonas highlighted Tesla’s longer-term ambitions in robotics as a key factor in his assessment.

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Credit: Tesla

Morgan Stanley analyst Adam Jonas, one of Wall Street’s most ardent Tesla (NASDAQ:TSLA) bulls today, has described Elon Musk’s newly proposed $1 trillion performance-based compensation package as a “good deal” for investors. 

In a note shared this week, Jonas argued that the package helps align the interests of Musk and Tesla’s minority shareholders, despite its shockingly high headline number.

Future market opportunities

Jonas highlighted Tesla’s longer-term ambitions in robotics as a key factor in his assessment. “Yes, a trillion bucks is a big number, but (it) is rather modest compared to the size of the market opportunity,” Jonas wrote. He added that the humanoid robot market could ultimately surpass the size of today’s global labor market “by a significant multiple.”

“We have entertained scenarios where the humanoid robot market can exceed the size of today’s global labor market… by a significant multiple,” Jonas wrote, as shared on X by Tesla watcher Sawyer Merritt.

The analyst likened the arrival of AI-powered robotics to the transformative effect of electricity, noting that “contemplating future global GDP before AI robots is like contemplating global GDP before electricity.” The Morgan Stanley analyst’s insights align with the idea that as much as 80% of Tesla’s future valuation could be tied to its Optimus humanoid robot program.

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Elon Musk’s pay package

Tesla’s board has tied Elon Musk’s proposed compensation package to some of the most ambitious targets in corporate history. The 2025 CEO Performance Award requires the automaker’s valuation to soar from roughly $1.1 trillion today to $8.5 trillion over the next decade, a level that would make Tesla the most valuable company in existence.

The plan also demands a leap in Tesla’s operating profit, from $17 billion in 2024 to $400 billion annually. It also ties the CEO’s compensation to a number of product milestones, including the delivery of 20 million vehicles in total, 10 million active Full Self-Driving subscriptions, 1 million Tesla Bots, and 1 million Robotaxis in operation. Tesla’s board emphasized that Musk’s leadership was fundamental to achieving such ambitious goals, with Chair Robyn Denholm noting the award would align the CEO’s incentives with long-term shareholder value.

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Tesla China posts strongest registrations of Q3 so far with first Model Y L deliveries

Tesla posted 14,300 insurance registrations in China during the week of September 1–7.

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Credit: Tesla China

Tesla posted 14,300 insurance registrations in China during the week of September 1–7, a 14.4% increase from the previous week’s 12,500 units. 

The figure marks Tesla’s highest weekly performance so far this quarter so far, despite the company’s year-over-year figures still being below 2024’s numbers.

Weekly registrations

The week’s registrations broke down to 5,000 Model 3s and 8,400 Model Ys, including the first 900 units of the newly launched Model Y L variant, as per estimates from industry watchers. On a quarterly basis, Tesla China is tracking 41.3% growth compared to the previous quarter, which bodes well for the company’s results this Q3 2025.

For the month of August, Tesla sold 57,152 vehicles in China, down 9.93% from the same period in 2024 but up 40.7% from July’s 40,617 units, according to the China Passenger Car Association (CPCA). Year-to-date, Tesla’s China sales are 7.2% lower compared to the previous year.

Model Y L first deliveries

The week ending September 7 was the first week that included the newly released Model Y L, a six-seat extended wheelbase version of the company’s best-selling all-electric crossover. Industry watchers estimate that last week, the first 900 units of the Model Y L have been registered, though this number is expected to increase in the coming weeks as deliveries of the vehicle hit their pace.

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Citing information from a Tesla store in Beijing, Chinese media outlet Cailianshe stated that the Model Y L has been seeing a lot of interest among car buyers. “(The Model Y L) is selling very well. Since its launch, 120,000 orders have been received, with nearly 10,000 orders placed every day. The first batch of customers began receiving deliveries in the past two days,” a Tesla representative stated.

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