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Lucid Air’s interior colors are an ode to California’s natural beauty

Credit: Lucid Motors | YouTube

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Lucid drew inspiration for its interior colors for the Air from the natural beauty of the company’s home state, California. While using different times of the day and different areas within the state to inspire colors, the company released its first production car on the birthday of California, giving an extra hat tip to the Golden State.

Lucid’s Senior Color, Materials, and Finish Manager, Sue Magnusson, was vocal about her interests in the natural beauty of objects. “I’ve always been drawn to…what makes something remarkable,” she said during the company’s unveiling event on September 9th. While trying to determine what interior colors and patterns would best fit the Air, Magnusson drew inspiration from California, and the different colors and moods the state’s areas offer.

Ultimately, the decision to draw inspiration from the company’s home state came from finding out who “Lucid” was.

“When I first started at Lucid, we really didn’t know who “we” were in a lot of ways. But, we knew we were a California company,” Magnusson said. “It became a very natural fit for us to think about doing interiors and themes that were in very specific locations within California at very specific times of the day and how the light would look like at those locations,” she added.

Santa Cruz

“We looked at the day as a 24-hour period, and we started out the beginning of the day in Santa Monica,” Magnusson said. The Santa Monica theme is available on the Dream Edition, which is the premier variant.

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“It was really about imagining Santa Monica when the sun hasn’t quite risen yet. It’s very misty and foggy, and you’re looking at this nebulous haze of greys and whites. Santa Monica is the first part of the day. It’s an awakening of starting points, and that just lent itself to our first introduction. It was this perfect, natural connection,” Magnusson said.

Lucid is using a graphite grey with a white ceramic interior while highlighting some of the car’s seats and trim with “Silvered Eucalyptus,” which is a shoutout to the driftwood that is present on Santa Monica’s beaches.

 

Big Basin

“At mid-morning, it was Big Basin,” a park in Santa Cruz County filled with large trees and woodsy areas, giving a natural feel to the car’s interior. Browns and tans make up this interior option, reminiscent of the views one would have if they were to venture into the Big Basin Redwoods State Park.

 

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Santa Cruz

Santa Cruz is the next color combination and makes up for the noontime slot. Bright colors cut by dark front seats make for an exciting partnership while offering the best of both worlds for those who are looking for a taste of both light and dark interior designs.

Tahoe

The sunset timeframe was named Tahoe and provided a tan and orange combination complemented once again by black seats.

Mojave

Finally, Mojave accounts for the midnight hours where dark skies are filled with crystal clear stars that fill California’s transition into the next day.

The wide array of interior options give any buyer of Lucid’s first production car plenty of customization in terms of what they are looking for inside of the car. Drawing inspiration from the state the company calls home is a tried and true ode to the natural beauty of California.

Lucid is anticipating deliveries of the Dream variant to begin in Spring 2021. Meanwhile, the Grand Touring starts at $139,000 (Summer 2021), the Touring at $95,000 (Late 2021), and the Air at “below $80,000 (2022).”

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Lucid Air unveiling: four variants, <$80k starting price, 1,080 HP, 517-mile range rating

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk

Tesla automotive will be forgotten, but not in a bad way: investor

It’s no secret that Tesla’s automotive division has been its shining star for some time. For years, analysts and investors have focused on the next big project or vehicle release, quarterly delivery frames, and progress in self-driving cars. These have been the big categories of focus, but that will all change soon.

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(Credit: Tesla)

Entrepreneur and Angel investor Jason Calacanis believes that Tesla will one day be only a shade of how it is recognized now, as its automotive side will essentially be forgotten, but not in a bad way.

It’s no secret that Tesla’s automotive division has been its shining star for some time. For years, analysts and investors have focused on the next big project or vehicle release, quarterly delivery frames, and progress in self-driving cars. These have been the big categories of focus, but that will all change soon.

I subscribed to Tesla Full Self-Driving after four free months: here’s why

Eventually, and even now, the focus has been on real-world AI and Robotics, both through the Full Self-Driving and autonomy projects that Tesla has been working on, as well as the Optimus program, which is what Calacanis believes will be the big disruptor of the company’s automotive division.

On the All-In podcast, Calcanis revealed he had visited Tesla’s Optimus lab earlier this month, where he was able to review the Optimus Gen 3 prototype and watch teams of engineers chip away at developing what CEO Elon Musk has said will be the big product that will drive the company even further into the next few decades.

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Calacanis said:

“Nobody will remember that Tesla ever made a car. They will only remember the Optimus.”

He added that Musk “is going to make a billion of those.”

Musk has stated this point himself, too. He at one point said that he predicted that “Optimus will be the biggest product of all-time by far. Nothing will even be close. I think it’ll be 10 times bigger than the next biggest product ever made.”

He has also indicated that he believes 80 percent of Tesla’s value will be Optimus.

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Optimus aims to totally revolutionize the way people live, and Musk has said that working will be optional due to its presence. Tesla’s hopes for Optimus truly show a crystal clear image of the future and what could be possible with humanoid robots and AI.

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Tesla Robotaxi fleet reaches new milestone that should expel common complaint

There have been many complaints in the eight months that the Robotaxi program has been active about ride availability, with many stating that they have been confronted with excessive wait times for a ride, as the fleet was very small at the beginning of its operation.

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Credit: Tesla

Tesla Robotaxi is active in both the Bay Area of California and Austin, Texas, and the fleet has reached a new milestone that should expel a common complaint: lack of availability.

It has now been confirmed by Robotaxi Tracker that the fleet of Tesla’s ride-sharing vehicles has reached 200, with 158 of those being available in the Bay Area and 42 more in Austin. Despite the program first launching in Texas, the company has more vehicles available in California.

The California area of operation is much larger than it is in Texas, and the vehicle fleet is larger because Tesla operates it differently; Safety Monitors sit in the driver’s seat in California while FSD navigates. In Texas, Safety Monitors sit in the passenger’s seat, but will switch seats when routing takes them on the highway.

Tesla has also started testing rides without any Safety Monitors internally.

Tesla Robotaxi goes driverless as Musk confirms Safety Monitor removal testing

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This new milestone confronts a common complaint of Robotaxi riders in Austin and the Bay, which is vehicle availability.

There have been many complaints in the eight months that the Robotaxi program has been active about ride availability, with many stating that they have been confronted with excessive wait times for a ride, as the fleet was very small at the beginning of its operation.

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With that being said, there have been some who have said wait times have improved significantly, especially in the Bay, where the fleet is much larger.

Tesla’s approach to the Robotaxi fleet has been to prioritize safety while also gathering its footing as a ride-hailing platform.

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Of course, there have been and still will be growing pains, but overall, things have gone smoothly, as there have been no major incidents that would derail the company’s ability to continue developing an effective mode of transportation for people in various cities in the U.S.

Tesla plans to expand Robotaxi to more cities this year, including Miami, Las Vegas, and Houston, among several others.

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Elon Musk

Tesla announces closure date on widely controversial Full Self-Driving program

Tesla has said that it will officially bring closure to its free Full Self-Driving transfer program on March 31, 2026, giving owners until the end of the quarter to move their driving suite to another vehicle with no additional cost.

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Credit: Tesla

Tesla has officially announced a closure date for a widely controversial Full Self-Driving program, which has been among the most discussed pieces of the driving suite for years.

The move comes just after the company confirmed it would no longer offer the option to purchase the suite outright, instead opting for a subscription-based platform that will be available in mid-February.

Tesla has said that it will officially bring closure to its free Full Self-Driving transfer program on March 31, 2026, giving owners until the end of the quarter to move their driving suite to another vehicle with no additional cost.

After that date, Tesla owners who purchased the FSD suite outright will have to adopt the exclusive subscription-only program, which will be the only option available after February 14.

CEO Elon Musk announced earlier this month that Tesla would be ending the option to purchase Full Self-Driving outright, but the reasoning for this decision is unknown.

However, there has been a lot of speculation that Tesla could offer a new tiered program, which would potentially lower the price of the suite and increase the take rate.

Tesla is shifting FSD to a subscription-only model, confirms Elon Musk

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Others have mentioned something like a pay-per-mile platform that would charge drivers based on usage, which seems to be advantageous for those who still love to drive their cars but enjoy using FSD for longer trips, as it can take the stress out of driving.

Moving forward, Tesla seems to be taking any strategy it can to increase the number of owners who utilize FSD, especially as it is explicitly mentioned in Musk’s new compensation package, which was approved last year.

Musk is responsible for getting at least 10 million active Full Self-Driving subscriptions in one tranche, while another would require the company to deliver 20 million vehicles cumulatively.

The current FSD take rate is somewhere around 12 percent, as the company revealed during the Q3 2025 Earnings Call. Tesla needs to bump this up considerably, and the move to rid itself of the outright purchase option seems to be a move to get things going in the right direction.

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