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Lucid Air unveiling: four variants, <$80k starting price, 1,080 HP, 517-mile range rating

Credit: Lucid Motors

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Lucid has officially unveiled the Air, the company’s first production car, which aims to break the bounds of EV technology everywhere. The company’s September 9th unveiling event revealed the four variants of the Air, along with its tech developments that the company is using to compete directly with the growing electric vehicle market.

Deliveries of the first Air models will begin in Spring 2021, but the car has already set several new and unheard-of records for the EV sector. Not only is the Air currently holding the benchmark for EPA-estimated range at 517 miles, but its “Dream Edition” variant also set a 9.9-second quarter-mile record, becoming just the third production ar on Earth to ever accomplish that feat.

Lucid’s primary focus is similar to Tesla’s: Create a high-performance and efficient electric cars that help accelerate the world’s transition to sustainable transportation.

“Lucid Motors is driven to make the electric car better, and by doing so, help move the entire industry forward, towards accelerated adoption of sustainable mobility,” CEO and CTO Peter Rawlinson said. “The goal of this relentless approach to developing the world’s most advanced electric vehicle is to benefit all mankind with sustainable, zero-emission transportation, and to also attract new customers to the world of EVs.”

The company’s ideal entrance into the market was to create a car that would push the limits and be competitive with the leaders of the EV sector. The Air is the near-perfect car to do that with.

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“With the Lucid Air, we have created a halo car for the entire industry, one which shows the advancements that are possible by pushing the boundaries of EV technology and performance to new levels,” Rawlinson added.

Lucid Space Concept

Lucid Air captures a revolutionary approach to automotive packaging, known as the Lucid Space Concept. The idea capitalizes on the compact design of Lucid’s in-house powertrain, which optimizes interior cabin and storage space. The company focused on a clean-cut, holistic approach that was never-before-seen from other companies who develop electric vehicles.

Lucid’s focus was to make smaller, yet more powerful electric motors that not only increase the performance of the vehicle but also give passengers a more comfortable experience. “This extends the philosophy of hyper-efficiency embedded in every facet of Lucid Air, from energy to spatial efficiency, delivering an unprecedented combination of range, practicality, performance, and luxury,” the company said.

The design also is drastically different from any other car on the road. While the differences are subtle, the modern proportions for the Air deliver a one-of-a-kind look that gives drivers a unique design.

“When we embarked on this journey at Lucid Motors and the development of our first vehicle, the Lucid Air, we refused to compromise. We decided early on that we were going to pursue every facet of performance, innovation, and luxury,” Vice President of Design, Derek Jenkins, said.

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Advanced Glass Cockpit Displays with Tactile Physical Controls

The interior of the Lucid Air “reflects a revolution in how next-generation free form displays are elegantly integrated into the design architecture in the cabin,” the company states. The Air’s 34-inch curved glass 5K display sits lightly above the dashboard, contributing to an airy and light feel of the interior.

Credit: Lucid Motors

A retractable central Pilot Panel also sits in a convenient location for drivers, putting ultimate control into their fingertips. Digital displays are complemented by high tactile, precision-milled physical controls that are present for operators to take full control of their vehicle with ease of access.

Record-Breaking Performance

The Air’s Dream Edition variant, a Dual-Motor, All-Wheel-Drive architecture achieved the quarter-mile in just 9.9 seconds thanks to a 1,080 horsepower powertrain. It reached these times on a consistent and repeatable basis, and to date, it is the only electric sedan to achieve the sub-10 second quarter-mile time.

Additionally, the 113 kWh battery pack complements its high-performance specifications with 517-miles of all-electric range on a single charge.

World’s Fastest Charging Electric Vehicle

The Lucid Air will be the fastest charging EV in the world when it arrives on the market in the Spring. The company states that it will have the capability to charge at rates of up to 20 miles per minute when connected to a DC Fast Charging network. Owners will translate just 20 minutes of charging into 300 miles of range.

Additionally, Lucid plans to introduce a Vehicle-to-Grid and Vehicle-to-Vehicle charging infrastructures that will give owners bi-directional capabilities that are built into the Air.

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“Home charging is one of the key benefits of EV ownership. In addition to the standard Lucid Mobile Charging Cord that comes with every Lucid vehicle, Lucid has also developed the Lucid Connected Home Charging Station, one of the first AC charging stations with bi-directional charging ever offered. With bi-directional charging, owners can enjoy not just a more cost-effective charging method, but also use their Lucid Air as a temporary energy reserve to power their homes, including off-grid vacation properties,” the company noted.

Next Level Advanced Driver Assistance Systems (ADAS)

Lucid’s DreamDrive is a first-of-its-kind platform that combines the most comprehensive sensor suite on the market with a cutting-edge Driver Monitoring System. It is standard on the Lucid Air Dream Edition and is the first system to ever combine 32 sensors with covering vision, radar and ultrasonics, and high-resolution LIDAR. The combination of these systems provides “the safest possible approach to Level 2 and Level 3 driver assistance technologies,” the company stated.

Variants and Availability

The Lucid Air will be available in the North American market initially with four model ranges.

  • The Air, starting below $80,000 and available in 2022. ($72,500 after federal tax credits)
  • The Air Touring, starting at $95,000, available late 2021. ($87,500 after federal tax credits)
  • The Air Grand Touring, starting at $139,000, available mid-2021. ($131,500 after federal tax credits)
  • The Air Dream Edition, starting at $169,000, available Spring 2021. ($161,500 after federal tax credits)
Credit: Lucid Motors

Reservations are now open for customers in the U.S. and Canada, as well as in select countries in Europe and the Middle East. The reservation requires a $1,000 refundable deposit, or $7,500 refundable deposits for the Dream Edition. Prices and delivery dates will be available for international markets at a later date.

The Air will be available through 20 Lucid Studios and Service Centers that will open across North America by the end of 2021.

Dream Edition

“The Lucid Air Dream Edition will feature a unique combination of Lucid attributes and technology, combining incredible performance with exceptional range. The 1,080 horsepower luxury EV sedan will be available in Stellar White, Infinite Black, or a Dream Edition-exclusive, Eureka Gold finish. Each color will come with an exclusive “Santa Monica” themed interior trim, including full Nappa grain, Bridge of Weir leather throughout with silvered Eucalyptus wood. The Dream Edition will also feature a unique 21-inch “AeroDream” wheel design and be highlighted by special badging and trim that marks its position as a limited-production halo edition of the Lucid Air.”

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Credit: Lucid Motors

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla posts Semi factory update, shares new Semi logo design

As per Priestley, there are a lot of exciting things coming to the Semi factory and the Tesla Semi itself.

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Credit: Tesla Semi/X

Tesla has posted an update video on the construction of its Semi factory near Giga Nevada. 

The electric vehicle maker also shared the new logo of its Class 8 all-electric truck, which is pretty slick and classic Tesla at the same time.

Semi Factory Update

In the video, Tesla Semi program lead Dan Priestley stated that the last few months were spent building the factory shell of the facility, from its walls to its columns to its concrete floors. With the Semi factory shell completed, it is now time to equip the facility with the necessary equipment that would allow it to mass produce the Tesla Semi. The Tesla executive also shared the facility’s target output.

“This factory is designed with an annual capacity of 50,000 units a year. So over the next several quarters, we’re going to be industrializing the factory, installing the equipment, and preparing for high volume production. First units are set to be on the line by the end of this year, and we’ll be ramping the factory through 2026,” Priestley stated in the video. 

The Tesla Semi is arguably Tesla’s most underrated product, with the vehicle operating in real-world fleets over the past years. As per Priestley, there are a lot of exciting things coming to the Semi factory and the Semi itself. These things, the Tesla executive noted, would prove that electric trucking is ready to scale.

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New Tesla Semi Logo

The end of the Tesla Semi factory update video featured a logo for the vehicle that had not been shared by Tesla before. Similar to the Cybertruck, it appears that Tesla will be giving the Semi its own stylized logo. Unlike the Cybertruck’s graffiti print, however, the Class 8 all-electric truck’s logo features the word “Semi” written in a futuristic, thin font. Interestingly enough, the “E” in the word “Semi” was written with three horizontal lines, similar to the Tesla Model 3’s original logo.

Below is the Tesla Semi’s new logo.

Credit: Tesla Semi/X

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Berlin Senator calls Tesla “Nazi” cars, pisses off Brandenburg because Giga Berlin is a giant employer

Kiziltepe’s comment garnered so much negative attention that she ended up deleting her post.

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Credit: Cansel Kiziltepe/X

It is no secret that Elon Musk is a lightning rod for controversy today, especially with his work with the Trump administration’s Department of Government Efficiency (DOGE). But as could be seen in Germany’s reactions to a Berlin Senator’s post on X, you can criticize the man, but you do not go for the thousands of people that Tesla employs.

Strike Against Tesla

As noted in an rbb24 report, Berlin’s Labor Senator Cansel Kiziltepe (SPD) ended up pissing off a lot of people, especially in Brandenburg, after she dubbed Teslas “Nazi” cars on social media platform X. In her post, Kiziltepe wrote, “Who wants to drive a Nazi car?” She also shared a news article that highlighted Tesla’s decline in Germany in the first quarter, titled “Electric Car Manufacturers Experience Sales Boom—Apart from Tesla.”

Kiziltepe’s Tesla comment garnered so much negative attention that she ended up deleting her post. She did, however, share a follow-up which explained that her sentiments against CEO Elon Musk do not extend to the thousands that Tesla employs, especially in Germany. 

“Tesla is currently experiencing a sales slump because customers attribute the right-wing extremist positions of its shareholder Elon Musk, who holds around 13% of the company. I explicitly stand by my assessment of Elon Musk. Of course, this does not mean that I hold Musk’s employees or customers responsible for his political positions,” the senator wrote in her post on X.

Brandenburg Backlash

A lot of the anger that resulted from Kiziltepe’s post came from other officials, such as Brandenburg’s Minister of Economic Affairs and SPD party colleague Daniel Keller. The official’s sentiments are understandable considering that Tesla Gigafactory Berlin is the largest employer in the region, providing jobs to thousands of people in the area. 

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“Such a Nazi comparison hurts the people who work there and is completely inappropriate for a labor senator. I expect the labor senator to retract her historically unacceptable comparison and return objectively to the major economic and labor market policy challenges that Berlin and Brandenburg should tackle together.

“Everyone can have their own personal opinion about Elon Musk. But it’s important to me that we don’t forget the people behind the Tesla factory in Grünheide. 11,000 people from 150 nations work here – more than half of the employees live in Berlin… Brandenburg and Berlin benefit from this in terms of employment and value creation,” Keller noted, highlighting that Giga Berlin provides well-paying, permanent jobs.

Equally Pissed Off

In a comment to the BZ newspaper, Brandenburg’s Minister-President Dietmar Woidke (SPD) stated that Kiziltepe’s comments were out of place, because in addition to the numerous Berliners who work at Giga Berlin, people from about 150 nations also work at the plant. Berlin CDU parliamentary group leader Dirk Stettner was more direct, stating that the Berlin Senator’s post was a “dangerous relativization of Nazi terror and thus also of the Holocaust.” 

The Berlin-Brandenburg Business Association (UVB) shared their frustrations with the senator as well, with General Manager Alexander Schirp stating that Kiziltepe’s comments were unbecoming of someone who sits at the Berlin Senate. Schirp also stated that the comments were an affront to Tesla employees. “This will not increase the manufacturer’s chances of investing in the capital. Statements of this magnitude do not bode well for the election campaign,” Keller stated.

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Tesla Sweden defies unions again by opening yet another Supercharger

The site features 12 Superchrger V4 stalls that are ready to provide up to 250 kW to electric vehicles.

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Tesla Sweden’s issues with the country’s unions are not over yet, but the electric vehicle maker seems determined to support all EV drivers in the country anyway. As per industry watchers, Tesla Sweden recently opened yet another Supercharger, this time in the Municipality of Ödeshög. 

The new Supercharger benefits not just Tesla owners since it offers rapid charging services to other EV brands as well.

New V4 Tesla Supercharger

As per Tesla watcher @NicklasNilsso14, who has long been following the activities of the electric vehicle maker in Sweden, the newly opened Supercharger is located at Östgötaporten in Ödeshög. The site features 12 Superchrger V4 stalls that are ready to provide up to 250 kW to electric vehicles. Its location is good, too, as it was built near the E4 highway exit, making it close to amenities in the area.

The fact that the Supercharger serves not just Teslas but also electric vehicles from other brands will likely be appreciated by drivers in Sweden. Tesla Superchargers, after all, are among the most reliable and convenient rapid charging systems in the country.

Anti-Supercharger Union Efforts

Amidst Tesla’s conflict with IF Metall, other unions in the country have rolled out sympathy measures in an attempt to cripple the company’s operations. Two of the most notable are the Elektrikerna union and Seko, both of which have initiated efforts to block the launch of new Superchargers.

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Unfortunately for the unions, Tesla is a very stubborn company, and it is also creative. Tesla also does not hesitate to use its resources to get around the measures being implemented by the unions. Earlier this month, for example, two new Supercharger sites were opened in the city of Södertälje. 

The new Södertälje Superchargers upset the unions, with a press officer for the Elektrikerna union stating that Tesla seems to be flying in people to help launch its Superchargers. “It is a good question how this has happened. We think it is unfortunate. But they seem to have their methods. They bring in foreign companies and fly in people, we think,” Bello noted then.

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