In a recent video, one notable tech and electric vehicle (EV) reviewer has called the pricey Lucid Air “the best sedan in the world” and “one of the best sedans ever made,” alongside several other major compliments.
Tech and EV reviewer Marques Brownlee, better known as MKBHD, shared a new video to his YouTube channel Auto Focus on Friday reviewing the luxury-level Lucid Air Sapphire. In the review, Brownlee notes that the EV is “incredible,” as he goes through various elements of the car’s exterior, interior, and performance.
“This is one of the best sedans ever made—I’m not saying electric—it’s one of the best sedans ever made,” Brownlee says in the video. “And honestly, yeah, it’s peak EV right now. This is as good as it gets.”
MKBHD says the Fisker Ocean is the ‘worst car’ he’s ever reviewed
He reiterates a point he has made in previous videos, saying that while the Tesla Model S Plaid is a solid daily driver, it’s just a better version of the Model S. This, he adds, is not the case when comparing the Sapphire to the regular Lucid Air line.
With a price tag of around $250,000, the Sapphire sells in the ultra-luxury segment, and Brownlee points to the EV’s range, storage, build quality, tech features, and general driving feel as the things that make it live up to that segment’s name.
Still, Brownlee doubles down on both his love for Tesla’s vehicles as his favorite daily drivers, noting that the Sapphire would be a close second to vehicles from the EV giant:
“Look, if you made me daily drive any EV in the world right now, and it couldn’t be a Tesla, it would be this,” Brownlee says. “It would be. I would have to matte black wrap it—I don’t know if I love the way it looks—but it would have to be this.
“It’s just way too good at driving to not pick it. The 400 miles is honest, like you can drive it like a grandma and get 400 miles, but just like the Plaid, with those big motors, you can really pull through battery quickly because it’s willing to deploy a ton of power.
“But I just don’t see any downsides with this car, simple as that. I think it’s the best sedan in the world, it’s crazy.”
Check out the full video from MKBHD’s Auto Focus below.
Brownlee also reviewed the Lucid Air Grand Touring trim in 2022, and he has reviewed several other EVs over the years. More recently, he called Tesla’s refreshed Model 3 a “mini Model S” in February, just weeks before going on to call the Fisker Ocean EV the “worst car he’s ever reviewed.”
Lucid’s first Air Sapphire rolled off the production line in Arizona last October, after initially unveiling the premium version of the vehicle in 2022. The EV maker is also preparing to launch its upcoming Gravity SUV later this year.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
SpaceX strengthens manufacturing base with Hexagon Purus aerospace deal
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
