News
Mercedes-Benz EQE pricing revealed for U.S.
Update 6:05 PM EST: Mercedes-Benz contacted Teslarati to correct pricing for the Pinnacle trim of all 3 EQE configurations. An earlier release from MB listed incorrect pricing.
Mercedes-Benz has announced pricing for the upcoming Alabama-built EQE SUV, the automaker’s second fully-electric sport utility vehicle following the EQS. Starting at $77,900, the EQE is expected to arrive at Mercedes dealers in the Spring.
The EQE lineup will feature three configurations: the EQE 350+ SUV, EQE 350 4MATIC SUV, and EQE 500 4MATIC SUV. All models will be offered in Premium, Exclusive, and Pinnacle trim levels in the United States, and for the first time, the fully variable 4MATIC all-wheel-drive system with torque shift will be offered at the same starting price as the base level EQE 350+ SUV, giving more value for customers in Mercedes’ highest volume model.
Specifications and Features
Mercedes-Benz wanted to keep the sporty yet luxurious feel of its vehicles, and that continues with the EQE SUV, which started production in August 2022. Wheels will vary in size from 19 to 21 inches and are positioned flush with the outer edge of the body, the company said. This is in an effort to improve aerodynamics within its model family.
Aerodynamics didn’t stop there, either. Mercedes-Benz crafted an underbody with numerous aerodynamic details that help complement the drag coefficient to support better range ratings and try to eliminate overall range loss as much as possible.
More range support features were added to the EQE, including the addition of a heat pump, which has become an obvious option for many EV makers after Tesla included one in the Model Y several years ago, and an intelligent powertrain management system.
Tesla highlights Model Y’s heat pump innovations in new promotional video
The heat pump works in parallel to Tesla’s by utilizing heat from the inverter and electric motor and the high-voltage battery system to heat the vehicle interior. Along with that, the intelligent powertrain management system:
“The second innovation is an all-new intelligent powertrain management system that monitors at 160 times per second, if the front electric motor is necessary. If not, a clutch disconnects or re-engages the front motor in 100 milliseconds. The decoupling of the front drive unit reduces drag and improves range.”
Along with improvements internally to support range and aerodynamics, Mercedes-Benz has included a new Automatic Lane Change Feature, making the EQE the first model in the EVA2 family to have this feature with the optional Driver Assistance Package. It is available in the top two trim levels and can automatically initiate lane changes or pass slower vehicles without driver intervention.
The interior features the MBUX infotainment system with a 12.8″ OLED multimedia touchscreen portrait display and a 12.3″ driver display.
While each trim has its own strengths, all three have EQ-specific innovative technologies but will have plenty of leeway with an array of additional options that will allow for further personalization and customization.
The vehicle will be built at the Mercedes-Benz plant in Tuscaloosa, Alabama, and a battery factory in nearby Bibb County will supply batteries for both the EQE and EQS.
Premium Trim:
- EQE 350+ SUV – $77,900
- EQE 350 4MATIC SUV – $77,900
- EQE 500 4MATIC SUV – $89,500
Highlights for Premium Trim include:
- MBUX EQ Navigation Services, including Navigation with Electric Intelligence
- Parking Package with Surround View System and PARKTRONIC
- Heated Front Seats
- MB-Tex Upholstery
- Power Tilt and Sliding Panorama Roof
- Burmester® Sound System
- Keyless-Go Comfort Package
- 64-Color Ambient Lighting EQE
500 4MATIC Additional Standard Equipment:
- AMG Line Exterior
- 20″ Wheels
- Leather Upholstery
- 10-Degree Rear Axle Steering
Exclusive Trim:
- EQE 350+ SUV – $80,000
- EQE 350 4MATIC SUV – $80,000
- EQE 500 4MATIC SUV – $91,600
Highlights for Exclusive Trim Include:
- All features of Premium Trim
- MBUX Augmented Reality for Navigation
- Active Ambient Light
- Driver Assistance Package including all-new Automatic Lane Change function
Pinnacle Trim:
- EQE 350+ SUV – $83,850
- EQE 350 4MATIC SUV – $83,850
- EQE 500 4MATIC SUV – $95,450
Highlights for Pinnacle Trim Include:
- All features of Premium and Exclusive Trims
- Four-Zone Climate Control
- Air Balance Package
- Energizing Comfort
- Head-Up Display
- 100W USB-C Package
- DIGITAL LIGHT Package
- Mercedes Star Pattern Logo Projectors (Front Doors)
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Investor's Corner
New drone video shows Tesla’s Optimus Factory reaching a turning point
New drone footage shows Tesla’s dedicated Optimus factory steel frame nearing completion at Giga Texas.
Tesla’s dedicated Optimus factory at Gigafactory Texas is closing in on a finished steel frame, according to drone footage posted Thursday afternoon by longtime site observer Joe Tegtmeyer. In the video, Tegtmeyer said structural steel assembly is now about five column grids away from reaching the building’s north perimeter beam, putting the primary skeleton in its final stretch roughly six months after Tesla broke ground on the North Campus site in late March.
The Giga Texas Optimus Factory latest update … construction keeps moving fast!
Steel assembly is now only about 5 column grids from the north perimeter beam. Concrete is going in on the three upper floors, rebar is still being laid for more pours, and footing / grade-beam work… pic.twitter.com/qvFPvwnYzW
— Joe Tegtmeyer 🚀 🤠🛸😎 (@JoeTegtmeyer) September 17, 2026
Tegtmeyer’s footage shows concrete already going in on three upper floors while crews continue laying rebar and pouring grade beam footings at ground level. That kind of parallel work, steel rising at one end of the site while concrete sets at the other, is a scheduling approach Tesla used at the original Giga Texas building and appears to be repeating here to save time before the plant’s targeted 2027 production start.
Teslarati has tracked the building’s progress since Tesla confirmed construction was officially underway in May, when the first steel structure went up on what was then bare, reclaimed land. The facility is part of a more than 5.2 million square foot expansion of Giga Texas’s North Campus that Tesla has said will eventually run nearly the length of the existing vehicle factory, over 4,000 feet, while sitting somewhat narrower. Musk has pegged the long term output target at 10 million Optimus units a year once the line is running at full capacity, a volume that would dwarf the one million unit pilot line Tesla is standing up separately at its Fremont, California factory.
Tesla Giga Texas to feature massive Optimus V4 production line
The Texas facility sits alongside another major buildout on the same campus. Terafab, the joint Tesla and SpaceX chip fabrication plant that will eventually supply the silicon running Optimus units in the field. Housing robot assembly and chip production on the same grounds is a deliberate supply chain decision, cutting down on the shipping and lead time that would otherwise sit between the two.
Tesla has not given an updated timeline beyond its previously stated goal of bringing high volume Optimus production online at the site in the summer of 2027. Fremont’s smaller pilot line began mass producing the current Gen 3 robot in January, with that plant expected to build tens of thousands of units this year primarily to generate the real world data Tesla needs to refine the robot’s software before Giga Texas ramps up. Six months of visible construction progress, tracked almost entirely through Tegtmeyer’s recurring drone flights, gives the clearest outside look yet at how seriously Tesla is treating that 2027 deadline.
Investor's Corner
Tesla and SpaceX take “Terafab” Trademark fight to Federal Court
Tesla and SpaceX sue a small Illinois firm after cease and desist letters over Terafab.
Tesla and SpaceX are asking a federal judge to rule that their planned Terafab chip factory does not infringe a small Illinois company’s trademark, a request that arrives only after months of quiet negotiation broke down this summer.
The dispute traces to May 18, when Tesla filed three U.S. trademark applications for “Terafab” and “Tesla Terafab,” covering semiconductor chips and related chip making services. TERA-print LLC, a nanotechnology company that has held a federal trademark for “Tera-Fab” since 2021, responded five days later with a cease and desist letter. According to the lawsuit, first reported by Reuters, TERA-print argued that Tesla and SpaceX’s use of “Terafab” would confuse consumers familiar with its own trademark, which covers a desktop photolithography printer sold to researchers for sensor and bioengineering work.
What stands out in the filing is the timing of TERA-print’s own paperwork. One day before sending that cease and desist letter, on May 22, TERA-print applied to expand its existing registration to cover semiconductor materials, silicon chips, nanoelectronic devices and AI design services, categories it had not previously claimed. Tesla and SpaceX call that filing opportunistic in their complaint, noting it arrived two months after Tesla’s public Terafab announcement and just days after Tesla’s own trademark applications went in.
Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry
By June 10, TERA-print was threatening to sue for federal trademark infringement, false designation of origin and unfair competition, the complaint states. Rather than wait to be sued, Tesla, SpaceX and SpaceXAI met with TERA-print six separate times between June and August trying to resolve the dispute directly. Those talks collapsed, and the companies filed for declaratory judgment this week in the U.S. District Court for the Western District of Texas, asking a judge to find that “Terafab” does not infringe TERA-print’s mark before TERA-print can file a claim of its own.
TERA-print isn’t backing down. The company told PCMag it discussed a settlement with Tesla as recently as September 2 and feels misled by what it called Tesla’s professed interest in settling. Its CTO, Andrey Ivankin, said TERA-print holds a Defense Department contract to fabricate semiconductors and partially owns Mattiq Inc., an AI company built on TERA-print’s products, and that the company will vigorously defend its rights.
Tesla and SpaceX argue the overlap is superficial. Terafab is planned as a $16.8 billion complex spanning roughly 100 million square feet at the Grimes County site SpaceX confirmed last month, built to produce chips for Optimus robots, Tesla’s AI computing needs and SpaceX’s orbital data center ambitions, a scale and purpose the companies say no reasonable consumer would confuse with a tabletop lab printer. TERA-print’s product line has stayed focused on lithography tools for biological and sensor research since it registered its mark in 2021.
The trademark fight is the second legal dispute tied to the Terafab project in the past week, following a separate SpaceX suit aimed at keeping company records about the facility out of public view, as KBTX reported. Whether construction proceeds under the Terafab name now depends on a federal judge in Austin.
News
NHTSA just escalated its Tesla Cybercab investigation in a big way
NHTSA escalated its Cybercab audit into a sworn Special Order with a September 30 deadline.
Federal regulators have moved from asking Tesla questions about its Cybercab to demanding sworn answers. The National Highway Traffic Safety Administration issued a Special Order that requires a Tesla officer to sign an affidavit attesting to the completeness of the company’s responses, with a deadline of September 30.
The order builds on Audit Query AQ26002, which NHTSA opened on September 3, the same day Tesla began commercial Cybercab service in Austin. Teslarati covered that initial inquiry when it surfaced, noting the agency wanted to understand how Tesla certified a vehicle with no permanently attached steering wheel, pedals, or mirrors as compliant with Federal Motor Vehicle Safety Standards. A Special Order is a different tool and converts a fact finding review into a legally enforceable demand, the same mechanism NHTSA used against Tesla in 2023 during its Autopilot investigation.
Several of the 21 requests target a specific gap in Cybercab’s design. One asks whether Tesla used temporarily attached human controls at any point to help certify the vehicle, and if so, which standards depended on that equipment being present. Another quotes an existing rule directly: “The service brakes shall be activated by means of a foot control.” Cybercab has no foot pedal. NHTSA wants a detailed explanation of how the vehicle satisfies that requirement, and how it complies without the kind of exemption granted to Zoox in July under Part 555, the regulatory pathway built for steering wheel free vehicles.
The order does not claim Cybercab is unsafe or that Tesla broke a rule. It requires Tesla to explain, under oath, the reasoning behind decisions the company already made when it self-certified the vehicle. That distinction matters, but so does the exposure. Motor1’s reporting, summarized here, put potential civil penalty exposure as high as $139 million if NHTSA later finds the certification was flawed, on top of whatever criminal risk comes with a false sworn statement.
Tesla has not said publicly how it plans to respond. Cybercab is still carrying passengers in Austin through the Robotaxi app while the September 30 deadline approaches, and the company has continued expanding the vehicle’s footprint even as the regulatory question remains open. The Special Order does not pause any of that and just sets a date by which Tesla has to put its certification logic on the record, with a company officer’s name attached to it.