News
Mercedes-Benz EQE pricing revealed for U.S.
Update 6:05 PM EST: Mercedes-Benz contacted Teslarati to correct pricing for the Pinnacle trim of all 3 EQE configurations. An earlier release from MB listed incorrect pricing.
Mercedes-Benz has announced pricing for the upcoming Alabama-built EQE SUV, the automaker’s second fully-electric sport utility vehicle following the EQS. Starting at $77,900, the EQE is expected to arrive at Mercedes dealers in the Spring.
The EQE lineup will feature three configurations: the EQE 350+ SUV, EQE 350 4MATIC SUV, and EQE 500 4MATIC SUV. All models will be offered in Premium, Exclusive, and Pinnacle trim levels in the United States, and for the first time, the fully variable 4MATIC all-wheel-drive system with torque shift will be offered at the same starting price as the base level EQE 350+ SUV, giving more value for customers in Mercedes’ highest volume model.
Specifications and Features
Mercedes-Benz wanted to keep the sporty yet luxurious feel of its vehicles, and that continues with the EQE SUV, which started production in August 2022. Wheels will vary in size from 19 to 21 inches and are positioned flush with the outer edge of the body, the company said. This is in an effort to improve aerodynamics within its model family.
Aerodynamics didn’t stop there, either. Mercedes-Benz crafted an underbody with numerous aerodynamic details that help complement the drag coefficient to support better range ratings and try to eliminate overall range loss as much as possible.
More range support features were added to the EQE, including the addition of a heat pump, which has become an obvious option for many EV makers after Tesla included one in the Model Y several years ago, and an intelligent powertrain management system.
Tesla highlights Model Y’s heat pump innovations in new promotional video
The heat pump works in parallel to Tesla’s by utilizing heat from the inverter and electric motor and the high-voltage battery system to heat the vehicle interior. Along with that, the intelligent powertrain management system:
“The second innovation is an all-new intelligent powertrain management system that monitors at 160 times per second, if the front electric motor is necessary. If not, a clutch disconnects or re-engages the front motor in 100 milliseconds. The decoupling of the front drive unit reduces drag and improves range.”
Along with improvements internally to support range and aerodynamics, Mercedes-Benz has included a new Automatic Lane Change Feature, making the EQE the first model in the EVA2 family to have this feature with the optional Driver Assistance Package. It is available in the top two trim levels and can automatically initiate lane changes or pass slower vehicles without driver intervention.
The interior features the MBUX infotainment system with a 12.8″ OLED multimedia touchscreen portrait display and a 12.3″ driver display.
While each trim has its own strengths, all three have EQ-specific innovative technologies but will have plenty of leeway with an array of additional options that will allow for further personalization and customization.
The vehicle will be built at the Mercedes-Benz plant in Tuscaloosa, Alabama, and a battery factory in nearby Bibb County will supply batteries for both the EQE and EQS.
Premium Trim:
- EQE 350+ SUV – $77,900
- EQE 350 4MATIC SUV – $77,900
- EQE 500 4MATIC SUV – $89,500
Highlights for Premium Trim include:
- MBUX EQ Navigation Services, including Navigation with Electric Intelligence
- Parking Package with Surround View System and PARKTRONIC
- Heated Front Seats
- MB-Tex Upholstery
- Power Tilt and Sliding Panorama Roof
- Burmester® Sound System
- Keyless-Go Comfort Package
- 64-Color Ambient Lighting EQE
500 4MATIC Additional Standard Equipment:
- AMG Line Exterior
- 20″ Wheels
- Leather Upholstery
- 10-Degree Rear Axle Steering
Exclusive Trim:
- EQE 350+ SUV – $80,000
- EQE 350 4MATIC SUV – $80,000
- EQE 500 4MATIC SUV – $91,600
Highlights for Exclusive Trim Include:
- All features of Premium Trim
- MBUX Augmented Reality for Navigation
- Active Ambient Light
- Driver Assistance Package including all-new Automatic Lane Change function
Pinnacle Trim:
- EQE 350+ SUV – $83,850
- EQE 350 4MATIC SUV – $83,850
- EQE 500 4MATIC SUV – $95,450
Highlights for Pinnacle Trim Include:
- All features of Premium and Exclusive Trims
- Four-Zone Climate Control
- Air Balance Package
- Energizing Comfort
- Head-Up Display
- 100W USB-C Package
- DIGITAL LIGHT Package
- Mercedes Star Pattern Logo Projectors (Front Doors)
I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.
Elon Musk
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers.
This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.
Starlink in-flight internet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.
Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.
Free high-speed access
As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.
“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers.
“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
News
Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
