News
Mercedes more than doubles EV sales in 2022, announces upcoming model
Mercedes-Benz has announced its sales statistics for 2022, revealing that the company more than doubled its EV sales compared to 2021.
Mercedes has distinguished itself as a leader in electrification in Europe. Compared to its traditional rivals, BMW, Audi, and Porsche, it has a far more aggressive electrification plan and has introduced significantly more EV models than its competitors. In turn, the market took notice, and Mercedes announced that its EV sales grew by 124% in 2022 compared to 2021.
Led by the Mercedes EQA, which sold 33,100 units, the luxury German automaker sold a total of 117,800 EVs in 2022. This was far from the majority of sales, with the brand selling a total of 2.04 million vehicles during the year. Nonetheless, EVs continue to represent an increasing percentage of the automaker’s sales.
Other popular models include the Mercedes EQB and EQS, selling 24,200 and 19,200 units, respectively. The newest model to the family, the Mercedes EQE, sold a respectable 12,600 units globally.
“2022 marks another successful year in the transformation of Mercedes-Benz,” says Ola Källenius, Chairman of Mercedes’ Board of Management. “We more than doubled our BEV sales, we demonstrated our high ambition in electric with the 1,200 km EQXX test drive, and we achieved a new record year for Mercedes-Maybach with sales up 37%. In 2023 we will continue our mission to offer the most desirable electric cars and further grow our BEV and Top-End sales.”
Besides the brand’s increasing number of electric offerings, the automaker’s impressive production ramp significantly contributed to its success. Mercedes announced its incredibly detailed production switch at the end of last year, and it has had a positive effect as it allowed the brand to overcome its chip shortage and exit from the Russian market. The EQS was the biggest benefactor of this production shift, as Q4 of 2022 was its best-selling quarter ever.
Asia was Mercedes’ biggest market, continuing its sales trend, selling 987,800 units. China, in particular, received the lion’s share of sales; 751,700. In comparison, Europe sold 635,100 units, North America sold 327,000, while the rest of the world sold only 94,000 units, a dramatic 24% decrease from the previous year.
The German auto group’s path forward is clear; continue with aggressive electrification. This will include introducing new electric models and the electrification of new segments of its business. One such upcoming vehicle is the Maybach EQS SUV, the first all-electric ultra-luxury vehicle from the brand. This follows the announcement of the all-new eSprinter, which is beginning the electrification of Mercedes’ commercial offerings.
On top of these new product introductions, Mercedes has a series of new physical upgrades that it is introducing. Most notably, the company will be creating its own EV charging infrastructure, consisting of 10,000 chargers worldwide. Furthermore, after constructing the world’s first all-electric “EQ dealership” in Japan last year, many expect the company to shift its dealerships toward more electric offerings.
With its aggressive electrification and continuing leadership within autonomous driving software, Mercedes is set to dominate its docile traditional competition in the coming year. However, with Tesla still firmly controlling EV sales in many major markets, Mercedes isn’t without significant competition.
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Elon Musk
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers.
This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.
Starlink in-flight internet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.
Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.
Free high-speed access
As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.
“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers.
“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
News
Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
