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Mercedes, Porsche, BMW stocks defy market downturn despite disruptions

Credit: Porsche Newsroom

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The stocks of German luxury automakers, including Mercedes, Porsche, and BMW, have remained strong in recent months despite numerous disruptions.

Say what you will about Tesla stock, but over the past year, the one thing it has been, is volatile. The Tesla stock observes multiples of the movements of other legacy automakers, but it hasn’t been the only one that has felt the ebbs and flows of 2022. Other automakers, including Ford and GM, have seen massive falls in stock value over the same timeframe. But simultaneously, luxury German automakers have mysteriously not seen the same rapid declines in stock prices, some (Porsche) even increasing in value over the same timeframe.

Looking at the stock offerings from Mercedes (XETRA: MBG), Porsche (XETRA: P911), and BMW (XETRA: BMW) on the German stock exchange in Frankfurt, the companies’ respective stabilities are immediately visible over the past year.

Each of the stocks (save Porsche) showed a substantial drop at the beginning of the year, likely influenced by the invasion of Ukraine, but in the final six months of the year, each stock offerings nearly wholly recovered. This is despite the near-constant supply shortages that have plagued (and continue to plague) the auto industry, notably in Europe.

There are likely a couple of factors that have led to these stocks’ resilience, particularly Porsche whop has seen a slight increase in value since its IPO in Q4 of last year. Foremost being earnings, each company has reported strong earnings throughout the year, motivated by continued strong sales growth.

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Most recently, the KBA reported that Mercedes grew sales in Germany throughout the year by over 8%, making them the second-largest automaker in the country. And while Mercedes has not announced earnings for Q4 of 2022, its Q3 earnings/production report was a massive success; growing sales compared to the prior year, maintaining its uniquely strong profit margins, and continuing to expand EV offerings globally; giving the business a clear direction forward.


Porsche has seen similar success. Despite Volkswagen Group reporting less than stellar sales and revenue numbers, notably due to a weakening of sales from its Volkswagen brand, the same could not be said for its top-tier Porsche brand. In fact, the company has been so bold and cavalier that it has announced that it will be joining Formula 1 in the coming season, a substantial investment that may have even emboldened investors.

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As for BMW, while it has not announced a new Formula 1 endeavor nor has it seen significant sales growth in its typically strong German market, it has been able to keep sales higher than many anticipated, especially considering the auto group’s manufacturing base in China. And outside of German sales, the company has witnessed continued strength in the American market, particularly for its newest electric offerings.

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Finally, a more long-term investment strategy from German investors may be keeping each of these brands afloat during this tumultuous time. Each of these companies has a prime opportunity for growth as they move towards electrification. And while this new endeavor has required each company to take on sizable debt, the success of new EV models (Mercedes EQS, Porsche Taycan, and BMW i4) has proven the investment worthwhile. It’s no wonder investors see the brands as a safe bet going forward.

Perhaps the prominent lesson that can be learned from the stalwart German companies is a renewed focus on automaker fundamentals instead of mysterious jumps and falls in stock prices. None of the above brands could claim that 2022 was an easy year for them, but with a positive, forward-looking c-suite and group of investors, each of these companies has benefited.

William is not invested in any of the above companies directly but is invested in ETFs that include all of the above companies.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

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Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

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Investor's Corner

Tesla gets its best analysis from Morgan Stanley as ‘it’s all about to change’

He maintained its ‘Overweight’ rating and the $410 price target Morgan Stanley had on the stock.

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(Credit: Tesla)

Tesla has gotten perhaps its best analysis from Morgan Stanley in quite some time, as the Wall Street firm claims that “it’s all about to change.”

That phrase could be used for both the company’s status and the world in general.

Analyst Adam Jonas said in a new note on Thursday to investors that Tesla could be one of the major winners in terms of the global transition from what it is now to what it will be.

He describes the global shift that will occur over the next few years:

“Have you interacted with a robot today? Have you even seen a robot today? No? Well, take a mental picture because it’s all about to change. When we meet someone who has never been in a Waymo or a Tesla Cybercab (which is most people), we frequently see a wince and a response such as ‘I’m not sure I’d feel comfortable getting in a car without a driver.’ We imagine going back in time to 1903 and asking people if they’d feel comfortable in an airplane.’”

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The same technological revolutions that have occurred over the past 150 years will continue to occur again and again. We are on the verge of another, Jonas believes, as companies like Tesla are working on artificial intelligence tech, which includes changing the way we look at things like transportation and labor.

Jonas includes an interesting tidbit in his note about how humanoid robots could change wages, and how it could work into the advantage of Tesla, especially as it is developing its own Optimus robot:

“We estimate 1 humanoid robot at $5/hour can do the work of 2 humans at $25/hour, generating an NPV of approximately $200k/humanoid. 1 robot shaped car can potentially drive down cost/mile of a ride share vehicle to <$0.20 mile (1/10th human-driven ride-share).”

Jonas sees Tesla as a key player in how AI will impact things like manufacturing and various automotive industries, and he believes there is long-term potential for AI, robomobility, and even autonomous eVTOL platforms.

Tesla stock: Morgan Stanley says eVTOL is calling Elon Musk for new chapter

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He maintained its ‘Overweight’ rating and the $410 price target Morgan Stanley had on the stock.

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Tesla stock gets crazy prediction from CEO Elon Musk

Musk says this is what it would take to be a millionaire from a Tesla investment right now.

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A red Tesla Roadster driving around a turn
(Credit: Tesla)

Tesla stock (NASDAQ: TSLA) got a crazy prediction from CEO Elon Musk recently, as the future of the company seems to be moving more toward AI, autonomy, and robotics, and away from automotive, which is what it has traditionally been recognized as.

Over the past few years, as Tesla has prioritized its Full Self-Driving suite, its rollout of a dedicated Robotaxi program, and the development of the Optimus bot, the company has gained a new reputation from analysts.

It was always looked at as a stock with tremendous potential by many Wall Street firms, some more than others.

The most bullish analysts, like Cathie Wood of ARK Invest, believe the company will eventually reach a multi-trillion-dollar valuation and a share price of over $2,000. Her $2,600 price target does not include any contributions of Optimus. Instead, it leans on Full Self-Driving and Robotaxi.

Tesla tops Cathie Wood’s stock picks, predicts $2,600 surge

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Based on where the company is now, there are a lot of potential catalysts. The Robotaxi expansion, as well as affordable vehicles, its prowess in AI and Robotics, and its powerful energy division are all arguments for investment.

One X user said that a $150,000 investment in Tesla right now would likely make you a millionaire. Musk said he thinks that sentiment is “probably correct.”

He’s echoed this belief in recent earnings calls, including the one for Q2, which happened in July:

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“I do think if Tesla continues to execute well with vehicle autonomy and humanoid robot autonomy, it will be the most valuable company in the world. A lot of execution between here and there. It doesn’t just happen. Provided we execute very well, I think Tesla has a shot at being the most valuable company in the world. Obviously, I am extremely optimistic about the future of the company.”

Tesla is trading at $316.50 at the time of writing, and has a market cap of just under $1 trillion.

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Tesla stock gets another analysis from Jim Cramer, and investors will like it

“Tesla is morphing right now. It’s in transition from being a car company to being a technology company.”

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Credit: CNBC Television/YouTube

Tesla stock (NASDAQ: TSLA) got its latest analysis from Jim Cramer, and investors will like what he has to say.

Cramer has flip-flopped his thoughts on Tesla shares many times over the years. One time, he said CEO Elon Musk was a genius; the next, he said Ford stock was a better play. He’s always changing his tune.

However, Cramer’s most recent analysis is of a bullish tone, as he talks about the company’s evolution from an automaker to a tech powerhouse. He made the comments on CNBC’s Mad Money:

“Tesla is morphing right now. It’s in transition from being a car company to being a technology company. You wanna be in there because the tech is worth a lot more than what it’s selling for right now. Don’t care where you bought it, care where it’s going to.”

Tesla has always been looked at by the mainstream media as an automaker. While that is its main business currently, Tesla has always had other divisions: Energy, Solar, Charging, AI, and Robotics. Some came after others, but the important point is that Tesla has not been an automaker exclusively for a decade.

It launched Powerwall and Powerpack in April 2015, marking the start of Tesla Energy.

But Cramer has a point here: Tesla is truly becoming much more than a car company, and it is turning into an AI and overall tech company more than ever before. Eventually, it will be recognized as such, more so than it will be as an automotive company.

Cramer’s comments also follow a recent prediction by Musk, who stated on X that he believes a $150,000 investment in Tesla shares right now would eventually turn someone into a millionaire:

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Musk has said he believes Tesla could be headed to a serious increase in valuation. Eventually, it could become the most valuable company in the world. He said this during the Q2 Earnings Call:

“I do think if Tesla continues to execute well with vehicle autonomy and humanoid robot autonomy, it will be the most valuable company in the world. A lot of execution between here and there. It doesn’t just happen. Provided we execute very well, I think Tesla has a shot at being the most valuable company in the world. Obviously, I am extremely optimistic about the future of the company.”

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