MINI has announced that it will reveal three new EVs over the next 12 months.
MINI has gathered a cult following in the EV market following the introduction of its first EV, the MINI Cooper SE. This vehicle’s success has even garnered awards from KBB, which found that MINI had some of the most satisfied customers in the industry. The brand will reveal its set of three new EVs over the coming 12 months, according to Autocar.
MINI will launch three EVs, including the next-generation Cooper, the all-new Aceman electric crossover, and the slightly larger Countryman EV SUV.
The first launch will be the first generation electric Countryman in February of next year. Set to take on the Tesla Model Y, albeit in a slightly smaller form factor; the electric Countryman will be MINI’s first electric SUV. This will be followed up by the somewhat smaller 4-door MINI Aceman, which will be revealed in the coming year but will be launched at the beginning of 2025. Finally, the ever-popular next-generation MINI Cooper will also receive its next iteration within the next 12 months, though the brand was tight-lipped about a specific release date.
Each of these models will contribute to MINI’s goal of selling 50% EVs globally by 2025, up from only 15% of sales now.
MINI showed off some of its most detailed images of the electric Countryman since the vehicle was rumored to be in testing last year.
Unline the Countryman and the Aceman; MINI has released some specifications for the upcoming second-generation electric Cooper. Built on the all-new “Spotlight” EV platform, the MINI Cooper electric will come with two battery options, 40 kWh or 54 kWh, and two motor options, a 181 horsepower, and a 215 horsepower option. MINI has not specified the max range of the larger battery but has noted that the vehicle will have a minimum range of roughly 240 miles.
Sadly, the MINI Cooper electric, along with its boost in performance, will also see a slight bump in price. According to MINI executives, the Cooper electric will start just north of 30,000 pounds ($35,567) in its home market of England, up from its current starting price of just 29,000 pounds.
Perhaps more frustrating for American buys, none of the models will qualify for federal EV incentives as none will be assembled in the United States. The Countryman and Aceman will be produced in facilities in Germany, while the Cooper electric has shifted production from Oxford, England, to China.
While the price bump will certainly dampen demand for the vehicles, at least in the United States, the added capabilities of the vehicles make them considerably more attractive compared to the first-generation offering from the brand. And with the promise of keeping MINI’s “go-cart” feeling, any of these upcoming offerings may be attractive for those looking for an engaging mid-price point vehicle.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
