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NASA head calls out SpaceX CEO Elon Musk over Starship event in bizarre statement
Roughly 24 hours before SpaceX CEO Elon Musk was scheduled to present an update on the company’s Starship launch vehicle development, NASA administrator Jim Bridenstine tweeted a bizarre and wholly unprovoked statement on the subject.
Seemingly equating SpaceX’s recent Crew Dragon delays with the distribution of Elon Musk’s public attention, the NASA administrator’s comment was almost universally criticized by the spaceflight community at large – and rightfully so.
First, some context. Created in 2010 and first supported with serious funding some 12-24 months later, NASA’s Commercial Crew Program (CCP) exists to replace the astronaut transport capabilities once offered by Space Shuttle and now achieved with contracts for seats on Russian Soyuz launches. Primarily the result of inept bureaucracy in NASA and Congress, the Space Shuttle was “retired” in 2011 in full knowledge that the US would have to rely on Russia to get NASA astronauts to the ISS until 2015 (at the absolute earliest).
Congress shut down multiple 2010 proposals to continue Shuttle flights until the late 2010s, choosing instead to kill the Shuttle and divert its associated funding to the expendable Ares V rocket (now the Space Launch System, SLS) and Orion crew capsule. More on that later...
Retweeted by Bridenstine’s official Twitter account, above is the absolute best-case interpretation of the NASA administrator’s comment. Although Eric Berger means well, the interpretation gives NASA far too much credit. Specifically, Bridenstine (or whoever fed him the statement) went out of his way to make it entirely one-sided in its focus on SpaceX. By all appearances, it would have never been posted if not for Elon Musk’s plans to present on Starship. Bridenstine additionally notes that “Commercial Crew is years behind schedule” and indicates that “NASA expects to see the same level of enthusiasm focused on [its] investments”.
Altogether, it’s simply impossible to interpret it as anything less than Bridenstine scolding SpaceX – and SpaceX alone – for not falling to the floor, kissing NASA’s feet, and pretending that Crew Dragon and Falcon 9 are the only things in existence. Absent from Bridenstine’s criticism was NASA’s other (and even more delay-complicit) Commercial Crew Partner, Boeing, who has yet to complete a pad abort or orbital flight test of its Starliner spacecraft. SpaceX completed Crew Dragon’s pad abort in 2015 and completed a flawless orbital flight test in March 2019.


In essence, Bridenstine is publicly implying that SpaceX needs to stop being (or appearing to be) distracted by Starship and focus 100% on Crew Dragon. Boeing was not mentioned, despite being a minimum of six months behind SpaceX and dramatically more ‘distracted’ in the Bridenstine-style interpretation of the word. For reference, Boeing is a publicly-traded company with 150,000 employees, annual revenue of more than $100B, and a market cap of $206B. Boeing has 14 subsidiaries, a handful of which are involved in spaceflight, and has no less than one or two dozen products that are each more fiscally important to shareholders and board members than Starliner.
Compared to Boeing’s annual ~$100B revenue, the entirety of the Starliner development program – from the drawing board in 2010 to crewed, orbital spaceflight sometime in 2020 – is ~$4.8B. On the scale of corporate focus, Starliner has likely been a blip at most in 2019, with the company probably far more focused on the systematic organizational failures that lead to the deaths of hundreds of people in two near-identical 737 MAX crashes. Alas, NASA administrator Jim Bridenstine did not release a statement publicly implying that Boeing needs to devote the “same level of enthusiasm” to Starliner after the second fatal 737 MAX crash in March 2019. Nor did Bridenstine release a statement charging Boeing with a lack of focus after continuous reports of issues with the company’s KC-46 Pegasus tanker program, nor Boeing’s recent $9.2B US Air Force trainer jet contract, or myriad other corporate focuses.

On the other hand, as Musk noted in his relatively subtle September 28th responses to Bridenstine’s implicitly derisive comment, something like 50-80% of the entirety of SpaceX’s workforce and resources are focused on Crew Dragon, the Falcon 9 rockets that will launch it, or a combination of both. At present, Starship is – at most – a side project, even if its strategic importance to SpaceX is hard to exaggerate. The same is largely true for Starlink, SpaceX’s ambitious internet satellite constellation program. It may be true that Starship will eventually make Crew and Cargo Dragon (as well as Falcon 9 and Falcon Heavy) wholly redundant, but that is likely years away and SpaceX will support NASA – as it is contractually required to – for as long as the space agency has vested interest in using Crew Dragon.
At the same time, NASA has explicitly and publicly chosen to prioritize safety over schedule with the Commercial Crew Program, accepting the possibility of delays and cost overruns to ensure that SpaceX and Boeing can build the safest spacecraft possible.
In a September 28th interview with CNN, Musk bluntly noted that the hardware was – at this point in time – more or less ready for flight and will be on-site at SpaceX’s Pad 39A Florida launch site within the next two months. According to Musk, from then on, any additional launch delays can almost entirely be attributed to the paperwork and reviews NASA must complete before giving SpaceX the go-ahead. If Bridenstine wants SpaceX to launch astronauts sooner, one – and possibly the only – solution is to tackle the roadblocks created by NASA’s own self-enforced red tape. The question, then, is whether Bridenstine wants to cut away red tape that may (or may not) be there for good reason.
When the pot calls the kettle black
Detached from whining about a contractor’s CEO presenting about a non-NASA program, complaining about Commercial Crew delays is at least slightly more reasonable. Originally intended to launch as early as 2015, Congress systematically underfunded the Commercial Crew Program by more than 50% for over half a decade, dispersing $2.4B of the $5.8B NASA requested from 2011 to 2016. Unsurprisingly, this completely upended Boeing and SpaceX development schedules. By September 2014, SpaceX aimed to have Crew Dragon certified by NASA for astronaut transport before the end of 2017, but even then, NASA already saw that schedule as overly optimistic.
It would be another two years before Congress began to seriously fund Commercial Crew at its requested levels, beginning in FY2016. In response to Bridenstine, former NASA deputy administrator Lori Garver noted that over the ~5 years Congress consistently withheld hundreds of millions of dollars of critical funds from Commercial Crew, NASA’s SLS rocket and Orion spacecraft were just as consistently overfunded above and beyond their budget requests. From 2011 to 2016 alone, SLS and Orion programs requested $11B and received an incredible $16.3B (148%) from Congress, while Commercial Crew requested $5.8B and received $2.4B (41%).

Ironically, despite literally receiving almost seven times as much funding as Crew Dragon and Starliner, SLS and Orion are arguably just as – if not more – delayed than their commercial brethren. Originally intended to launch an uncrewed test flight in 2017, there is now little to no chance that that mission (known then as EM-1 and now as Artemis-1) will launch before 2022, a delay of roughly half a decade. The cost of the SLS/Orion program recently crested $30B, a figure likely to grow to ~$40B before it has conducted a single launch. Of that funding, approximately a third has gone to Boeing, the primary contractor responsible for NASA’s comically-delayed SLS Core Stage – the orange booster pictured above.
The Commercial Crew development program will likely cost NASA $8B total over 9-10 years and produce two clean-sheet, high-performance, (relatively) low-cost crewed spacecraft. After their demonstration launches are completed, NASA will transition to fixed-price service contracts with SpaceX and Boeing to routinely send astronauts to the ISS several times per year.
Put simply, if Bridenstine actually cared about defending “the investments of the American taxpayer” more than wielding their sanctity as a political weapon, he wouldn’t have folded like a house of cards at the slightest resistance to his attempts to cull SLS/Orion delays and cost overruns, and he certainly wouldn’t be wasting breath complaining about what SpaceX’s CEO is or isn’t talking about.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.