News
NASA has good news after SpaceX Crew Dragon parachute test accident
NASA has good news after SpaceX suffered an accident that destroyed a Crew Dragon mockup before it could complete a parachute test, indicating that the anomaly could have minimal impact on the spacecraft’s Demo-2 astronaut launch debut.
According to NASA, SpaceX and the space agency are still working to launch astronauts on Crew Dragon as early as “mid-to-late May”. While two recent challenges – the loss of the spacecraft’s most important parachute testing mockup and an unrelated in-flight rocket engine failure – could both singlehandedly delay Demo-2 in certain scenarios, NASA continues to state that a May timeframe is still in the cards. This is an excellent sign that both issues – as previously speculated on Teslarati – are probably much less of a problem than they otherwise could be.
As of now, all Demo-2 hardware – including Falcon 9 booster B1058, a new Falcon upper stage, Crew Dragon capsule C206, and an expendable Dragon trunk – are all believed to be in Florida and technically ready for flight. Waiting for launch at and around Kennedy Space Center (KSC) Launch Complex 39A, the long straw for SpaceX’s inaugural astronaut launch is most likely the completion of formal paperwork and reviews, most of which must be done primarily by NASA employees. SpaceX’s latest technical challenges certainly toss some uncertainty into the mix and serve as a reminder that nothing can or should be taken for granted in human spaceflight but on the whole, there is reason for optimism.
“To date, SpaceX has completed 24 tests of its upgraded Mark 3 parachute design they are working to certify for use on the Crew Dragon spacecraft that will fly NASA astronauts to the International Space Station. The system was used during the SpaceX in-flight abort test in January.
On March 24, SpaceX lost a spacecraft-like device used to test the Crew Dragon Mark 3 parachute design. The test requires a helicopter to lift the device suspended underneath it to reach the needed test parameters. However, the pilot proactively dropped the device in an abundance of caution to protect the test crew as the test device became unstable underneath the helicopter. At the time of the release, the testing device was not armed, and a test of the parachute design was not performed.
Although losing a test device is never a desired outcome, NASA and SpaceX always will prioritize the safety of our teams over hardware. We are looking at the parachute testing plan now and all the data we already have to determine the next steps ahead of flying the upcoming Demo-2 flight test in the mid-to-late May timeframe.”
NASA.gov — March 26th, 2020
While the challenges SpaceX and NASA still have to surmount are thus significant, it’s safe to say that Crew Dragon’s track record more than earns it some optimism as the spacecraft nears the T-1 month mark for what will arguably SpaceX’s most significant launch ever.
Following a successful Pad Abort test in May 2015, the company spent several years working head down. In mid-2018, SpaceX’s first finished Crew Dragon spacecraft successfully passed through electromagnetic interference (EMI) and thermal vacuum (TVac) testing, arriving at the launch site for preflight processing by July. Unfortunately, for unknown reasons, it took more than half a year more for NASA to finally permit Crew Dragon to launch.
A month and a half after completing an integrated static fire test at Pad 39A, Falcon 9 and Crew Dragon lifted off for the first time ever on March 2nd, 2019. A flawless launch was followed by an equally flawless International Space Station (ISS) rendezvous and docking, completed autonomously and without issue on SpaceX’s first try. Crew Dragon capsule C201 spent five days at the station before autonomously departing, reentering Earth’s atmosphere, and gently splashing down in the Atlantic Ocean under four healthy parachutes.
Altogether, Crew Dragon’s orbital launch debut was such a flawless success that SpaceX’s own director of Crew Dragon mission management stated that he could barely believe how perfectly it went – likely expecting at least something to go slightly awry. That near-perfection certainly didn’t come easily for SpaceX. Boeing – NASA’s second Commercial Crew Program (CCP) partner – has had a far rougher go of things despite the fact that the company does technically have extensive experience building aircraft and rockets.
In November 2019, Boeing completed Starliner’s first fully integrated ‘flight’ test in the form of a pad abort. While the spacecraft was able to perform a soft landing, mishandling and bad quality control caused one of its three main parachutes to fail to deploy in an unintentional stress test. A little over a month later, a separate Starliner spacecraft performed its inaugural orbital launch on a ULA Atlas V rocket. From the moment Starliner separated from Atlas V, things began to go wrong. It would ultimately become clear that extremely shoddy software and an almost nonexistent integrated testing regime caused the spacecraft to waste most of its propellant and resulted in an extremely delayed orbital insertion.
While NASA and Boeing both managed to forget a second partial failure until media reporting shed light on it months later, it also turned out that another entirely separate instance of incomplete software may have nearly destroyed Starliner a matter of hours before it was scheduled to reenter Earth’s atmosphere. The spacecraft was ultimately prevented from even attempting a space station rendezvous, one of the major purposes of the test flight.
In simpler terms, Crew Dragon – even with the challenges it has and will soon face – is just shy of primed and ready for flight. As always, it’s better to be safe (and late) than sorry in human spaceflight, particularly the first such mission for SpaceX, but it’s looking increasingly likely that Crew Dragon will be on the launch pad and preparing to lift off with NASA astronauts just two or so months from now.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
