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NASA has good news after SpaceX Crew Dragon parachute test accident
NASA has good news after SpaceX suffered an accident that destroyed a Crew Dragon mockup before it could complete a parachute test, indicating that the anomaly could have minimal impact on the spacecraft’s Demo-2 astronaut launch debut.
According to NASA, SpaceX and the space agency are still working to launch astronauts on Crew Dragon as early as “mid-to-late May”. While two recent challenges – the loss of the spacecraft’s most important parachute testing mockup and an unrelated in-flight rocket engine failure – could both singlehandedly delay Demo-2 in certain scenarios, NASA continues to state that a May timeframe is still in the cards. This is an excellent sign that both issues – as previously speculated on Teslarati – are probably much less of a problem than they otherwise could be.
As of now, all Demo-2 hardware – including Falcon 9 booster B1058, a new Falcon upper stage, Crew Dragon capsule C206, and an expendable Dragon trunk – are all believed to be in Florida and technically ready for flight. Waiting for launch at and around Kennedy Space Center (KSC) Launch Complex 39A, the long straw for SpaceX’s inaugural astronaut launch is most likely the completion of formal paperwork and reviews, most of which must be done primarily by NASA employees. SpaceX’s latest technical challenges certainly toss some uncertainty into the mix and serve as a reminder that nothing can or should be taken for granted in human spaceflight but on the whole, there is reason for optimism.
“To date, SpaceX has completed 24 tests of its upgraded Mark 3 parachute design they are working to certify for use on the Crew Dragon spacecraft that will fly NASA astronauts to the International Space Station. The system was used during the SpaceX in-flight abort test in January.
On March 24, SpaceX lost a spacecraft-like device used to test the Crew Dragon Mark 3 parachute design. The test requires a helicopter to lift the device suspended underneath it to reach the needed test parameters. However, the pilot proactively dropped the device in an abundance of caution to protect the test crew as the test device became unstable underneath the helicopter. At the time of the release, the testing device was not armed, and a test of the parachute design was not performed.
Although losing a test device is never a desired outcome, NASA and SpaceX always will prioritize the safety of our teams over hardware. We are looking at the parachute testing plan now and all the data we already have to determine the next steps ahead of flying the upcoming Demo-2 flight test in the mid-to-late May timeframe.”
NASA.gov — March 26th, 2020
While the challenges SpaceX and NASA still have to surmount are thus significant, it’s safe to say that Crew Dragon’s track record more than earns it some optimism as the spacecraft nears the T-1 month mark for what will arguably SpaceX’s most significant launch ever.
Following a successful Pad Abort test in May 2015, the company spent several years working head down. In mid-2018, SpaceX’s first finished Crew Dragon spacecraft successfully passed through electromagnetic interference (EMI) and thermal vacuum (TVac) testing, arriving at the launch site for preflight processing by July. Unfortunately, for unknown reasons, it took more than half a year more for NASA to finally permit Crew Dragon to launch.
A month and a half after completing an integrated static fire test at Pad 39A, Falcon 9 and Crew Dragon lifted off for the first time ever on March 2nd, 2019. A flawless launch was followed by an equally flawless International Space Station (ISS) rendezvous and docking, completed autonomously and without issue on SpaceX’s first try. Crew Dragon capsule C201 spent five days at the station before autonomously departing, reentering Earth’s atmosphere, and gently splashing down in the Atlantic Ocean under four healthy parachutes.
Altogether, Crew Dragon’s orbital launch debut was such a flawless success that SpaceX’s own director of Crew Dragon mission management stated that he could barely believe how perfectly it went – likely expecting at least something to go slightly awry. That near-perfection certainly didn’t come easily for SpaceX. Boeing – NASA’s second Commercial Crew Program (CCP) partner – has had a far rougher go of things despite the fact that the company does technically have extensive experience building aircraft and rockets.
In November 2019, Boeing completed Starliner’s first fully integrated ‘flight’ test in the form of a pad abort. While the spacecraft was able to perform a soft landing, mishandling and bad quality control caused one of its three main parachutes to fail to deploy in an unintentional stress test. A little over a month later, a separate Starliner spacecraft performed its inaugural orbital launch on a ULA Atlas V rocket. From the moment Starliner separated from Atlas V, things began to go wrong. It would ultimately become clear that extremely shoddy software and an almost nonexistent integrated testing regime caused the spacecraft to waste most of its propellant and resulted in an extremely delayed orbital insertion.
While NASA and Boeing both managed to forget a second partial failure until media reporting shed light on it months later, it also turned out that another entirely separate instance of incomplete software may have nearly destroyed Starliner a matter of hours before it was scheduled to reenter Earth’s atmosphere. The spacecraft was ultimately prevented from even attempting a space station rendezvous, one of the major purposes of the test flight.
In simpler terms, Crew Dragon – even with the challenges it has and will soon face – is just shy of primed and ready for flight. As always, it’s better to be safe (and late) than sorry in human spaceflight, particularly the first such mission for SpaceX, but it’s looking increasingly likely that Crew Dragon will be on the launch pad and preparing to lift off with NASA astronauts just two or so months from now.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
