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“We Need To Be Evangelists,” Tesla Tells FTC

Tesla general counsel Todd Maron told the FTC this week that traditional auto dealers have a basic conflict of interest with selling electric cars.

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At the Federal Trade Commission panel discussion on Wednesday, Tesla general counsel Todd Maron made this opening statement:

“Any discussion of why Tesla sells directly comes back to our mission. Our mission is quite specific. It is to accelerate the world’s transition to sustainable transportation. You can say we’re true believers and it wouldn’t be an unfair characterization. That’s our mission because we fervently believe that transitioning to electric vehicles is critical to the health of our planet and simply because we believe that electric vehicles are superior vehicles to their gas-powered counterparts. They’re higher-performing, they’re more efficient and they’re safer than gas-powered cars.”

The FTC has indicated it favors direct sales, despite determined opposition from franchise dealers in several states. Maron used the panel discussion to expand on why Tesla does not think dealers are the best way to get the message about electric cars out to potential customers. It takes a lot of effort to explain new technology to people, he said. Dealers are interested in moving as many cars as possible in the shortest possible time.

Usually, most of the discussion that takes place between a dealer and customer revolves around price, not educating the consumer. You can’t expect a dealer to do your evangelizing for you, Maron said. Tesla doesn’t want or need sprawling sales lots brimming with hundreds of cars. Tesla builds each car for a specific customer. It doesn’t stockpile inventory the way traditional dealers do. It also doesn’t play pricing games with its customers. Maron thinks most dealers would have no idea how to do business the Tesla way.

With margins on new cars razor thin, most dealers are focused on making money from repairs and service.  “We can’t offer that to any franchised dealer, because we only profit in one way: new car sales and new car sales alone. We can’t make money from service, because our cars have far less parts than gas-powered cars. There are no regular service visits for engine tune-ups and oil changes. We don’t have an engine. We don’t have oil.”

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Maron indicated dealers have a basic conflict of interest with the Tesla mission, according to Autoblog. Tesla believes that gas-powered vehicles should “be replaced entirely” by electric vehicles. “Even if you wanted to outsource the responsibility of communicating this message, it would be impossible for traditional dealers to convey this adequately,” he said. “This isn’t a knock on them. Dealers are not fundamentally convinced of the mission of EVs as we are. They make 99 percent of their revenue off gas-powered cars.”

Maron is not the only one who thinks traditional dealers are road blocks on the pathway to electric cars. The Institute of Transportation Studies at UC Davis also claims most dealers don’t want to be bothered with selling EVs. People who go to a dealer to buy an electric car report that sales representatives are poorly trained and often try to switch them to conventional cars rather than take the time to educate them about the advantages of electric cars.

At the hearing in Washington, FTC chair Edith Ramirez said that, “The automobile marketplace may be on the precipice of dramatic change.” Was that a hint that regulators may be considering new rules that would permit direct sales of motor vehicles to consumers? So far, the FTC has tried to stay above the fray, but there was a sense at these hearings that changes are coming and may be imminent.

 

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"I write about technology and the coming zero emissions revolution."

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Investor's Corner

Tesla stock lands elusive ‘must own’ status from Wall Street firm

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Tesla model y with FSD Unsupervised at Giga Texas
Credit: Tesla AI | X

Tesla stock (NASDAQ: TSLA) has landed an elusive “must own” status from Wall Street firm Melius, according to a new note released early this week.

Analyst Rob Wertheimer said Tesla will lead the charge in world-changing tech, given the company’s focus on self-driving, autonomy, and Robotaxi. In a note to investors, Wertheimer said “the world is about to change, dramatically,” because of the advent of self-driving cars.

He looks at the industry and sees many potential players, but the firm says there will only be one true winner:

“Our point is not that Tesla is at risk, it’s that everybody else is.”

The major argument is that autonomy is nearing a tipping point where years of chipping away at the software and data needed to develop a sound, safe, and effective form of autonomous driving technology turn into an avalanche of progress.

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Wertheimer believes autonomy is a $7 trillion sector,” and in the coming years, investors will see “hundreds of billions in value shift to Tesla.”

A lot of the major growth has to do with the all-too-common “butts in seats” strategy, as Wertheimer believes that only a fraction of people in the United States have ridden in a self-driving car. In Tesla’s regard, only “tens of thousands” have tried Tesla’s latest Full Self-Driving (Supervised) version, which is v14.

Tesla Full Self-Driving v14.2 – Full Review, the Good and the Bad

When it reaches a widespread rollout and more people are able to experience Tesla Full Self-Driving v14, he believes “it will shock most people.”

Citing things like Tesla’s massive data pool from its vehicles, as well as its shift to end-to-end neural nets in 2021 and 2022, as well as the upcoming AI5 chip, which will be put into a handful of vehicles next year, but will reach a wider rollout in 2027, Melius believes many investors are not aware of the pace of advancement in self-driving.

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Tesla’s lead in its self-driving efforts is expanding, Wertheimer says. The company is making strategic choices on everything from hardware to software, manufacturing, and overall vehicle design. He says Tesla has left legacy automakers struggling to keep pace as they still rely on outdated architectures and fragmented supplier systems.

Tesla shares are up over 6 percent at 10:40 a.m. on the East Coast, trading at around $416.

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Investor's Corner

Tesla analyst maintains $500 PT, says FSD drives better than humans now

The team also met with Tesla leaders for more than an hour to discuss autonomy, chip development, and upcoming deployment plans.

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Credit: Tesla

Tesla (NASDAQ:TSLA) received fresh support from Piper Sandler this week after analysts toured the Fremont Factory and tested the company’s latest Full Self-Driving software. The firm reaffirmed its $500 price target, stating that FSD V14 delivered a notably smooth robotaxi demonstration and may already perform at levels comparable to, if not better than, average human drivers. 

The team also met with Tesla leaders for more than an hour to discuss autonomy, chip development, and upcoming deployment plans.

Analysts highlight autonomy progress

During more than 75 minutes of focused discussions, analysts reportedly focused on FSD v14’s updates. Piper Sandler’s team pointed to meaningful strides in perception, object handling, and overall ride smoothness during the robotaxi demo.

The visit also included discussions on updates to Tesla’s in-house chip initiatives, its Optimus program, and the growth of the company’s battery storage business. Analysts noted that Tesla continues refining cost structures and capital expenditure expectations, which are key elements in future margin recovery, as noted in a Yahoo Finance report. 

Analyst Alexander Potter noted that “we think FSD is a truly impressive product that is (probably) already better at driving than the average American.” This conclusion was strengthened by what he described as a “flawless robotaxi ride to the hotel.”

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Street targets diverge on TSLA

While Piper Sandler stands by its $500 target, it is not the highest estimate on the Street. Wedbush, for one, has a $600 per share price target for TSLA stock.

Other institutions have also weighed in on TSLA stock as of late. HSBC reiterated a Reduce rating with a $131 target, citing a gap between earnings fundamentals and the company’s market value. By contrast, TD Cowen maintained a Buy rating and a $509 target, pointing to strong autonomous driving demonstrations in Austin and the pace of software-driven improvements. 

Stifel analysts also lifted their price target for Tesla to $508 per share over the company’s ongoing robotaxi and FSD programs. 

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Investor's Corner

Tesla wins $508 price target from Stifel as Robotaxi rollout gains speed

The firm cited meaningful progress in Tesla’s robotaxi roadmap, ongoing Full Self-Driving enhancements, and the company’s long-term growth initiatives.

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Credit: Joe Tegtmeyer/X

Tesla received another round of bullish analyst updates this week, led by Stifel, raising its price target to $508 from $483 while reaffirming a “Buy” rating. The firm cited meaningful progress in Tesla’s robotaxi roadmap, ongoing Full Self-Driving enhancements, and the company’s long-term growth initiatives. 

Robotaxi rollout, FSD updates, and new affordable cars

Stifel expects Tesla’s robotaxi fleet to expand into 8–10 major metropolitan areas by the end of 2025, including Austin, where early deployments without safety drivers are targeted before year-end. Additional markets under evaluation include Nevada, Florida, and Arizona, as noted in an Investing.com report. The firm also highlighted strong early performance for FSD Version 14, with upcoming releases adding new “reasoning capabilities” designed to improve complex decision-making using full 360-degree vision.

Tesla has also taken steps to offset the loss of U.S. EV tax credits by launching the Model Y Standard and Model 3 Standard at $39,990 and $36,990, Stifel noted. Both vehicles deliver more than 300 miles of range and are positioned to sustain demand despite shifting incentives. Stifel raised its EBITDA forecasts to $14.9 billion for 2025 and $19.5 billion for 2026, assigning partial valuation weightings to Tesla’s FSD, robotaxi, and Optimus initiatives.

TD Cowen also places an optimistic price target

TD Cowen reiterated its Buy rating with a $509 price target after a research tour of Giga Texas, citing production scale and operational execution as key strengths. The firm posted its optimistic price target following a recent Mobility Bus tour in Austin. The tour included a visit to Giga Texas, which offered fresh insights into the company’s operations and prospects. 

Additional analyst movements include Truist Securities maintaining its Hold rating following shareholder approval of Elon Musk’s compensation plan, viewing the vote as reducing leadership uncertainty.

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@teslarati Tesla Full Self-Driving yields for pedestrians while human drivers do not…the future is here! #tesla #teslafsd #fullselfdriving ♬ 2 Little 2 Late – Levi & Mario
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