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Polestar 3 all-electric SUV unveiling: 379-mile WLTP range, 517 horsepower, 111 kWh battery

Credit: Polestar

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Polestar has unveiled its all-electric SUV, named the Polestar 3, aiming to enter a highly-competitive market and outpoint potential competitors with comparable offerings, including Tesla, Ford, Rivian, and others. Electric vehicle offerings are becoming more plentiful, and Polestar is attempting to capture a considerable portion of the market by offering a quality design, comparative performance, and a competitive range rating.

Polestar launched the Polestar 3 on Wednesday at an unveiling event held in Copenhagen, Denmark. Owned by Geely Motors and Volvo, Polestar has offered the Polestar 2 for nearly two years, with the 4, 5, and 6 vehicles all currently under development. The automaker has shared the Polestar 3 concept images on several occasions, but this is the first time people are seeing the launch of the vehicle directly from the company in a live setting.

“Polestar 3 reimagines the SUV through premium electric performance and innovative, sustainable technology. Changing the automotive landscape while keeping the environment a priority,” Polestar describes the vehicle on its website.

Built in the United States for U.S. Customers

There’s been a lot of talk about electric vehicles and production inside the United States as the Biden Administration has launched several large bills to incentivize not only domestic EV production but also the purchase of EVs by consumers. However, Polestar committed long ago to building the Polestar 3 in the United States, committing to the strategy in June 2021.

“We will build in America for Americans,” Polestar CEO Thomas Ingenlath said last year. “Polestar 3 is planned to be launched in 2022 as a premium electric performance SUV that will define the look of SUVs in the electric age. It will also be the first Polestar vehicle to be built in America.”

The Polestar 3 will be built at the Volvo Cars plant in Charleson, South Carolina, and is intended to be one of the most climate-responsible cars ever built.

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“Polestar 3 is a powerful electric SUV that appeals to the senses with a distinct, Scandinavian design and excellent driving dynamics,” Ingenlath, said while reaffirming Polestar’s plans to build the car in the U.S. “It takes our manufacturing footprint to the next level, bringing Polestar production to the United States. We are proud and excited to expand our portfolio as we continue our rapid growth.”

Next-Gen EV Architecture crafted by Volvo

The Polestar 3 has been Volvo’s introduction to the development of EV architecture. Polestar said the Polestar 3’s new, next-generation architecture has been designed from scratch for full electrification. Supported by Google’s Android Automotive OS infotainment system and featuring high-end, safety-focused autonomous driving features, Polestar intends to launch state-of-the-art and completely unique EV tech, starting with the Polestar 3 in specific.

Focusing on safety and ADAS tech in the Polestar 3

Polestar 3 offers five radar modules, five external cameras, and twelve ultrasonic sensors, enabling advanced safety features. The SmartZone and front aero wing continuously collect information through forward-facing sensors, a heated radar module, and camera. Polestar now says that this is a “signature” of the company’s design.

In the cabin, Polestar has two closed-loop driver monitoring cameras that will track the driver’s eyes to emphasize safer driving. “The cameras monitor the driver’s eyes and can trigger warning messages, sounds and even an emergency stop function when detecting a distracted, drowsy or disconnected driver,” Polestar said.

111 kWh battery pack, 379-mile WLTP-rated range, heat pump

Polestar 3 will pack a 111 kWh battery pack offering a generous but preliminary range rating of 379 miles rated by the WLTP. Expect this number to be lower when the EPA tests the vehicle, which has not happened quite yet, according to the agency’s Vehicle Database.

Polestar’s 111 kWh battery pack features prismatic cells housed in a protective aluminum case, reinforced by boron steel and liquid cooling. Polestar also made a heat pump standard on the Polestar 3, helping with efficiency and range degradation, especially in colder climates.

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Polestar 3 Order Availability, optional Pilot Pack with LiDAR from Luminar

Polestar said the Polestar 3 will be available for order today. Polestar 3 orders with an optional Pilot Pack with LiDAR from Luminar will be available from Q2 2023. This package adds a supplemental control unit from NVIDIA, three more cameras, four ultrasonic sensors, and cleaning for both front and rear-view cameras. “This enables enhanced 3D scanning of the car’s surroundings in greater detail and helps prepare the car for autonomous driving,” Polestar said.

Production to begin in China, Q4 2023 Deliveries

Initial production will start at Volvo’s facility in Chengdu, China, in an incremental ramp-up phase, Polestar said, which is set to begin in mid-2023. Its launch price is €89,990 ($87,110). The first deliveries will take place in Q4 2023.

Volvo’s Ridgeville, South Carolina facility will build the vehicle to supply North American and other markets. Production will switch from China to the United States, and initial deliveries of units produced in South Carolina will begin in mid-2024.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Investor's Corner

Tesla and SpaceX take “Terafab” Trademark fight to Federal Court

Tesla and SpaceX sue a small Illinois firm after cease and desist letters over Terafab.

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SpaceX Terafab rendering

Tesla and SpaceX are asking a federal judge to rule that their planned Terafab chip factory does not infringe a small Illinois company’s trademark, a request that arrives only after months of quiet negotiation broke down this summer.

The dispute traces to May 18, when Tesla filed three U.S. trademark applications for “Terafab” and “Tesla Terafab,” covering semiconductor chips and related chip making services. TERA-print LLC, a nanotechnology company that has held a federal trademark for “Tera-Fab” since 2021, responded five days later with a cease and desist letter. According to the lawsuit, first reported by Reuters, TERA-print argued that Tesla and SpaceX’s use of “Terafab” would confuse consumers familiar with its own trademark, which covers a desktop photolithography printer sold to researchers for sensor and bioengineering work.

What stands out in the filing is the timing of TERA-print’s own paperwork. One day before sending that cease and desist letter, on May 22, TERA-print applied to expand its existing registration to cover semiconductor materials, silicon chips, nanoelectronic devices and AI design services, categories it had not previously claimed. Tesla and SpaceX call that filing opportunistic in their complaint, noting it arrived two months after Tesla’s public Terafab announcement and just days after Tesla’s own trademark applications went in.

Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry

By June 10, TERA-print was threatening to sue for federal trademark infringement, false designation of origin and unfair competition, the complaint states. Rather than wait to be sued, Tesla, SpaceX and SpaceXAI met with TERA-print six separate times between June and August trying to resolve the dispute directly. Those talks collapsed, and the companies filed for declaratory judgment this week in the U.S. District Court for the Western District of Texas, asking a judge to find that “Terafab” does not infringe TERA-print’s mark before TERA-print can file a claim of its own.

TERA-print isn’t backing down. The company told PCMag it discussed a settlement with Tesla as recently as September 2 and feels misled by what it called Tesla’s professed interest in settling. Its CTO, Andrey Ivankin, said TERA-print holds a Defense Department contract to fabricate semiconductors and partially owns Mattiq Inc., an AI company built on TERA-print’s products, and that the company will vigorously defend its rights.

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Tesla and SpaceX argue the overlap is superficial. Terafab is planned as a $16.8 billion complex spanning roughly 100 million square feet at the Grimes County site SpaceX confirmed last month, built to produce chips for Optimus robots, Tesla’s AI computing needs and SpaceX’s orbital data center ambitions, a scale and purpose the companies say no reasonable consumer would confuse with a tabletop lab printer. TERA-print’s product line has stayed focused on lithography tools for biological and sensor research since it registered its mark in 2021.

The trademark fight is the second legal dispute tied to the Terafab project in the past week, following a separate SpaceX suit aimed at keeping company records about the facility out of public view, as KBTX reported. Whether construction proceeds under the Terafab name now depends on a federal judge in Austin.

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News

NHTSA just escalated its Tesla Cybercab investigation in a big way

NHTSA escalated its Cybercab audit into a sworn Special Order with a September 30 deadline.

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Federal regulators have moved from asking Tesla questions about its Cybercab to demanding sworn answers. The National Highway Traffic Safety Administration issued a Special Order that requires a Tesla officer to sign an affidavit attesting to the completeness of the company’s responses, with a deadline of September 30.

The order builds on Audit Query AQ26002, which NHTSA opened on September 3, the same day Tesla began commercial Cybercab service in Austin. Teslarati covered that initial inquiry when it surfaced, noting the agency wanted to understand how Tesla certified a vehicle with no permanently attached steering wheel, pedals, or mirrors as compliant with Federal Motor Vehicle Safety Standards. A Special Order is a different tool and converts a fact finding review into a legally enforceable demand, the same mechanism NHTSA used against Tesla in 2023 during its Autopilot investigation.

Several of the 21 requests target a specific gap in Cybercab’s design. One asks whether Tesla used temporarily attached human controls at any point to help certify the vehicle, and if so, which standards depended on that equipment being present. Another quotes an existing rule directly: “The service brakes shall be activated by means of a foot control.” Cybercab has no foot pedal. NHTSA wants a detailed explanation of how the vehicle satisfies that requirement, and how it complies without the kind of exemption granted to Zoox in July under Part 555, the regulatory pathway built for steering wheel free vehicles.

The order does not claim Cybercab is unsafe or that Tesla broke a rule. It requires Tesla to explain, under oath, the reasoning behind decisions the company already made when it self-certified the vehicle. That distinction matters, but so does the exposure. Motor1’s reporting, summarized here, put potential civil penalty exposure as high as $139 million if NHTSA later finds the certification was flawed, on top of whatever criminal risk comes with a false sworn statement.

Tesla has not said publicly how it plans to respond. Cybercab is still carrying passengers in Austin through the Robotaxi app while the September 30 deadline approaches, and the company has continued expanding the vehicle’s footprint even as the regulatory question remains open. The Special Order does not pause any of that and just sets a date by which Tesla has to put its certification logic on the record, with a company officer’s name attached to it.

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Investor's Corner

Tesla uber bull Ron Baron says ‘the time to buy the stock is now’

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Credit: Tesla

In a new interview on Wednesday, Tesla uber bull Ron Baron said that anyone looking to buy the company’s stock should do so as soon as they can.

Baron, founder and CEO of Baron Capital and one of Tesla’s most persistent institutional bulls, used a CNBC Squawk Box appearance on Wednesday to deliver a familiar message with fresh urgency: In his opinion, Tesla stock is a buy:

“The time to buy the stock is now. FSD is catching on, and it’s going to be bigger and bigger. 55% of new buyers are buying it (Teslas) with FSD. It’s going to be everywhere. It’s safer.”

The Baron Capital frontman’s case is built around Full Self-Driving. Tesla reported 1.48 million active FSD subscriptions in the second quarter, up 56 percent year over year, and company officials have said roughly 55 percent of new North American deliveries left with a subscription enabled.

Baron framed that attach rate as proof the product is moving from enthusiast extra to default expectation, and as a reason software, not just vehicle volume, should drive the next phase of value.

His conviction on Tesla shares is not theoretical, as Baron Capital made its first Tesla investment in 2014, after years of meetings that began around the 2010 IPO roadshow. The firm later built a large SpaceX position starting in 2017.

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Baron said those Musk-led bets have generated about $30 billion of the $71 billion in profits Baron Capital has produced for clients. He put the firm’s current exposure at roughly $25 billion in SpaceX and $5 billion in Tesla. Personally, he described SpaceX as his largest holding, at about $5 billion, with about $1.5 billion in Tesla and additional Tesla exposure through the firm’s funds.

That concentration is also a statement of loyalty. Asked about talk of a SpaceX-Tesla combination, Baron said he had already walked Elon Musk through arguments for and against a deal, then declined to repeat them on air. His public position was simpler: “Whatever you decide is better is what I’m going to support,” he said to Musk.

Baron also said that he picked up the farewell edition of the Model S after Tesla decided to sunset the vehicle earlier this year, calling it his favorite car he’s ever driven.

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