Polestar plans to demonstrate its Smart Eye driver monitoring technology in January at the Consumer Electronics Show (CES) in Las Vegas.
Polestar’s Smart Eye technology is designed using two closed-loop premium driver monitoring cameras that track head, eye, and eyelid movements and trigger warning sounds or messages, or even go as far as bringing the car to a stop if the system detects a distracted, drowsy, or disconnected driver. Smart Eye, in conjunction with other standard Driver Assistance features like Lane Keeping, Adaptive Cruise Control, and more, helps to keep drivers safe.
Smart Eye and @PolestarCars will demonstrate the Polestar 3 #DMS, designed to help avoid accidents and save lives, at CES 2023 in Las Vegas!
The Polestar 3 will be on display in Smart Eye’s booth (#6353) in the West Hall. See you there!
Read more: https://t.co/9bNW1xJl17 pic.twitter.com/i4Hqa2fBjO
— Smart Eye (@SmartEyeAB) December 15, 2022
Polestar plans to display to visitors how the Smart Eye system utilizes AI software to detect driver attentiveness in real time and how it tracks head and eye movements to determine if an operator is paying attention and engaged in driving behaviors.
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“This technology addresses some of the main reasons behind fatal accidents and can help save lives by prompting the driver to refocus attention on the road – and can initiate preventive action when they don’t, or can’t,” Thomas Ingenlath, Polestar’s CEO, said.
The development of driver monitoring systems has helped decrease instances of distracted driving. The technology is advantageous in multiple applications, especially as semi-autonomous driving systems and more advanced ADAS systems have come to the market.
In vehicles not equipped with semi-autonomous driving functionality, driver monitoring systems can help keep drivers’ eyes on the road and off of things like cell phones, which are a leading cause of distracted driving accidents in the United States. The NHTSA said 3,142 people were killed due to distracted driving in 2020.
The systems are also hugely effective in cars that feature semi-autonomous driving. Although these systems allow drivers to relinquish certain responsibilities like speed control or lane keeping, they are not fully autonomous and still require the operator’s attention. Unfortunately, some drivers take advantage of these features and use them irresponsibly, which is where systems like Smart Eye will come in.
Polestar is not the first and will certainly not be the last automaker to employ these systems to keep drivers safe. Tesla activated cabin-facing cameras to monitor driver behavior in mid-2020. General Motors has driver monitoring systems for its Super Cruise system. Ford also has driver monitoring for its BlueCruise. Lucid has driver monitoring as a primary focus of its DreamDrive suite. It’s only a matter of time before more automakers adopt camera or AI-based driver monitoring systems.
Ford Blue Cruise and GM Super Cruise lauded in Consumer Reports’ driver monitoring rankings
Generally, driver monitoring systems help keep drivers safe. They are more effective than things like steering wheel sensors as they can be cheated with various methods, including vehicle-specific cheat devices. Educating drivers on how the systems work and how they keep operators accountable is essential. Polestar’s demonstration will likely lead to a better understanding of how technology and AI can lead to safer roads.
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Elon Musk shed two new bits of detail on Starship following its 13th test launch, which was an overwhelming success.
SpaceX launched Starship for the 13th time last Friday after two delays: one on Monday when several Raptor engines did not ignite, and another on Thursday due to unfavorable weather conditions in Starbase, Texas.
The launch was overwhelmingly successful. SpaceX was able to complete a necessary test of the heat shield tiles by increasing the acceleration of Starship from launch throughout the flight; 20 Starlink v3 satellites were released with no issue; the Super Heavy Booster landed safely in the Gulf of America, Ship successfully reignited engines while in space; and it also splashed down without incident in the Indian Ocean.
SpaceX Starship just nailed something it’s never done before
Nevertheless, more details are coming out about Starship, and Musk is doing the talking.
Starship Will Be Retrieved in the Ocean
Musk revealed on Tuesday night that Starship would be recovered by a ship in the Indian Ocean. SpaceX routinely tries to recover Starship after splashdown in an effort to find out more about the flight by examining the spacecraft afterward.
We’re sending a ship out to recover Starship https://t.co/fUqUZTITO9
— Elon Musk (@elonmusk) July 28, 2026
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This helps engineers find out more about why things might have happened, allows them to examine any potential damage or anomalies that might have occurred, and increases the chances of an even more successful flight next time thanks to the additional information recovered.
Ship Could Have Been Caught by Tower Arms, Musk claims
Musk has already indicated that SpaceX will plan to attempt a catch of Starship with the 14th test flight. While this would be a major accomplishment, it would be an expected next step, considering the fact that the Super Heavy Booster has already been caught by the chopsticks on numerous occasions.
The ship landing was precise, meaning that it would have been caught by the tower arms https://t.co/6nbNrRfX9P
— Elon Musk (@elonmusk) July 29, 2026
A ship catch would be a great indication of where SpaceX stands in terms of reusability and launch cadence. A successful catch with relatively no incidents would be a good sign that SpaceX is nearing a more frequent launch of Starship, but also that the reusability of the massive rocket would be something many would expect in the near future.
It is a necessity to make life multiplanetary.
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Elon Musk has updated his timeline for when humans will walk on Mars and for when ships will simply get there.
The objective of getting to Mars has been one of Musk’s biggest goals since becoming a serial entrepreneur and realizing that time on Earth is limited. Musk has said several times he hopes to die on Mars, and not by impact.
Musk now believes that people will be on Mars in “roughly 5 to 7 years.” He said that a Mars lander will get there “a few years sooner.”
People on Mars in roughly 5 to 7 years.
Mars lander a few years sooner.
— Elon Musk (@elonmusk) July 29, 2026
The response from Musk comes after NASA Administrator Jared Isaacman said that SpaceX’s biggest priority is the Moon and not Mars. Because of this, Isaacman conceded that he believes nuclear power and propulsion investments will provide “potentially the pathway with the fewest miracles required to put four people on Mars in the next 10 to 15 years.”
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Of course, this is what NASA can do through taxpayer funding and nuclear investments, he added.
Musk’s grand ambitions are much more optimistic than most, and it is certainly a double-edged sword. This is not the first time timelines for Mars have been somewhat lofty, especially to those normal thinkers like you and me, not super geniuses like Musk.
In fact, the SpaceX and Tesla frontman has said on at least a dozen occasions that we could be on Mars in the coming years. Musk said 2020 would be the big year as early as 2009. In 2020, he was “highly confident” of a landing in 2026, and had even said 2024 in a best-case scenario.
The point is, the range has varied, and it’s anyone’s guess when we’ll get there. This latest adjustment to the timeline is typical of Musk, and while the Moon has seemingly taken priority over Mars, it is still worth mentioning that the ultimate goal is to make life multiplanetary, and it starts potentially with the Red Planet.
SpaceX (NASDAQ: SPCX) got an absolutely crazy price target rating from Raymond James after the company experienced a tough first few weeks following its Initial Public Offering (IPO).
Despite the tumultuous start, SpaceX has plenty of believers, and the company’s massively successful Starship launch last Friday, its 13th test flight of the massive rocket, went so smoothly that Raymond James analysts pushed its price target on the company to roughly 7 times its current trading level.
SpaceX Starship just nailed something it’s never done before
The firm officially put a “Strong Buy” rating and an $800 price target on the stock. It currently trades at around $113. Its all-time high is $225.64, reaching this trading level shortly after shares first went public.
Raymond James’ price target is tied to the firm’s confidence after Starship’s 13th test flight. Analysts at the firm said it was an incremental step that reduces engineering risks, citing the widely successful heat shield test that CEO Elon Musk recently detailed, the smooth deployment of Starlink V3 satellites, and a successful in-space engine relight.
SpaceX also managed to see Starship splash down safely in the Indian Ocean, while the Super Heavy Booster fell down to the Gulf of America with no incidents.
It is interesting to see these launches have such a tremendous impact on the stock and what investors think of it. After SpaceX initially delayed the Starship launch last week, shares fell tremendously. Most probably did not realize that the stand-down is a standard practice, especially if everything is not perfect.
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The mission was initially aborted due to an issue with Raptor engines. This was resolved, and Starship launched last Friday after another delay on Thursday, which was caused by weather.
Now that analysts have seen what SpaceX launches are capable of and how impressive the feat is, firms are adjusting their price targets accordingly, making it known that they have high expectations for the space exploration company.
Elon Musk sheds two new bits of detail on Starship after 13th test launch
Elon Musk updates the SpaceX timeline for Mars
