Polestar plans to demonstrate its Smart Eye driver monitoring technology in January at the Consumer Electronics Show (CES) in Las Vegas.
Polestar’s Smart Eye technology is designed using two closed-loop premium driver monitoring cameras that track head, eye, and eyelid movements and trigger warning sounds or messages, or even go as far as bringing the car to a stop if the system detects a distracted, drowsy, or disconnected driver. Smart Eye, in conjunction with other standard Driver Assistance features like Lane Keeping, Adaptive Cruise Control, and more, helps to keep drivers safe.
Smart Eye and @PolestarCars will demonstrate the Polestar 3 #DMS, designed to help avoid accidents and save lives, at CES 2023 in Las Vegas!
The Polestar 3 will be on display in Smart Eye’s booth (#6353) in the West Hall. See you there!
Read more: https://t.co/9bNW1xJl17 pic.twitter.com/i4Hqa2fBjO
— Smart Eye (@SmartEyeAB) December 15, 2022
Polestar plans to display to visitors how the Smart Eye system utilizes AI software to detect driver attentiveness in real time and how it tracks head and eye movements to determine if an operator is paying attention and engaged in driving behaviors.
“This technology addresses some of the main reasons behind fatal accidents and can help save lives by prompting the driver to refocus attention on the road – and can initiate preventive action when they don’t, or can’t,” Thomas Ingenlath, Polestar’s CEO, said.
The development of driver monitoring systems has helped decrease instances of distracted driving. The technology is advantageous in multiple applications, especially as semi-autonomous driving systems and more advanced ADAS systems have come to the market.
In vehicles not equipped with semi-autonomous driving functionality, driver monitoring systems can help keep drivers’ eyes on the road and off of things like cell phones, which are a leading cause of distracted driving accidents in the United States. The NHTSA said 3,142 people were killed due to distracted driving in 2020.
The systems are also hugely effective in cars that feature semi-autonomous driving. Although these systems allow drivers to relinquish certain responsibilities like speed control or lane keeping, they are not fully autonomous and still require the operator’s attention. Unfortunately, some drivers take advantage of these features and use them irresponsibly, which is where systems like Smart Eye will come in.
Polestar is not the first and will certainly not be the last automaker to employ these systems to keep drivers safe. Tesla activated cabin-facing cameras to monitor driver behavior in mid-2020. General Motors has driver monitoring systems for its Super Cruise system. Ford also has driver monitoring for its BlueCruise. Lucid has driver monitoring as a primary focus of its DreamDrive suite. It’s only a matter of time before more automakers adopt camera or AI-based driver monitoring systems.
Ford Blue Cruise and GM Super Cruise lauded in Consumer Reports’ driver monitoring rankings
Generally, driver monitoring systems help keep drivers safe. They are more effective than things like steering wheel sensors as they can be cheated with various methods, including vehicle-specific cheat devices. Educating drivers on how the systems work and how they keep operators accountable is essential. Polestar’s demonstration will likely lead to a better understanding of how technology and AI can lead to safer roads.
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Elon Musk
Elon Musk sends stern warning to Tesla vandals, doubters
Elon Musk sent another warning to vandals that have attacked Tesla for political reasons.

Elon Musk has sent a stern warning to Tesla vandals, doubters, and attackers, who have subjected the company and its owners to political violence through arson and other modes of retaliation.
Over the past few months, Tesla showrooms and vehicles have been hit with numerous attacks from those who have opposed Musk and his political involvement with the Trump Administration. Although Musk has stepped back from his role within government significantly since the start of May, the company is still looked at as a political target.
While the White House has put a clear-cut line on the acts, calling them domestic terrorism and holding those responsible for the damage they have done, there are still numerous and daily instances of keying cars or worse.
Yesterday, Musk continued to send stern warnings to those who oppose Tesla and choose to handle their distaste for the company with violence and vandalism. In a Bloomberg interview at the Qatar Economic Forum, Musk was asked if he took what has happened to Tesla “over the past few months personally.”
Musk replied simply but sternly: “Yes.”
“Did you take what happened to Tesla over the past few months personally?”
“Yes.” –@elonmusk pic.twitter.com/mNbgkpgZEo
— TESLARATI (@Teslarati) May 20, 2025
He went on to say that not only will those who vandalized the company and its products owned by consumers be held to the fullest extent of the law, but also those who fund it.
Musk also said during a CNBC interview yesterday that very few people buy a company’s products because of the CEO’s political beliefs, and many people do not even know where those CEOs stand on various social issues.
Although Musk has gone out of his way to be transparent about his beliefs, he has a valid point. He obviously felt that, because of his influence, he held a duty to uphold American values and protect what he felt was an attack on free speech and human rights.
Disagreeing with Musk and his political stances is totally reasonable, but damaging products that consumers bought from his companies is not impacting him directly. Instead, it is making consumers’ lives more difficult.
News
Tesla Model 3 gets perfect 5-star Euro NCAP safety rating
Tesla prides itself on producing some of the safest vehicles on the road today.

Tesla prides itself on producing some of the safest vehicles on the road today. Based on recent findings from the Euro NCAP, the 2025 Model 3 sedan continues this tradition, with the vehicle earning a 5-star overall safety rating from the agency.
Standout Safety Features
As could be seen on the Euro NCAP’s official website, the 2025 Model 3 achieved an overall score of 90% for Adult Occupants, 93% for Child Occupants, 89% for Vulnerable Road Users, and 87% for Safety Assist. This rating, as per the Euro NCAP, applies to the Model 3 Rear Wheel Drive, Long Range Rear Wheel Drive, Long Range All Wheel Drive, and Performance All Wheel Drive.
The Euro NCAP highlighted a number of the Model 3’s safety features, such as its Active Hood, which automatically lifts during collisions to mitigate injury risks to vulnerable road users, and Automatic Emergency Braking System, which now detects motorcycles through an upgraded algorithm. The Euro NCAP also mentioned the Model 3’s feature that prevents initial door opening if someone is approaching the vehicle’s blind spot.
Standout Safety Features
In a post on its official Tesla Europe & Middle East account, Tesla noted that the company is also introducing new features that make the Model 3 even safer than it is today. These include functions like head-on collision avoidance and crossing traffic AEB, as well as Child Left Alone Detection, among other safety features.
“We also introduced new features to improve Safety Assist functionality even further – like head-on collision avoidance & crossing traffic AEB – to detect & respond to potential hazards faster, helping avoid accidents in the first place.
“Lastly, we released Child Left Alone Detection – if an unattended child is detected, the vehicle will turn on HVAC & alert caregivers via phone app & the vehicle itself (flashing lights/audible alert). Because we’re using novel in-cabin radar sensing, your Tesla is able to distinguish between adult vs child – reduced annoyance to adults, yet critical safety feature for kids,” Tesla wrote in its post on X.
Below is the Euro NCAP’s safety report on the 2025 Tesla Model 3 sedan.
Euroncap 2025 Tesla Model 3 Datasheet by Simon Alvarez on Scribd
Elon Musk
USDOT Secretary visits Tesla Giga Texas, hints at national autonomous vehicle standards
The Transportation Secretary also toured the factory’s production lines and spoke with CEO Elon Musk.

United States Department of Transportation (USDOT) Secretary Sean Duffy recently visited Tesla’s Gigafactory Texas complex, where he toured the factory’s production lines and spoke with CEO Elon Musk. In a video posted following his Giga Texas visit, Duffy noted that he believes there should be a national standard for autonomous vehicles in the United States.
Duffy’s Giga Texas Visit
As could be seen in videos of his Giga Texas visit, the Transportation Secretary seemed to appreciate the work Tesla has been doing to put the United States in the forefront of innovation. “Tesla is one of the many companies helping our country reach new heights. USDOT will be right there all the way to make sure Americans stay safe,” Duffy wrote in a post on X.
He also praised Tesla for its autonomous vehicle program, highlighting that “We need American companies to keep innovating so we can outcompete the rest of the world.”
National Standard
While speaking with Tesla CEO Elon Musk, the Transportation Secretary stated that other autonomous ride-hailing companies have been lobbying for a national standard for self-driving cars. Musk shared the sentiment, stating that “It’d be wonderful for the United States to have a national set of rules for autonomous driving as opposed to 50 independent sets of rules on a state-by-state rules basis.”
Duffy agreed with the CEO’s point, stating that, “You can’t have 50 different rules for 50 different states. You need one standard.” He also noted that the Transportation Department has asked autonomous vehicle companies to submit data. By doing so, the USDOT could develop a standard for the entire United States, allowing self-driving cars to operate in a manner that is natural and safe.
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