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Porsche Taycan showcases track abilities beside high-performance cars in the Nurburgring
Porsche has been very vocal about its aim to ensure that the Taycan, its first all-electric car, would be at home on the racetrack. Porsche’s gasoline-powered cars are famed for their performance and their “soul,” and the company has maintained that the Taycan would be no different.
This means that the upcoming electric four-door sedan would have to be proficient and tuned enough to handle the world’s most challenging racecourses. To accomplish this, Porsche has been taking some of the Taycan’s camouflaged prototypes to one of Germany’s most iconic tracks — the Nurburgring. The intense, twisting 12.93-mile racetrack is famed for its difficulty, resulting in an adage which states that “if a vehicle runs on the Nurburgring, it can run anywhere.”
Just recently, the Porsche Taycan was sighted sharing the famous racetrack with some of Germany’s most iconic high-performance cars, as well as a number of fellow camouflaged prototypes from Audi, BMW, and Mercedes-Benz, to name a few. A video of the vehicles was posted by YouTube’s cvdzijden – Supercar Videos channel, which shares clips of vehicle testing sessions in the racetrack.
The recent Nurburgring session is part of the Industry Pool, an initiative that involves more than two dozen OEMs, all of which combine financial resources to rent out the racetrack four days a week, 16 weeks a year (usually two weeks/month between April and October). In true Industry Pool fashion, several unreleased vehicles could be seen aggressively tackling the turns of the track, but among all of the cars, the Taycan stands apart due to its stealthy way of hugging turns and then exploding forward with its instant torque.
Porsche’s approach to refining the track capabilities of the Taycan is indicative of its experience in the auto industry. Over the past months, the automaker has been taking its camouflaged Taycan prototypes to the Nurburgring for track sessions. This approach seems to be a little bit different from Tesla and its Track Mode for the Model 3 Performance, which was largely developed in-house and heavily software-based. Tesla CEO Elon Musk dubbed Track Mode as an “Expert User Mode” for the electric car, in the way that it would allow drivers to tweak their vehicles’ settings according to their preferences.
The Porsche Taycan is expected to be marketed as a competitor for the Tesla Model S, but its listed specs are more comparable to the Model 3 Performance. The German automaker states that the Taycan would be able to accelerate from 0-60 mph in 3.5 seconds, eventually hitting a top speed of 155 mph. The vehicle is also expected to feature a 310-mile range per charge, and it would be supported by Porsche’s upcoming Charge Parks, a fast-charging network not unlike Tesla’s Superchargers.
Porsche seems to be the one legacy automaker that is really committed to its electric car push. While companies like Jaguar and Mercedes-Benz have released electric vehicles, neither one has announced a dedicated charging infrastructure for their cars. That said, this is not to say that everything about the Taycan is going well.
The company plans to build the Taycan at its Zuffenhausen facility in Stuttgart, Germany, a location that also manufactures the Porsche 911, 718 Boxster, and the 718 Cayman. Last July, Porsche head of production Albrecht Reimold noted that it is quite difficult to find a location to set up the Taycan’s assembly lines in the facility, especially considering the work that would have to be done to transform the factory and optimize it for the electric car’s production. Ultimately, Porsche aims to build 20,000 Taycans per year when the vehicle enters production, which is expected to begin in 2019.
Watch the Porsche Taycan fit right in with other high-performance cars in the video below.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
