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Amid Porsche Taycan’s success, German automaker CEO looks towards e-fuels
The Porsche Taycan has seen success since its release, and it has become extremely evident this year. In a statement to auto motor und sport, Porsche CEO Oliver Blume stated that orders for the Taycan are slated to exceed the company’s original 20,000-unit goal for 2020. Amidst the Taycan’s momentum, Porsche appears to be looking towards other sustainable solutions that could keep even its internal combustion vehicle business going.
“Despite the closure of dealerships and factories during the first wave of corona, we will surpass our original target of 20,000 vehicles sold this year,” Blume said.
While addressing the German media outlet, Blume remarked that Porsche was only able to sell 4,480 units of the Taycan during the first half of 2020. But by the end of October, Taycan sales rose dramatically to 10,994. Considering Blume’s statement, it appears that Porsche is poised to sell about 10,000 more Taycans in the fourth quarter alone.
Porsche’s electric vehicle program is only bound to get more prominent. The Taycan Cross Turismo, a variant of the Taycan that’s optimized for utility, is expected to be released soon. The all-electric Macan, an EV version of one of the company’s best-selling vehicles, is expected to be released in the near future as well.
Despite the projected success of Porsches electric line of cars, Blume expressed some support for the development of e-fuels. His stance on e-fuels seems to oppose Volkswagen’s, Porsche’s parent company.
“Synthetic fuels are not in competition with electromobility, but complement (EVs) sensibly, especially backwards,” Blume said.
Porsche’s Development Director Michael Steiner shared a similar opinion about e-fuels in a previous press release. Steiner acknowledged that electric vehicles have pushed the auto industry to pursue more sustainable alternatives to fuel. However, he believes e-mobility isn’t changing the auto industry fast enough. The Development Director argued that developing synthetic fuels was important because the combustion engine would still dominate the automotive world for many years.
“Electromobility is an absolutely inspiring and convincing technology. But taken on its own, it is moving us towards sustainability less quickly than we want to. That is why we are also committed to the topic of eFuels – also with regard to possible uses in motorsport,” Steiner said.
While Porsche’s stance on the use of e-fuels is understandable considering its pedigree as a sports car maker, the adoption of alternative fuels as a replacement for fossil fuels presents a lot of challenges. The production of e-fuels is complex as they typically utilize hydrogen, which is obtained by electrolysis. Since hydrogen is generated from water, it requires large amounts of electricity. Some would argue that this electricity could simply be used to power vehicles like the Taycan and the electric Macan directly. E-fuels are unavailable on a large scale as well, and it remains to be seen if an infrastructure would be set up in the near future.
Elon Musk
Elon Musk estimates Tesla Semi could reach Europe next year
“We’ve got the Tesla Semi coming out, the heavy truck, and that’ll be going to Europe hopefully next year,” Musk said.
Tesla is preparing to expand its all-electric Semi truck program to Europe, with CEO Elon Musk indicating that the Class 8 vehicle could arrive in the region 2027.
Musk shared his update during an interview about Giga Berlin with plant manager André Thierig, which was posted on X by the official Tesla Manufacturing account.
“We’ve got the Tesla Semi coming out, the heavy truck, and that’ll be going to Europe hopefully next year,” he said.
Tesla has already begun limited production and customer deployments of the Tesla Semi in the United States, with the company working to scale output through the Semi factory near Giga Nevada. Considering Musk’s comments, it appears that a European rollout would be the next phase of the vehicle’s expansion beyond North America.
Musk’s use of the word “hopefully” leaves room for flexibility, but the remark signals that Europe is next in Tesla’s commercial expansion plans.
Musk has consistently argued that electrification should extend beyond passenger vehicles. During the same interview, he reiterated his view that “all ground transport should be electric,” adding that ships, and eventually aircraft, would follow.
The Semi plays a central role in that strategy. Heavy-duty freight remains one of the most emissions-intensive segments of road transport, and European regulators have increasingly pushed for lower-emission commercial fleets.
Tesla recently refreshed the Semi lineup on its official website, listing two variants: Standard and Long Range. The Standard trim offers up to 325 miles of range with an energy consumption rating of 1.7 kWh per mile, while the Long Range version provides up to 500 miles, which should be more than ample for European routes.
Elon Musk
Tesla Cybercab coming next to Giga Berlin, Optimus possibly after
“From a next major product standpoint, I think most likely is the Tesla Cybercab,” Musk said.
Tesla could add the Cybercab and Optimus humanoid robot to the production lineup at Giga Berlin, as per recent comments from CEO Elon Musk.
During a recent interview with Giga Berlin plant manager André Thierig, Musk identified the Cybercab as the most likely next major product for the German factory, with Optimus potentially following after.
“From a next major product standpoint, I think most likely is the Tesla Cybercab,” Musk said. He added that there are also “possibilities of Tesla Optimus” being produced in the facility.
Tesla has already begun production of the Cybercab in Giga Texas, with volume production expected to ramp this year. Based on Musk’s comments, it appears that if conditions align in Europe, Giga Berlin could eventually join that effort.
The CEO’s comments about Optimus coming to Gigafactory Berlin are quite unsurprising too considering that Musk has mentioned in the past that the humanoid robot will likely be Tesla’s highest volume product in the long run.
Giga Berlin will likely be able to produce mass volumes of Optimus, as the Model S and Model X lines being converted to an Optimus line in the Fremont Factory are already expected to produce 1 million units of the humanoid robot annually.
Apart from his comments about the Cybercab and Optimus, Elon Musk also confirmed that Giga Berlin has started ramping battery cell production and will continue expanding Model Y output, particularly as supervised Full Self-Driving (FSD) gains regulatory approvals in Europe.
Taken together, the remarks suggest Berlin’s role could evolve beyond vehicle assembly into a broader multi-product manufacturing hub, not just a regional Model Y plant.
Energy
Tesla Powerwall distribution expands in Australia
Inventory is expected to arrive in late February and official sales are expected to start mid-March 2026.
Supply Partners Group has secured a distribution agreement for the Tesla Powerwall in Australia, with inventory expected to arrive in late February and official sales beginning in mid-March 2026.
Under the new agreement, Supply Partners will distribute Tesla Powerwall units and related accessories across its national footprint, as noted in an ecogeneration report. The company said the addition strengthens its position as a distributor focused on premium, established brands.
“We are proud to officially welcome Tesla Powerwall into the Supply Partners portfolio,” Lliam Ricketts, Co-Founder and Director of Innovation at Supply Partners Group, stated.
“Tesla sets a high bar, and we’ve worked hard to earn the opportunity to represent a brand that customers actively ask for. This partnership reflects the strength of our logistics, technical services and customer experience, and it’s a win for installers who want premium options they can trust.”
Supply Partners noted that initial Tesla Powerwall stock will be warehoused locally before full commercial rollout in March. The distributor stated that the timing aligns with renewed growth momentum for the Powerwall, supported by competitive installer pricing, consumer rebates, and continued product and software updates.
“Powerwall is already a category-defining product, and what’s ahead makes it even more compelling,” Ricketts stated. “As pricing sharpens and capability expands, we see a clear runway for installers to confidently spec Powerwall for premium residential installs, backed by Supply Partners’ national distribution footprint and service model.”
Supply Partners noted that a joint go-to-market launch is planned, including Tesla-led training for its sales and technical teams to support installers during the home battery system’s domestic rollout.
Elon Musk estimates Tesla Semi could reach Europe next year
Tesla Cybercab coming next to Giga Berlin, Optimus possibly after
