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Amid Porsche Taycan’s success, German automaker CEO looks towards e-fuels

Credit: Christoph Bauer

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The Porsche Taycan has seen success since its release, and it has become extremely evident this year. In a statement to auto motor und sport, Porsche CEO Oliver Blume stated that orders for the Taycan are slated to exceed the company’s original 20,000-unit goal for 2020. Amidst the Taycan’s momentum, Porsche appears to be looking towards other sustainable solutions that could keep even its internal combustion vehicle business going. 

“Despite the closure of dealerships and factories during the first wave of corona, we will surpass our original target of 20,000 vehicles sold this year,” Blume said. 

While addressing the German media outlet, Blume remarked that Porsche was only able to sell 4,480 units of the Taycan during the first half of 2020. But by the end of October, Taycan sales rose dramatically to 10,994. Considering Blume’s statement, it appears that Porsche is poised to sell about 10,000 more Taycans in the fourth quarter alone. 

Porsche’s electric vehicle program is only bound to get more prominent. The Taycan Cross Turismo, a variant of the Taycan that’s optimized for utility, is expected to be released soon. The all-electric Macan, an EV version of one of the company’s best-selling vehicles, is expected to be released in the near future as well.

Despite the projected success of Porsches electric line of cars, Blume expressed some support for the development of e-fuels. His stance on e-fuels seems to oppose Volkswagen’s, Porsche’s parent company. 

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“Synthetic fuels are not in competition with electromobility, but complement (EVs) sensibly, especially backwards,” Blume said. 

Porsche’s Development Director Michael Steiner shared a similar opinion about e-fuels in a previous press release. Steiner acknowledged that electric vehicles have pushed the auto industry to pursue more sustainable alternatives to fuel. However, he believes e-mobility isn’t changing the auto industry fast enough. The Development Director argued that developing synthetic fuels was important because the combustion engine would still dominate the automotive world for many years. 

“Electromobility is an absolutely inspiring and convincing technology. But taken on its own, it is moving us towards sustainability less quickly than we want to. That is why we are also committed to the topic of eFuels – also with regard to possible uses in motorsport,” Steiner said. 

While Porsche’s stance on the use of e-fuels is understandable considering its pedigree as a sports car maker, the adoption of alternative fuels as a replacement for fossil fuels presents a lot of challenges. The production of e-fuels is complex as they typically utilize hydrogen, which is obtained by electrolysis. Since hydrogen is generated from water, it requires large amounts of electricity. Some would argue that this electricity could simply be used to power vehicles like the Taycan and the electric Macan directly. E-fuels are unavailable on a large scale as well, and it remains to be seen if an infrastructure would be set up in the near future. 

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Maria--aka "M"-- is an experienced writer and book editor. She's written about several topics including health, tech, and politics. As a book editor, she's worked with authors who write Sci-Fi, Romance, and Dark Fantasy. M loves hearing from TESLARATI readers. If you have any tips or article ideas, contact her at maria@teslarati.com or via X, @Writer_01001101.

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Tesla makes two big interior changes to several Model Y vehicles

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Credit: Tesla

Tesla has made two big interior changes to several Model Y vehicles in its lineup, and the changes come just as the new model year begins production.

Last year, Tesla launched the Model Y Standard, which separated the previous models into the “Premium” category. The Standard vehicles lack several features, including more premium interior materials, acoustic-lined glass, and storage.

@teslarati There are some BIG differences between the Tesla Model Y Standard and Tesla Model Y Premium #tesla #teslamodely ♬ Sia – Xeptemper

The Model Y “Premium” trims are now getting several new upgrades, which come after the company launched a seven-seat configuration of the vehicle last night in the North American market for an upcharge of $2,500.

The new Model Y seven-seat configuration did not come with just an additional row of seating; it also came with a slew of other goodies that now come standard and were previously only available on the Model Y Performance, which was launched late last year.

All Black Headliner

The new Tesla Model Y Premium trims will now come standard with a black headliner, something that many owners have been requesting for some time.

The previous grey headliner and trim within the vehicle is now gone; it will be all black on all of the Premium trims from here on out, a welcome change:

Credit: Tesla

Larger and Higher Resolution Center Touchscreen

The center touchscreen in the new Model Y Premium configuration is now larger and has a higher resolution than the previous version.

In last year’s Model Y configurations (apart from the Performance), the center touchscreen was 15.4″. Now, Tesla has decided to go with the 16″ version across all Premium trims, which is a nice step up. It was nice to see this in the Performance, but it is really great to see Tesla include this in the Model Y’s more Premium trim levels.

Tesla Model Y Seven Seater

Tesla launched the latest iteration of the seven-seater for the Model Y on Monday night. Traditionally, the Model Y seats five passengers in total, but there were calls for a more spacious version several years ago.

Tesla released it, but it was extremely tight in the back, basically reserving those back seats for only small people or children.

Credit: Tesla

The new configuration looks to be slightly more spacious in the third row, but not as much space as most would require or want. Instead,

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Lufthansa Group to equip Starlink on its 850-aircraft fleet

Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.

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Credit: Lufthansa

Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers. 

This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.

Starlink in-flight internet

Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release

Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.

Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.

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Free high-speed access

As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.

“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers. 

“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said. 

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Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era

The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.

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Credit: Duke University

Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance. 

The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.

Tesla secures top talent

According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.

Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.

Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.

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Tesla’s problem solver

Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.

Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production. 

With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.

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