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Porsche ramps hiring efforts as demand for Taycan exceeds expectations

(Credit: Porsche)

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Porsche’s new all-electric sports car, the Taycan, will have increased production rates after the German automaker said that demand for the vehicle proved higher than expected.

The German automaker stated in March that 20,000 reservations were made for the new Taycan, though Head of Production Albrecht Reimold and Human Resources director Andreas Haffner stated in July that there are over 30,000 reservations for the vehicle. This number has likely grown since the vehicle’s official unveiling. In a press release, Porsche stated that it is responding to these changes by ramping its workforce for the production of the all-electric vehicle.

“Taycan’s original production capacity was 20,000 units. This continues to be the requirement for the first year of production. By increasing its workforce by the end of the second quarter of 2020, Porsche is providing itself with the necessary flexibility to be able to produce more units if necessary. The company increases production in Zuffenhausen for the first purely electrically powered sports car. This is Porsche’s response to the great worldwide demand for the electric sports car, which celebrated its world premiere at the beginning of September,” Porsche wrote.

Critics of the electric vehicle industry have speculated that the increased production of non-petrol cars will eliminate jobs. However, Porsche has explained that the production of the Taycan will create 2,000 more employment opportunities.

“With the Taycan, we are showing that e-mobility is by no means a job killer,” Haffner said. “Rather, we are underlining its future viability, especially in the sports car segment. In addition, more than 32,000 applications show how great the interest is in shaping the future of the sports car together with us.”

The Taycan was unveiled in Toronto in September 2019. The car is equipped with a 93.4 kWh liquid-cooled lithium-ion battery, and is capable of producing 750 horsepower with a top speed of 162 mph. Porsche initially announced two models for the vehicle — the Turbo and Turbo S — which will cost buyers around $150,000 and $185,000, respectively.

Recently, famous automotive tuning house Hennessey announced that they would take on the Taycan as its first electric vehicle project. This opens many possibilities, including the start of dedicated tuning houses improving the capabilities of all-electric vehicles. In its announcement for its Taycan project, the American tuning firm hinted at a potential Tesla project in the future.

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“We’ve been planning to do something with electrified vehicles for a while now. We felt that the new Porsche Taycan was the right platform from which to modify our first EV,” John Hennessey said. Finer details are not known currently, but it remains to be seen as to what Hennessey will do in order to make this already blistering-fast vehicle capable of even more power.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla Summer Update begins rolling out: a look at the new features

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Credit: Tesla

Tesla has started to deploy the 2026 Summer Update to owners across its fleet, and among the biggest changes are improvements to Navigation, a new startup animation for the Model 3 and Model Y, Caraoke scoring, and new capabilities for Grok.

As the update has started making its way to some cars, we can now see a few of the features operating in real-time. We will show you what some of the new features look like in this article, along with some additional details on what changed.

Not all of the new features in the 2026 Summer Update have quite made an appearance, but some of them have, so we’ll show those here:

New Animation Screen for 3/Y

Tesla is rolling out a new startup animation for Tesla Model 3 and Model Y owners. This is present in Launch Edition and Performance Model 3 and Model Y, but other trim levels do not have anything like this.

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Owners can adjust the color associated with the startup animation to suit their preferences. It is a surprise that more automakers do not focus on this animation for their vehicles; it can be a great first impression piece and make the car immediately feel more luxurious.

Tesla has included this on more premium trims, but it is nice to see it on the Model 3 and Model Y.

Grok Improvements

Grok can now adjust more things in the car outside of the Navigation system. Now, drivers can adjust anything from climate to driving settings by simply speaking to the AI assistant in the car:

You don’t even have to push a button, either. Instead, you can just say “Hey, Grok,” if you have it enabled. That feature rolled out with the 2026 Spring Update just a few months back.

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This is a great feature, especially pertinent for the Robotaxi platform, as there will be no buttons inside the Cybercab when it eventually starts giving rides to the public. It also broadens Grok’s capabilities, which were relatively limited in terms of vehicle setting adjustments beforehand.

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Tesla briefly offered this Robotaxi part for your personal car

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Credit: @tpgoebel | X

Tesla briefly offered one Robotaxi part in its Parts Catalog for your personal car, only to remove it just a short time after it was first noticed.

Tesla’s Robotaxi camera washer apparatus was briefly available for purchase on the company’s Online Parts Catalog. The camera washer was first noticed on Model Y Robotaxi vehicles about six months ago in Austin.

First noticed by Not a Tesla App, the Camera Washer entries appeared for the new “Juniper” Model Y under a category called “Halo,” which has also now disappeared. Interestingly, Halo probably is related to Tesla’s internal “Project Halo,” which was a project that aimed to retrofit customer-owned Model Ys into functional Robotaxis.

This hardware addition would likely be required for the vehicle to operate as a Robotaxi, as the Camera Washer seems to be a non-negotiable part of the vision-based system Tesla utilizes for self-driving efforts.

However, this part has since been removed and is no longer visible on the EPC.

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Now the true question lingers: Why would Tesla add this Camera Washer to the Model Y parts catalog? Is it planning to make it available for owners to utilize on their own cars for personal use, or will it become a prerequisite for Robotaxi operation in customer-owned cars?

While discussing the upgrade options for Hardware 3 vehicles during the Q1 Earnings Call, Tesla CEO Elon Musk had said that the company could establish small, satellite shops that would upgrade cameras and self-driving computers. Perhaps this same strategy could be utilized for vehicles that want to be included in Robotaxi but do not have the correct hardware.

AI4 is currently represented as capable of unsupervised self-driving, and the same was said about HW3 at one point, only for Tesla to admit last quarter that it would, unfortunately, not be possible. Perhaps AI4 vehicles might need this camera washer as a prerequisite, just as HW3 cars will need that camera and computer upgrade.

This could be the first hint of that’s where we are headed.

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Tesla Robotaxi gets sweeping but polarizing change

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Credit: Tesla

Tesla has started rolling out a broader change to the ride experience for its Robotaxi fleet by silencing turn signals, but the change is certainly polarizing.

Tesla has generally made it clear that its purpose-built ride-hailing platform, Robotaxi, will cater to the rider in nearly every way possible. This includes having climate preferences, music, and other personal settings loaded up in the car as the rider enters.

But Tesla is taking it a step further by muting turn signal chimes altogether, a change that appears to be a way to make the ride more peaceful:

However, there are a handful of people who are not thrilled about this change. Turn signals are a conditioned part of the human mind for those who ride in a car regularly.

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Taking a turn without one feels strange and odd, and not hearing it click while activated could set off some alarms for riders, who might use the noise as confirmation that other drivers know of their intention to turn.

Turn signal noises are still audible in customer cars, so if you use FSD in your personal vehicle, you will still hear the turn signal.

The move is certainly one that is unique, but not one that separates it from other ride-sharing services. In a normal car, the clicking sound confirms to the driver that the blinker is active. In a fully driverless Robotaxi, that feedback serves no purpose for passengers, other than peace of mind.

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