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Porsche welcomes Taycan buyers with official “certificate of participation” as first production nears

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Porsche Taycan reservation holders are starting to receive the first of several welcome packages and promotional material, as the company gears up to deliver its first all-electric car later this year. “Certificates of Participation in the Taycan Deposit Option Program” have been mailed to enthusiastic buyers from across the world who landed spots on the Taycan waiting list with their local dealership.

Porsche has reported a warm reception to the reservation program on the highly-anticipated electric sports car, specifically citing customer reaction as “fantastic”, well before the final version of the production model has been revealed. In an interview with CNET’s Roadshow in December last year, Porsche Cars North America CEO Klaus Zellmer would not provide specific pre-order amounts but hinted at a promising number by saying, “If all the people [who placed reservations] buy this car, then we are sold out for the first year.” A further review of discussions taking place in Taycan forums reveals customer placements in line anywhere from number 20 to over 150 across a sample of dealerships in North America and Europe.

After patiently watching the Taycan’s (formerly Mission E) development over the last year, including high-speed track testing on the famed Nurburgring and the promise of an ultra-fast charging network, Porsche’s sign of appreciation is, as one certificate recipient described it, a “nice little gesture to tide us over.”

In Porsche’s participation package, a logo-and-signature adorned certificate greets recipients under the document’s title along with the words, “In recognition of your support in helping us write the next chapter of Porsche, this certificate is issued to:” followed by the reservation holder’s name. A beveled outline of a Taycan sketch above the vehicle logo is beneath that and above the signature of Klaus Zellmer, CEO of Porsche Cars North America. The black folder securing the certificate has a white print version of the same sketch on the left side and the words “Welcome to an Electric New Era” also printed in white on the right side. According to related comments made in Internet forums dedicated to the Taycan, certain customers in Europe also received silhouetted color photos of the car in the tri-fold and a neon yellow-green charging cord with their participation packages.

Also of interest in the Taycan development world is the background of reservation holders. Zellmer commented on this point as well: “More than half of the people that are signing up for the Taycan have not owned or do not own a Porsche…Typically, if we look at our source of business, people coming from other brands, it’s Audi, BMW, or Mercedes. The number one brand now is Tesla,” he stated. The findings certainly make sense considering Tesla’s reputation as a manufacturer of electric luxury performance vehicles versus Porsche’s longstanding position in the automotive industry as the maker of high-performance vehicles with a similar reputation amongst their peers. Additionally, a comparison of the core metrics of Tesla’s Model S and the Taycan makes them likely to appeal to the same customer base.

“Welcome to an Electric New Era”

Some Taycan buyers-in-waiting have directly expressed this connection. In a statement to Teslarati, Mike, a former Tesla Model 3 reservation holder who traded his place in line for the opportunity to own Porsche’s first electric car, detailed the specifics of his journey from one electric vehicle to the other.

“I was a day one, 9 AM March 31, 2016, Tesla Model 3 reservation holder…So I held a very early Model 3 reservation for over 18 months before falling out of love with the delays, price, and looks,” he explained as a reason for canceling his reservation. Mike’s lifelong support of the German automaker prompted him to join Porsche’s online deposit program for the Taycan as soon as it was made available. “I drove a restored Porsche 914 in high school and have been a huge fan of the brand ever since. Early 2018 I found a nice used Porsche 991 that matched (ok, slightly stretched) the projected Model 3 budget.”

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The tri-fold mailer combo received is reminiscent of the “token of appreciation” gifts sent by Tesla to early Model 3 reservation holders containing sketches of the vehicle and a note from CEO Elon Musk.

Mike, who provided Teslarati with the participation certificate images, regularly posts photos related to his automotive hobbies and projects on Instagram. The electric car enthusiast wanted to make it clear that there were no hard feelings in the choice, just a decision made from personal preference. “I’m still a huge fan of Tesla and Elon for the record.”

Porsche originally revealed the Taycan in 2015 at the Frankfurt Motor Show. Originally called “Mission E”, the name has since been broadened to refer to the global project for the company’s developing line of electric vehicles while the vehicle itself adopted an artificial name devised from a Eurasian word meaning “young wild horse.” Porsche has also teamed up with the BMW Group, Daimler AG, Ford, and the Volkswagen Group in a project to develop the IONITY fast-charging network in Europe, and there are further plans to install 500 ultra-fast chargers in the United States.

The letter mailed to Porsche Taycan reservation holders reads as follows:

We’d like to personally thank you for enrolling in the Porsche Taycan Depositor Option Program.

For over 70 thrilling years, Porsche’s mission has been driven by one question: What does the sports car of the future look like? This pursuit of innovation and embrace of the unexpected is what pushes us to bring concepts like the Taycan to fruition, and it wouldn’t be possible without the continuing support of enthusiasts like you.

The Taycan marks the beginning of an exciting new chapter for us: the very first all-electric sports car with a Porsche soul. It is the embodiment of a marriage of electricity and emotion that could only be found in a Porsche.

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We’ll continue to be in touch in the coming months as we eagerly await the arrival of the Taycan. Additionally, please find enclosed a certificate marking your official status as a participant in this program. We thoroughly appreciate your continued commitment to the future of sports cars.

Sincerely,
Klaus Zellmer
CEO, Porsche Cars North America

Pedro Mota
VP, Marketing, Porsche Cars North America

Accidental computer geek, fascinated by most history and the multiplanetary future on its way. Quite keen on the democratization of space. | It's pronounced day-sha, but I answer to almost any variation thereof.

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SpaceX’s Starfall just went from secret to storefront

SpaceX now pitches Starfall missions with 1,000 kg payloads, weeks of microgravity, and Starlink connectivity.

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An artist’s illustration of a SpaceX Starfall capsule reentering Earth’s atmosphere. (Image: SpaceX)

SpaceX has put up a dedicated commercial page for Starfall, its disk shaped reentry capsule, laying out for the first time what customers actually get when they book a flight. The page, live at spacex.com/starfall, pitches “affordable, routine access to microgravity” and invites companies to get in touch about flying manufacturing, research or testing payloads.

The specs are short and specific. Each Starfall mission carries up to 1,000 kg of payload, supplies 1 kW of power and connects through an Ethernet interface. Mission length is tailored to the customer, and the payload stays online the entire time through Starlink, which means researchers can pull data from an experiment while it is still in orbit instead of waiting for splashdown.

SpaceX is launching a secret spacecraft that could change how things are made in space

SpaceX is aiming the service at three markets. Biomedical customers are told they can grow stem cell organoids, replacement tissue and layered biomaterials. Pharmaceutical companies are pitched on protein and small molecule drug crystals, which form smaller and more uniform shapes without gravity driven convection. Materials science rounds out the list, with semiconductors and other next generation materials grown in vacuum and microgravity.

The page also makes clear which rocket SpaceX is counting on. “By launching on Starship, Starfall brings a reliable and scalable cadence previously unavailable to the market,” the company wrote, contrasting weeks of continuous microgravity with the seconds offered by drop towers and parabolic flights. No price or first operational flight date is listed.

The commercial push is a sharp turn from how Starfall started. SpaceX said almost nothing about the capsule ahead of its first flight in June, and nearly everything known came from FAA and FCC filings describing a disk about 10.2 feet wide and 2.5 feet tall that can return 2,200 pounds of cargo. By its second flight on the Bandwagon-5 rideshare in October, Starfall was listed by name on the mission page, though SpaceX still did not say what it carried.

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Customers appear to be lining up. SpaceX said in its third quarter results that it signed three commercial Starfall missions during the quarter. On the earnings call, President Gwynne Shotwell described the capsule as providing “routine relatively low cost access to microgravity environments for scientific research, including improving our understanding of diseases like cancer and diabetes,” and said the three new missions would fly on Starship.

The branding effort extends past the website. SpaceX added a Starfall T-shirt to its online store on Monday as part of a batch of new merchandise, giving the program a place next to Starship, Starlink and Starshield in the company’s lineup.

The move also puts SpaceX in more direct competition with companies it launches. Varda Space Industries, which has built much of the in-space manufacturing market so far, flew its W-Series 7 capsule on the same Bandwagon-5 mission as Starfall in October. Varda’s capsules are roughly three times smaller than Starfall, and SpaceX controls the ride to orbit for both.

Starfall’s near term cadence depends on Starship. SpaceX is preparing for Flight 15 after completing static fires of Ship 42 and its Super Heavy booster in late October, and is aiming to catch both stages with the launch tower on that flight.

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Grok Bot users hit with weekly limits early, Elon Musk explains what happened

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Credit: Grok Bot

Elon Musk said weeks ago during SpaceX’s third-quarter earnings call that the company’s Grok Bot, its autonomous AI Agent platform, was showing “the fastest growth of a product” that he’d ever seen in his life.

Now, SpaceXSI is scaling back Grok Bot users’ weekly limits, much to the surprise of those who have relied on it to take away monotonous tasks in their lives.

Elon Musk’s terse November 1 reply on X captured a sharp tension in the early days of agentic AI. Responding to a user who asked for a Grok Bot usage reset after hitting 100 percent with four days still left on the weekly cycle, Musk wrote: “The cost of serving Grok Bot was unsustainably high relative to revenue.”

The post arrived amid a wave of similar complaints from paying subscribers whose meters had jumped unexpectedly toward or to the limit, sometimes overnight and with little corresponding activity. It also stood in clear contrast to statements Musk had made only days and weeks earlier.

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On the SpaceX third-quarter earnings call in mid-to-late October, Musk had described Grok Bot in almost the opposite terms. He called it “the fastest growth of a product that I’ve ever seen in my life” and said he had “never seen anything grow this fast.”

Company figures put paid weekly users at roughly 800,000 earlier in the month, more than doubling over the prior period. Daily active users had climbed from under 100,000 in early September to over 600,000 by late October.

Musk emphasized that the product has no free tier and that users appear to be getting real value beyond what they pay. In other remarks, he noted that usage per user was rising rather than declining, the opposite of the usual decay pattern for new software.

Grok Bot, launched around August, functions as an always-available agent with its own persistent cloud computer; it can schedule, research, shop, browse, and execute multi-step workflows even after the user steps away. Access is bundled into X subscription tiers (roughly $30, $100, and $200 per month) and certain Cursor plans, drawing from shared weekly usage pools whose exact sizes have not been publicly detailed.

The economics of that model are what Musk’s November 1 post put in the spotlight. Agentic systems burn far more compute than ordinary chatbot exchanges. Each task can trigger repeated model calls, tool use, web actions, and sustained background work.

When growth is as rapid as Musk celebrated, the absolute compute bill scales quickly even if average revenue per user stays fixed under flat monthly subscriptions. Industry observers noted the opportunity cost as well: the same GPUs can be rented to other AI labs at higher rates.

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A simple back-of-the-envelope comparison circulating after the post illustrated the gap: if every reported daily user paid the top tier, annualized subscription revenue would still be modest relative to the scale of compute infrastructure SpaceX is building and leasing to companies like Anthropic.

Some users also reported possible dashboard anomalies around the same period, though Musk’s framing treated the underlying cost-revenue imbalance as the core issue rather than a pure metering glitch.

The juxtaposition is the core of this exchange. Within roughly two weeks of publicly framing Grok Bot as an unprecedented success with strong unit economics and no free tier, Musk acknowledged that serving the same product had become unsustainable relative to the revenue it generates.

For the broader industry, the episode underscores a structural challenge of the agent era: demand is real and growing faster than many expected, yet the cost of fulfilling that demand through always-on, multi-step agents can outrun subscription pricing before companies can adjust limits, introduce metered billing, or raise prices.

Musk’s reply did not promise an immediate reset or higher allowances; it simply stated the constraint. In doing so, it supplied a rare, explicit public data point on the unit economics of a high-profile AI agent just as adoption numbers were still being celebrated as the fastest in Musk’s experience.

The tension between rapid, paid growth and the compute required to deliver it is now on the record.

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Tesla owners who tap Emergency Drive Away for fun are in for a surprise

Tapping Activate on Tesla’s Emergency Drive Away reportedly triggers a $539 service bill without moving.

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Tesla owners who press Activate on Emergency Drive Away may be on the hook for a service bill even if their car never leaves the Supercharger stall.

Yaro, who posts about Tesla service cases on X as @Tutrifour, said a customer called after tapping Activate while still plugged into a Supercharger. The owner was about to pull away, remembered the cable was still connected and stopped. The car never moved, but the touchscreen showed a red alert reading “Emergency Drive Away has been activated” with “Service is required” underneath. A Service Mode screenshot showed the active alert BMS_a228_EmergencyDriveAwayServiceRequired, which Yaro said only Tesla Service can clear.


The cost of clearing it was the bigger surprise. “Don’t press Activate on the new Emergency Drive Away feature on your Tesla because service charges $539 to inspect the charge port and to clear the alert. Yes, even if you didn’t move the car an inch,” Yaro wrote.  The $539 figure comes from that single case, and Tesla has not published a set price for the inspection or commented on the post. Yaro also noted that the car would still charge with the alert on screen.

Tesla launched Emergency Drive Away on October 1 with software update 2026.38.3, letting drivers pull away from a U.S. Supercharger with the cable still attached, as Teslarati reported. To use it, a driver shifts into Drive while connected, holds the brake and taps Activate. The prompt warns that driving with the cable connected will damage the vehicle and the Supercharger, and that short camera recordings will be shared with Tesla.

Tesla Charging has been clear about what follows a real activation. Repairs to a Supercharger stall can run up to $25,000 depending on the site, a service visit for the car’s charge port is mandatory, and deliberate misuse “will invoke additional penalties.” What the company had not spelled out is that the service requirement is triggered the moment Activate is pressed, not the moment the cable breaks away.

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From an engineering standpoint, that is the cautious choice. Once Activate is pressed, the car cannot be sure the charge port latch was not stressed, so flagging it for inspection removes the guesswork. It also means the button carries a price on its own, which is a stronger deterrent against casual use than any warning screen.


The report follows the feature’s first known real world use, when a driver in Austin during F1 weekend appeared to trigger it by accident and dragged the Supercharger cable along with the car. The Reddit user who filmed it said the driver seemed to have only half read the prompts.

For owners, the takeaway is to treat the red prompt as a stop sign. If it appears after shifting out of Park by mistake, shift back and unplug the normal way from the touchscreen, the Tesla app or the button on the charge handle. Activate is meant for moments when staying at the stall is the bigger risk, and Tesla is now pricing it that way.

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