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Porsche welcomes Taycan buyers with official “certificate of participation” as first production nears
Porsche Taycan reservation holders are starting to receive the first of several welcome packages and promotional material, as the company gears up to deliver its first all-electric car later this year. “Certificates of Participation in the Taycan Deposit Option Program” have been mailed to enthusiastic buyers from across the world who landed spots on the Taycan waiting list with their local dealership.
Porsche has reported a warm reception to the reservation program on the highly-anticipated electric sports car, specifically citing customer reaction as “fantastic”, well before the final version of the production model has been revealed. In an interview with CNET’s Roadshow in December last year, Porsche Cars North America CEO Klaus Zellmer would not provide specific pre-order amounts but hinted at a promising number by saying, “If all the people [who placed reservations] buy this car, then we are sold out for the first year.” A further review of discussions taking place in Taycan forums reveals customer placements in line anywhere from number 20 to over 150 across a sample of dealerships in North America and Europe.
After patiently watching the Taycan’s (formerly Mission E) development over the last year, including high-speed track testing on the famed Nurburgring and the promise of an ultra-fast charging network, Porsche’s sign of appreciation is, as one certificate recipient described it, a “nice little gesture to tide us over.”
In Porsche’s participation package, a logo-and-signature adorned certificate greets recipients under the document’s title along with the words, “In recognition of your support in helping us write the next chapter of Porsche, this certificate is issued to:” followed by the reservation holder’s name. A beveled outline of a Taycan sketch above the vehicle logo is beneath that and above the signature of Klaus Zellmer, CEO of Porsche Cars North America. The black folder securing the certificate has a white print version of the same sketch on the left side and the words “Welcome to an Electric New Era” also printed in white on the right side. According to related comments made in Internet forums dedicated to the Taycan, certain customers in Europe also received silhouetted color photos of the car in the tri-fold and a neon yellow-green charging cord with their participation packages.
Also of interest in the Taycan development world is the background of reservation holders. Zellmer commented on this point as well: “More than half of the people that are signing up for the Taycan have not owned or do not own a Porsche…Typically, if we look at our source of business, people coming from other brands, it’s Audi, BMW, or Mercedes. The number one brand now is Tesla,” he stated. The findings certainly make sense considering Tesla’s reputation as a manufacturer of electric luxury performance vehicles versus Porsche’s longstanding position in the automotive industry as the maker of high-performance vehicles with a similar reputation amongst their peers. Additionally, a comparison of the core metrics of Tesla’s Model S and the Taycan makes them likely to appeal to the same customer base.
“Welcome to an Electric New Era”
Some Taycan buyers-in-waiting have directly expressed this connection. In a statement to Teslarati, Mike, a former Tesla Model 3 reservation holder who traded his place in line for the opportunity to own Porsche’s first electric car, detailed the specifics of his journey from one electric vehicle to the other.
“I was a day one, 9 AM March 31, 2016, Tesla Model 3 reservation holder…So I held a very early Model 3 reservation for over 18 months before falling out of love with the delays, price, and looks,” he explained as a reason for canceling his reservation. Mike’s lifelong support of the German automaker prompted him to join Porsche’s online deposit program for the Taycan as soon as it was made available. “I drove a restored Porsche 914 in high school and have been a huge fan of the brand ever since. Early 2018 I found a nice used Porsche 991 that matched (ok, slightly stretched) the projected Model 3 budget.”
The tri-fold mailer combo received is reminiscent of the “token of appreciation” gifts sent by Tesla to early Model 3 reservation holders containing sketches of the vehicle and a note from CEO Elon Musk.
Mike, who provided Teslarati with the participation certificate images, regularly posts photos related to his automotive hobbies and projects on Instagram. The electric car enthusiast wanted to make it clear that there were no hard feelings in the choice, just a decision made from personal preference. “I’m still a huge fan of Tesla and Elon for the record.”
Porsche originally revealed the Taycan in 2015 at the Frankfurt Motor Show. Originally called “Mission E”, the name has since been broadened to refer to the global project for the company’s developing line of electric vehicles while the vehicle itself adopted an artificial name devised from a Eurasian word meaning “young wild horse.” Porsche has also teamed up with the BMW Group, Daimler AG, Ford, and the Volkswagen Group in a project to develop the IONITY fast-charging network in Europe, and there are further plans to install 500 ultra-fast chargers in the United States.
The letter mailed to Porsche Taycan reservation holders reads as follows:
We’d like to personally thank you for enrolling in the Porsche Taycan Depositor Option Program.
For over 70 thrilling years, Porsche’s mission has been driven by one question: What does the sports car of the future look like? This pursuit of innovation and embrace of the unexpected is what pushes us to bring concepts like the Taycan to fruition, and it wouldn’t be possible without the continuing support of enthusiasts like you.
The Taycan marks the beginning of an exciting new chapter for us: the very first all-electric sports car with a Porsche soul. It is the embodiment of a marriage of electricity and emotion that could only be found in a Porsche.
We’ll continue to be in touch in the coming months as we eagerly await the arrival of the Taycan. Additionally, please find enclosed a certificate marking your official status as a participant in this program. We thoroughly appreciate your continued commitment to the future of sports cars.
Sincerely,
Klaus Zellmer
CEO, Porsche Cars North America
Pedro Mota
VP, Marketing, Porsche Cars North America
Elon Musk
Tesla isn’t joking about building Optimus at an industrial scale: Here we go
Tesla’s Optimus factory in Texas targets 10 million robots yearly, with 5.2 million square feet under construction.
Tesla’s Q1 2026 Update Letter, released today, confirms that first generation Optimus production lines are now well underway at its Fremont, California factory, with a pilot line targeting one million robots per year to start. Of bigger note is a shared aerial image of a large piece of land adjacent to Gigafactory Texas, that Tesla has prominently labeled “Optimus factory site preparation.”
Permit documents show Tesla is seeking to add over 5.2 million square feet of new building space to the Giga Texas North Campus by the end of 2026, at an estimated construction investment of $5 billion to $10 billion. The longer term production target for that facility is 10 million Optimus units per year. Giga Texas already sits on 2,500 acres with over 10 million square feet of existing factory floor, and the North Campus expansion is being built to support multiple projects, including the dedicated Optimus factory, the Terafab chip fabrication facility (a joint Tesla/SpaceX/xAI venture), a Cybercab test track, road infrastructure, and supporting facilities.
Credit: TESLA
Texas makes strategic sense beyond the existing infrastructure. The state’s tax structure, lower labor costs relative to California, and the proximity to Tesla’s AI training cluster Cortex 1 and 2, both located at Giga Texas and now totaling over 230,000 H100 equivalent GPUs, means the Optimus software stack and the factory producing the hardware will share the same campus. Tesla’s Q1 report also confirmed completion of the AI5 chip tape out in April, the inference processor designed specifically to power Optimus units in the field.
As Teslarati reported, the Texas facility is intended to house Optimus V4 production at full scale. Musk told the World Economic Forum in January that Tesla plans to sell Optimus to the public by end of 2027 at a price between $20,000 and $30,000, stating, “I think everyone on earth is going to have one and want one.” He has previously pegged long term demand for general purpose humanoid robots at over 20 billion units globally, citing both consumer and industrial use cases.
Tesla (NASDAQ: TSLA) reported its earnings for the first quarter of 2026 on Wednesday afternoon. Here’s what the company reported compared to what Wall Street analysts expected.
The earnings results come after Tesla reported a miss on vehicle deliveries for the first quarter, delivering 358,023 vehicles and building 408,386 cars during the three-month span.
As Tesla transitions more toward AI and sees itself as less of a car company, expectations for deliveries will begin to become less of a central point in the consensus of how the quarter is perceived.
Nevertheless, Tesla is leaning on its strong foundation as a car company to carry forward its AI ambitions. The first quarter is a good ground layer for the rest of the year.
Tesla Q1 2026 Earnings Results
Tesla’s Earnings Results are as follows:
- Non-GAAP EPS – $0.41 Reported vs. $0.36 Expected
- Revenues – $22.387 billion vs. $22.35 billion Expected
- Free Cash Flow – $1.444 billion
- Profit – $4.72 billion
Tesla beat analyst expectations, so it will be interesting to see how the stock responds. IN the past, we’ve seen Tesla beat analyst expectations considerably, followed by a sharp drop in stock price.
On the same token, we’ve seen Tesla miss and the stock price go up the following trading session.
Tesla will hold its Q1 2026 Earnings Call in about 90 minutes at 5:30 p.m. on the East Coast. Remarks will be made by CEO Elon Musk and other executives, who will shed some light on the investor questions that we covered earlier this week.
You can stream it below. Additionally, we will be doing our Live Blog on X and Facebook.
Q1 2026 Earnings Call at 4:30pm CT https://t.co/pkYIaGJ32y
— Tesla (@Tesla) April 22, 2026
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SpaceX is following in Tesla’s footsteps in a way nobody expected
In the span of just months in early 2026, SpaceX has transformed itself into one of the world’s most ambitious AI companies. The catalyst: its February acquisition of xAI.
When Elon Musk founded Tesla in 2003, it was a plucky electric car startup betting everything on lithium-ion batteries and a niche luxury Roadster.
Two decades later, Tesla is far more than a car company. Its valuation increasingly hinges on Full Self-Driving software, the Optimus humanoid robot, the Robotaxi program, and the Dojo supercomputer cluster purpose-built for AI training.
Musk has repeatedly described Tesla as an AI and robotics company that happens to sell vehicles. The cars, in this view, are merely the first scalable platform for real-world AI.
Now, SpaceX is tracing an eerily similar path, only faster and in a direction almost no one anticipated. Founded in 2002 to make spaceflight routine and eventually multiplanetary, SpaceX spent its first two decades perfecting reusable rockets, landing Falcon 9 boosters, and building the Starlink megaconstellation.
Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry
It was an engineering and manufacturing powerhouse, not a software play. Yet, in the span of just months in early 2026, SpaceX has transformed itself into one of the world’s most ambitious AI companies. The catalyst: its February acquisition of xAI.
The xAI deal, announced on February 2, was structured as an all-stock transaction that valued the combined entity at roughly $1.25 trillion—SpaceX at $1 trillion and xAI at $250 billion. In a memo to employees, Musk framed the merger as the creation of “the most ambitious, vertically-integrated innovation engine on (and off) Earth.”
The new SpaceX now owns Grok, the large language model family that powers the chatbot of the same name, along with xAI’s massive training infrastructure. More importantly, it has a declared mission to move AI compute off-planet.
Earth-based data centers are hitting hard limits on power, cooling, and land. Musk’s solution is orbital data centers, or constellations of solar-powered satellites that act as supercomputers in the sky.
SpaceX has already asked regulators for permission to launch up to one million such satellites. Starship, the company’s fully reusable heavy-lift vehicle, is the only rocket capable of delivering the necessary mass at the required cadence.
Each orbital node would enjoy near-constant sunlight, vast radiator surfaces for passive cooling, and zero terrestrial real-estate costs. Musk has predicted that within two to three years, space-based AI inference and training could become cheaper than anything possible on the ground.
This is not a side project; it is the strategic centerpiece Musk has envisioned for SpaceX. Starlink already provides the global low-latency backbone; next-generation V3 satellites will carry onboard AI accelerators. Rockets deliver the hardware, while AI optimizes every aspect of launch, landing, and constellation management.
The feedback loop is self-reinforcing, too. Better AI makes better rockets, which launch more AI infrastructure.
Just yesterday, on April 21, SpaceX doubled down.
It secured an option to acquire Cursor—the fast-growing AI coding tool beloved by software engineers—for $60 billion later this year, or pay a $10 billion partnership fee if the full deal does not close.
Cursor’s models already help engineers write code at superhuman speed. Pairing that technology with SpaceX’s Colossus-scale training clusters (the same ones powering Grok) positions the company to dominate AI developer tools, much as Tesla dominates autonomous driving software.
Why SpaceX just made a $60 billion bet on AI coding ahead of historic IPO
The parallels with Tesla are striking. Both companies began in a single, capital-intensive sector: Tesla with EVs, SpaceX with launch vehicles. Both used early hardware success to fund AI at scale. Tesla’s Dojo supercomputers train neural nets on billions of miles of real-world driving data; SpaceX now trains on telemetry from thousands of orbital assets and re-entries.
Tesla’s FSD chip runs inference on cars; SpaceX’s future satellites will run inference in orbit.
Tesla’s Optimus robot will work in factories; SpaceX envisions lunar factories manufacturing more AI satellites, eventually using electromagnetic mass drivers to fling them into deep space.
Critics once dismissed Musk’s multi-company empire as unfocused. The 2026 moves reveal the opposite: deliberate convergence.
SpaceX is no longer merely a rocket company that sells internet from space. It is an AI company whose competitive moat is literal orbital infrastructure and the only vehicle that can service it at scale. The forthcoming IPO, expected later this year, will almost certainly be pitched not as a space play but as the purest bet on AI infrastructure the public market has ever seen.
Whether the orbital data-center vision survives regulatory scrutiny, astronomical concerns about light pollution, or the sheer engineering challenge remains to be seen.
Yet the strategic direction is unmistakable. Just as Tesla proved that software and AI could redefine the century-old automobile, SpaceX is proving that rockets are merely the delivery mechanism for the next great computing platform—one that floats above the clouds, powered by the sun, and limited only by the physics of orbit.
In that unexpected sense, history is repeating. Tesla stopped being “just a car company” years ago. SpaceX has now stopped being “just a rocket company.” Both are becoming something far larger: AI powerhouses with hardware moats so deep that competitors will need their own reusable megaconstellations to keep up.
The age of terrestrial AI is ending. The age of space-based AI is beginning—and SpaceX is building the launchpad.
Tesla isn’t joking about building Optimus at an industrial scale: Here we go
Tesla (TSLA) Q1 2026 earnings results: beat on EPS and revenues
