Connect with us

News

Full Recap of Tesla’s 2015 Annual Shareholder Meeting

At the Tesla Annual Shareholder Meeting, chairman Elon Musk touched on a number of subjects, including cars, the GigaFactory, battery storage and space travel.

Published

on

Tesla growth chart used at 2015 annual shareholder meeting

Tesla growth chart used at 2015 annual shareholder meeting

During his remarks at the Tesla annual shareholder meeting on Tuesday, chairman Elon Musk touched on a wide range of topics from the AutoPilot system, the GigaFactory, residential and utility scale grid storage, and life on Mars. Here’s a synopsis.

Car Stuff

Musk told the meeting that he anticipates sales volume will continue to grow 50% per year, on average, for the next several years. The company has opened a new casting and machining center near the Fremont factory. Moving production functions there has opened up room at the factory to install a new assembly line capable of producing 3 times as many cars as the current line. A new paint facility capable of handling up to 500,000 cars a year has also been installed.

The Model X is undergoing final pre-production tweaking and will start production in “3 to 4 months.” In response to a question, Musk said that mounting the battery pack low in the chassis makes the Model X one of the safest SUV’s on the road. He went on to say that, like the Model S, it will achieve some of the highest crash test ratings of any car on the road.

“[I]t’s turning out to be a really great car. I think the Model X may arguably be a better SUV than the Model S is as a sedan. We want to make sure obviously that some of the key features of the Model X, particularly the Falcon Wing door and the way the second row seats are done …is…just right, and provide true functionality and true value improvements versus just sort of feeling gimmicky. It’s got to be a genuine improvement in utility and aesthetics, so getting those final nuances right for the Model X is what we’re focused on right now.”

When asked about the affordable mass-market Model 3, he said it would be available only with a single motor at first to keep costs down but would be offered in a dual motor version as well.

Advertisement

He did have exciting news about the Supercharger network. The company is fitting solar panels to as many Supercharger locations as possible. He assured the audience that those that could not be converted to solar power would soon get their electricity only from renewable power sources.

Musk  also said the company has created a new liquid cooled charging cord that is significantly thinner and more flexible than the one used now. Not only does liquid cooling make the cable more elegant, it will permit the use of higher powered Supercharger facilities in the future.

He emphasized that the system will continue to expand in North America and other countries to permit Tesla owners to enjoy free long distance driving for life. He did say that owners who use Superchargers for all their daily charging can expect to receive a “note” from the company.

With regard to the AutoPilot suite of autonomous driving features, Musk indicated that the company is busy testing and upgrading the system. “We’re making gradual progress towards what I’d say is a releasable bit of software. But it is quite a tricky thing and we want to make sure that our testing is exhaustive before we release the software. But if we keep making progress, I think we may be able to get it out to all the access customers which is sort of our public beta program around the end of this month.”

Advertisement

Full implementation is not expected for about 3 years, with a lot depending on how regulators in the US and abroad react to it. He said that the system at this point is intended to function like the auto pilot in airplanes — there to help but not to allow drivers to sleep through their journey to arrive alert and refreshed at their destination…..yet.

Musk admitted that interest in battery swapping was far lower than expected. He indicated that the company is focusing more on improving Supercharger performance and less on building battery swap locations.

Tesla PowerWall

One of the biggest announcements of the day concerns the Tesla PowerWall. Some critics have chirped that the units introduced to great fanfare in April were too small to be worth the cost. “I am very happy to announce that we’ve dramatically increased the power capability of the Powerwall. So it’s actually going to go from having 2 kilowatts steady, 3.3 kilowatt peak to a 7 kilowatt power, 5 kilowatt steady, price is unchanged. So, it basically more than doubled the power output of the Powerpack and the price is going to stay the same.”

The company will prioritize deliveries to people who already have a residential solar system or who are installing one. Why? Because an inverter will be already included in their system, meaning adding a PowerWall will cost only about $3,500 for the unit and about $500 for installation. That’s huge.

Advertisement

But even with that announcement, Musk admitted that the PowerWall may not make economic sense for most customers in the US because the differences between the cost of electricity during a 24 hour period are usually not large enough for there to be a pay back on the cost of the system in a reasonable period of time. He cites Germany, Australia and Hawaii as markets where the PowerWall makes more economic sense.

The company focus is on grid scale storage, which it expects will account for 80% of its stationary battery business. “That’s where the economics are very compelling because there is an important difference between price and cost. The cost to the utilities of between day and night is quite substantial because the power usage is often sort of 2:1 at least if not greater than 2:1, sometimes substantially greater than 2:1 between peak day usage and trough night usage.”

Musk told the audience that utility companies look favorably on using Tesla battery storage units because they are more compact than what competitors offer, so they can fit into the footprint of existing substations without the need to acquire more land and the permitting issues that may create. He says utilities are just like residential customers — they appreciate that the Tesla units are basically “plug and play” ready, with no hassles or headaches.

The GigaFactory

Musk said the GigaFactory was coming along smoothly, with production expected to begin next year with full capacity expected within 3 years. In response to a question from the audience, he responded, “Our focus right now is just making sure that we build the Gigafactory version one correctly and that’s going to be quite a difficult challenge over the next few years. We’ll have the first part of it active next year but then we want to try to get to full production in roughly three years…that’s going to be quite a challenge. And I think once we get to that point we want to figure out where to put Gigafactory Two and Three.”

Advertisement

He says the GigaFactory will have the capacity to build 50 gigawatt-hours of batteries a year. “And that should allow for 500,000 cars to be produced a year plus have 15 gigawatt-hours left over for stationary. The way it’s looking, demand for stationary is higher than expected, so we’re looking at potentially expanding the output capability of the Gigafactory to meet the higher demand for stationary.”

SpaceX

An audience member asked when SpaceX would be going public and Musk responded that a SpaceX IPO was a long way off, primarily because the stock market is focused on quarterly reports and has an attention span limited to 1 to 2 years maximum. He said the timeline for SpaceX was quite a bit beyond that. Then he dropped this bomb:

“I’m trying to build a city on Mars and that ends up sacrificing profitability for a really long time. I think it would be not super loved by the public markets. I’d expect with SpaceX that we will probably go public once we will have a regular flights to Mars.”

The Take Away

One stockholder asked Elon Musk what his goals for the company are. He gave this answer, which may serve as the overarching statement that underlies everything he and his various companies are attempting to accomplish.

Advertisement

“Our goal at Tesla is pretty straight forward; it’s really to accelerate the advent of sustainable energy and particularly sustainable transport. So in order for humanity to have a good future or for life…we have to figure out how to make that future sustainable, meaning not to have crazy amounts of CO2 in the atmosphere and ultimately get into situation of hydrocarbon scarcity, which would be economically disastrous.

“So, that’s what we’re focused on. Our primary goal is to accelerate the advent of sustainable transport and then, with the batteries, help the advent of sustainable energy production.”

Quoted material is courtesy of Seeking Alpha transcription service.

 

Advertisement

 

"I write about technology and the coming zero emissions revolution."

Advertisement
Comments

News

Tesla ‘Killer’ heads to the graveyard as AFEELA taps out

SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.

Published

on

Credit: AFEELA/X

There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.

The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.

SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.

The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.

Advertisement

SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.

Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.

Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”

No more “Tesla Killers:” It’s becoming increasingly difficult to distinguish the “EV market” from the mainstream auto segment

Advertisement

Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.

Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.

The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.

Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.

Advertisement

Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.

Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.

Lucid unveils Lunar Robotaxi in bid to challenge Tesla’s Cybercab in the autonomous ride hailing race

Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.

Advertisement

The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.

As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.

Continue Reading

Elon Musk

TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company

Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.

Published

on

By

TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.

Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.

Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI

Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.

Advertisement

Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”


Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.

Advertisement
Continue Reading

Elon Musk

SpaceX’s IPO might arrive sooner than you think

Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.

Published

on

Credit: SpaceX | X

Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.

However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.

People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.

The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.

Advertisement

The timing aligns with earlier signals.

In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.

SpaceX considering confidential IPO filing this March: report

Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.

Advertisement

Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.

A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.

Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.

Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.

Advertisement
Continue Reading