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Full Recap of Tesla’s 2015 Annual Shareholder Meeting
At the Tesla Annual Shareholder Meeting, chairman Elon Musk touched on a number of subjects, including cars, the GigaFactory, battery storage and space travel.
Tesla growth chart used at 2015 annual shareholder meeting
During his remarks at the Tesla annual shareholder meeting on Tuesday, chairman Elon Musk touched on a wide range of topics from the AutoPilot system, the GigaFactory, residential and utility scale grid storage, and life on Mars. Here’s a synopsis.
Car Stuff
Musk told the meeting that he anticipates sales volume will continue to grow 50% per year, on average, for the next several years. The company has opened a new casting and machining center near the Fremont factory. Moving production functions there has opened up room at the factory to install a new assembly line capable of producing 3 times as many cars as the current line. A new paint facility capable of handling up to 500,000 cars a year has also been installed.
The Model X is undergoing final pre-production tweaking and will start production in “3 to 4 months.” In response to a question, Musk said that mounting the battery pack low in the chassis makes the Model X one of the safest SUV’s on the road. He went on to say that, like the Model S, it will achieve some of the highest crash test ratings of any car on the road.
“[I]t’s turning out to be a really great car. I think the Model X may arguably be a better SUV than the Model S is as a sedan. We want to make sure obviously that some of the key features of the Model X, particularly the Falcon Wing door and the way the second row seats are done …is…just right, and provide true functionality and true value improvements versus just sort of feeling gimmicky. It’s got to be a genuine improvement in utility and aesthetics, so getting those final nuances right for the Model X is what we’re focused on right now.”
When asked about the affordable mass-market Model 3, he said it would be available only with a single motor at first to keep costs down but would be offered in a dual motor version as well.
He did have exciting news about the Supercharger network. The company is fitting solar panels to as many Supercharger locations as possible. He assured the audience that those that could not be converted to solar power would soon get their electricity only from renewable power sources.
Musk also said the company has created a new liquid cooled charging cord that is significantly thinner and more flexible than the one used now. Not only does liquid cooling make the cable more elegant, it will permit the use of higher powered Supercharger facilities in the future.
He emphasized that the system will continue to expand in North America and other countries to permit Tesla owners to enjoy free long distance driving for life. He did say that owners who use Superchargers for all their daily charging can expect to receive a “note” from the company.
With regard to the AutoPilot suite of autonomous driving features, Musk indicated that the company is busy testing and upgrading the system. “We’re making gradual progress towards what I’d say is a releasable bit of software. But it is quite a tricky thing and we want to make sure that our testing is exhaustive before we release the software. But if we keep making progress, I think we may be able to get it out to all the access customers which is sort of our public beta program around the end of this month.”
Full implementation is not expected for about 3 years, with a lot depending on how regulators in the US and abroad react to it. He said that the system at this point is intended to function like the auto pilot in airplanes — there to help but not to allow drivers to sleep through their journey to arrive alert and refreshed at their destination…..yet.
Musk admitted that interest in battery swapping was far lower than expected. He indicated that the company is focusing more on improving Supercharger performance and less on building battery swap locations.
Tesla PowerWall
One of the biggest announcements of the day concerns the Tesla PowerWall. Some critics have chirped that the units introduced to great fanfare in April were too small to be worth the cost. “I am very happy to announce that we’ve dramatically increased the power capability of the Powerwall. So it’s actually going to go from having 2 kilowatts steady, 3.3 kilowatt peak to a 7 kilowatt power, 5 kilowatt steady, price is unchanged. So, it basically more than doubled the power output of the Powerpack and the price is going to stay the same.”
The company will prioritize deliveries to people who already have a residential solar system or who are installing one. Why? Because an inverter will be already included in their system, meaning adding a PowerWall will cost only about $3,500 for the unit and about $500 for installation. That’s huge.
But even with that announcement, Musk admitted that the PowerWall may not make economic sense for most customers in the US because the differences between the cost of electricity during a 24 hour period are usually not large enough for there to be a pay back on the cost of the system in a reasonable period of time. He cites Germany, Australia and Hawaii as markets where the PowerWall makes more economic sense.
The company focus is on grid scale storage, which it expects will account for 80% of its stationary battery business. “That’s where the economics are very compelling because there is an important difference between price and cost. The cost to the utilities of between day and night is quite substantial because the power usage is often sort of 2:1 at least if not greater than 2:1, sometimes substantially greater than 2:1 between peak day usage and trough night usage.”
Musk told the audience that utility companies look favorably on using Tesla battery storage units because they are more compact than what competitors offer, so they can fit into the footprint of existing substations without the need to acquire more land and the permitting issues that may create. He says utilities are just like residential customers — they appreciate that the Tesla units are basically “plug and play” ready, with no hassles or headaches.
The GigaFactory
Musk said the GigaFactory was coming along smoothly, with production expected to begin next year with full capacity expected within 3 years. In response to a question from the audience, he responded, “Our focus right now is just making sure that we build the Gigafactory version one correctly and that’s going to be quite a difficult challenge over the next few years. We’ll have the first part of it active next year but then we want to try to get to full production in roughly three years…that’s going to be quite a challenge. And I think once we get to that point we want to figure out where to put Gigafactory Two and Three.”
He says the GigaFactory will have the capacity to build 50 gigawatt-hours of batteries a year. “And that should allow for 500,000 cars to be produced a year plus have 15 gigawatt-hours left over for stationary. The way it’s looking, demand for stationary is higher than expected, so we’re looking at potentially expanding the output capability of the Gigafactory to meet the higher demand for stationary.”
SpaceX
An audience member asked when SpaceX would be going public and Musk responded that a SpaceX IPO was a long way off, primarily because the stock market is focused on quarterly reports and has an attention span limited to 1 to 2 years maximum. He said the timeline for SpaceX was quite a bit beyond that. Then he dropped this bomb:
“I’m trying to build a city on Mars and that ends up sacrificing profitability for a really long time. I think it would be not super loved by the public markets. I’d expect with SpaceX that we will probably go public once we will have a regular flights to Mars.”
The Take Away
One stockholder asked Elon Musk what his goals for the company are. He gave this answer, which may serve as the overarching statement that underlies everything he and his various companies are attempting to accomplish.
“Our goal at Tesla is pretty straight forward; it’s really to accelerate the advent of sustainable energy and particularly sustainable transport. So in order for humanity to have a good future or for life…we have to figure out how to make that future sustainable, meaning not to have crazy amounts of CO2 in the atmosphere and ultimately get into situation of hydrocarbon scarcity, which would be economically disastrous.
“So, that’s what we’re focused on. Our primary goal is to accelerate the advent of sustainable transport and then, with the batteries, help the advent of sustainable energy production.”
Quoted material is courtesy of Seeking Alpha transcription service.
Tesla shared a striking video showcasing the decommissioning of the original Model S and Model X assembly line at its Fremont Factory in Northern California. Completed in just 46 days, the teardown involved heavy machinery dismantling concrete pits, removing robotic arms and conveyors, and clearing the space for new production.
The post, captioned “End of an era,” captured both the end of a historic chapter and Tesla’s aggressive pivot toward its next major initiative, Optimus.
End of an era: Decommissioning the original Model S & X assembly line in just 46 days pic.twitter.com/kGEdfhl62h
— Tesla Manufacturing (@gigafactories) July 10, 2026
The decision to retire the Model S and Model X originated during Tesla’s Q4 2025 Earnings Call in late January 2026. CEO Elon Musk announced that production of the company’s flagship sedan and SUV would wind down by the end of Q2 2026, describing it as bringing the programs to an “honorable discharge.”
Custom orders ceased around early April 2026, with the final vehicles rolling off the line in early May. A special signature delivery ceremony on May 20 marked the emotional close for these vehicles, which had defined Tesla’s early success and luxury EV segment since the Model S launch in 2012.
The primary reason for tearing down the lines was to repurpose the valuable factory floor space for high-volume production of Tesla’s Optimus humanoid robot. Musk had indicated on Earnings Calls that the Fremont S/X line would be replaced by a dedicated Optimus manufacturing line targeting a capacity of one million units per year.
This move aligns with Tesla’s broader strategic shift from traditional vehicle manufacturing toward robotics and artificial intelligence, leveraging the company’s expertise in autonomy, AI training, and high-volume production.
Optimus, Tesla’s general-purpose humanoid robot, is designed to perform repetitive or dangerous tasks in factories, warehouses, and eventually homes. Powered by Tesla’s AI and Neural Networks, it aims to be a versatile, affordable platform. Production of Optimus Gen 3 is already underway in limited form at Fremont, with full-scale output on the converted line expected to begin in late July or August.
Tesla is targeting rapid scaling, with internal ambitions pointing toward tens or even hundreds of thousands of units annually by the end of 2026.
Longer-term, Tesla is constructing a much larger second-generation Optimus facility at Giga Texas, with potential capacity reaching millions of units per year. The company views Optimus as a transformative product that could eventually surpass its automotive business in scale and value, enabling widespread deployment of useful robots across industries. CEO Elon Musk has even predicted it would be the most popular product of all-time.
As one era closes at Fremont, another is rapidly taking shape.
Elon Musk posted a candid admission on his social media platform X on June 9, declaring that he had been “clearly wrong” about Anthropic. The statement marked a notable reversal from his earlier skepticism toward the AI company.
In September, Musk had written, “Winning was never in the set of possible outcomes for Anthropic,” reflecting his view at the time that the startup had lacked the foundation or even the trajectory to succeed in what is an incredibly intense race for advanced artificial intelligence.
Musk’s latest post came amid discussion of Anthropic’s reliance on external compute resources. He praised the company’s progress, stating that Anthropic is “obviously currently the leader in AI” and that “no company has released a model as good as Mythos/Fable,” with expectations of a strong follow-up in Mythos 2.
The tone shifted dramatically from dismissal to acknowledgement of superior performance.
I was clearly wrong about Anthropic. They are obviously currently the leader in AI. No company has released a model as good as Mythos/Fable and they will undoubtedly have Mythos 2 ready soon.
And I would never cut them off in a way that hurt them badly, even as a competitor.…
— Elon Musk (@elonmusk) July 9, 2026
The context of Musk’s comments added significance. Anthropic has been operating under a recent compute deal with SpaceXAI, Musk’s AI infrastructure-focused venture. The pair entered a short-term GPU lease agreement initiated in May, providing Anthropic access to critical computing power for training and deploying its frontier models.
SpaceXAI signs agreement with Anthropic for massive AI supercomputer access
Some observers had speculated that Musk could leverage this dependency to disadvantage a rival. Musk directly addressed the possibility, writing, “I would never cut them off in a way that hurt them badly, even as a competitor. That’s not my style.”
To support his commitment to ethical competition, Musk referenced concrete examples from his other companies. Tesla famously open-sourced its entire portfolio of electric vehicle patents in 2014. The move was designed to accelerate the global adoption of sustainable transportation technology rather than protect proprietary advantages.
Tesla also made its Supercharger network available to competing electric vehicle manufacturers, transforming what could have remained an exclusive charging ecosystem into a shared infrastructure that benefits the broader industry and reduces barriers for EV adoption.
Musk further pointed to SpaceX’s practices, noting that the company launches satellites for competing commercial systems “with no increase in price or use of unfair terms.” He extended the principle to his social platform, observing that “even my worst enemies attack me on this platform,” underscoring preference for open discourse over retaliation.
These examples have illustrated Musk’s long-standing philosophy that long-term technological progress is best served by open competition and infrastructure sharing rather than leveraging market power to stifle rivals. In the fast-evolving AI sector, where compute resources and model capabilities determine leadership, Musk’s stance suggests a willingness to compete on innovation and performance alone.
Musk’s admission arrives as SpaceXAI itself advances its own frontier models while maintaining business relationships across the ecosystem. By publicly correcting his earlier assessment and reaffirming principles of fair play, Musk highlights a model of competition that prioritizes advancement of the field over short-term tactical advantages.
A Tesla analyst believes the company’s Full Self-Driving suite is close to an “inflection point,” where people will finally realize that it is more than what it appears, similar to how many view the iPhone.
Pierre Ferragu, an analyst who has covered Tesla for many years at New Street Research, says the Full Self-Driving suite is one piece of evidence supporting the view that a Tesla is more than a car. He compared it to the iPhone and noted that the high price tag seemed like a lot for a phone early on. Then people realized the iPhone was more than just something you make calls with. It made their lives simpler.
🚨 Analyst @p_ferragu says Tesla Full Self-Driving is at an “inflection point” in a recent commentary:
“A Tesla is not a car, the same way an iPhone was not a phone. As a tool that gets you to work peacefully every morning, it is not expensive. Give us 2 more quarters to see… pic.twitter.com/tm6xFrjVPV
— TESLARATI (@Teslarati) July 10, 2026
Suddenly, that price tag was justified.
Tesla offers several models under the average transaction price for a new vehicle, which was above $49,000, according to Kelley Blue Book. However, that does not take into account that many people can still not afford a $35,000 vehicle. Ferragu offers his thoughts:
“Remember when the addressable market of the iPhone was 10 million units? Then people realized how good it was, and now, nearly 250m are sold every year.
A similar evolution for Tesla is still on the table. A Tesla is not a car, the same way an iPhone was not a phone.
A model 3 at $35k + $100 per month is too expensive for most, but only as a car, the same way a $600 iPhone was too expensive for most, until most realized it was much more than a phone.
As a tool that gets you to work peacefully every morning, it is not expensive.”
This point is valid, especially considering the iPhone’s impact on the cell phone market. There are still a handful of players, but most people you know have an iPhone. The iPhone ties into Apple’s other ecosystem of products.
This is how Tesla plans to infiltrate the automotive market, and once the company offers a fully autonomous suite, or something that can allow for unsupervised self-driving, more and more people will flock to Tesla.
Ferragu believes Tesla needs two additional quarters of development before things will truly change. He didn’t elaborate on what will happen in two quarters, but he said it will give us all time to “see where this is heading.”
It is really quite interesting to see people’s reactions when they find out what a Tesla is capable of. Full Self-Driving is a great tool for taking stress out of travel; I use it daily, and it has made it really difficult to consider taking any other car on a drive of practically any length.
To me, it is really hard to believe that people will not at least seriously consider a Tesla as their next car if they experience Full Self-Driving. This is a major point for those who argue that Tesla should advertise in some way.
Tesla shows rapid teardown of Model S and X lines, paving the way for Optimus at Fremont
Elon Musk admits he was ‘clearly wrong’ about Anthropic
