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Rivian is prioritizing its Amazon delivery vans over R1T production: report
The production and impending deliveries of the Rivian R1T may be catching most of the electric vehicle community’s attention these days, but it appears that the truck maker may actually have a different priority in the near term. As per a recent report, Rivian is prioritizing the production of Amazon’s electric delivery van rather than the R1T pickup and the R1S SUV.
A Bloomberg report noted that Rivian CEO RJ Scaringe has decided to focus Rivian’s production capabilities on its Amazon delivery van project, citing people familiar with the matter. The publication’s sources claimed that the CEO is looking to build about 300 Electric Delivery Vans (“EDV”) by the end of this year, with the first 10,000 units due by the end of 2022. The entire 100,000 order is expected by the end of the decade. In comparison, R1T production is anticipated to run “at a trickle,” at least in the near term.
Prioritizing Amazon delivery van production seems to be a strategic decision for Rivian. After all, having Amazon as a customer is a notable advantage in the electric vehicle sector. Without its Amazon delivery vans, sources reportedly familiar with Rivian’s finances have told Bloomberg that it would be extremely challenging to hit the company’s target valuation of $80 billion when it goes for its initial public offering.
Rivian’s recent S-1 filing with the US Securities and Exchange Commission all but highlighted the close relationship between the electric vehicle company and the e-commerce giant. As per the filing, Amazon will have exclusive rights to Rivian’s Electric Delivery Vans for four years following the delivery of the first van. Amazon gets the right of first refusal to purchase the vans for two years after that point.
“Under the EDV Agreement, we and Logistics have agreed to collaborate to design, develop, manufacture, and supply EDVs and/or certain component parts and related services for use in Amazon’s last mile delivery operations. We also have agreed under the EDV Agreement that until the fourth anniversary of when Logistics first receives EDVs (the “Initial Delivery Date”), whether or not Logistics purchases any EDVs from us, we will exclusively provide last mile delivery vehicles to Amazon, and from the fourth anniversary to the sixth anniversary of the Initial Delivery Date, Amazon will have a right of first refusal to purchase last mile delivery vehicles that we produce,” the S-1 filing noted.
Rivian’s focus on the Amazon delivery van does not come without risks for the electric truck maker. In a statement to the publication, Ross Gale, a New Jersey-based car collector and business owner, noted that the Launch Green Rivian R1T he ordered last November is an exciting vehicle. However, the communication from the company so far has been quite lacking. “I 100% believe in the product, having never seen one, having never touched one. But I am annoyed with the failure to meet promises. I mean, just be honest. Tell us what you’re doing,” Gale said.
So far, Rivian has reportedly received refundable deposits for 48,390 R1T and R1S vehicles. This is a relatively conservative number, at least when compared to the Ford F-150 Lightning, which has received over 150,000 non-binding reservations to date. Unofficial trackers for Tesla Cybertruck orders currently estimate over a million pre-orders for the upcoming vehicle. However, the Rivian R1T and R1S are both premium trucks, which means that they are targeting a different demographic than the F-150 Lightning or the Cybertruck. RJ Scaringe is looking to create the Patagonia of trucks with Rivian, and for such a goal, 48,390 R1T and R1S reservations is not bad to start at all.
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Elon Musk shed two new bits of detail on Starship following its 13th test launch, which was an overwhelming success.
SpaceX launched Starship for the 13th time last Friday after two delays: one on Monday when several Raptor engines did not ignite, and another on Thursday due to unfavorable weather conditions in Starbase, Texas.
The launch was overwhelmingly successful. SpaceX was able to complete a necessary test of the heat shield tiles by increasing the acceleration of Starship from launch throughout the flight; 20 Starlink v3 satellites were released with no issue; the Super Heavy Booster landed safely in the Gulf of America, Ship successfully reignited engines while in space; and it also splashed down without incident in the Indian Ocean.
SpaceX Starship just nailed something it’s never done before
Nevertheless, more details are coming out about Starship, and Musk is doing the talking.
Starship Will Be Retrieved in the Ocean
Musk revealed on Tuesday night that Starship would be recovered by a ship in the Indian Ocean. SpaceX routinely tries to recover Starship after splashdown in an effort to find out more about the flight by examining the spacecraft afterward.
We’re sending a ship out to recover Starship https://t.co/fUqUZTITO9
— Elon Musk (@elonmusk) July 28, 2026
This helps engineers find out more about why things might have happened, allows them to examine any potential damage or anomalies that might have occurred, and increases the chances of an even more successful flight next time thanks to the additional information recovered.
Ship Could Have Been Caught by Tower Arms, Musk claims
Musk has already indicated that SpaceX will plan to attempt a catch of Starship with the 14th test flight. While this would be a major accomplishment, it would be an expected next step, considering the fact that the Super Heavy Booster has already been caught by the chopsticks on numerous occasions.
The ship landing was precise, meaning that it would have been caught by the tower arms https://t.co/6nbNrRfX9P
— Elon Musk (@elonmusk) July 29, 2026
A ship catch would be a great indication of where SpaceX stands in terms of reusability and launch cadence. A successful catch with relatively no incidents would be a good sign that SpaceX is nearing a more frequent launch of Starship, but also that the reusability of the massive rocket would be something many would expect in the near future.
It is a necessity to make life multiplanetary.
Elon Musk has updated his timeline for when humans will walk on Mars and for when ships will simply get there.
The objective of getting to Mars has been one of Musk’s biggest goals since becoming a serial entrepreneur and realizing that time on Earth is limited. Musk has said several times he hopes to die on Mars, and not by impact.
Musk now believes that people will be on Mars in “roughly 5 to 7 years.” He said that a Mars lander will get there “a few years sooner.”
People on Mars in roughly 5 to 7 years.
Mars lander a few years sooner.
— Elon Musk (@elonmusk) July 29, 2026
The response from Musk comes after NASA Administrator Jared Isaacman said that SpaceX’s biggest priority is the Moon and not Mars. Because of this, Isaacman conceded that he believes nuclear power and propulsion investments will provide “potentially the pathway with the fewest miracles required to put four people on Mars in the next 10 to 15 years.”
Of course, this is what NASA can do through taxpayer funding and nuclear investments, he added.
Musk’s grand ambitions are much more optimistic than most, and it is certainly a double-edged sword. This is not the first time timelines for Mars have been somewhat lofty, especially to those normal thinkers like you and me, not super geniuses like Musk.
In fact, the SpaceX and Tesla frontman has said on at least a dozen occasions that we could be on Mars in the coming years. Musk said 2020 would be the big year as early as 2009. In 2020, he was “highly confident” of a landing in 2026, and had even said 2024 in a best-case scenario.
The point is, the range has varied, and it’s anyone’s guess when we’ll get there. This latest adjustment to the timeline is typical of Musk, and while the Moon has seemingly taken priority over Mars, it is still worth mentioning that the ultimate goal is to make life multiplanetary, and it starts potentially with the Red Planet.
SpaceX (NASDAQ: SPCX) got an absolutely crazy price target rating from Raymond James after the company experienced a tough first few weeks following its Initial Public Offering (IPO).
Despite the tumultuous start, SpaceX has plenty of believers, and the company’s massively successful Starship launch last Friday, its 13th test flight of the massive rocket, went so smoothly that Raymond James analysts pushed its price target on the company to roughly 7 times its current trading level.
SpaceX Starship just nailed something it’s never done before
The firm officially put a “Strong Buy” rating and an $800 price target on the stock. It currently trades at around $113. Its all-time high is $225.64, reaching this trading level shortly after shares first went public.
Raymond James’ price target is tied to the firm’s confidence after Starship’s 13th test flight. Analysts at the firm said it was an incremental step that reduces engineering risks, citing the widely successful heat shield test that CEO Elon Musk recently detailed, the smooth deployment of Starlink V3 satellites, and a successful in-space engine relight.
SpaceX also managed to see Starship splash down safely in the Indian Ocean, while the Super Heavy Booster fell down to the Gulf of America with no incidents.
It is interesting to see these launches have such a tremendous impact on the stock and what investors think of it. After SpaceX initially delayed the Starship launch last week, shares fell tremendously. Most probably did not realize that the stand-down is a standard practice, especially if everything is not perfect.
The mission was initially aborted due to an issue with Raptor engines. This was resolved, and Starship launched last Friday after another delay on Thursday, which was caused by weather.
Now that analysts have seen what SpaceX launches are capable of and how impressive the feat is, firms are adjusting their price targets accordingly, making it known that they have high expectations for the space exploration company.
Elon Musk sheds two new bits of detail on Starship after 13th test launch
Elon Musk updates the SpaceX timeline for Mars
