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Rivian showroom to open in luxury Chicago neighborhood

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Rivian plans to open its first showroom in Chicago’s Gold Coast. The Gold Coast is marketed as an area for luxury lovers, befitting Rivian’s brand goals. 

Rivian will open a showroom at 871 N. Rush St. in Chicago’s Gold Coast area. The EV automaker initially planned to open a showroom in the Fulton Market district a few years ago but backed out of the deal for undisclosed reasons. Its current location in the Gold Coast area might be more fitting, though. 

“The Gold Coast is a luxury lover’s haven. Charming homes on picture-perfect streets, high-end boutiques, and restaurants favored by celebrities past and present all give this neighborhood its star power,” stated Choose Chicago. 

Rivian aspires to provide customers with the best off-roading, outdoor experience in the comfort of modern society through its R1T and R1S electric vehicles EVs. In the past, RJ Scaringe stated that R1 EVs would have a “Patagonia-like feel of enabling adventure.” 

The Patagonia brand is well-known for providing durable equipment for outdoor explorers. A pair of shorts at Patagonia can range from $55 to $65 or more. Despite its premium price, however, Patagonia’s products are well-loved by its consumers. Statista estimates that about 15% of outdoor fashion users in the US use Patagonia products. 

While Rivian’s Gold Coast showroom is already impressive, it isn’t finished with Chicago yet. In a statement to CoStar News, the company noted it was “still exploring our options” for another space in Chicago. It should be noted that Rivian already has a service center located west of Fulton Market at 2033 W. Walnut St.

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Rivian is still ramping up its first two consumer vehicles, the R1T pickup truck and the R1S SUV. Plans are also underway to release the R2 platform, which is expected to be more affordable. Last month, Rivian also announced that it would adopt Tesla’s North American Charging Standard (NACS) for its vehicles. Tesla (NASDAQ: TSLA) has gone live with a link to its Q2 2023 earnings call. All eyes are on Tesla’s electric vehicle margins in the second quarter, as the company achieved record delivery numbers following the adoption of aggressive pricing strategies.

Similar to previous earnings calls, Tesla is also accepting questions from retail and institutional investors that would be asked during the session’s Q&A portion. A link to Say.com’s platform, which allows TSLA investors to post their inquiries to Tesla, is included in the Q3 2023 earnings call live-streams description on YouTube. 

Tesla shares are seeing momentum this week after the company announced during the weekend that the first production Cybertruck has been manufactured at Gigafactory Texas. The Cybertruck is highly-anticipated, with estimates suggesting that the vehicle has about 1.7 million pre-orders as of earlier this year. 

The electric vehicle maker’s second-quarter production and delivery results were also impressive. Tesla produced nearly 480,000 vehicles and delivered over 466,000 cars from April to June. The lion’s share of these sales were from the Model 3 sedan and Model Y crossover, the company’s two mainstream vehicles. 

But while Tesla was able to sell a record number of vehicles worldwide in the second quarter, the company also adopted an aggressive pricing strategy that is expected to affect some of the company’s margins. Thus, while Tesla sold more vehicles than ever, its profit margin per vehicle sold likely declined in Q2. 

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Tesla is expected to post its financial results for the second quarter of 2023 after markets close on Wednesday, July 19, 2023. The actual earnings call, livestreamed in the link below, is expected to start at 4:30 p.m. Central Time (5:30 p.m. Eastern Time). 

The Teslarati team would appreciate hearing from you. If you have any tips, contact me at maria@teslarati.com or via Twitter @Writer_01001101.

Maria--aka "M"-- is an experienced writer and book editor. She's written about several topics including health, tech, and politics. As a book editor, she's worked with authors who write Sci-Fi, Romance, and Dark Fantasy. M loves hearing from TESLARATI readers. If you have any tips or article ideas, contact her at maria@teslarati.com or via X, @Writer_01001101.

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Elon Musk

Tesla CEO Elon Musk trolls budget airline after it refuses Starlink on its planes

“I really want to put a Ryan in charge of Ryan Air. It is your destiny,” Musk said.

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elon musk ryanair

Tesla CEO Elon Musk trolled budget airline Ryanair on his social media platform X this week following the company’s refusal to adopt Starlink internet on its planes.

Earlier this week, it was reported that Ryanair did not plan to install Starlink internet services on its planes due to its budgetary nature and short flight spans, which are commonly only an hour or so in total duration.

Initially, Musk said installing Starlink on the company’s planes would not impact cost or aerodynamics, but Ryanair responded on its X account, which is comical in nature, by stating that a propaganda it would not fall for was “Wi-Fi on planes.”

Musk responded by asking, “How much would it cost to buy you?” Then followed up with the idea of buying the company and replacing the CEO with someone named Ryan:

Polymarket now states that there is an 8 percent chance that Musk will purchase Ryanair, which would cost Musk roughly $36 billion, based on recent financial data of the public company.

Although the banter has certainly crossed a line, it does not seem as if there is any true reason to believe Musk would purchase the airline. More than anything, it seems like an exercise of who will go further.

Starlink passes 9 million active customers just weeks after hitting 8 million

However, it is worth noting that if something is important enough, Musk will get involved. He bought Twitter a few years ago and then turned it into X, but that issue was much larger than simple banter with a company that does not want to utilize one of the CEO’s products.

In a poll posted yesterday by Musk, asking whether he should buy Ryanair and “restore Ryan as their rightful ruler.” 76.5 percent of respondents said he should, but others believe that the whole idea is just playful dialogue for now.

But it is not ideal to count Musk out, especially if things continue to move in the direction they have been.

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Tesla Robotaxi’s biggest rival sends latest statement with big expansion

The new expanded geofence now covers a broader region of Austin and its metropolitan areas, extended south to Manchaca and north beyond US-183.

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Credit: @AdanGuajardo/X

Tesla Robotaxi’s biggest rival sent its latest statement earlier this month by making a big expansion to its geofence, pushing the limits up by over 50 percent and nearing Tesla’s size.

Waymo announced earlier this month that it was expanding its geofence in Austin by slightly over 50 percent, now servicing an area of 140 square miles, over the previous 90 square miles that it has been operating in since July 2025.

Tesla CEO Elon Musk shades Waymo: ‘Never really had a chance’

The new expanded geofence now covers a broader region of Austin and its metropolitan areas, extended south to Manchaca and north beyond US-183.

These rides are fully driverless, which sets them apart from Tesla slightly. Tesla operates its Robotaxi program in Austin with a Safety Monitor in the passenger’s seat on local roads and in the driver’s seat for highway routes.

It has also tested fully driverless Robotaxi services internally in recent weeks, hoping to remove Safety Monitors in the near future, after hoping to do so by the end of 2025.

Although Waymo’s geofence has expanded considerably, it still falls short of Tesla’s by roughly 31 square miles, as the company’s expansion back in late 2025 put it up to roughly 171 square miles.

There are several differences between the two operations apart from the size of the geofence and the fact that Waymo is able to operate autonomously.

Waymo emphasizes mature, fully autonomous operations in a denser but smaller area, while Tesla focuses on more extensive coverage and fleet scaling potential, especially with the potential release of Cybercab and a recently reached milestone of 200 Robotaxis in its fleet across Austin and the Bay Area.

However, the two companies are striving to achieve the same goal, which is expanding the availability of driverless ride-sharing options across the United States, starting with large cities like Austin and the San Francisco Bay Area. Waymo also operates in other cities, like Las Vegas, Los Angeles, Orlando, Phoenix, and Atlanta, among others.

Tesla is working to expand to more cities as well, and is hoping to launch in Miami, Houston, Phoenix, Las Vegas, and Dallas.

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Elon Musk

Tesla automotive will be forgotten, but not in a bad way: investor

It’s no secret that Tesla’s automotive division has been its shining star for some time. For years, analysts and investors have focused on the next big project or vehicle release, quarterly delivery frames, and progress in self-driving cars. These have been the big categories of focus, but that will all change soon.

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(Credit: Tesla)

Entrepreneur and Angel investor Jason Calacanis believes that Tesla will one day be only a shade of how it is recognized now, as its automotive side will essentially be forgotten, but not in a bad way.

It’s no secret that Tesla’s automotive division has been its shining star for some time. For years, analysts and investors have focused on the next big project or vehicle release, quarterly delivery frames, and progress in self-driving cars. These have been the big categories of focus, but that will all change soon.

I subscribed to Tesla Full Self-Driving after four free months: here’s why

Eventually, and even now, the focus has been on real-world AI and Robotics, both through the Full Self-Driving and autonomy projects that Tesla has been working on, as well as the Optimus program, which is what Calacanis believes will be the big disruptor of the company’s automotive division.

On the All-In podcast, Calcanis revealed he had visited Tesla’s Optimus lab earlier this month, where he was able to review the Optimus Gen 3 prototype and watch teams of engineers chip away at developing what CEO Elon Musk has said will be the big product that will drive the company even further into the next few decades.

Calacanis said:

“Nobody will remember that Tesla ever made a car. They will only remember the Optimus.”

He added that Musk “is going to make a billion of those.”

Musk has stated this point himself, too. He at one point said that he predicted that “Optimus will be the biggest product of all-time by far. Nothing will even be close. I think it’ll be 10 times bigger than the next biggest product ever made.”

He has also indicated that he believes 80 percent of Tesla’s value will be Optimus.

Optimus aims to totally revolutionize the way people live, and Musk has said that working will be optional due to its presence. Tesla’s hopes for Optimus truly show a crystal clear image of the future and what could be possible with humanoid robots and AI.

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