Toothy smiles, boisterous laughter, and eyes filled with joy cover the nooks and crannies of Rivian’s story, making it more than just another EV startup. A glance through its website, and you won’t just find vehicles. You’ll see people. People having fun, exploring, basking in the sun, and, most of all, enjoying the outdoors.
When Rivian invited Teslarati to its First Mile tour event in the Bay area, we were excited to get a small taste of the outdoor adventures the company promises with the R1T. And we wanted to share the experience with our friend Arash Malek. After all, Rivian is also about community.
“Meaningful change happens when people come together. That’s how we’ve built Rivian, and that’s how we want to build our community.” – RJ Scaringe
At the event, Tanya greeted Arash as if she was greeting a friend. He was met with welcoming smiles and a promising day with the R1T ready to hit the beaten dirt path.
Rivian’s Roots
Arash was pleasantly surprised by Rivian’s R1T pickup truck, pointing out its impressive handling and traction. “The grip on the dirt feels like grip on pavement,” Arash told Teslarati.
The R1T ripped through muddy paths amid a backdrop that looked straight out of The Lord of the Rings‘ Hobbit village. Out in the open greenery, it was just Arash, driving the R1T with a few cool people who were egging him on to tear through the dirt paths.
And that is what Rivian wants to bring to customers. The promise of adventure with friends, family, and a tiny bit of calculated danger.
Rivian Today
Rivian’s IPO happened recently, making history as the sixth-largest listing ever on a US exchange. RIVN is also the biggest listing of 2021, and a few analysts and investors are stumped by it.
The company’s historic IPO could be attributed to what Rivian actually provides as an automaker. When it comes to the R1T, Rivian isn’t simply selling the first all-electric pickup truck on the market. It’s giving people an opportunity.
Rivian Tomorrow
The Rivian R1T starts at $67,500 before tax credits. At that price, the R1T appears to compete with the likes of the Ford F-150 Raptor and Ram 1500 TRX. However, Rivian CEO RJ Scaringe stated before that he wants the R1 vehicles to have a “Patagonia-like feel of enabling adventure,” referring to the iconic premium sustainable clothing line.
The Patagonia brand has been renowned for decades among outdoor explorers. Given its history, it’s easy to see why Rivian wants its sustainable R1 vehicles to reach Patagonia’s heights.
Global Expedition Vehicles, which specializes in overlanding vehicles for adventurers-at-heart, launched a Patagonia-inspired expedition vehicle that starts at $700,000. It is fully equipped for comfort in the outdoors, with a kitchen, dining area, bathroom, and bedroom. It even has a tough zombie-apocalypse-level exterior to boot.
- A $700,000 overlanding vehicle complete with a wide range of creature comforts. (Credit: Global Expedition Vehicles)
- A pickup truck fitted with aftermarket overlanding equipment. (Credit: TacomaBeast/YouTube)
A $700,000 overlanding vehicle may be too much for some. So, other outdoor and overlanding enthusiasts typically buy pickup trucks and equip them with overlanding gear. An overlanding buildout can range from a few thousand dollars up to $100,000 or more. Labor is usually the most expensive part of outfitting an overlanding vehicle.
The R1T treads the line between all-out deluxe setups like the $700,000 Patagonia-inspired expedition vehicle and the simpler overlanding pickup truck setup. Rivian’s R1T gives owners a premium, comfortable outdoor experience. But in a more natural way, similar to outdoor experiences in a pickup truck outfitted with overlanding gear. The R1T also happens to be electric, so it doesn’t harm the environment it explores either.
“It’s like glamping but for off-roading. Glamroading,” Arash commented after his R1T drive.

At its price point, the R1T makes that premium overlanding experience accessible, attainable to more families, friends, and communities. And after a year indoors because of the pandemic, who doesn’t want to embrace the outdoors?
With the R1T and R1S, Rivian is coaxing more people to go out on the open road and explore the natural world while maintaining the simple comforts we’ve built as a society. Rivian knew it years ago. People need to experience nature, its majesty, its serenity, and its unity.
Rivian encourages people to use their R1 vehicles out in nature and bond with others. After all, isn’t human connection the best Chicken Soup for the Soul? Rivian is giving people the opportunity to create their own adventures and share stories around a camp fire–or in Rivian’s case, the Camp Kitchen.
The Teslarati team would appreciate hearing from you. If you have any tips, reach out to me at maria@teslarati.com or via Twitter @Writer_01001101.
Elon Musk
The Boring Company clears final Nashville hurdle: Music City loop is full speed ahead
The Boring Company has cleared its final Nashville hurdles, putting the Music City Loop on track for 2026.
The Boring Company has cleared one of its most significant regulatory milestones yet, securing a key easement from the Music City Center in Nashville just days ago, the latest in a series of approvals that have pushed the Music City Loop project firmly into construction reality.
On March 24, 2026, the Convention Center Authority voted to grant The Boring Company access to an easement along the west side of the Music City Center property, allowing tunneling beneath the privately owned venue. The move follows a unanimous 7-0 vote by the Metro Nashville Airport Authority on February 18, and a joint state and federal approval from the Tennessee Department of Transportation and the Federal Highway Administration on February 25. Together, these green lights have cleared the path for a roughly 10-mile underground tunnel connecting downtown Nashville to Nashville International Airport, with potential extensions into midtown along West End Avenue.
Music City Loop could highlight The Boring Company’s real disruption
Nashville was selected by The Boring Company largely because of its rapid population growth and the strain that growth has placed on surface infrastructure. Traffic has become a persistent problem for residents, convention visitors, and airport travelers alike. The Music City Loop promises an approximately 8-minute underground transit time between downtown and the Nashville International Airport (BNA), removing thousands of vehicles from surface roads daily while operating as a fully electric, zero-emissions system at no cost to taxpayers.
The project fits squarely within a broader vision Musk has championed for years. In responding to a breakdown of the Loop’s construction costs, Musk posted on X: “Tunnels are so underrated.” The comment reflected a longstanding belief that underground transit represents one of the most cost-effective and scalable infrastructure solutions available. The Boring Company has claimed it can build 13 miles of twin tunnels in Nashville for between $240 million and $300 million total, a fraction of what comparable projects cost elsewhere in the country.

Image Credit: The Boring Company/Twitter
The Las Vegas Loop, The Boring Company’s first operational system, has served as a proof of concept. During the CONEXPO trade show in March 2026, the Vegas Loop transported approximately 82,000 passengers over five days at the Las Vegas Convention Center, demonstrating the system’s capacity during large-scale events. Nashville draws millions of convention visitors and tourists each year, and local business leaders have pointed to that same capacity as a major draw for supporting the project.
The Music City Loop was first announced in July 2025. Construction began within hours of the February 25 state approval, with The Boring Company’s Prufrock tunneling machine already in the ground the same evening. The first operational segment is targeted for late 2026, with the full route expected to be complete by 2029. The project represents one of the largest privately funded infrastructure efforts currently underway in the United States.
Elon Musk
Elon Musk’s $10 Trillion robot: Inside Tesla’s push to mass produce Optimus
Tesla’s surging Optimus job listings reveal a company sprinting from prototype to one million robot production.
Tesla is accelerating its push to bring the Optimus humanoid robot to high volume production, and its recent job listings tells the story as clearly as any earnings call.
With well over 100 Optimus related job openings now posted across its U.S. facilities, Tesla is signaling a critical pivot for the program, moving it from a captivating tech demo to a serious manufacturing endeavor. Roles span the full spectrum of the product lifecycle, from Robotics Software Engineers and Manufacturing Engineers to Mechanical Integration Engineers and AI Engineers focused on world modeling and video generation. One active listing for a Software Engineer on the Optimus team asks candidates to build scalable and reliable data pipelines for Optimus manufacturing lines and develop automation tools that accelerate analysis and visualization for mass manufacturing.
Tesla is racing toward a one million unit annual production target. The clearest signal yet that Tesla is treating Optimus as its primary business came on January 28, 2026, during the company’s Q4 2025 earnings call. Musk announced that Tesla is ending production of the Model S and Model X, and will repurpose those lines at its Fremont, California factory to build Optimus humanoid robots.
A production intent prototype of Optimus Version 3 is planned to be ready in early 2026, after which Tesla intends to build a one million unit production line with a targeted production start by the end of 2026. To support that ramp, Tesla broke ground on a massive new Optimus manufacturing facility at Gigafactory Texas in late 2025, with ambitions to eventually reach 10 million units per year.
Tesla Giga Texas to feature massive Optimus V4 production line
The business case for scaling this aggressively is rooted in labor economics. Musk has stated that “Optimus has the potential to be the biggest product of all time,” reasoning that if Tesla can produce capable humanoid robots at scale and reasonable cost, every task currently performed by human labor becomes a potential application. In a separate statement, Musk framed Optimus’s long term importance even more bluntly, saying it could surpass Tesla’s vehicle business in scale with the potential to generate $10 trillion in revenue.
The industries Tesla is targeting first are those most burdened by repetitive physical labor. Early applications include manufacturing assembly, material handling and quality inspection, as well as logistics tasks like loading, unloading, sorting, and transporting goods in warehouses and distribution centers. Longer term, Tesla’s vision is for Optimus to penetrate household, medical, and logistics scenarios at the scale of a smartphone rollout.
Elon Musk
Elon Musk’s Boring Co. Tunnel Vision Challenge ends with a surprise for Louisiana, Maryland and Dallas
The Boring Company stunned three cities today, awarding New Orleans, Baltimore, and Dallas free underground Loop tunnels.
Elon Musk’s The Boring Company (TBC) announced today that it is building free underground Loop tunnels in three American cities: New Orleans, Louisiana; Baltimore, Maryland; and Dallas, Texas. The company had promised one winner when it launched the Tunnel Vision Challenge in January. After receiving 487 submissions, it selected three, committing to fund and construct all of them pending a feasibility review, entirely at its own expense. For a company that has faced years of skepticism over the gap between its promises and its delivered projects, choosing to expand its commitment rather than narrow it is a notable shift in both scale and accountability.
All three projects will now enter a rigorous, fully funded diligence phase that includes meetings with elected officials, regulators, community and business leaders, geotechnical borings, and a complete investigation of subsurface utilities and infrastructure. TBC confirmed that all costs associated with this diligence process are 100% funded by the company. If all three projects pass feasibility, all three get built. If only one clears the bar, that one gets built. The company’s willingness to fund the due diligence regardless of outcome removes one of the most common early-stage barriers that kills promising infrastructure proposals before they leave a spreadsheet.
Beyond the three winners, TBC announced it will continue working with two additional entrants it found compelling enough to pursue independently: the Hendersonville Utility Tunnel in Hendersonville, Tennessee, and the Morgan’s Wonderland Tunnel in San Antonio, Texas, which would notably serve one of the nation’s premier theme parks built specifically for guests with special needs.
The challenge also coincides with TBC’s most active construction period to date. The company recently began drilling on the Music City Loop near the Tennessee State Capitol in Nashville, and in February it broke ground on a Loop in Dubai. Musk has long argued that the fundamental problem with urban infrastructure is cost and bureaucratic inertia, not engineering. “The key to solving traffic is making going 3D either up or down,” he said in 2018, a conviction now reflected in a company structure built to absorb the financial risk that typically stalls public projects for years.
Music City Loop could highlight The Boring Company’s real disruption
The Tunnel Vision Challenge’s most underappreciated element may be what it produced beyond three winners. Submissions came from individuals, companies, and governments across states including Alaska, Arkansas, Colorado, Kansas, Louisiana, Maryland, New York, and Texas, as well as from international entrants. Musk captured the underlying logic years ago when he said, “Traffic is driving me nuts. I’m going to build a tunnel boring machine and just start digging.” Today, three American cities are counting on exactly that.
Tunnel Vision Challenge results!
We’ve been overwhelmed with the amazing submissions…so we are announcing three winners!
The Thrilling Three are:
– NOLA Loop (New Orleans, LA)
– Ravens Loop (Baltimore, MD)
– University Hills Loop (Dallas, TX)What happens next? TBC and the… https://t.co/cY2ULftfiK
— The Boring Company (@boringcompany) March 24, 2026

