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Rivian notifies R1T preorder holders of coming deliveries

(Credit: Rivian)

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Rivian has begun notifying R1T reservation holders of the anticipated June 2021 first deliveries for its all-electric pickup truck.

In a new company communication to reservation holders, Rivian outlined its appreciation for the patience that many future R1T owners have displayed in the past year. “As we’ve been building our vehicles and support services in preparation for deliveries this June, you’ve been patiently waiting. We can’t thank you enough for being on this journey with us and allowing us the time to get the details right,” the company said.

With initial deliveries of the R1T all-electric pickup originally scheduled for late 2020, the COVID-19 pandemic, unfortunately, halted any construction to the company’s Normal, Illinois, production facility from taking place. Instead, a skeleton crew of just 11 essential workers was put into place at the plant, responsible for implementing basic and necessary utilities into the new facility, such as plumbing.

Now, Rivian is preparing owners to take possession of the first builds of its initial vehicle release. The R1T owners will not be thrown to the wolves in their first months as Rivian owners, as the automaker also introduced a new program known as “Rivian Guides” in the email to reservation holders.

“As a preorder holder — and soon-to-be owner — you will be paired with a dedicated Rivian Guide who will serve as your single point of contact from the moment your vehicle enters our production queue and for as long as you own your Rivian. Any questions you have, you can call, text or email your Guide,” the company said.

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The guides are responsible for making the transition to owning a Rivian vehicle as seamless as possible. Whether owners are familiar with driving electric cars, or this will be their first experience with a battery-powered powertrain, nobody will be left to feel overwhelmed with the new vehicle that they have in front of them. Every Rivian preorder holder will be paired with a dedicated Rivian Guide who will serve as the point of contact for the entire ownership experience of the vehicle. “They are your direct line to all things Rivian,” the memo said, indicating that the Rivian guide will be with the vehicle owner for life.

Credit: Rivian

Whatever the concern, Rivian is sure that the personalized guide will have the correct knowledge to take care of it. “Right now, our Guides are going through rigorous product and systems training, spending hours preparing and collaborating with practically every department across the company.” Upon initial contact with the Rivian Guide, which will occur in May, Launch Edition preorder holders will be contacted first. It will involve a one-on-one introduction process and a finalizing of the order process. Reservation holders will be able to modify their vehicle configurations and schedule their delivery times.

Rivian has only three months until the first deliveries will begin. The company is currently putting the finishing touches on the production lines at the Normal, Illinois, production plant, with plenty of plans for expansion as it will gear up for the R1S all-electric SUV’s production and deliveries soon after. Recently acquired documents show that Rivian is building significant projects in the areas immediately surrounding the Normal plant, indicating the company is ready for a full-fledged production push of its electric vehicles in 2021, ready to enter a highly-competitive and quickly growing market.

Rivian R1T spotted on public roads once again prior to launch

A blog on Rivian’s Guide program is available here.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla comes through on huge promise for Bay Area ride-hailing service

Tesla’s ride-hailing service in the California Bay Area is somewhat similar to what the company is doing with Robotaxi in Austin, Texas.

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Credit: Tesla

Tesla has come through on a huge promise for its Bay Area ride-hailing service just two months after aiming to expand to a new territory.

Tesla’s ride-hailing service in the California Bay Area is somewhat similar to what the company is doing with Robotaxi in Austin, Texas.

However, regulatory rules and the fact that the company is operating with someone in the driver’s seat —a stark difference from the operation in Austin —have kept the business categorized as a ride-hailing application in California.

But Tesla is still breaking barriers down with its service, which operates entirely using the Full Self-Driving (Supervised) platform, as the “Safety Monitors” are only there to ensure safety and take over in the most necessary circumstances.

In September, Tesla filed to begin operating its ride-hailing service at various airports in the Bay Area, including San Francisco International Airport, San Jose Mineta International Airport, and Oakland International Airport.

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Tesla targets Bay Area airports as next step for Robotaxi rollout

It officially came through on that promise last night, as it announced its Bay Area ride-hailing service would now go to San Jose Mineta International Airport:

The expansion signals a key approval for Tesla to travel to one of the more popular places where people would need or simply want a drop-off. Airports are expensive to park in, so many people utilize ride-hailing services to enable a more economical experience from start to finish.

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With this approval for SJC, Tesla will likely gain even more approvals for other airports in the Bay Area in the coming weeks or months.

While Tesla believes at least half of the U.S. population will have access to the company’s Robotaxi program or its ride-hailing service by the end of the year, the first step will be gaining approval in more metropolitan areas.

Tesla is looking to expand to other states, including Nevada, Florida, and Arizona, with its Robotaxi platform in the near future.

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Investor's Corner

Tesla warns Elon Musk could step down if shareholders reject pay plan

Denholm’s letter emphasized Tesla is at a “critical inflection point” as it scales AI-driven projects such as Full Self-Driving (FSD) and Optimus.

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Wcamp9, CC BY 4.0 , via Wikimedia Commons

Tesla Board Chair Robyn Denholm has urged shareholders to approve CEO Elon Musk’s new 2025 Performance Award ahead of the November 6 Annual Meeting, warning that rejecting it could risk losing his leadership. 

In a letter posted on Tesla’s official handle on X, Denholm stated that the company must “foster an environment that motivates Elon to achieve great things,” or risk losing “his time, talent, and vision,” which she described as essential to Tesla’s success.

Retaining Musk amid Tesla’s critical transition

Denholm’s letter emphasized Tesla is at a “critical inflection point” as it scales AI-driven projects such as Full Self-Driving (FSD) and Optimus. She argued that Musk’s leadership remains vital as Tesla pushes toward becoming “the leading provider of autonomous solutions and the most valuable company in the world.” Without a new performance-based plan, Denholm warned, Musk could step away, potentially costing Tesla significant long-term value.

“If we fail to foster an environment that motivates Elon to achieve great things through an equitable pay-for-performance plan, we run the risk that he gives up his executive position, and Tesla may lose his time, talent, and vision, which have been essential to delivering extraordinary shareholder returns,” the Tesla Board Chair stated.

The board’s proposed 2025 Performance Award aligns Musk’s compensation with ambitious targets while extending his commitment for at least 7.5 more years. Denholm stated that the vote is a defining moment for Tesla’s future direction, adding that the plan was designed to keep Musk focused on innovation while maintaining governance discipline. “A vote here is both an endorsement of Elon’s vision and a vote for Tesla’s carefully tailored strategy,” she said.

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Musk’s pay history is rooted in performance

Elon Musk’s pay history with Tesla has long been unconventional. For years, he has declined a regular salary, instead directly tying his earnings to Tesla’s ability to meet ambitious production and market-value goals. His 2018 performance award, approved by shareholders at a time when Tesla had a market cap of just about $59 billion, granted him stock options only when Tesla reached aggressive growth milestones, such as growing the company’s market cap to $650 billion. 

At the time, the milestones included $50 billion additions to Tesla’s market cap, which were considered by many to be unrealistic. Those goals were ultimately met by the electric vehicle maker, but a Delaware court later rescinded the plan in January 2024, calling it an “unfathomable sum.”

Tesla shareholders reaffirmed support for Musk’s pay in 2024, even as legal disputes continued. The board then issued an interim equity package valued around $29 billion while developing a new long-term plan earlier this year. Since then, Tesla’s Board has proposed Musk’s 2025 CEO Performance Award, which could be worth nearly $1 trillion, but only if Musk were to grow Tesla into the world’s most valuable company with a market cap of $8.5 trillion, among other aggressive and ambitious targets.

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Investor's Corner

Cantor Fitzgerald raises Tesla PT To $510, citing Cybercab, Semi, and AI momentum

The firm cited upcoming production milestones for the Cybercab, Semi, and Optimus as key drivers behind its revised valuation.

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Credit: Tesla Asia/X

Cantor Fitzgerald has boosted its Tesla (NASDAQ:TSLA) price target from $355 to $510 per share, maintaining an “Overweight” rating over its continued confidence in the company’s long-term growth. 

Analyst Andres Sheppard cited upcoming production milestones for the Cybercab, Semi, and Optimus as key drivers behind Cantor Fitzgerald’s revised valuation, as well as expanding opportunities in Tesla’s Energy and Full Self-Driving initiatives.

Major growth from multiple Tesla programs

According to Sheppard, Tesla disclosed that volume production for the Cybercab, Semi, and Megapack 3 is on track for fiscal year 2026, with Optimus production lines also targeted to launch next year. The analyst highlighted these updates as “significant,” noting that Tesla’s diverse roadmap continues to reinforce its position as a vertically integrated energy and AI company.

Cantor Fitzgerald now expects Tesla’s capital expenditures at approximately $9.2 billion for FY2025 and around $12 billion for FY 2026, a substantial increase tied to the company’s efforts to further scale its operations. The analyst noted that these investments align with Tesla’s push into robotics, autonomous driving, and energy storage.

Confidence in AI-driven expansion

Tesla shares closed at $433.72 last Friday, giving Cantor Fitzgerald’s $510 price target an implied upside of roughly 17.6%. The revised forecast reflects the firm’s expectation that Tesla’s long-term value extends far beyond vehicle sales, with strong upside from the company’s FSD, Robotaxi/Cybercab, Semi, and Optimus initiatives, as noted in a StreetInsider report.

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“Overall, we remain bullish on TSLA over the medium to long term,” Sheppard wrote. “We continue to see meaningful future upside from Energy Storage & Deployment, FSD, Robotaxis/Cybercab, Semis, and Optimus Bots.”

Tesla highlighted these key initiatives in its Q3 2025 Update Letter. “We continue to evolve and augment our product lineup with a focus on cost, scale and future monetization opportunities via services powered by our AI software. Cybercab, Tesla Semi and Megapack 3 are on schedule for volume production starting in 2026,” the company wrote.

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