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Rivian announces R1T pickup truck: $69k starting price, 400+ mile range, and 11k-lb towing capacity
US-based EV startup Rivian has come out of the shadows to announce the specs of its first vehicle — the R1T all-electric pickup truck. The R1T, which seats five passengers, is designed from the ground up to be as comfortable off the beaten path as it is on paved roads. Armed to the teeth with clever features and cutting-edge technology, Rivian’s first entry into the electric vehicle market has the potential to be a game-changer.
Rivian spent the better part of the past decade developing its first vehicles — the R1T pickup truck and the R1S SUV, which is set to be unveiled tomorrow at the LA Auto Show. Only the specs of the R1T have been unveiled so far, though in terms of performance, range, and features, the pickup truck is notably impressive. The R1T, for one, is equipped with four electric motors, each one having a power capacity of 147 kW, as well as 3,500 Nm of grounded torque per wheel.
Three battery pack variants will be offered for the vehicle — a 180 kWh battery that is expected to give 400+ miles of range per charge, a 135 kWh option that gives 300+ miles of range per charge, and a 105 kWh variant, which will give about 230+ miles of range per charge. Rivian plans to start manufacturing the R1T’s higher-end options first, followed by the entry-level version, which starts at $69,000 within 12 months from the start of production. Production for the R1T is expected to begin in 2020.
The Rivian R1T all-electric pickup truck. [Credit: Rivian]
Being a vehicle designed for the outdoors, the Rivian R1T has the capability to wade through up to 1 meter of water. The pickup, while comparable in size to trucks like the Ford Ranger and the Toyota Tacoma, also outguns its competition in terms of towing capacity. Thanks to its four electric motors, the R1T has a towing capacity of 11,000 pounds, a figure that is more comparable to America’s best-selling vehicle, the larger Ford F-150.
There’s also a lot of storage in the R1T, with a frunk that offers 11.7 cubic feet (330 liters) and a “gear tunnel” — a storage area that spans the width of the vehicle, — that provides an additional 12.4 cubic feet (350 liters) of space. Rivian notes that the gear tunnel would be perfect for storing items like skis, fishing rods, and golf bags. The all-electric pickup’s bed is also fitted with three 110-volt outlets with more than 400 watts available at each, as well as a compressed air source for filling in bike tires.
While the Rivian R1T is evidently designed to be a vehicle that is at home in rough terrain, the pickup truck still features some of the trademark features of premium electric vehicles. Just like Tesla’s electric cars, the R1T features impressive acceleration, with the entry-level truck hitting 60 mph in 4.9 seconds and the 180 kWh top-tier variant going from 0-60 in 3.2 seconds. Interestingly, the mid-level 135 kWh variant of the R1T is the quickest, with a 0-60 mph time of 3 seconds flat. All three versions of the vehicle have a top speed of 125 mph, similar to the Mid Range Model 3 RWD.
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- (Photo: Rivian)
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- The Rivian RT1’s spec sheet. [Credit: Rivian]
The Rivian R1T all-electric pickup truck. [Credit: Rivian]
The R1T’s futuristic approach to adventure could be seen in the design flourishes on its interior. The vehicle is equipped with a 15.6″ landscape-oriented center touchscreen, as well as a 12.3-inch display that takes the place of an instrument cluster. A 6.8-inch touchscreen is placed at the back of the center console, giving rear passengers infotainment and climate control access. The R1T’s steering wheel also features two thumb dials, just like the Model 3. Finally, the R1T is fitted with hardware that allows it to be fully self-driving in the future, thanks to a suite of cameras, lidar, radar, ultrasonic, and high-precision GPS technologies.
In a statement to The Verge, Rivian CEO and founder RJ Scaringe stated that the company is laser-focused on the adventure niche. The founder further explained that Rivian stayed largely in the shadows over the past years to ensure that its first vehicles are refined and competitive once they enter the market.
“They may have different form factors, they may be different sizes, but every single one of [our products] has to have this Patagonia-like feel of enabling adventure. We want to keep that very sharp. We want to focus only on the adventure space, so customers understand what we stand for.”
“We were quiet in stealth mode to avoid getting caught in this sort of hype cycle, and we said let’s make sure we have all the pieces lined up — the vehicle, the technology, the team, the supply chain, the manufacturing plant — before we actually talk about it. Because of that, some people have been questioning [us]. People need to see that this is very, very real,” Scaringe said.
Interested buyers could place a refundable deposit of $1,000 for the Rivian R1T here.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
