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Stealth EV startup Rivian adds McLaren and Nike execs to lead development

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Rivian, the stealthy, Michigan-based electric vehicle (EV) startup, is taking large steps forward in their new vehicle development program. The company recently added two new executives, Mark Vinnels and Rob Williams.

Mark Vinnels joined Rivian in November as Executive Director of Engineering and Programs, and oversees the development of Rivian’s vehicle platform. Vinnels was formerly the Executive Director of Product Development and Programme Director at McLaren Automotive. Vinnels joined McLaren in 2004 to lead the development of McLaren’s first road car since the infamous F1. Before joining McLaren, Vinnels was head of Lotus’s new vehicle programs and oversaw the Elise, Exige, and Europa new vehicle lines. Vinnels is also credited for his instrumental role in the development of GM’s Family 1 engine program.

Mark Vinnels, Rivian’s new Executive Director of Engineering & Programs at Rivian Automotive. (Credit McLaren Automotive)

While at McLaren, Vinnels helped the company grow its engineering division from roughly 50 engineers to 550 and significantly increased its vehicle lineup.

Rivian’s team also includes another former McLaren executive, Anthony Sheriff, who joined Rivian’s Board of Directors in 2016. Sheriff was the Managing Director of McLaren Automotive from 2003-2013, a period in which McLaren created a road car division in addition to the company’s rich history in the automotive racing arena. Sheriff was an executive at Fiat before his tenure at McLaren and also sits on the Board of Directors for electric supercar manufacturer Rimac.

Also joining Rivian is Rob Williams as Chief Creative Officer. Williams carries experience from both the automotive industry and the footwear industry. He was most recently a Senior Design Director of Footwear at Nike and spent four-and-a-half years at Chrysler. During his time as a product designer at Chrysler, he led several designs of Chrysler SUVs and Dodge Trucks.

Williams joins Jeff Hammoud, Director of Vehicle Design. Hammoud has extensive experience at Fiat-Chrysler and left the company as Chief of Design of the Jeep Brand. Hammoud joined Rivian in May 2017, followed by Williams in June.

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Based on a combination of the design team’s backgrounds and patents released by Rivian last summer, it appears that Rivian’s first vehicle could be some sort of SUV. An in-depth analysis of Rivian’s design team members’ LinkedIn profiles reveals that nearly half of the team has experience with Fiat Chrysler Automotive (Formerly Chrysler), with many specializing in SUV/Truck designs.

Rivian’s Patent for “Reconfigurable Electric Vehicles”. It’s worth noting that patents do not usually reflect a vehicle’s actual planned design, rather the mechanism that the company is patenting. (Credit: Public Patent Filing)

Rivian currently has 225 employees, up from 115 at the start of the year. Other notable additions to Rivian’s team include 15 former Faraday Future employees. Faraday Future is nearly defunct after it continued to miss its wildly ambitious goals and saw its main financier’s global expansion fall apart. Most of the team from Faraday is working on Rivian’s autonomous driving technology or other highly technical roles.

The timeline for Rivian’s massive 2.6 million-square-foot manufacturing facility on the west side of Normal is still unknown. Rivian purchased the factory in January 2017 for $16 million, including all of the contents in the factory.

While Rivian hasn’t revealed many details about the development of its all-electric vehicle platform, the company revealed today that it has received a large strategic investment from New York-based Sumitomo Corporation of Americas (SCOA).

Rivian’s CEO RJ Scaringe couldn’t comment directly on the details of the investment, but did say the following to AdaptBN: “We are honored and excited to have Sumitomo as a strategic investor. Their global reach, expertise, and network in the automotive sector will help us in executing our vision. This investment reflects the result of our team’s hard work in developing our technology and products.”

Due to the level of mystery surrounding Rivian’s plans and product line, local residents and officials have begun comparing it to the likes of “Willy Wonka’s Chocolate Factory.” But only time will tell if Rivian holds a golden ticket to the future.

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Updated December 12@12:20pm PST: A correction was made to reflect Rivian’s current employee count.

Christian Prenzler is currently the VP of Business Development at Teslarati, leading strategic partnerships, content development, email newsletters, and subscription programs. Additionally, Christian thoroughly enjoys investigating pivotal moments in the emerging mobility sector and sharing these stories with Teslarati's readers. He has been closely following and writing on Tesla and disruptive technology for over seven years. You can contact Christian here: christian@teslarati.com

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Sweden blocks Tesla FSD-style testing in Stockholm

It looks like FSD testing in Sweden would have to wait some time.

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Credit: Tesla AI/X

Tesla is putting a lot of effort into getting its Full Self Driving (FSD) system approved in territories outside North America. But while China seems to have embraced FSD fully, other countries like Sweden do not seem to be receiving Tesla’s automated driving system very well.

This became quite evident in a document from Stockholm City, which has started making the rounds online.

FSD Testing Rejected

The document, which was initially shared by X user @KRoelandschap, indicated that the Swedish Traffic Department in Stockholm had rejected Tesla’s request to start FSD testing in the city’s streets. Tesla has been demonstrating FSD in several areas across Europe, so it is not surprising that the company is also attempting to test its automated driving system in Sweden.

Unfortunately for Tesla, Sweden might prove to be a tough nut to crack. As per the City of Stockholm: 

“The Traffic Office is currently working on updating its approach to automation. At the same time, the city and the office are under heavy pressure from other ongoing innovation tests. Our ambition is to actively participate in and learn from the continued development in the field of automation. 

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“Based on this, and in combination with the fact that the current test is the first of its kind, which entails certain risks for both infrastructure and third parties, and that it is planned to be carried out throughout the city, the City of Stockholm considers it is currently not possible to approve the implementation of the test.”

Tesla’s Other Swedish Troubles

Sweden’s FSD testing rejection is not the only roadblock facing Tesla in the country. Since October 2023, Swedish unions have been engaged in an active effort to disrupt Tesla’s operations. The unions’ efforts have been varied, with some resulting in Tesla having difficulty launching more Superchargers in Sweden. Despite this, Tesla has remained stubborn and has refused to bow to the unions’ demands.

Fortunately for Tesla, it seems like its numbers are still strong. Despite the company’s decline in several European countries, the new Model Y is starting to see strong sales figures in Sweden. In early May alone, the new Model Y became the country’s most popular electric vehicle—a notable accomplishment considering the unions’ active efforts to disrupt Tesla.

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Tesla firmware shows new Model Y seat configuration is coming

Tesla could be adding another seating configuration beside the seven-seater to the Model Y lineup later this year.

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Credit: Tesla

Tesla firmware has been a great place for some to reveal what the company has in the pipeline, and a new seating configuration for the best-selling Model Y looks to be on the way.

Last week, we reported that Tesla was already hinting toward a 7-seater configuration of the Model Y in a promotional email it sent to those on its contact list.

However, firmware revealed by Tesla hacker greentheonly is showing that a new seating configuration is on the way — a six-seater:

Green says the configuration would not be available in China-only, and will be potentially for sale in other markets as well.

The six-seat and seven-seat configurations of the Model Y were available in the Legacy version of the vehicle, but were met with mixed reviews, as many complained about the lack of legroom in the third row.

This was something that was a real concern for many of those owners who needed something larger than the traditional five-seat variant, but did not want to buy the much more pricey Model X.

We’ve covered the size of that third row on several occasions.

Some owners even took the idea of having a seven-seater into their own hands:

Tesla Model Y third row seat test explores options for a comfortable 7-seat setup

Tesla did not explicitly announce a six-seater configuration of the Model Y, but Lars Moravy, the company’s VP of Vehicle Engineering, said the seven-seater would come to production later in 2025.

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Tesla confirms massive hardware change for autonomy improvement

Tesla has confirmed that a recent change made to some of its recently refreshed vehicles is, in fact, a strategy it will use to improve its suite as it continues to work toward autonomy.

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Credit: Tesla

Tesla has confirmed that a recent change made to some of its recently refreshed vehicles is, in fact, a strategy it will use to improve its suite as it continues to work toward autonomy.

Tesla first introduced a front-facing camera on the front bumper with the Cybertruck.

Then, the Model Y “Juniper” received the hardware update. The Model S and Model X both received the front-facing camera with its latest update, which was officially revealed last week.

Tesla used new language with the release of the front-facing cameras on the Model S and Model X, confirming they will assist with several things, including “using Autopilot and Actually Smart Summon capabilities”:

“Enhanced visibility when parking or using Autopilot and Actually Smart Summon capabilities.”

This tiny feature on the new Tesla Model Y is perhaps its biggest addition

This is the first time Tesla has used this sort of language, as it was a completely different description with the launch of the new Model Y in January.

When Tesla launched this vehicle, it said the front bumper camera “provides a wider field of view for automatic assisted driving and advanced Smart Summon.”

Tesla switched from using cameras and sensors to only cameras with the launch of Tesla Vision several years ago. The company’s utilization of cameras comes from Tesla’s belief that Ultrasonic Sensors (USS) are not needed for self-driving efforts:

“Along with the removal of USS, we simultaneously launched our vision-based occupancy network – currently used in Full Self-Driving (FSD) (Supervised) – to replace the inputs generated by USS. With today’s software, this approach gives Autopilot high-definition spatial positioning, longer range visibility and the ability to identify and differentiate between objects. As with many Tesla features, our occupancy network will continue to improve rapidly over time.”

CEO Elon Musk has said that sensors were only a crutch and that self-driving would be solved through the use of cameras:

“When your vision works, it works better than the best human because it’s like having eight cameras, it’s like having eyes in the back of your head, beside your head, and has three eyes of different focal distances looking forward. This is — and processing it at a speed that is superhuman. There’s no question in my mind that with a pure vision solution, we can make a car that is dramatically safer than the average person.”

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