Rivian is attending Amazon’s re:MARS 2019 event this week, an information and networking conference sponsored by the online retail giant focused on artificial intelligence (AI), robotics, and other related Earth and space technologies, including self-driving.
The latest research, scientific advancements, and industry innovations are shared during four-days of networking, keynotes, and information sessions, and speakers from companies such as Walt Disney Imagineering and NASA’s Jet Propulsion Laboratory are on the schedule. The event takes place from June 4-7 at the Aria Resort & Casino in Las Vegas, Nevada.
The Amazon re:MARS Twitter account posted a tweet announcing Rivian’s appearance, which was then retweeted by CEO RJ Scaringe. “What happens when you combine a thirst for adventure with automotive tech and AI? Meet the world’s first Electric Adventure Vehicle at #reMARS to find out,” it said. The tweet was also tagged with “#alexaauto”, possibly indicating Rivian’s inclusion of Amazon’s Alexa voice assistant in its upcoming R1T truck and R1S SUV. Another electric car maker has already opted for this route – China’s Byton has Alexa integrated into its vehicle operating system.
What happens when you combine a thirst for adventure with automotive tech and AI? Meet the world’s first Electric Adventure Vehicle at #reMARS to find out: https://t.co/41ICnYmPNN #alexaauto @Rivian pic.twitter.com/gRG2kZh3mI
— Amazon re:MARS (@AmazonreMARS) June 2, 2019
-->re:MARS stands for Machine Learning, Automation, Robotics, and Space, and the event is described on its website as follows:
“re:MARS brings together innovative minds with diverse skill sets who share an inventors spirit, a builders mentality, and a desire to use AI to initiate change and shape the future. The event is designed for business leaders and technical builders (including developers, engineers, data scientists, ML [machine learning] experts, and roboticists) who translate customer problems into real-world technology solutions using AI.”
Given re:MARS’s description, Rivian’s plans for including self-driving in its R1T and R1S make its presence particularly relevant to the focus of the event. The camera and radar hardware on Rivian’s production vehicles will be capable of Level 3 autonomous driving that’s upgradable via over-the-air software updates. The initial vehicles will ship with Level 2 capabilities and use data accumulated from its customers’ driving sent to the cloud to develop its Level 3 transition.
Amazon has also invested heavily into Aurora, a self-driving startup led by ex-Tesla and ex-Google executives, and an information session hosted by the company as part of the re:MARS event. Rivian’s self-driving plans could possibly cross over with Aurora’s autonomy developments as both companies share an Amazon business linkage. The description of the Aurora information session is as follows:
“The Future of Self-Driving Technology: Aurora is improving self-driving technology with the Aurora Driver, the computer system that powers and coordinates signals from its perception system to control vehicles of different makes, models and classes. Hear from Aurora to better understand the role of AI in self-driving technology and the longstanding impacts of self-driving cars for our future.”
-->A map of re:MARS’s tech showcase location shows Rivian mingled with Alexa & iRobot | Smart Home, and Cybic, an electric bike company using Amazon’s Alexa digital assistant.
Amazon’s $700 million dollar investment into Rivian also likely plays a part in Rivian’s appearance at re:MARS. CEO Jeff Bezos recently referred to the electric car industry as “fascinating” and said he was excited to participate in its developments along with vehicle connectivity. Specifically referring to Rivian, he complimented Scaringe, saying he’s “one of the most missionary entrepreneurs I’ve ever met.”
RJ Scaringe has made reference to Rivian’s vehicles hosting self-guided tours fashioned like those seen in the classic 90s movie Jurassic Park. Given Amazon’s investment in the all-electric startup and the car maker’s subsequent appearance at an Alexa-focused event, perhaps the Rivian AI tour guide won’t be modeled after a classic Hollywood actor and narrator after all, an idea which was admittedly driven by imagination to begin with. “The voice you’re now hearing is Richard Kiley. Heh, we’ve spared no expense!” Richard Hammond, the fictional owner of Jurassic Park, exclaims in the movie while the tour group advanced through the dinosaur exhibits. Alexa, take me to the Tyrannosaurus rex, anyone?
While Rivian’s presence at Amazon’s re:MARS event hasn’t yet produced many details to confirm any speculations, it’s at the very least a nod towards the company’s exciting, technology-driven future.
News
Tesla Model 3 and Model Y named top car buys in Norway
Despite growing competition from European and Korean brands, both models stood out for their balance of price, performance, and everyday usability.
Norway’s annual roundup of the best car purchases featured Tesla’s two main sellers this year, with the Model 3 and Model Y securing top positions in their respective segments.
Despite growing competition from European and Korean brands, both models stood out for their balance of price, performance, and everyday usability. The verdict comes as electric vehicle adoption remained above 95% of new vehicle sales in the country.
Tesla Model 3 strengthens its value position
Among compact EVs, the Tesla Model 3 maintained its position as the best overall buy thanks to its strong blend of performance, efficiency, and updated features. Reviewers noted that every trim offered compelling value, especially with the all-electric sedan’s improved cabin ergonomics and the return of the turn-signal stalk, which was one of the few previous complaints among drivers.
The Model 3’s mix of long-range capability, low operating costs, and responsive handling has continued to set the benchmark for compact EVs in Norway. While competitors from Hyundai, Volkswagen, and Peugeot have narrowed the gap, Tesla’s price-to-capability ratio has remained difficult to beat in this segment, Motor.no reported.
“The Model 3 clearly offers the best value for money in the compact class, no matter which version you choose. Now it also gets the turn signal lever back. This eliminates one of the few flaws in a driving environment that many believe is the best on the market,” the publication wrote.
-->Tesla Model Y claims its crown
The Tesla Model Y emerged as Norway’s top family-car purchase this year. The latest refresh introduced improvements in ride quality, styling, and interior materials, allowing the Model Y to deliver a more premium driving experience without a substantial price increase.
Reviewers praised its spacious cabin, strong safety profile, and practical range, all of which reinforced its appeal for families needing an all-purpose electric crossover. The Model Y remains especially notable given its continued popularity in Norway even as Tesla faces declining sales in other global markets.
“The Model Y is back as the winner in the family class. The upgrade in the new year was even more extensive than expected. It is a slightly more elegant and significantly more comfortable Model Y that solidifies its position as Norway’s best car purchase in the most important class,” the Norwegian motoring publication noted.
News
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Model 3 and Model Y named top car buys in Norway
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
